The Google Shopping Agency That Makes Ecommerce Boom

When you head to Google and type in a keyword phrase related to purchasing a product, you’ll get a series of Google Shopping results, giving details of retailers and merchants offering that product for sale.

This is Google Shopping: an advertising platform that allows an ecommerce business to advertise their products on Google’s search results page using Google Shopping ads, generating more sales and reaching their target audience.

In a nutshell, Google Shopping allows ecommerce businesses to create product feeds of their products, which are then submitted to Google. These product feeds contain information about the products on offer, such as their titles, descriptions, images, and prices. Google uses this information to display relevant ads to users who are searching for similar products, driving online sales for retailers.

Google Shopping is an incredibly profitable marketing channel, but only if done correctly. If your product feed is not optimised using our SEO and advanced optimisation techniques, your product may not rank well.

Google Shopping is ‘smart shopping’: it uses user data and keywords to specifically target potential customers with tailored ad campaigns that are highly likely to convert.

Unlike a generic ad, Google Shopping smart shopping campaigns make use of Google’s sophisticated software to maximise product visibility and drive more sales. Merchants can advertise their products directly on Google’s search engine results page (SERP), making it incredibly simple for users to find and purchase their products.

Other advertising platforms, such as Facebook Ads or Instagram Ads, are display-based and require users to click through the business’s website to make a purchase. Google Shopping skips this step, allowing users to see prices, make comparisons and make purchases faster.

Google Shopping is competitive. While you don’t need an agency to set up your ads, an excellent agency like us could make all the difference between your ad succeeding and not.

A Google Shopping agency like ClickSlice can help your business understand the data to optimise your campaigns, rapidly improve your ROI, and exponentially increase your sales. Our team of experts has the expertise and tools to identify your most profitable keywords, optimise your bids, and ultimately create high-converting product feeds. Plus, we can do this in a fraction of the time it would take you to do alone, meaning your ad starts earning money faster.

It’s deceptively simple to create product feeds for Google Shopping campaigns but, like all Google ads, a lot of thought and data goes into your final feed.

To create a product feed for Google Shopping, your business must provide information about your products, such as their titles, descriptions, images, and prices. Then, you can either create a product feed manually or use a specialist product feed management tool to automate the process.

At ClickSlice, your dedicated account manager will handle all of this, so you don’t have to. We’ll create your feeds and optimise them by using our industry expertise and our keyword knowledge. Then, our Google ecommerce experts will set your feeds to run, creating data-informed tweaks to optimise ad performance.

Intelligent bidding is important in Google Shopping campaigns to maximise results while minimising ad spend.

To optimise your bids for Google Shopping, you should monitor your campaigns regularly and adjust your bids based on the performance of your ads. You can also use automated bidding strategies to help you achieve your business goals. As part of our Google Shopping management services, we help you optimise bids as standard, helping you stay ahead of the competition at a fraction of the cost.

It’s hard to say exactly how long it will take to see results from a Google Shopping campaign. We always say be wary of agencies who promise absolutely fantastic results in a specific period of time. Like all digital marketing strategies, a successful Google Shopping campaign takes time.

Ultimately, the amount of time it takes to see results from Google Shopping campaigns varies depending on factors such as the competitiveness of your industry and the quality of your campaigns, plus how well you use your analytics and product feed data to fine-tune your performance.

With the help of ClickSlice, London’s leading Google Shopping agency, you can likely start seeing results within a few weeks of launching your campaigns. If you’d like a more accurate answer, reach out to our team now. Our dedicated team will work to understand your business and give you a more accurate timeline for your specific results.

Measuring success is different for every business, but there are some key metrics we use as standard in our detailed reporting.

To measure the success of your Google Shopping campaigns, our expert team of agency staff tracks metrics such as impressions, clicks, click-through rate, conversion rate, and cost per conversion. Then, we help you analyse these metrics, making changes for maximising performance and driving sales.

Absolutely. A number one advantage of Google Shopping ads is that they can be used to target audiences both inside and outside of the UK. Not looking for international business? Your ads can be tweaked to target domestic audiences too.

Our Google Shopping management service helps you discover the best audiences for your products with our signature persona-based modelling.

Working with digital agencies like us can help e-commerce companies optimise their ad spend as our expert team brings unique data analysis techniques and industry-specific experience to your Google Merchant Centre. Our experience helps us see opportunities in the data that less experienced agencies cannot recognise. Then, we’ll help you take advantage by adjusting campaigns accordingly.

Our Google Shopping experts can also provide valuable insights into industry trends and best practices. This helps you capitalise on your ad spend and share bid strategies, maximising revenue and ROAS.

Absolutely. If you’re already running Google Shopping campaigns and are looking for an agency to improve your product listings and increase sales, we can help. Our customer-centric approach to data analysis has helped many ecommerce businesses improve their product feeds.

Our expert team of consultants have the know-how to guide data optimisation and feed management best practices. We can also provide insights into product titles, descriptions, and images that can help increase click-through rates and conversions.

This is a complex question, as Google determines the placement of Google ads based on a variety of factors. These factors include the ad’s relevance (and the relevancy of its landing page and product feed information) to the search term, the bid amount, and your expected click-through rate.

If you have specific questions like this during your Google Shopping campaigns, you can be assured that your dedicated account manager will help you answer them. Whenever we tweak anything in your campaign setup, product feed, or on your Google Merchant Centre, we’ll talk you through what we’re doing and why.