If you’re running a chiropractic business or offering chiropractic services, you’ll probably already know how important it is to use the internet to market your business. After all, most customers now perform obligatory Google searches when they’re searching for any medical service, and that includes those looking for chiropractors.
In this guide, we’re going to go over some of the easiest ways a chiropractic business can improve its online presence, from using social media to using SEO services. Let’s take a look!
Why is an online presence important?
When looking to book any kind of in-person appointment – whether it be medical or otherwise – most people are likely to browse Google for information and top recommendations beforehand. If your business doesn’t have a visible online presence, you’re losing out on thousands of potential customers every year.
Having an online presence allows you access to potential new clientele, allows you to show off your services and skills, while also enabling you to engage directly with followers and interested parties on social media.
Improving your online presence: 5 ways
So, how can you improve your online presence if you’re running a chiropractor business or offering chiropractic services? Here are 5 useful ways:
Have an easy-to-navigate website
Having a functional website is perhaps the most important feature of any online presence. If you want to give potential customers a great first impression of your services and business, your website needs to be optimised for a positive user experience. This means a great design, effective branding, a blog, SEO-optimisation, fast loading times, and a point of contact for interested customers to get in touch. It’s hard to underestimate just how important your website is going to be in gaining new customers: it’s not an area where you want to be cutting costs.
One way to build a trusted online presence for your chiropractic business is to create a YouTube channel, where you post regular informative videos on chiropractic techniques and respond to common questions. By creating videos featuring yourself or your colleagues, you’d be establishing trust between your business and potential clients. Plus, by illustrating your industry knowledge and demonstrating expert techniques, you’d have an edge over your online competitors: potential clients might be more susceptible to opting for your business over that of a rival.
When it comes to online visibility, there’s no better tool than Google. With billions of searches performed every day using the search engine, creating a presence on Google is one of the easiest ways to drastically increase your clientele, revenue, and establish your brand identity. But what is SEO, and why is it useful?
Search engine optimisation (SEO) involves using tried-and-tested techniques to help push your website to the top of Google’s search results. This means that when users search common queries related to your business, for example “chiropractor London,” your business would ideally be near the top, or on the first page. Alongside using social media, implementing a Chiropractic SEO strategy would be our top recommendation if you’re looking to build a durable, tangible online presence.
When it comes to social media apps, it’s hard to find something as popular as Tik Tok. Tik Tok allows you to create short videos (up to 10 minutes in length) on any subject of your choice, with an audience of up to 1.5 billion total users, and 30 million active users every day. Tiktok comes with a super responsive search function, allowing interested parties and potential clients to search for chiropractic techniques or even simply get informed on chiropractic therapy. Many medical professionals use Tik Tok to condense complicated procedures into short, bite-sized videos, and you too could do the same to help establish your business online.
As with all social media sites, the best results come from actively engaging with users and viewers on the site: replying to comments, liking comments, and generating interesting discussions can help foster community, which is great for your business.
Another great way to improve your online presence is to create a regular blog. We’re not talking about a personal blog here, but a blog centred around the topic of chiropractic care. Not only would this offer a catalogue of valuable content for current clients, but you’d also be able to access new customers by creating blogs designed to target popular Google search queries.
This is technically an SEO practice, but it remains an effective one. Hiring an SEO agency to create the blog for you would be the most efficient way to reap results if you do decide to create a blog: the agency would perform strategic keyword research, and they’d even also write the posts themselves if you’re not the most willing wordsmith.
In short, it’s incredibly important for you to establish a positive online presence for your chiropractic business. From using free tools like social media, to investing in SEO services and a great website, it’s easier than ever to develop visibility on the internet.