Magento is one of the most popular platforms for eCommerce in the world, but how many Magento websites operate in the UK?
The UK actually boasts the second-highest percentage of Magento websites in the world, with over 12,500 sites using Magento 1 and over 8,500 using Magento 2. In this article, we’re going to take a look at why Magento is so popular in the UK, and why it might be a great idea to use the platform for your website or eCommerce store. Let’s take a look!
Magento is an open-source platform used for eCommerce purposes, and allows its users direct control over the design, management, and utilisation of their website.
Magento remains a popular eCommerce platform for big business due to its scalability, as well as its enhanced security in comparison to other CMS platforms. Magento also offers simple integration with third parties (such as Google analytics and assorted plug-ins), highly customisable design, comprehensive customer support, and a reputation for enhanced mobile design.
Here are just a few other reasons many businesses in the UK opt for Magento:
Having a fast-loading interface is essential for any website that wants to rank well on Google and maintain a low bounce rate and a positive customer experience. Magento is renowned for offering high-speed loading, with one of Magento’s own company missions being to create the fastest loading websites in the world.
SEO is non-negotiable when it comes to eCommerce, and Magento comes with a wide range of advanced SEO options that allow you to optimise your store for search engine visibility. While on-site SEO is essential, don’t forget that you’ll also need to optimise your eCommerce store with off-site pages too – that’s where a Magento SEO agency comes in handy.
Magento regularly releases new security patches, meaning that you can be sure your site – and your customers’ private information – is better protected from hacks and leaks. One downside to this is that you’ll need to ensure to install the new security patches regularly, so you might want to have a Magento expert on hand to complete these for you.
With so many customers now making purchases from mobile, it’s essential to choose a mobile-friendly eCommerce platform for your business. While other popular platforms such as WordPress and Shopify can be modified to ensure responsive mobile use, Magento is the world-leader when it comes to creating functional, fast mobile eCommerce sites.
Whether or not you use Magento for your eCommerce business simply depends on what type of eCommerce business you’re looking to build, and how much experience you have with Content Management Systems and eCommerce plugins. Here are three points we’d recommend taking into consideration before opting for Magento:
Scalability – aka the ability to grow your business – should be a key consideration when choosing an eCommerce platform. If you’re realistically planning to scale your business within the next few years, Magento might be the right CMS choice. Used by some of the world’s largest retailers and big-name brands, Magento offers full scalability, and allows you to manage your inventory via an integrated, centralised system – even if you expand your business into a brick-and-mortar store.
Ease of use should also be a key consideration before choosing an eCommerce platform – especially if you’re a beginner. Being unable to navigate your CMS with ease could result in you having to pay hundreds – if not thousands – on a Magento technician or expert to do it for you. If you’re new to eCommerce, you might prefer to stick to something with a simpler interface, such as Shopify or WordPress.
If you already have a clear idea of how you want your website to look and work, Magento is probably the most efficient platform for your business. With full customisation options and easy integration with third parties, Magento offers the most comprehensive range of customisation options, allowing you to create a unique eCommerce site that aligns with your creative goals.
In short, Magento is an incredibly popular eCommerce platform in the UK, most notable for its efficient security system, high customisability, and enhanced mobile design.
When it comes to building a strong SEO campaign, keywords perform the role of that all-important scaffolding. Keywords are going to be your route to building organic traffic, so it’s important to optimise all aspects of your website with the right keywords and phrases.
In this quick guide, we’re going to teach you everything you need to know about adding keywords to your Shopify store: where to place them, why you should place them, and how the right keyword strategy can transform your store’s SEO performance. Let’s take a look!
Keywords refer to popular queries that customers search online when looking for products, services, or information. When it comes to running a Shopify business, keywords are going to be important terms that relate to your business niche.
For example, if you were running an online cosmetics store, popular keywords would include “best lipstick” or “waterproof mascara.” These would be considered commercial keywords, as it’s most likely that users searching these terms had the intent of making a purchase.
Keywords can also refer to phrases, also known as long-tail keywords. If we take the same example above of the online cosmetics store, a relevant long-tail keyword might be “best foundation for oily skin”.
