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If you’re using WordPress for business or eCommerce purposes, you’ll know that the platform comes with a wide range of themes and design options for customising your home page and other web pages. While some themes are free to use, others are only accessible via a premium or business wordpress subscription, or a direct purchase.
If you’re scaling your business – or simply want to change your look – changing your WordPress themes is one of the simplest ways to access more features, change your website’s aesthetic appearance, and re-organise your site’s design.
But does changing WordPress themes affect SEO? In this article, we’re going to take a look at whether or not you can change your website’s theme without disrupting your SEO performance or ruining your SEO campaign. Let’s take a look.
A WordPress theme is a ready-made website template that allows you to easily set up your new website with simple navigation features. Most free themes are fairly basic, while premium themes can be impressively comprehensive and sophisticated, and can even be used for large enterprises.
So, what factors can impact your SEO ranking when you switch to a different WordPress theme? Here are just a few things that can change:
One key factor in determining your website’s SEO performance is your site speed. If you end up changing to a new theme with greedier resources and increased functionality, it can end up making your site loading speed slower. This can result in two negative outcomes: one, regular visitors to your site no longer visit due to long loading waits, and Google ends up penalising your ranking due to both your site slowness and the decrease in traffic.
That being said, there are instances in which your site’s SEO ranking can end up being positively impacted by a change of theme: this can occur if your former theme was slow, out-of-date and not regularly updated.
Changing your WordPress theme can also negatively impact the user experience for site users, especially if they’re regular visitors. Certain images or features might find themselves poorly displayed within the structure of your new theme, while loyal readers or users might dislike the new theme or find it difficult to navigate.
Another SEO problem that can occur following the installation of a new WordPress theme is duplicate metadata: if your new theme comes with in-built SEO functionalities, it could end up creating duplicate metadata for all your published pages. This can create empty pages on your site, which isn’t good for SEO – especially when they’re associated with metadata from your already-existing pages.
Duplicates can wreak havoc with your SEO ranking, as it can end up confusing Google’s algorithm. If Google’s crawlers find two web pages with exactly the same metadata, it could end up displaying the empty page rather than your SEO-optimised content. Don’t forget that Google is also strict when it comes to duplicate content, so you want to avoid duplicate tags and metadata as much as possible.
If you have a search bar integrated into your website, your new theme could end up impacting its functionality, making it more difficult for users to explore and navigate your website freely. While this doesn’t necessarily impact the technical SEO, it can still impact your ranking: if visitors decide to click off immediately because they can’t find what they’re looking for, it’s going to give you a high bounce rate and possibly a negative SEO ranking.
When installing a new theme, you need to think really carefully about the UX and make sure the theme isn’t going to deactivate important functions on your website.
Headings are key when it comes to SEO. Usually, the header function is built into the WordPress dashboard interface, making it easy to SEO-optimise your written content. Some custom themes may come with their own interface designs or modifications, and these can end up impacting your headers.
If your headers disappear or get integrated into the body of your text, this can impact your SEO both on a technical level and when it comes to the overall UX. While it can be easily fixed, it can be a logistical nightmare having to go through each post individually to make corrections.
In general, a WordPress theme is no better or worse for SEO than any other theme – so long as it’s regularly updated and not entirely out-of-date.
Ideally, if you want to build a site with SEO potential, you should try to purchase one with in-built SEO features. This reduces the need for you to install plugin after plugin in order to optimise your website content; plugins can slow down your site, impacting both your SEO performance and your user experience.
Despite the fact that changing your theme can impact your SEO ranking, that doesn’t mean changing your theme isn’t sometimes entirely necessary. In fact, some people even change their themes to support a better SEO performance! Here is a non-exhaustive list of just a few reasons why you might end up trying to switch WordPress themes:
If you’re looking to scale your business and want to switch to a more supported and fully-functional design, changing your theme might be unavoidable.
If you’re using an old theme that hasn’t been regularly updated, it can pose a security risk when it comes to malicious software and badly-intentioned hackers. If you think your site’s theme poses a security risk to you or its users, it’s a good idea to change it.
As previously mentioned, you may even want to change your theme to help your SEO ranking, rather than harm it. If your theme is old, outdated, and never updated, it’s a good idea to change to something that offers enhanced functionality, including SEO features.
So, how can you change your WordPress theme without having a negative impact on your SEO and UX? Here are just a couple of tips we’d recommend:
If you’ve spent months, years, or even decades building your website, you don’t want to throw away all your SEO results just because you wanted to change your theme. To avoid this, it’s a good idea to hire a WordPress SEO expert, who will be able to guide you through the process and ensure that you don’t inadvertently modify any content.
