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About/Pioneering Diversity

How Joshua George Created ClickSlice, the UK’s leading ecommerce growth agency

ClickSlice is a diverse, Black-owned, London-based SEO agency primed to take your business's online presence to the next level.
Discover our story and how our founder, Joshua George, scaled his agency from a side hobby to the ecommerce behemoth of today.

Meet Joshua George, Britain's best ecommerce SEO consultant

From humble beginnings, Joshua George has built his career as the UK’s leading ecommerce growth consultant from scratch.

With over 100,000 students on his award-winning SEO courses, plus MILLIONS of pounds of revenue generated — and counting! — Joshua George is the go-to expert for ecommerce growth consultancy in London.

With work featured in Forbes, Entrepreneur, and Agency Analytics, Joshua is a regular on the UK’s vibrant SEO and ecommerce scene, including speaking spots at BrightonSEO and on his own podcast, Slice&Dice ecommerce, powered by ClickSlice.

The ClickSlice Story

Discover the steps behind our own digital growth.

An eBay seller in 2015

Back in 2015, Joshua George was running one of the UK’s most prolific eBay stores and coming up against the usual challenges. High fees, difficulty managing an ecommerce supply and demand, and the constant battle of ranking product listings meant that Joshua was constantly on the hunt for tricks to optimise his listings and increase revenue.

Fed up with the high fees to run a listing on eBay, Joshua set up his own website to drive traffic but soon found it wasn’t quite as easy as he thought. Even after investing in great web development and a fantastic design, his organic traffic and revenue from sales plummeted. Joshua started to search for answers to, ‘How to drive traffic to a web page?’

An SEO expert was born!

Back in 2015, Joshua George was running one of the UK’s most prolific eBay stores and coming up against the usual challenges. High fees, difficulty managing an ecommerce supply and demand, and the constant battle of ranking product listings meant that Joshua was constantly on the hunt for tricks to optimise his listings and increase revenue.

Fed up with the high fees to run a listing on eBay, Joshua set up his own website to drive traffic but soon found it wasn’t quite as easy as he thought. Even after investing in great web development and a fantastic design, his organic traffic and revenue from sales plummeted. Joshua started to search for answers to, ‘How to drive traffic to a web page?’

 

An SEO expert was born!

Back in 2015, Joshua George was running one of the UK’s most prolific eBay stores and coming up against the usual challenges. High fees, difficulty managing an ecommerce supply and demand, and the constant battle of ranking product listings meant that Joshua was constantly on the hunt for tricks to optimise his listings and increase revenue.

Fed up with the high fees to run a listing on eBay, Joshua set up his own website to drive traffic but soon found it wasn’t quite as easy as he thought. Even after investing in great web development and a fantastic design, his organic traffic and revenue from sales plummeted. Joshua started to search for answers to, ‘How to drive traffic to a web page?’

ClickSlice starts offering SEO services

Enter ClickSlice in 2016, one of the UK’s first Black-owned SEO companies. ClickSlice was born as a place for Joshua to put into practice everything he had learned, and with big-name businesses as our first clients, the only way was up.

But it’s not always been smooth sailing — Joshua George faced challenges like every digital agency owner. It took time to find the right team of very talented people, create a digital presence of our own, and build a fool-proof SEO strategy that works every time.

Yet now, ClickSlice is recognised globally as the UK’s leading Black-owned SEO company, with a roster of huge clients seeing incredible results month after month, and an industry-beating, scalable SEO strategy that works for every client and is unique to ClickSlice.

The UK government's trusted SEO partner

The highlight of Joshua George’s career? It must be his role in the British government’s SEO strategy. Running an in-house training session for some of the government’s brightest web specialists, Joshua George gave exceptional training, helping the government site reach people who need their services on the first page of Google.

The UK government's trusted SEO partner

The highlight of Joshua George’s career? It must be his role in the British government’s SEO strategy. Running an in-house training session for some of the government’s brightest web specialists, Joshua George gave exceptional training, helping the government site reach people who need their services on the first page of Google.

Time to re-focus on ecommerce

In 2024, Joshua George made the decision to refocus once more on an ecommerce growth agency. We expanded our offerings to include web design, development, and migration services, plus digital PR packages and CRO optimisation. We launched our ecom podcast Slice&Dice and started to find our voice as ecom thought leaders.

2022

The Year of Recognition

Now, ClickSlice is London’s best ecommerce growth agency, reaching clients across the UK and the globe. With a diverse British and international team based on expertise and speedy services, ClickSlice serves the best and brightest of the internet’s ecom businesses.

From social media marketing to comprehensive digital marketing packages, our Black-owned agency is expanding, becoming your go-to option for any online visibility strategy.

Whether you’re looking to propel your ecommerce brand with enough website visitors to sell out your stock or a Google Ads partner to help you get a leg up on the competition, ClickSlice is the best option for an all-around growth strategy to boost your revenue.