If you want Google to direct users to your website, you’ll want to optimise relevant keywords using tried-and-tested SEO strategies. If you’re unsure what keywords to target, it can be a good idea to speak with a Shopify SEO consultant, who will be able to perform keyword research for you.
Adding keywords to your Shopify store is important for two reasons:
Google’s spidering system (the method Google uses to crawl the web for content) relies on web page metadata being clear and precise; adding important keywords to your on-site content is therefore essential if you want to be indexed correctly.
Aside from having your Shopify store indexed within its correct commercial category, keywords are also important when it comes to your long-term SEO performance. Effective keyword placement is going to help Google recommend your products or services to those looking for them, increasing your revenue
This is what’s great about SEO: you’re able to target customers who are looking for your exact products. Unlike traditional digital advertising (which can be presented to any demographic, target or otherwise) search engines are navigational tools: with an effective SEO strategy, Google can guide customers (with commercial intent) directly onto your website – again, again, and again.
So, how can you go about adding keywords to your Shopify site to improve your site’s SEO performance? Here are the main areas you to need to target:
Your page titles are incredibly important for SEO – customers or navigational users aren’t going to click on a web page that isn’t clear about its content. You can add relevant keywords to your page titles by heading to your product pages, and adding key terms to the “title” bar of the page. Don’t overdo it; keyword stuffing is harshly penalised by Google.
Your meta description is the short subtitle text that will be displayed under your page titles when your web page is shown on Google. This is another key area to optimise with keywords – it’s a good idea to include one or two keywords here, but make sure the text itself reads naturally.
To optimise your meta descriptions, head to “Edit website SEO”, and create a page title. From there, fill in the below box with a short sentence or two that summarises the content of the page. Meta descriptions should be around 200-300 characters.
Alt tags are used to help Google register images on your site; as you may already know, Google’s crawler bots can’t see images, so you’ll need to optimise them with text if you want to enhance your SEO performance. To do this, head to your product page, click on any images included, and edit the ‘alt text’ box with a descriptive sentence, preferably including a relevant keyword.
Last but not least, it’s important to optimise your on-page content for SEO. This means creating unique, engaging text that helps sell your products to your customers, preferably using relevant keywords strategically within the text. To avoid creating duplicate content, you also need to make sure you’re not copying and pasting product descriptions, even if you’re describing products that are similar.
If you’re running a chiropractic business or offering chiropractic services, you’ll probably already know how important it is to use the internet to market your business. After all, most customers now perform obligatory Google searches when they’re searching for any medical service, and that includes those looking for chiropractors.
In this guide, we’re going to go over some of the easiest ways a chiropractic business can improve its online presence, from using social media to using SEO services. Let’s take a look!
When looking to book any kind of in-person appointment – whether it be medical or otherwise – most people are likely to browse Google for information and top recommendations beforehand. If your business doesn’t have a visible online presence, you’re losing out on thousands of potential customers every year.
Having an online presence allows you access to potential new clientele, allows you to show off your services and skills, while also enabling you to engage directly with followers and interested parties on social media.
So, how can you improve your online presence if you’re running a chiropractor business or offering chiropractic services? Here are 5 useful ways:
Having a functional website is perhaps the most important feature of any online presence. If you want to give potential customers a great first impression of your services and business, your website needs to be optimised for a positive user experience. This means a great design, effective branding, a blog, SEO-optimisation, fast loading times, and a point of contact for interested customers to get in touch. It’s hard to underestimate just how important your website is going to be in gaining new customers: it’s not an area where you want to be cutting costs.
One way to build a trusted online presence for your chiropractic business is to create a YouTube channel, where you post regular informative videos on chiropractic techniques and respond to common questions. By creating videos featuring yourself or your colleagues, you’d be establishing trust between your business and potential clients. Plus, by illustrating your industry knowledge and demonstrating expert techniques, you’d have an edge over your online competitors: potential clients might be more susceptible to opting for your business over that of a rival.
When it comes to online visibility, there’s no better tool than Google. With billions of searches performed every day using the search engine, creating a presence on Google is one of the easiest ways to drastically increase your clientele, revenue, and establish your brand identity. But what is SEO, and why is it useful?
