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Good products mean nothing without the right Google Shopping strategy behind them. To reach the top and stay there, the best Ecommerce brands rely on ClickSlice’s Google Shopping expertise.
Having a good product is no longer enough. You need to position your products in front of the right audience at the right time. With competition across the Google Shopping feed steadily increasing year over year, success now depends on having a clear strategy, a well-optimised product feed, and campaigns that are built to scale profitably.
That’s where our expertise comes in.
For over a decade, we’ve helped countless Ecommerce brands maximise their product visibility and increase their revenue through strategically managed Google Shopping campaigns. From feed optimisation and campaign structure to bidding strategy and regular account auditing, we will manage every aspect of your campaign with the goal of driving consistent and measurable results.
To get our clients consistent and measurable results with Google Shopping, we follow a framework that we’ve carefully refined over the years. While our Google Shopping management process can vary slightly from campaign to campaign, it typically includes:
First, we will carry out an A-Z audit of your account. This will help us identify existing inefficiencies, untapped growth opportunities, and understand how your current setup aligns with your commercial goals. Based on our findings, we will create a fully bespoke strategy that will be built around your products, profit margins, and overall business objectives.
Once we’ve put together a clear strategy, we will turn our attention to optimising your product feed. This includes refining product titles, descriptions, categories, images, and attributes to ensure your listings not only align with high-search intent queries but also with Google’s requirements.
With a fully optimised feed in place, we will build out a custom campaign and bid structure, which will be designed around performance and scalability. One of the steps that we will take here is segment your products based on commercial value, profit margins, and intent. That way, we can allocate your budget to where it’ll have the greatest impact.
To succeed with Google Shopping, continuous monitoring and optimisation are required. Once your campaign is live, we will keep a close eye on performance data to identify trends, inefficiencies, and growth opportunities that we wouldn’t have been aware of without launching the campaign first and gathering the necessary data.
Our Google Shopping services are designed for Ecommerce stores that want to maximise their product visibility in the Google Shopping feed and drive additional revenue to their business. To help you get a better idea of who our Google Shopping management services are most suitable for, we most commonly work with:
In addition to the above, we also have Ecommerce PPC services, which are designed to work in parallel with your Google Shopping campaigns. This allows your products to appear across multiple touchpoints in the buying journey, which not only increases visibility but also the chance of converting users into paying customers.
Managing a Google Shopping campaign often comes with a unique set of challenges. Here are some of the most common challenges businesses face and how they’re solved at our Google Shopping management agency.
The Challenge | How We Solve It |
Product disapprovals | We quickly identify the cause through the Google Merchant Center and apply the necessary fixes to bring your products back into compliance. |
Poor product visibility | To improve product visibility, we typically optimise product titles, attributes, and categories while refining campaign structure to improve relevance for high-intent searches. |
Wasted ad spend | To minimise wasted ad spend and maximise ROI, we focus on eliminating low-quality traffic and focus spend on profitable products. |
Low return on ad spend | To maximise return on investment, we review bidding strategies, margins, and product performance to reallocate budgets towards the SKUs that are performing the best. |
Feed errors or inconsistencies | We carry out regular audits and monitor your feed to ensure product data remains accurate in case of pricing, availability, or inventory changes. |
Difficulty scaling profitable products | To scale your most profitable products, we will create a bespoke bidding strategy and allocate your ad budget towards the SKUs that consistently deliver the strongest return. |
At ClickSlice, we have over a decade of hands-on experience helping Ecommerce brands scale their Google Shopping campaigns in a way that prioritises profitability and growth over the long term.
There is no guesswork involved. To drive consistent and measurable results, we follow a proven framework that we use both for our clients and our own Ecommerce brand. Other reasons why you should choose ClickSlice for your Google Shopping campaign include:
If you’re curious about how we can help your Ecommerce brand dominate the Google Shopping feed in your product category, book a 30-minute consultation session with us today.
Google Shopping ads are product-based. They are designed to display your product’s image, price, brand, and store name directly on the search results page. They are a fantastic way to capture high-intent shoppers who are ready to compare and buy.
Google search ads, on the other hand, are text ads driven by keywords. They are more suitable if you want more control over the messaging in your ad, which makes them ideal for targeting specific search terms, promoting offers, or capturing potential customers who are earlier in their buying journey.
Yes, we do. As part of our Google Shopping management service, we will handle the setup, optimisation, and ongoing management of your Google Merchant Center feed. This typically includes reviewing product data for accuracy, optimising titles and descriptions, fixing feed errors, and ensuring that all your products meet Google’s requirements.
If your products are disapproved, we will identify the reason fairly quickly and take the necessary action to resolve it. That way, any disruption to your campaign will be kept to a minimum.
No, you don’t. At our Google Shopping agency, we don’t tie our clients to lengthy contracts. Instead, we prefer to lead with setting clear expectations before the start of our collaboration and let the results we generate for you over the months keep you around.
Although this approach is risky for us, it keeps us accountable and always focused on delivering consistent results. That way, our partnership is a win-win for both parties.
Yes, we can. We have the tools, expertise, and competency to manage large and complex product inventories across multiple SKUs without compromising on the overall quality of execution and campaign performance.
Yes, you will have complete control over your entire campaign while working with us. With that being said, it is important that you run any changes that you’d like to make through us, so that we can ensure that those updates align with your overall strategy and won’t negatively impact performance.
Yes, we can. If you’d like to take a more well-rounded approach to your marketing, in addition to managing your Google Shopping campaign, we can also run full-scale SEO and PPC campaigns alongside it.
This joint approach allows high-intent traffic to be captured at multiple touchpoints, which will increase the visibility of your products, the number of conversions, and overall revenue.
We’re ready.
Are you?
Book a discovery call with our team now. Let us show you how we can optimise your online presence to deliver increased traffic and incredible sales results.
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