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How Can Google Ads Help Car Dealers Advance Business Goals?

Do you ever feel like your car dealership is running without a direction or missing out on potential business? If this sounds familiar, there are many online tools and services available that can help put you in the right direction and achieve your goals. 

Google Ads is one such tool and it is a PPC system that allows you to target customers and increase the visibility of your dealership. If you need a boost and don’t know how to take your car dealer to the next level let us show you how Google Ads could potentially help.

A Brief Explanation of Google Ads

  • Google Ads is targeted advertising that you pay for on a PPC basis (Pay Per Click). The adverts are distributed on related Google properties such as Google Search and the vast Google Display Network. 
  • There are five different types of Google Ad including search ads, display ads, shopping ads, and video ads. Due to the huge userbase Google has and the network of platforms your adverts can be displayed on, Google Ads is a fantastic starting point for a car dealership to really start achieving their goals and taking their marketing to the next level.

Four Simple Ways Google Ads Can Benefit Your Car Dealership

Google Ads is a fantastic tool and it is one of the best PPC models available especially for car dealers. As you will see below it can help hit and advance various business goals such as increasing brand awareness, boosting website traffic, and improving your ROI.

1. Improved brand awareness 

There is a common misconception that paid adverts are only successful if they result in direct sales and while this is a huge part of their draw, there are other aspects too. One such aspect is the boost they can give to your car dealer brand awareness. Just think – each time someone even sees a Google Ad your car dealer brand and log are imprinted in their mind. Every small interaction like this boosts your brand awareness and this is something that all good businesses need. 

2. Boost website traffic 

Did you know that surveys have shown that people are 4x more likely to click on Google Ads than its competitors? This is something that is difficult to ignore and one of the main benefits is the potential increase in website traffic that Google Ads can produce. It’s a similar point to brand awareness – not every action has to directly result in a sale but if some positive interaction like a clickthrough to your website happens, this is always a bonus. More traffic will eventually lead to more interest in your dealership and get more people onto your forecourt. 

3. Increase return on investment 

Ultimately you want to make money and profit right? This is the main aim of any business and Google Ads can give you tangible results too aside from just an increase in website traffic and brand awareness. The great thing about Google Ads is its PPC model and how your adverts are only ever shown to “qualified leads”. This means the adverts are targeted and much more likely to reach people who need your car dealer services. You only ever get charged when a customer visits your website from the advert too which means that theoretically there is no “empty money” in a Google Ads campaign. 

4. Target your ideal customers 

Your car dealership most likely has a target customer in mind such as someone who is loyal to a particular car brand, or perhaps you specialize in executive cars for business use for example. Google Ads allows you to target these audiences which should result in a higher conversion rate. You can customize things like location, search history, and interests and make sure that your adverts are reaching the right people who are more likely to use your dealership.

Consider Paid Ads Today to Give Your Dealership a Boost

SEO for car dealers is incredibly important to build your brand and get people walking through your doors. One aspect of this is PPC advertising and Google Ads is arguably the best option available. You can use it to target customers who want to buy your vehicles, increase your dealer website visibility, and highlight your brand in a positive manner.

Article by:

Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.

He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.

His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.