Search engine optimisation (SEO) involves using tried-and-tested techniques to help push your website to the top of Google’s search results. This means that when users search common queries related to your business, for example “chiropractor London,” your business would ideally be near the top, or on the first page. Alongside using social media, implementing a Chiropractic SEO strategy would be our top recommendation if you’re looking to build a durable, tangible online presence.
When it comes to social media apps, it’s hard to find something as popular as Tik Tok. Tik Tok allows you to create short videos (up to 10 minutes in length) on any subject of your choice, with an audience of up to 1.5 billion total users, and 30 million active users every day. Tiktok comes with a super responsive search function, allowing interested parties and potential clients to search for chiropractic techniques or even simply get informed on chiropractic therapy. Many medical professionals use Tik Tok to condense complicated procedures into short, bite-sized videos, and you too could do the same to help establish your business online.
As with all social media sites, the best results come from actively engaging with users and viewers on the site: replying to comments, liking comments, and generating interesting discussions can help foster community, which is great for your business.
Another great way to improve your online presence is to create a regular blog. We’re not talking about a personal blog here, but a blog centred around the topic of chiropractic care. Not only would this offer a catalogue of valuable content for current clients, but you’d also be able to access new customers by creating blogs designed to target popular Google search queries.
This is technically an SEO practice, but it remains an effective one. Hiring an SEO agency to create the blog for you would be the most efficient way to reap results if you do decide to create a blog: the agency would perform strategic keyword research, and they’d even also write the posts themselves if you’re not the most willing wordsmith.
In short, it’s incredibly important for you to establish a positive online presence for your chiropractic business. From using free tools like social media, to investing in SEO services and a great website, it’s easier than ever to develop visibility on the internet.
If you’re going to be starting your own ecommerce site, it’s important to use the platform that works best for your needs. Both Magento and Woocommerce offer plenty of customisable features that can help you grow your business and provide a user-friendly experience for customers using your site – but which is best?
In this guide we’re going to go over the pros and cons of both the Magento platform and Woocommerce plugin, so you can make an informed decision best suited to your needs. Let’s take a look!
The main difference between Magento and Woocommerce is that Magento is its own platform, while Woocommerce is a plug-in that you can add to any WordPress website to facilitate e-commerce. Magento accounts for around 30% of e-commerce retailers, while Woocommerce represents around 26%.
When it comes to e-commerce, there’s technically no ‘better’ option – it all comes down to what your needs are, your level of experience, and how much money you’re ready to invest into your online shop.
To help you make an informed decision, we’re going to go over a couple of important factors to consider when setting up your e-commerce website, and how both Magento and Woocommerce fare for each consideration:
Cost is naturally going to be one of the first things you consider when setting up an online store, and Magento and Woocommerce both offer two different pricing options:
While both options are free, it’s important to note that Magento is slightly more complex to use; this can mean extra costs if you need to hire developers to implement certain features or get your site up and running.
If you’re just starting out with your e-commerce store, it’s fair to say that you want something simple and easy to use. For those starting out, Woocommerce is probably the best option, especially if you’ve already got a WordPress domain set up. This is because Magento, while offering robust and powerful customisation options, does require some expert knowledge to get running efficiently. Woocommerce, on the other hand, is slightly easier to use, and can be integrated directly into your WordPress website.
SEO is the future of e-commerce: PPC advertising is unreliable, highly competitive, and incredibly expensive. Now, many e-commerce owners are looking to drive organic traffic to their websites using SEO techniques that pay off in the long term – so it’s important that your e-commerce platform is suitable for SEO optimisation. So, what are the SEO options for both Woocommerce and Magento?
While both offer excellent SEO optimisation potential, you’ll mostly access these through the purchase or installation of extra features or extensions. As Magento is more complicated, those using the platform should look into Magento SEO consulting in order to optimise both on-site and off-site content efficiently.
Security is essential when it comes to any e-commerce website: you need to be able to guarantee that you can protect your customer’s payment details, as well as their private information. So, how do Magento and Woocommerce fare when it comes to security?
Both platforms offer various security extensions, but Magento also enhances site security by regularly releasing updated security patches for Magento websites. The downside to this is that you’ll need to hire an expert (or have the expertise yourself) to regularly install these patches.