One of the easiest ways to minimise impacting your rendering speed is to opt for a function theme with lots of features built into the design. Not only can this make it easier for you to use via the dashboard, but it can also end up speeding up your loading times without impacting your SEO. Just make sure to go through your site and test everything carefully before making any changes.
While it can be tempting to change the look of your website from time to time, it’s really not a good idea to do so regularly. Unless you’re dealing with consistent UX problems, SEO problems, or security concerns, you should try your best to avoid changing your theme when it isn’t strictly necessary.
If you’re running a chiropractic clinic, you might wonder why SEO services could be beneficial for your business. The truth is, all service-based businesses can benefit from incorporating a strong SEO campaign into their marketing strategy, and in this quick guide, we’re going to explain why.
Search engine optimisation, known as SEO, refers to the process of increasing your organic ranking on Google, without relying on paid advertising. There are a number of ways you can increase your SEO performance, most of which will rely on the help of trained, professional SEO experts:
Onsite content. In order for both Google and visitors to understand your website and services, it’s important for you to optimise on-site content (such as blogs, landing pages, and more) with relevant keywords and written content. The more organic traffic you receive from Google, the higher your ranking is going to be.
Domain authority. If you want Google to consider your business trustworthy and reliable, you need to have a lot of backlinks that refer to your website. Without the help of professional SEO services, this can be complicated to achieve.
Positive UX. Your user experience is directly linked to both your SEO performance and your bounce rate. If you offer a poor UX experience (such as slow loading times and lots of error pages) your website’s ranking is going to suffer, and customers are going to quickly click off (aka ‘bounce’) from your site and head to a competitor.
An SEO service is a team of SEO experts who will be able to optimise your website in the following ways:
Creating high-quality on-site content This increases organic traffic and better helps Google’s ‘crawling’ system understand where to rank your website.
Improving UX issues (loading times, redirecting error 404 pages)
Building a quality link-building campaign Finding trusted, high-domain-authority websites to refer back to your site.
Steadily increasing your visibility on Google and other search engines.
Improving your SERP.
Increasing your enquiries, conversions, and sales Within 90 days, you should be able to see a tangible increase in engagement, traffic, and visibility on Google.
So, why hire an SEO team to help you improve your ranking? Here are just a few reasons why SEO for chiropractors can help your business grow, help you build traffic, and help you establish yourself as an authority within your industry:
So, why hire an SEO team to help you improve your ranking? Here are just a few reasons why SEO for chiropractors can help your business grow, help you build traffic, and help you establish yourself as an authority within your industry:
In the pre-internet past, customers looking for chiropractor services would typically use the Yellow Pages, or even take recommendations from friends to help them find the right clinic. Nowadays, Google is the most frequently used search tool for customers looking for service-based businesses: if you’re not present on Google, it’s almost as if your business is non-existent for your widest pool of potential customers.
And don’t forget that around 70-75% of Google users never click onto the second page of search results – if you’re not at least visible on the first page of Google, you could be losing out on thousands of pounds worth of revenue per year.
Another great reason to use an SEO strategy is that it allows you to offer free, high-value content for your customers and visitors to your website.
Whether you want to create helpful blogs on new techniques for chiropractors, or even provide guides on becoming a chiropractor for those who aspire to join the industry, having a body of high-value content is a massive plus for any business. Your customers will feel as if they’re getting more from their investment, and your website will become a trustworthy source for those working in your industry.
While traditional advertising methods offer quick results for a sky-high sum, SEO services help you build your website for long-term visibility. Your SEO performance isn’t something that goes away as soon as you stop paying your agency: the results you create together can last for years at a time, making it one of the most cost-effective forms of digital marketing.
If you’re currently using PPC ads or another form of paid digital advertising, you’ll already know how expensive it can be. PPC advertising is probably the most difficult form of advertising when it comes to getting a good ROI (return on investment.) With an SEO strategy, you’re not just paying for quick results and a quick rush of traffic, you’re paying for long-term visibility and continued, increasing traffic for years to come. Overall, SEO offers a much better ROI than paid advertising, with the bonus of creating a more comprehensive, valuable, fast and effective website.
Even if you’re still set on using PPC advertising for your business, hiring SEO services can actually improve your conversion rate from any advertising platform. How? It’s simple – SEO experts will optimise every inch of your website, from on-site content to its overall speed and functionality. If users click on paid advertising and immediately click off due to slow loading times or poorly organised content, the campaign isn’t going to offer you a positive ROI, and you may even end up losing money.
On the other hand, if you combine an SEO strategy with your PPC campaign, customers are much more likely to remain on your newly-optimised, fast, and easy-to-navigate website. This means that you’re much more likely to recoup your advertising budget, and make those all-important conversions.
