While most website building platforms will come with some basic features for selling, SEO optimisation, and marketing, it’s a good idea to install professional plugins that are easy to use, simple to navigate, and – most importantly – help streamline the buying process for both you and the customer.

If you’re looking to scale your business, a plugin like Big Commerce is essential. Big Commerce can help you manage the logistical side of your eCommerce business, in turn enhancing your business’ scalability. The plugin allows you to manage your catalogue, handle various logistical issues, and handle all payment processing from one single plugin. 

What’s great about Big Commerce is that it allows you to sell from various channels, marketplaces and eCommerce platforms while managing all your logistics in the one place. Big Commerce can also be easily integrated with WordPress, allowing you to run your business via your original site while taking advantage of a number of its useful features.

When it comes to e-commerce, there’s technically no ‘better’ option – it all comes down to what your needs are, your level of experience, and how much money you’re ready to invest into your online shop. 

To help you make an informed decision, we’re going to go over a couple of important factors to consider when setting up your e-commerce website, and how both Magento and Woocommerce fare for each consideration:

Overall, both platforms offer a comprehensive range of e-commerce features, and both work well if you’re looking to shift from Shopify or any other e-commerce platform. The ‘better’ option all comes down to your needs, experience, and how much you expect to pay for your e-commerce store.

So, how can you improve your online presence if you’re running a chiropractor business or offering chiropractic services? Here are 5 useful ways:

In short, it’s incredibly important for you to establish a positive online presence for your chiropractic business. From using free tools like social media, to investing in SEO services and a great website, it’s easier than ever to develop visibility on the internet.

Magento remains a popular eCommerce platform for big business due to its scalability, as well as its enhanced security in comparison to other CMS platforms. Magento also offers simple integration with third parties (such as Google analytics and assorted plug-ins), highly customisable design, comprehensive customer support, and a reputation for enhanced mobile design.

Here are just a few other reasons many businesses in the UK opt for Magento:

Whether or not you use Magento for your eCommerce business simply depends on what type of eCommerce business you’re looking to build, and how much experience you have with Content Management Systems and eCommerce plugins. Here are three points we’d recommend taking into consideration before opting for Magento:

Adding keywords to your Shopify store is important for two reasons:

Alt tags are used to help Google register images on your site; as you may already know, Google’s crawler bots can’t see images, so you’ll need to optimise them with text if you want to enhance your SEO performance. To do this, head to your product page, click on any images included, and edit the ‘alt text’ box with a descriptive sentence, preferably including a relevant keyword.

Google Ads is a fantastic tool and it is one of the best PPC models available especially for car dealers. As you will see below it can help hit and advance various business goals such as increasing brand awareness, boosting website traffic, and improving your ROI.

1. Improved brand awareness 

There is a common misconception that paid adverts are only successful if they result in direct sales and while this is a huge part of their draw, there are other aspects too. One such aspect is the boost they can give to your car dealer brand awareness. Just think – each time someone even sees a Google Ad your car dealer brand and log are imprinted in their mind. Every small interaction like this boosts your brand awareness and this is something that all good businesses need. 

2. Boost website traffic 

Did you know that surveys have shown that people are 4x more likely to click on Google Ads than its competitors? This is something that is difficult to ignore and one of the main benefits is the potential increase in website traffic that Google Ads can produce. It’s a similar point to brand awareness – not every action has to directly result in a sale but if some positive interaction like a clickthrough to your website happens, this is always a bonus. More traffic will eventually lead to more interest in your dealership and get more people onto your forecourt. 

3. Increase return on investment 

Ultimately you want to make money and profit right? This is the main aim of any business and Google Ads can give you tangible results too aside from just an increase in website traffic and brand awareness. The great thing about Google Ads is its PPC model and how your adverts are only ever shown to “qualified leads”. This means the adverts are targeted and much more likely to reach people who need your car dealer services. You only ever get charged when a customer visits your website from the advert too which means that theoretically there is no “empty money” in a Google Ads campaign. 

4. Target your ideal customers 

Your car dealership most likely has a target customer in mind such as someone who is loyal to a particular car brand, or perhaps you specialize in executive cars for business use for example. Google Ads allows you to target these audiences which should result in a higher conversion rate. You can customize things like location, search history, and interests and make sure that your adverts are reaching the right people who are more likely to use your dealership.

So, if you’re starting an eCommerce business, what are the most important factors to take into account when it comes to choosing a content management system? Here are five important considerations to think about:

A key performance indicator (KPI) is a metric that allows you to determine the success of your website. A KPI can be anything from your conversion rate to your monthly page views; in short, any data that demonstrates engagement with your site can be considered a KPI.

Certain KPIs can indicate a functionality problem on your website: for example, if you have an unusually high bounce rate, it might mean that your website is slow-loading, or that images aren’t displaying correctly when the website renders. Being able to fix these problems quickly can reduce the number of visitors who bounce directly, in turn keeping your bounce rate low.

Another way to make use of social media is to track and observe what customers are saying about your products online, without having to solicit customer surveys or reviews. For example, you can use Twitter’s search function to see what products or services your customers enjoy the most, and even reference these views when working on improving or adapting your products.  

The great thing about social media is that it allows you to be a fly on the wall; you don’t need to irritate your customers with endless emails asking them for feedback or asking them to leave a review. Just pop your product names into any social media search bar and see what people have to say!

While social media marketing is a great way to increase your eCommerce sales and build your brand identity, don’t forget the most important online tool – search engines! Not all your customers will be active on social media, and relying on a social media strategy alone can often mean narrowing down your potential clientele. As you may already know, social media algorithms are designed to encourage people to interact with online content that is similar to what they already consume, so it can be difficult to branch into other target markets.

With a comprehensive SEO eCommerce strategy, you can invest long-term in the visibility of your eCommerce store, and out-rank your competitors without having to meet their advertising budgets.

Your conversion rate is important as it determines how successfully your website is at converting browsers into making a transaction. If you have a poor conversion rate, it usually means that you’re not optimising your website efficiently – it can also mean that your site is laden with functionality errors: slow loading times, poorly written marketing copy, and a poor UX are all reasons why your conversion rate might be low.

Having a poor conversion rate can also mean significant financial loss if you’re paying for PPC advertising with Google or other social media advertising platforms. If customers are going to be clicking through to your site (and in turn hiking up your advertising costs) it’s in your interest to ensure that you achieve the maximum number of conversions possible.

Customers are as receptive to poorly written content as they are to expert marketing; that’s why having high quality written content on your website is key to a high conversion rate. An SEO expert will be able to optimise landing pages, product listings, blog pages, FAQ pages and more with expert-written content, so customers can feel confident when shopping on your site.