Overall, both platforms offer a comprehensive range of e-commerce features, and both work well if you’re looking to shift from Shopify or any other e-commerce platform. The ‘better’ option all comes down to your needs, experience, and how much you expect to pay for your e-commerce store.
If you’re setting up an eCommerce website, there’s a wide range of plug-ins and extensions that can optimise the selling experience for you while making your site more user-friendly for your customers.
Whether you’re setting up a traditional eCommerce store or looking into the sale of digital products, there’s a plugin for every eCommerce need – and we’re going to cover them here.
In this helpful guide, we’re going to be taking a look at some of the best plugins for your eCommerce website, how to use them, and how they can help your business grow. Let’s dive in!
A plugin is a form of software that you can install on your website, either as a way of including additional features, or to simply improve the overall functionality of the site. When it comes to creating an Commerce store, there are a number of essential plugins you’ll need to get your shop up and running.
While most website building platforms will come with some basic features for selling, SEO optimisation, and marketing, it’s a good idea to install professional plugins that are easy to use, simple to navigate, and – most importantly – help streamline the buying process for both you and the customer.
So, what are the best plugins for an ecommerce site in 2022? Here are just a few of the most popular and frequently used plugins that can help your eCommerce store get up and running:
Woocommerce is an open-source eCommerce plug-in that allows you to sell products directly from your website. Woocommerce supports the sale of both physical and digital products, so it’s ideal no matter what kind of eCommerce business you’re running.
Woocommerce is the most popular eCommerce plugin used on the net, not least for its wide variety of features: with Woocommerce, you can integrate an all-in-one SEO plan for your product pages, sell products via affiliate links, and can even help you optimise your sales funnel.
If you’re looking for a free, easy-to-use plugin that’s trusted by the biggest online retailers, woocommerce is the way to go.
If your eCommerce website is built around selling subscription services, memberpress is an essential plugin that will allow you to streamline the subscription process. With Memberpress, you’ll be able to create restricted web pages that are accessible to members only, integrate an affiliate marketing programme, and even build and sell courses. The only downside to Memberpress is that the plugin isn’t free: with no options for monthly payments, you’ll need to pay an annual membership fee upfront.
Digitally downloadable products are the latest in online commerce: with little to no upfront costs, selling digitally downloadable products offers the potential for unlimited passive earning. If you’re looking into digital eCommerce but not sure where to begin, Easy Digital Downloads is an easy-to-use plugin that can be integrated into any WordPress site.
Easy Digital Downloads allows you to sell downloadable products (such as digital planners, eBooks, and more) while offering various themes and extensions to customise the experience for the seller. The only downside to this plugin is that it doesn’t cover the sale of physical products; if you want to expand your store and offer physical goods, you’ll need to add another plugin, such as Woocommerce.
If you’re looking to scale your business, a plugin like Big Commerce is essential. Big Commerce can help you manage the logistical side of your eCommerce business, in turn enhancing your business’ scalability. The plugin allows you to manage your catalogue, handle various logistical issues, and handle all payment processing from one single plugin.
What’s great about Big Commerce is that it allows you to sell from various channels, marketplaces and eCommerce platforms while managing all your logistics in the one place. Big Commerce can also be easily integrated with WordPress, allowing you to run your business via your original site while taking advantage of a number of its useful features.
A strong SEO strategy is an absolute must-have for any eCommerce site, especially if you don’t have a large advertising budget. If you want to boost your website with SEO optimised content, plugins like Yoast can be easily integrated into your WordPress site. While an SEO plugin isn’t a fully comprehensive strategy in and of itself, these plugins can help guide you through the process of creating SEO-friendly landing pages and on-site content.
However, don’t forget that SEO is multi-faceted; not only does your onsite content need to be opitimised, but you also need to put effort into your offsite content to help build strong domain authority. Alongside using a plugin, consider using an eCommerce SEO agency to help rank your site and bring in organic traffic.
Do you ever feel like your car dealership is running without a direction or missing out on potential business? If this sounds familiar, there are many online tools and services available that can help put you in the right direction and achieve your goals.