One of the best things about SEO is that you’re able to target customers who are looking for your exact services or business. Unlike certain forms of digital advertising – which can be unreliable and expensive – SEO optimises common search queries made by your potential customers. And if you’re able to successfully optimise your target search terms, Google will send users looking for chiropractor services directly to your website. Not only does this allow you to refine your marketing strategy by targeting only those searching for your specific service, it also allows you to reach new customer bases from all across the UK.
When it comes to creating an online presence for your chiropractic business, there’s no better method than an effective SEO strategy. SEO (search engine optimisation) allows you to invest in long-term online visibility of your business, and is the most sought-after digital marketing method in 2022 and beyond.
In this guide, we’re going to give you 10 free examples of SEO strategies that can help you find patients and clients, and how to implement them to see results. Let’s take a look!
Before taking a look at our list, we’re going to give a brief overview of the importance of SEO, and why it can be useful for those running chiropractic businesses or offering chiropractic services.
In short, SEO refers to a digital marketing strategy designed to help your website rank high on popular search engines, such as Google. SEO services help you build an online presence with an optimised website, complete with valuable on-site content. You’ll also work to develop your domain authority off-site, with a link building campaign.
So, how can you get the most out of your SEO campaign and find new patients? Here are our top ten tips:
The most essential and basic requirement for an SEO campaign is to have a website. It doesn’t need to be the most expensively-designed website in the world, but it does need to be functional, fast, and easy to navigate. You should also work on building a comprehensive body of content that covers all the services you offer, an ‘about’ page, and location pages for each of your services. Your web pages should be optimised with keywords that relate to chiropractic services (but we’ll talk more about keywords further on.)
Once you have a website up and running, we’d recommend hiring an SEO agency so that they can perform an audit on your site. An audit will allow you to see what areas of your website need work, while also checking that the user experience (UX) is up to standard when it comes to functionality, including loading times, error pages, on-site content, and navigation.
Getting ahead of any of these problems will ensure that you don’t end up wasting money on fruitless PPC advertising; if people are clicking on your site only to immediately click off due to functionality errors, you’re throwing money away.
At the beginning of an SEO journey, it’s a good idea to try to target keyStart with local outreach At the beginning of an SEO journey, it’s a good idea to try to target keywords associated with your local area, rather than general keywords that will be highly competitive. Not only will you have less competition to contend with, but you’ll also be much more likely to land a client or patient in your own postcode or city.
Many Google users will add phrases such as “near me” or “location” onto the end of a search for chiropractic services, so it’s a good idea to optimise these services for your city and nearby surrounding towns.words associated with your local area, rather than general keywords that will be highly competitive. Not only will you have less competition to contend with, but you’ll also be much more likely to land a client or patient in your own postcode or city. Many Google users will add phrases such as “near me” or “location” onto the end of a search for chiropractic services, so it’s a good idea to optimise these services for your city and nearby surrounding towns.
If you don’t already have a Google business profile, now’s the time to get one! Having a Google business profile will help add that all-important legitimacy to your business; potential patients will always want to consult reviews first, and aside from establishing your Google business profile will allow current and former clients and patients to leave reviews.
Metadata is incredibly important when it comes to optimising your website for Google and other search engines. Your metadata consists of – amongst other things – title tags and meta descriptions, and this metadata helps search engines index your content correctly.
Ensuring that your metadata is optimised is another reason to conduct an SEO audit: if you have duplicate title tags or meta descriptions, it can impact the ranking of your website.
As we already mentioned, you need to place your keywords correctly and strategically within your website if you want to rank on Google and other search engines. But just as important, you need to know what keywords to be targeting.
This is why it’s a great idea to conduct keyword research before you begin building your website content; an SEO agency could conduct the research for you, or you could carry out the research yourself with various free (or paid) online tools.
Once your site is running and welcoming visitors every month, you’re going to want to start tracking visitor activity. Having access to data such as bounce rate, session duration, and page views can help you improve areas of your website with poor engagement, and double down on those most popular.
While not directly an SEO technique, it’s still a good idea to have a social media presence online, choosing at least one social media platform. Chiropractors can generate a lot of engagement and views on video-based networks such as Tik Tok, Instagram, and YouTube.
Make your website mobile-friendly
Don’t forget that many patients will want to make appointments and conduct searches while on-the-go, so don’t forget to take steps to make your website mobile friendly.
When it comes to your website content, you need to add more than simply service pages and landing pages. When it comes to chiropractor SEO optimisation, we’d recommend building an informative blog with high-value posts covering all subjects related to the practice of chiropractic care. Not only will this make it easier to build backlinks, but it’ll bring traffic to your website and offer your patients free reading resources to accompany their treatment.
With tech companies like Google reporting billions of revenue per year, it’s normal to wonder how search engines actually make money. After all, they’re providing a free service, not selling a product – so where do the billions in revenue come from?