Our agency's award-winning results

Now, ClickSlice is London’s best ecommerce growth agency, reaching clients across the UK and the globe. With a diverse British and international team based on expertise and speedy services, ClickSlice serves the best and brightest of the internet’s ecom businesses.

From social media marketing to comprehensive digital marketing packages, our Black-owned agency is expanding, becoming your go-to option for any online visibility strategy.

Whether you’re looking to propel your ecommerce brand with enough website visitors to sell out your stock or a Google Ads partner to help you get a leg up on the competition, ClickSlice is the best option for an all-around growth strategy to boost your revenue.

Expert ecom SEO services to attract your dream customers

When your customers are looking for the product or service you provide, they turn to a search engine to hunt down a business just like yours. Nowadays, over 93% of global traffic comes from a Google search, so if your webpage doesn’t appear on the search results, you’re potentially missing out on $MILLIONS in sales.

Search engine optimization is the process of bringing this website traffic to your business. Through keyword research, on-page optimization, a complete SEO audit, and regularly creating high-quality content, our expert team does everything you need to climb the search engine rankings.

But successful ecom brands don’t just grow through SEO. They also need PR, paid ad campaigns, and an excellent web presence to build their marketing. That’s where our full-scale ecom growth strategy comes in, helping ecommerce businesses build everything they need to propel their sales figures to new heights.

Now it’s your turn. Reach out to our expert team now and discover how working with ClickSlice is the logical next step towards your business goals. In our initial call, we’ll talk you through the current situation online, looking at your website’s authority, any relevant content you have online, and the web design that underpins your online approach. Then, we’ll show you exactly how we’ll skyrocket your sales, and then we’ll get to work. Book your call with our sales team today.

A Black-owned business with a world-leading diverse team

We’re proud of Joshua’s incredible story of growth and our unique focus on exceptional quality to deliver outstanding results. But the powerhouse behind our continued success is our diverse, highly-qualified team.

Supporting Joshua George is our fully remote, exceptionally qualified team of ecommerce SEO consultants, content writers, and technical whizzes. From Eastern Europe to Mexico, our team works across time zones to get the job done, and collectively, we speak a huge 13 languages fluently!

Like other Black-owned businesses, we know that the best people for the job are those who are the most qualified. No matter your gender, race, or ethnicity, ClickSlice prioritises results. Behind the brand is our passion for doing a great job. The thing that unites us all? We simply love showing up and surprising our customers with insane revenue figures they only dreamt of.

It’s simple. Brands that partner with us, grow with us.
Read our case studies to learn how ClickSlice is behind the astronomical growth of these businesses.

Expert ecom SEO services to attract your dream customers

Whether you’re a small ecom business or a multi-million dollar shopping conglomerate, ClickSlice is the digital marketing agency for you.

Forged with the spirit of Black entrepreneurs, ClickSlice is proud to be Black-owned and diverse. Our team comes from all over the world and is united by our drive to get your business results. From rapid revenue boosters to incredible online traffic growth, our SEO strategy always gets your site in front of your dream target audience.

See what ClickSlice can do for you, and book your call today

FAQs

Search engine optimization (SEO) is improving a website’s visibility on search engine results pages by optimising content, solving technical issues, and building authority. A lot goes into search engine optimization to increase website traffic, including web design, software development, content marketing, backlinking, market research, and more.

At ClickSlice, we specialise in offering growth strategies tailored to ecommerce brands. This includes SEO, long-term digital PR strategies, paid ad campaigns, and expert web development and design services.

We certainly can do that. When you start working with ClickSlice, you’ll have access to a dedicated partner working on your digital marketing from the ground up. That means we can help you with many aspects of your business, including content marketing, email marketing, social media marketing, and e-commerce development.

You can work directly with Joshua on your business’s growth campaign through his agency ClickSlice, or you can study SEO with him via his online courses on Udemy. Joshua George also offers SEO consultation packages to exclusive businesses remotely or in London. Contact us for more.

Whether small businesses or larger companies, getting onto the first page of search engines is difficult. Many parts must be considered, including web development, content marketing, ecommerce development, web design, keyword research, backlinks and more.

If your business prioritises organic traffic as part of its marketing strategy, working with an SEO-focused ecommerce growth agency like ClickSlice is guaranteed to boost your website traffic.

ClickSlice is a Black-owned SEO company with a diverse team. We know that the best people for the job are those most passionate about SEO – not those with a specific skin colour or gender. As a result, our team comprises premium SEO consultants from across the world.

Like other Black-owned ecommerce agencies, we’re proud of the results that our diverse team brings. Why not let us show you what ClickSlice can do for your business? Book a call with our team today.

Yes. Our founder, Joshua George, is Black, and, like other Black-owned businesses, we’re proud to be a diverse, multi-cultural team. ClickSlice welcomes clients worldwide, and our culture-adopted approach transcends borders to deliver incredible growth campaigns every time. See for yourself our results, and explore our case studies here.