Google Ads is one such tool and it is a PPC system that allows you to target customers and increase the visibility of your dealership. If you need a boost and don’t know how to take your car dealer to the next level let us show you how Google Ads could potentially help.
Google Ads is a fantastic tool and it is one of the best PPC models available especially for car dealers. As you will see below it can help hit and advance various business goals such as increasing brand awareness, boosting website traffic, and improving your ROI.
1. Improved brand awareness
There is a common misconception that paid adverts are only successful if they result in direct sales and while this is a huge part of their draw, there are other aspects too. One such aspect is the boost they can give to your car dealer brand awareness. Just think – each time someone even sees a Google Ad your car dealer brand and log are imprinted in their mind. Every small interaction like this boosts your brand awareness and this is something that all good businesses need.
2. Boost website traffic
Did you know that surveys have shown that people are 4x more likely to click on Google Ads than its competitors? This is something that is difficult to ignore and one of the main benefits is the potential increase in website traffic that Google Ads can produce. It’s a similar point to brand awareness – not every action has to directly result in a sale but if some positive interaction like a clickthrough to your website happens, this is always a bonus. More traffic will eventually lead to more interest in your dealership and get more people onto your forecourt.
3. Increase return on investment
Ultimately you want to make money and profit right? This is the main aim of any business and Google Ads can give you tangible results too aside from just an increase in website traffic and brand awareness. The great thing about Google Ads is its PPC model and how your adverts are only ever shown to “qualified leads”. This means the adverts are targeted and much more likely to reach people who need your car dealer services. You only ever get charged when a customer visits your website from the advert too which means that theoretically there is no “empty money” in a Google Ads campaign.
4. Target your ideal customers
Your car dealership most likely has a target customer in mind such as someone who is loyal to a particular car brand, or perhaps you specialize in executive cars for business use for example. Google Ads allows you to target these audiences which should result in a higher conversion rate. You can customize things like location, search history, and interests and make sure that your adverts are reaching the right people who are more likely to use your dealership.
SEO for car dealers is incredibly important to build your brand and get people walking through your doors. One aspect of this is PPC advertising and Google Ads is arguably the best option available. You can use it to target customers who want to buy your vehicles, increase your dealer website visibility, and highlight your brand in a positive manner.
If you’re looking to set up your eCommerce website, you’re first going to need to choose a content management system (CMS).
Your content management system is basically the hosting system that allows your website and online shop to be up and running; popular content management systems include WordPress, Shopify, and Magento.
Choosing the right CMS is one of your most important tasks as you set up your eCommerce business: the CMS you choose will determine how fast your website is, how many resources you can upload, and how customisable your site is.
In this quick guide, we’re going to take a look at some key factors to consider when choosing a CMS platform for eCommerce, so you can make the best decision for your business needs. Let’s take a look!
As briefly alluded to, a CMS refers to a content management system, which is essentially the hosting site for your eCommerce website. You’ll manage your site via your CMS, whether by uploading products and landing pages, optimising your site for SEO, or tracking important KPIs.
A good CMS for eCommerce should include the following features:
In general, you’ll find that most CMS systems will include the features listed above – the key difference between platforms will usually be whether these features are offered with their free plan or necessitate a premium subscription.
So, if you’re starting an eCommerce business, what are the most important factors to take into account when it comes to choosing a content management system? Here are five important considerations to think about:
Ease of use is essential for a content management system, even if you already have experience using a CMS for blogging or other purposes. If you hope to one day scale your eCommerce business, it’s likely that you’ll end up hiring employees to help manage your store, and you want to make it as simple as possible to onboard them.
Having an easy-to-use CMS will also cut costs, as you’ll be less likely to require expert assistance when it comes to getting your site up and running.
Nobody wants a website that looks the same as another eCommerce business. After all, having the tools at your disposal to customise your website is key to establishing and building your brand identity. If you’re using a free content management system with pre-set themes, it’s a good idea to check if there are premium, customisable themes available for you to use.
Choosing a CMS with in-built customisation options will make it much easier for you to scale your business in the future, as you won’t need to switch to another platform (and experience the associated inconveniences and costs that go along with it.)