In this article, we’re going to be discussing how search engines are making money in 2023, why online advertising can be both beneficial and detrimental to business, and how the most popular search engines make the bulk of their revenue. So, how do search engines make money?
Let’s take a look.
To better understand how search engines make money, it’s important to remind ourselves not just what search engines do or offer us as a service, but their internal mechanisms and how they function.
So, what actually is a search engine? A search engine is a platform where you can freely search for information that has already been indexed and ranked according to its quality. Most search engines use ‘crawlers,’ (aka bots) to crawl the internet and find web pages to index. Once web pages have been indexed, the search engine will use an algorithm to rank web content and present it to users when they search for specific terms.
How do search engines decide how to rank content?
Typically, a search engine will decide to rank content based on the following factors:
It’s simple – search engines make the bulk of their money through advertising programmes. Whether it be PPC campaigns, or using your information to recommend you tailored products or services, most search engines make their profits by either selling advertising space or recommending you services. Advertising is the perfect business model for a search engine for two reasons:
When users search for common terms on Google, many of them are looking for a specific product or service. If you’re a large corporation or a highly profitable business, you’ll probably be willing to pay search engines hundreds of thousands of pounds a year (or more!) in order to be the first suggested product or service. This is a goldmine for search engines such as Google, whose Google Ads programme runs on a PPC, auction-style basis. Unlimited ad potential. Think of how many million keywords and keyword combinations exist in the world. Search engines get to sell all that space to various buyers – and even obscure, long-tail keywords are bought up. With unlimited possibilities for ad space, search engines have unlimited earning potential.
So, what kind of advertising methods do most search engines use?
The most popular form of advertising on search engines is PPC advertising. PPC advertising works by selling ad space under popular keyword search terms, with companies paying the search engine every time a user clicks through to their advert. While this can offer businesses and start-ups the opportunity to get quick and easy brand visibility, it’s incredibly expensive. When trying to buy up ad space for competitive, broad-term keywords (such as ‘car insurance’ ‘lawyer’) companies can end up spending upwards of £20,000 per month, if not more.
We all know by now that search engines collect thousands of pieces of data about each of its users, and use this information to recommend ads that might correspond to their interests. For example, if you recently googled “cooking classes”, you might find that some of those pesky, unskippable Youtube ads are about online cooking classes, or cooking-related. While this can be infuriating when it comes to questions of privacy and tech overreach, the ultimate goal is to both provide the user with more relevant adverts, while also allowing the search engine to make money.
While the majority of a search engine’s revenue will come from their advertising models, most search engines will also branch out into other business models, whether it be tech expansion, subscription models, or merging with other services. Here’s how the most-used search engines in 2023 make their money:
Google is the most popular and most-used search engine in the world, so much that ‘to Google’ has become its own verb. In 2021, Google accounted for over 28% of all digital online advertising – an enormous sum. While Google makes the majority of its profits from search ads and display ads, it also makes a lot of money from its merger with YouTube. Google collects profits from YouTube’s premium content service, and also makes profit via the Google Play store.
Google also has ventured into hardware products, selling its own range of tech products including home speakers and headphones. Like any company, Google has even used Google to advertise their products, and has even been in trouble in the EU courts for abusing their own algorithms to recommend their own branded products.
Like Google, Yahoo also makes the majority of its revenue from search and display ads. Yahoo also offers a subscription service to its users, where paying members can enjoy upgraded features such as enhanced online protection or trading features. Interestingly, one feature of Yahoo’s Plus plan is that it is ad-free.
Often simply considered as Microsoft’s not-so-successful side project, Bing has actually enjoyed some modest success as a search engine. Unlike Google and Yahoo, Bing hasn’t branched out into other services or products; instead, Bing itself is a by-product of the Microsoft project. While it still makes money, most of Bing’s revenues come from search and display ads.
In 2023, the easiest way for a search engine to make money is through search and display ads. Not only are search engines targeting consumers looking to buy, but they’re able to sell their ad space to the highest-price bidders, allowing them to rake in billions of pounds of profit every year. While some search engines do offer additional products or services aside from search services, the advertising model is the most profitable and sustainable.
Google analytics is a great tool for any eCommerce business; with access to important data such as impressions, page views, and the length of the average visitor session, you can track your KPIs and use the information to better optimise your store for sales.
So, can you use Google analytics with a Shopify website? Yes! In this article, we’re going to show you how to add Google analytics to Shopify, so that you can start tracking, monitoring, and improving your store’s performance. Let’s take a look!
Google analytics is a free tool that allows you to monitor user activity on your website. If you’re a commercial sweller, this is the perfect way to help you understand how users interact with your business. For example, an eCommerce owner might benefit from tracking the following data:
If you’re using Shopify, you’re running a commercial business: you’re selling a product or service that can be bought or downloaded online, and so it’s useful to know what your customers think about your products or your business itself.
However, being an ecommerce business, you’re unable to directly speak with your customers in the same way a brick-and-mortar seller would be able to. You can’t rely on customer feedback or reviews alone: you want to be able to understand why people don’t buy from your site. This is where Google analytics comes in useful: you’re able to derive key performance indicators based on the data that Google analytics offers.
With access to the data outlined above, a Shopify owner will be able to improve their poor-performing landing pages, take steps to tackle high bounce rates, double down on popular products or popular product categories, and work on improving their conversion rate. Without access to this data, it’s almost impossible to understand your average customer.
So, how can you add Google analytics to Shopify and begin tracking these important insights? It’s simple:
First, you’ll need to make a Google analytics account for your Shopify store. Make sure you’re not using an account that’s already linked to another business – this won’t work.
When prompted, type in the name of your Shopify website, and paste your site’s URL into the given box.
You’ll be given a list of industries to choose from; select the industry that corresponds to your business niche, and click “Get tracking ID.”
Click to accept Google’s Ts & Cs.
Copy the tracking ID code, and head back to your Shopify store. Click on > Online Store > Preferences.
You should see a box named “Google Analytics” – that’s where you need to paste the ID code given to you by google.
Save your changes – and you’re done!
Adding Google analytics to your Shopify website is a great way to track important KPIs and observe customer behaviour: you’ll have access to key information that’ll help you better optimise your site in the future.
If you need help working through the data presented by Google analytics, or if you want to work on strengthening your site’s performance, it’s a good idea to hire Shopify SEO services. SEO experts will be able to identify poor performance areas on your website, and work with you to improve them.
If you’re building an eCommerce store, it’s important to remember that a significant percentage of your customers won’t be shopping from a desktop PC or laptop, but via the mobile version of your site instead.
This means that you need to ensure your mobile site is as functional, fast, and easy to navigate as your desktop version – and this can be a tricky task for beginners. Luckily, Magento is renowned for providing a world-class mobile experience for eCommerce, so it shouldn’t be difficult to optimise your store for mobile users.
In this quick guide, we’re going to take a look at some of the ways you can enhance your Magento store for mobile users, from improving loading times to improving your on-site content.
Yes! Mobile sites need to be structured and organised to support the use of fingertips rather than a mouse or trackpad, and all text and images need to be resized to make for easier reading and viewing on a smaller screen.
And don’t forget the loading and memory capabilities of a mobile phone vs. a PC or laptop: even the most advanced smartphone can’t compete with the graphic and memory capacity of a desktop machine.
You also need to take into consideration that most mobile networks aren’t going to be as fast and responsive as stable WiFi accessed via a desktop. Many potential customers will browse their phones while travelling or commuting, meaning their internet connection and bandwidth capacity can fluctuate significantly within short periods of time.
For these reasons, it’s key to ensure that your Magento site is responsive and mobile-friendly for your customers who prefer to shop on the go.
So, what can you do to make your site usable via a mobile device? Here are just some tweaks and tips you can use for a Magento website:
Improve speed and rendering time
Speed is going to be a key factor when it comes to your site’s mobile performance; if your loading times are too long, users are going to simply swipe off your site and head to another. To avoid this, there are a couple of things you can do:
– Reduce your page sizes. This will cut down on loading time and help your content load faster.
– Prioritise above-the-fold content. When navigating a website, ‘above the fold’ content refers to the image or text that is first visible when a visitor loads up your home page via a mobile device. To prevent slow loading times and a high bounce rate, create a manual CSS system, whereby your above-the-fold content is rendered in priority.
– Forget JSS bundling. On a performance level, most mobile devices will find it difficult to support large JSS bundles, which can reach up to 15 mb in size.
Optimise images
Images are going to be one of the biggest challenges for any mobile device, but there are a number of ways you can optimise them to make your mobile site more responsive:
– Compress all images. Compressing your images can allow you to save memory space without compromising on the quality of the image itself. This will help mobile sites run faster.
– Use JPEG, not PNG. PNG images – while pretty to look at on a desktop – will significantly slow down performance on any mobile device. Switch to JPEG where possible.
While this advice is relevant for mobile optimisation, it’s a good rule of thumb for any desktop website, too. You can seek out Magento SEO advice for more information on optimising images on your website.
Choose the right server
As anyone who uses Magento already knows, the platform can be incredibly greedy when it comes to resources and performance capacity. This is why it’s absolutely essential for you to host your Magento website using the right server. Don’t try to balance your budget or opt for the cheap option when it comes to your server: this is perhaps one of the most integral functions of your website.
For a Magento-friendly, mobile-friendly server, you should preferably aim for a VPS server or cloud server, at least 3GB of RAM, 25GB SSD capacity, and an individual database server.