Having adequate resource space is another non-negotiable when it comes to setting up an eCommerce business. You need to have enough space to upload your full collection of products – and leave room for scaling – while also having a robust landing page and blog for SEO purposes.
To avoid problems further down the line, make sure to look at the resource capacities for every CMS before settling on one platform – some CMS platforms will offer a free version of their services, but require extra payment for an increased number of resources.
As mentioned above, scalability is incredibly important when it comes to setting up an eCommerce website. After all, you may end up experiencing a higher level of commercial success than you first imagined, and you’ll want to be able to scale your business accordingly – and quickly.
For a CMS to be scalable-friendly, it can’t be limited when it comes to supporting features and resource space. You’ll also want to be able to fully customise your CMS without having to spend money on a developer, so it’s a good idea to pick a content management system with an easy-to-use customisation interface.
When it comes to getting your website seen by customers, SEO is a necessary requirement – especially if you don’t want to spend thousands on PPC advertising every month. When it comes to basic on-site optimisation, most CMS platforms will come with SEO tools to help you write optimised meta tags, descriptions, titles and more.
However, when it comes to real visibility on Google, it’s a good idea to use an eCommerce SEO consultancy. Don’t forget that SEO isn’t just about having optiomised on-site content, it’s also about building a strong domain authority on the web, and this is achieved through backlinking and other off-site SEO techniques. An SEO expert will be able to find relevant keywords within your business niche, and help you optimise both your on-site and offsite content.
If you’re running a chiropractic business, having an online presence is key to winning new customers and establishing your brand over your competitors.
If you’re running a website for chiropractic services, it’s a good idea to begin using an analytics tool to track user behaviour on your site – provided that you aren’t already. Having access to this type of data can help you better optimise your web pages, and offers you key insights on how users navigate and use your website.
One of the best tools to use to track visitor data is Google analytics, which you can install on any web hosting platform and use to immediately start monitoring key performance indicators (KPIs).
In this quick guide, we’re going to go over the benefits of Google analytics, and give you our most recommended analysis metrics that you should be tracking on your chiropractic website. Let’s take a look!
Google analytics is a free data-tracking tool that can be installed on your website to track visitor activity. It allows you to track important metrics such as:
A key performance indicator (KPI) is a metric that allows you to determine the success of your website. A KPI can be anything from your conversion rate to your monthly page views; in short, any data that demonstrates engagement with your site can be considered a KPI.
So, why use Google analytics to track visitor activity on your chiropractic website? Here are just a few reasons this tool can come in useful:
If you’re running an SEO campaign, your goal is to optimise your website as much as possible to encourage organic traffic, a positive user experience, and ultimately, a transaction (or conversion.) By using Google analytics, you can see which areas of your website need work, and improve them using dependable SEO strategies.
Certain KPIs can indicate a functionality problem on your website: for example, if you have an unusually high bounce rate, it might mean that your website is slow-loading, or that images aren’t displaying correctly when the website renders. Being able to fix these problems quickly can reduce the number of visitors who bounce directly, in turn keeping your bounce rate low.
As Google analytics allows you to see where visitors come from, it can be incredibly useful when it comes to doubling down on popular sources of traffic, and abandoning those that don’t appear to be useful. For example, if you’re spending thousands of pounds every month on Facebook ads, but most of your visitors are coming organically via Twitter, you could allocate your Facebook budget elsewhere.
So, what key metrics should chiropractor businesses track using Google analytics? Here’s what we recommend:
One of the most important KPIs to track on Google analytics is your bounce rate. As explained previously, your bounce rate refers to the number of visitors who immediately click off your site without engaging with any of your content. Your bounce rate is important, as a high bounce rate can indicate a number of problems, including:
If you do have a high bounce rate, we’d recommend reviewing your website’s metatags, checking its loading speed on both mobile and desktop devices, and ensuring that all your content is well-written, engaging, and highly readable (that means no long blocks of text!)
Another important KPI to track is your exit page: this is where users click off your website. Now, it’s important to note that an exit page on its own might not offer much analytical substance. However, if you notice that one page in particular is a recurring exit page, you might want to give it an overview and see what might be causing problems.