When building your Magento website, it’s important to consider those using mobile devices – especially as over 50% of web page visits come via mobile. By ensuring your site is mobile-friendly, you’ll provide a cross-platform experience and grow your organic traffic.
Clickslice an SEO agency, has taken over MalcolmColes, a credible marketing news and blogging site in the UK.
As there is a sea of content about Digital Marketing on the internet, it’s difficult to find the best fit for your needs, as most of the content is flawed. This acquisition will enable Clickslice to disseminate accurate information and reach people looking for the latest trends and updates in digital marketing.
The MalcolmColes website is a news and blogging website on the internet with a huge reader base seeking marketing news, measured analysis, and exclusive research on the hottest topics in digital marketing. They aim to keep the readers up to date on the marketing trends and ensure that information is accurate and readers are not misled by their content. The most popular topics on their news website were digital marketing stats, daily updates, and updates regarding changing SEO guidelines.
Knowing the right search terms that people would use to search for a business and targeting them on the website can be a determining factor for the success of any online digital storefront.
As SEO and digital marketing are constantly evolving fields, it’s crucial that business owners are updated on their changing trends. The acquisition aims to utilize the knowledge of digital marketing professionals at ClickSlice in providing accurate facts and updates on the changing marketing trends.
This will help improve the credibility of the content on the website and will help readers in making informed decisions on their marketing plan.
Founded by Joshua George in 2016, Clickslice has become the most trusted SEO agency in London, assisting clients in improving their online visibility on search engines. They are an award-winning agency offering SEO services for eCommerce stores, specifically SEO for Shopify stores and SEO for Magento stores which has been revolutionary for multiple e-commerce brands.
They also offer platform specific services such as their SEO for WordPress websites offering which generates amazing results for WordPress based sites. In addition to this, ClickSlice also work with lawyers, plumbers, doctors, electricians, dentists and several other businesses in the UK to optimize their digital storefronts.
Joshua and his team are a bunch of passionate individuals pushing boundaries and helping their clients boost their organic leads. By offering measurable results with more than 15x ROI, they have assisted various businesses in growing their online business by making minimal investments.
They have earned their reputation by providing excellent customer service and delivering great results. Using data-driven insights and best-practice digital marketing tactics, ClickSlice drives growth for businesses by leveraging result-driven SEO campaigns and unlocking full potential to generate organic leads.
If you’re determined to establish a rock-solid reputation for your business, you need a creative Digital PR agency you can rely on. Building credibility and trust as a Digital PR agency is our forte. We’ll secure your spot in the limelight and ensure you’re the voice to listen to. With our dedicated team in action, you can focus on driving your marketing strategy forward, knowing that your brand’s reputation is in safe hands.
It will no longer be possible to search for MalcolmColes on Google. Instead, any visitor to the MalcolmColes website will be automatically redirected to Clickslice. The next step of the Clickslice website is providing regular news and marketing updates to keep people informed about the correct information about marketing and how they can implement it to grow their businesses.
With numerous online information sources offering information on digital marketing, it is pretty challenging to find relevant and accurate information. By regularly updating digital marketing and SEO content, Clickslice aims to tackle such problems and ensures the relevant information reaches the right people.
Without a doubt, Clickslice understands the importance of marketing content because it is a highly effective way to reach, engage, and target your audience in ways that traditional advertising cannot. It is critical to maintaining high-quality digital marketing content, which Clickslice strives to do.
If you’re running an eCommerce store, you’ll probably already know how difficult it can be to get your products and your store visible online, especially when you’re just starting out.
When you haven’t got an unlimited marketing or advertising budget, it might seem impossible to get your products or services seen – but with so many new avenues for marketing online, it’s actually easier than ever.
In this guide, we’re going to go over 7 ways you can promote your eCommerce website, including several options that cost absolutely nothing! Let’s take a look.
One of the easiest ways to promote your eCommerce website is by having a strong social media presence – and even better, it’s free! You don’t necessarily need to always cater your social media content to promote your eCommerce store – you can simply gain traction on social media by talking about global events, responding to customers, or simply sharing high-value content that your followers or readers will find useful. By increasing your following on social media with relevant posts, you’ll be able to increase your reach within your target market.
Having a strong social media presence also helps build your brand identity and brand authority, while allowing you to build a loyal customer base for free.
Aside from having a positive, active social media presence, you can also use social media to actually sell your products directly to your followers or subscribers. Instagram, Facebook, Pinterest and Tik Tok now have in-app purchase options available for business accounts, allowing customers to make a purchase directly from their news feed.
With almost every study conducted on the subject concluding that social media is one of the most powerful forms of advertising, you should incorporate this strategy into your marketing model.
If you aren’t already using SEO strategies on your website, you’re missing out on potentially thousands of site visitors and easy sales. SEO marketing (search engine optimisation marketing) refers to how well your site ranks on search engines such as Google. Having a poor ranking means that it will probably be difficult for you to get organic traffic from web searches, which can mean missing out on an easy way to gain new customers.
What’s great about SEO is that with the right strategy, you’re able to promote your business to customers searching for your exact products or services. For example, if your eCommerce store is the first Google search result when a user types in the phrase “vegan hot chocolate”, you’re exposing your business to new customers who may never have found your services otherwise.
A good SEO strategy also offers long-term benefits for your eCommerce store; unlike PPC advertising, your SEO ranking doesn’t disappear as soon as you stop paying for your advertising budget. A website that has been skillfully optimised by an eCommerce SEO agency can remain at the top of Google’s search results for years.
PPC advertising is another way you can promote and market your eCommerce store – but it is probably the most costly option on this list. PPC advertising (pay-per-click advertising) involves paying advertisers (such as Google or Twitter) to promote your products on their platform, and you pay the platform every time someone clicks on your advertisement.
While this can be a useful marketing strategy if you’re a new company looking to make quick gains, it’s a bad idea if your website isn’t yet optimised for user experience (UX). If you end up having a poor conversion rate, all that ad money will have been money down the drain. Before opting for an expensive PPC ad campaign, it might be a good idea to run an SEO audit on your site to test for any UX problems.
If you’re selling a physical or digitally-downloadable product, there’s no need to stick to one eCommerce platform. There are no rules in place to stop you from creating a multi-channel business and selling your products everywhere; from eBay to Amazon, Etsy to Instagram – and don’t forget your own eCommerce website! In fact, the more channels the better; when you have several streams of income, you’re protected in the event where one platform shuts down or goes out of business.
Companies understand the power of word-of-mouth online, and this is why so many social networks have recently been transformed into reliable advertising platforms. By partnering up with influencers, you’ll be able to target your target market more easily than a traditional campaign. You’re also more likely to build trust with new customers, as influencer features and reviews tend to fare better than traditional advertising campaigns. However, like PPC, partnering with influencers can be a costly enterprise, with some high-profile influencers demanding four to five figures for just one or two Instagram posts.
If you’re going to partner with an influencer, make sure that their current audience corresponds with your target market, and make sure that they have enough followers and online engagement to make the investment worth your time (and money!)
Building an email list is a great way to retain existing customers, and customer retention is much cheaper than searching for new leads. The main difficulty when it comes to creating an email list is actually being able to obtain your customer’s email address in the first place. Many customers are tired of unsubscribing to spammy marketing emails, and now systematically ask not to be sent promotional email marketing when they sign up for an account with an eCommerce business.
To get around this, it’s a good idea to offer something exclusive that will motivate your customers to opt-in and subscribe. In the marketing world, this is referred to as a ‘lead magnet’, and can be anything from a generous discount code to exclusive offers.
Once you’ve secured your email list, don’t overdo it and start spamming daily emails. You should only email your subscribers when you have something interesting to offer, such as a promotional sale, a new product, or an update to your services or policies.
If you’re looking to promote your chiropractic services online, Google ads can be incredibly beneficial if you’re looking to make those quick, speedy gains that get the ball rolling and the revenue coming in.
If you’re new to Google ads, the process might be slightly confusing – but it’s simpler than it looks.
In this guide, we’re going to go over 7 essential steps that you need to take before and after setting up your Google ads account, as well as tips on how to optimise your digital marketing strategy to enhance your ROI. Let’s get started!
Google Ads refers to the PPC advertising system offered to commercial businesses on Google’s search engine. If you manage to secure the top bid for a certain keyword or search query, your website or a specific web page of your choice will appear at the top of the search engine. Your metadata will be accompanied by a small ‘ad’ symbol, identifying that it’s an advertisement, and not a Google endorsement.
If you’re offering a chiropractic service, it can be useful to use Google ads while you’re establishing your online presence. Google ads can make quick gains and get a lot of traffic to your website fast – but the PPC model is expensive, and unless you have a hefty ad budget, it’s not the most sustainable marketing model. That being said, it can still be useful to those looking for a quick boost in revenue and traffic.
So, how can you set up Google ads for your chiropractic business? Here are 7 important steps to take before, during, and after the set-up process:
The first thing you want to do before launching a Google ads campaign is ensure that your website is immaculate, high-functioning, fast, and aesthetically pleasing. We don’t need to tell you how expensive Google ads are – it’s likely you already know. So to avoid paying Google for hundreds of instant click-offs, do everything to ensure that your website is in optimal condition. This means ensuring that your website is safe, easy to navigate, protected, fast, and that all your web pages are optimised for the user experience (UX.) A poor UX will lead to a high bounce rate, which means a poor – or non-existent – ROI when it comes to your ad budget.