It could be anything from spelling mistakes to a slow loading time incurred by a large, non-compressed image. Don’t forget that when it comes to medical treatments, patients and potential clients are looking for trust and competence above all else. If your page is full of error pages, spelling mistakes, or is generally malfunctioning, it’s going to be difficult for clients to put their trust in your services.
Google analytics also offers you the possibility to track session durations: this is the average amount of time a person spends on your website without clicking off. Average session durations can let you know whether or not your content is easy to read, and most importantly, whether or not your website is easy to navigate.
Having an easy-to-navigate website is highly important if you want to transform visits into conversions; if users are unable to find the services or information they want, they’re likely to click off and search for a competitor.
As with other KPIs, a low average session duration can be caused by a wide range of factors, but poor UX, poor navigation, and too many pop-ups are all three common culprits.
Perhaps the most important metric for you to track on Google analytics is your website’s traffic sources: this allows you to see exactly where visitors are coming from, whether it be from paid ads, Google, other social media sites, or elsewhere. Having this data is helpful for two reasons: one, you’re able to double down and invest more in traffic sources that appear responsive to your advertisements or metadata. This can lead to you doubling your traffic if your ads are effective and strategic.
Secondly, monitoring your traffic sources allows you to track your SEO performance, aka your performance on search engines. Your SEO performance is going to be key when it comes to building long-term visibility online, so if organic traffic makes up just a minority of your visitors, you know that you need to work on your SEO strategy.
When it comes to SEO for chiropractors, we’d recommend using an SEO agency, who will be able to audit and optimise your website using expert techniques.
Simple but effective, it’s also important to track your page views. By tracking page views, you’re able to obtain key insights on which of your services is the most popular or most interesting to visitors; this can offer useful data if you’re thinking of scaling your chiropractic business into new locations.
Overall, Google analytics offers a wealth of useful and important data for you to track, the key is simply understanding how to read and analyse your KPIs. Once you’ve mastered your comprehension of the data, you can use the data to enhance, optimise, and improve your website from every angle.
Social media is a fantastic tool for spreading brand awareness, engaging with your customers and promoting your business – but how does social media work within an eCommerce framework?
Social media sites are now aware of the massive buying power in social media advertising – which is why you can now use social network platforms to not just promote your products but sell them directly, while engaging in useful 1-1 communication with your customers.
In this guide, we’re going to show you a couple of ways you can use your social media presence to build your eCommerce store, increase sales, and provide a comprehensive customer-focused experience. Let’s get started!
One of the main ways eCommerce stores can use social media is by allowing customers to buy their products directly from their news feeds. Instagram, Tik Tok, and Facebook now allow users to click through posts on their platforms and buy products directly, either on the platform itself or via a redirection link to the eCommerce store:
Instagram launched their in-app shopping feature in 2020, and links products featured in your posts to your own Instagram business page. (You’ll need a Facebook business page to do this.)
Launched alongside Instagram Shops in 2020, Facebook Shops allows businesses to create free eCommerce stores on their platform and sell to customers directly. This is a great option if you’re starting out in eCommerce and already have lots of followers on your business’ Facebook page.
With many eCommerce stores now dedicating product pages to popular ‘Tik Tok’ sensations (see: “Tik Tok made me buy it”), Tik Tok has slowly transformed from a fun video-sharing site to an advertiser’s paradise. In August 2021, Tik Tok partnered with Shopify to allow in-app purchases via certified retailers.
Another way to make use of social media is to track and observe what customers are saying about your products online, without having to solicit customer surveys or reviews. For example, you can use Twitter’s search function to see what products or services your customers enjoy the most, and even reference these views when working on improving or adapting your products.
The great thing about social media is that it allows you to be a fly on the wall; you don’t need to irritate your customers with endless emails asking them for feedback or asking them to leave a review. Just pop your product names into any social media search bar and see what people have to say!
Social media is great at breaking down invisible barriers, whether it be between celebrities and their fans, or companies and their customers. Social media allows you to interact socially with a wider commercial audience, and studies show that consumers respond positively to online brand presence. According to one study, 66% of social media users believe that a brands’ presence “adds value” and “[makes] social media richer and more engaging.”