Before beginning any ad campaign, you need to perform keyword research relating to chiropractic services. You should try to target achievable, high-intention keywords and try to obtain traffic from users searching with commercial intent where possible. If you’re not sure how to perform effective keyword research, you could hire a chiropractor SEO expert or agency to carry out the research for you.
You should also, where possible, try to target location-based keywords. As chiropractic services are conducted in-person, this gives you the maximum chance of obtaining new clients through your campaign, and therefore achieving a high ROI through your campaign.
You’ll also need to confirm the linking of your Google ads account to your business on your website. You should easily be able to find a tutorial on how to do this on YouTube.
So, unless you officially set up a budget ceiling when creating your campaign, Google will continue to show your advertisements and charge you per click, even once your imagined budget has been reached. This can end up costing you thousands in unwanted ad spend, so make sure to establish your budget beforehand.
Once your campaign has been launched, it’s essential for you to begin tracking conversions and other important KPIs on Google analytics. This is one of the most important parts of any Google ads campaign, as the data presented will let you know whether or not your copy is actually effective.
Once your campaign has been launched, it’s essential for you to begin tracking conversions and other important KPIs on Google analytics. This is one of the most important parts of any Google ads campaign, as the data presented will let you know whether or not your copy is actually effective.
If you’re noticing a low conversion rate, this is a good indicator that you need to temporarily suspend your campaign and work on improving your landing pages and other on-site content. If you haven’t already, it’s also a good idea to review your site’s functionality, to ensure that your paid clicks aren’t being presented with a malfunctioning or slow-loading website.
Tagging is a great way to make your website more user-friendly; if your products or services are easily located and organised, it makes for a much simpler user experience, and therefore more sales. Win-win, right?
Not so fast. While tagging your products can certainly help elevate the user experience on your website, it’s important to place your tags strategically. Even more importantly, you need to make sure your Shopify store is optimised in other ways – tags only make up a small percentage of the task.
So, when it comes to your site’s Google ranking, do Shopify tags actually help SEO? In short, it depends.
In this article, we’re going to take a look at how product tags on Shopify can impact your store’s SEO performance, what not to do, and how you can use Shopify tags to improve your ranking and overall UX. Let’s take a look!
Shopify product tags are, in short, digital labels assigned to different products in your eCommerce store. Tags exist to help organise your product inventory for your customers; for example, if you were running a clothing eCommerce store, you’d want to organise your products with labels such as “skirts”, “dresses” “women’s clothes” “men’s shirts”, and so on.
Tagging makes it easier for customers to navigate your store, and a positive user experience translates to a higher number of transactions.
In short, yes – but it’s important not to overestimate their importance. Typically, Shopify tags can help your site’s SEO performance in two main ways:
As mentioned above, user experience is always going to be a key factor when it comes to any SEO optimisation efforts. Google rewards sites with a low bounce rate, so if your customers can’t find what they’re looking for and click off after a short period of time, this is going to negatively impact your ranking.
Having a well-organised website with a well-tagged inventory is going to prevent this, and will render the overall shopping experience more positive for your customers.
As you probably already know, Google indexes all web content and organises it according to its most relevant category; by adding Shopify tags to your products, you can help Google better understand where to place your site, in turn helping your business rank within its correct niche.
When it comes to SEO, Shopify tags aren’t going to be the most important feature that you’re going to want to optimise, at least not when it comes to the technical side of SEO. While UX is incredibly important for your ranking, your tags need to be placed strategically in order for them to positively impact your site’s performance. But you cannot rely on tags to do the heavy lifting alone – in fact, using only tags can often result in your site being penalised by Google.
This is because you can’t “stuff” your product pages with tags and no other content, as this would be seen as both duplicate content and keyword stuffing – both of which are two poor SEO techniques. Google is now incredibly unforgiving towards shoddy SEO practices, which is why it’s always a good idea to consult with Shopify SEO services before beginning any DIY optimisaton campaign.
Put simply, in order to create SEO-optimised product pages, you’ll need to ensure that your pages are filled with engaging, unique content. Once this has been achieved, you can add Shopify tags. Tags will make it easier for users to find the product categories they’re looking for, and will also help Google better index your website pages.
When it comes to good SEO, there’s no “miracle” technique that’s going to get your site ranking overnight. SEO is a marathon, not a sprint, and it’s also a comprehensive strategy that covers several bases.
Not only do your product pages need to promote unique content, you’ll also need to consider title tags, alt text, meta descriptions and more. All of these features are incredibly important when it comes to your site’s SEO performance, so it’s important not to rely on tags alone to get your website seen.
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