Having a presence on social media – even if you’re not using every post to promote your products – helps establish your brand voice and its values, making it easier for new companies to build memorable brand identities. Brands often use trending topics, celebrity news, and even political news to establish their voice and gain followers through social media memes and camaraderie.
Elevating customer voices – aka, sharing your customer’s content – is another way eCommerce companies can use social media to their advantage. By sharing tagged photos, retweeting positive reviews, and replying personally to positive comments on social media, you’re able to both develop a personal rapport with your existing customers, while also exposing your followers to positive testimonies from buyers. It’s also free advertising – literally.
Being reactive on social media is important: not only will it compel other customers to engage with your online presence, but your followers will also be exposed to regular, real-time positive reviews of your products or services.
While social media marketing is a great way to increase your eCommerce sales and build your brand identity, don’t forget the most important online tool – search engines! Not all your customers will be active on social media, and relying on a social media strategy alone can often mean narrowing down your potential clientele. As you may already know, social media algorithms are designed to encourage people to interact with online content that is similar to what they already consume, so it can be difficult to branch into other target markets.
With a comprehensive SEO eCommerce strategy, you can invest long-term in the visibility of your eCommerce store, and out-rank your competitors without having to meet their advertising budgets.
If you’re running an eCommerce store, you most likely use Google Analytics to track your website’s sessions, visitor data, organic traffic, and a range of other important data points. If you’re unfamiliar with certain terminology, you might be wondering what ‘conversions’ mean in the context of an eCommerce site.
In this guide, we’re going to go over everything you need to know about your eCommerce store’s conversion rate: what it is, why it’s important, and how you can improve your own conversion rate with the help of expert SEO marketing. Let’s take a look!
In the context of an eCommerce store, your ‘conversion rate’ in Google analytics refers to the number of visitors who end up buying a product or service from your shop after clicking on an advertisement. According to Google, your conversion rate is calculated by:
For example, if you had 70 conversions from 1,000 interactions, this would mean a conversion rate of 7%. (70 ÷ 1,000 = 7%.)
Your conversion rate is important as it determines how successfully your website is at converting browsers into making a transaction. If you have a poor conversion rate, it usually means that you’re not optimising your website efficiently – it can also mean that your site is laden with functionality errors: slow loading times, poorly written marketing copy, and a poor UX are all reasons why your conversion rate might be low.
Having a poor conversion rate can also mean significant financial loss if you’re paying for PPC advertising with Google or other social media advertising platforms. If customers are going to be clicking through to your site (and in turn hiking up your advertising costs) it’s in your interest to ensure that you achieve the maximum number of conversions possible.
A good conversion rate is considered anywhere between 2.5% and 5%.
You can improve your eCommerce conversion rate with on-site optimisation, and the best way to do this is by hiring SEO experts to do it for you. Here are just a number of ways an SEO agency for eCommerce will help you increase your conversions and bring down your marketing costs:
As mentioned above, your user experience (UX) is incredibly important if you’re running an eCommerce store. Potential customers aren’t going to feel compelled to make a transaction if your site has excessively long loading times, missing information, and lots of 404 error pages. Customers want to feel confident about buying your products or using your services, so it’s important to instil confidence by offering a user-friendly experience. An SEO expert will be able to identify and fix any UX issues, resulting in a seamless browsing experience for your customers.
Customers are as receptive to poorly written content as they are to expert marketing; that’s why having high quality written content on your website is key to a high conversion rate. An SEO expert will be able to optimise landing pages, product listings, blog pages, FAQ pages and more with expert-written content, so customers can feel confident when shopping on your site.
PPC advertising costs have increased significantly in the last few years, as new companies aim to make quick gains using the Google Ads platform. However, a PPC advertising model isn’t the most sustainable if you’re looking for long-term success – especially if your site currently has a poor conversion rate.
To avoid wasting unnecessary money on PPC advertising, an SEO expert will also encourage you to look towards prioritising organic traffic and search engine optimisation. This means using targeted keywords to improve your Google ranking within your business niche: this can be achieved by offering high-value blog content, optimising your landing pages, and increasing your domain authority with link building.
When you have a high search engine ranking, you’ll be able to increase your online presence within your business niche, gain new customers, and increase impressions to your site – without the sky-high costs of PPC advertising.