How To Build a Web Page That Search Engines Love
Technical SEO is a fundamental building block required to create a website that search engines can read.
This type of SEO refers to optimizing the technical elements of a website to improve its visibility and ranking in search engine results pages (SERPs). It involves optimising the core web vitals of a web page, including backend site structure, xml sitemaps, architecture, and coding of a website to ensure that it can be easily crawled and indexed by search engines and provides a good user experience.
Technical SEO activities include optimizing page load speed, mobile responsiveness, crawlability, website URL structure, meta tags, schema markup, sitemaps, and more. Technical SEO plays a crucial role in improving the overall search engine visibility and ranking of a website.
Technical SEO does not involve tweaking the content on your site but instead entails optimising your site architecture. The goal of technical SEO is to create a website structure that works in harmony with the content placed upon it, to boost the amount of organic traffic the website receives.
Technical SEO and content SEO are two distinct, yet interrelated, aspects of search engine optimisation (SEO) that we do here at ClickSlice.
Technical SEO is the process of improving the technical elements of a website to enhance its visibility and ranking on search engine results pages (SERPs). This involves optimizing the backend structure, architecture, and coding of the website to make sure the pages rank as Google crawls each page with their search engine spiders to index them.
Technical SEO also includes the process necessary to fix technical errors, remove duplicate content, improve internal links and ensure that the entire site is optimised from a technical SEO standpoint. As well as this, technical SEO revolves around mobile and desktop versions of the site, ensuring that the site speed, structure and the page’s URL are mobile friendly. These technical aspects of SEO are sometimes known as off-page SEO.
Content SEO, on the other hand, involves optimising the quality and relevance of the site’s content on a website to target specific keywords and improve its ranking in search results. This includes optimizing page titles, meta descriptions, header tags, and the actual content on a page to make sure it is relevant, well-written, and provides value to the user.
In summary, technical SEO focuses on the technical infrastructure of a website, while content SEO focuses on the quality and relevance of the website’s content. Both are important for overall website optimization and improving search engine visibility and both are key elements of search engine optimization SEO at ClickSlice.
Google Search Console is a free tool offered by Google that helps website owners monitor and maintain their site’s presence in Google search results. The Google search console is a key SEO tool in our technical SEO strategy at ClickSlice.
The Google search console provides data and insights into how Google crawls and indexes a website, and allows website owners to submit sitemaps and monitor crawl errors, search traffic, and keywords that drive traffic to the site. It also offers information on mobile usability and security issues.
The Google Search Console is an essential tool for website owners to monitor their site’s performance in Google search, fix technical SEO issues and ensure its visibility and ranking. Overall, by using Google Search Console, businesses can gain a better understanding of their website’s performance in search and take action to improve it.
A technical SEO agency like ClickSlice can help your business improve your website’s technical elements to enhance its visibility and ranking on Google and other search engines.
Technical SEO can be complex and requires specialized knowledge and expertise. A technical SEO agency has the experience and skills necessary to optimize a website’s backend structure, architecture, and coding, as well as monitor and maintain its performance in search results. By using ClickSlice as your technical SEO agency, your businesses can focus on other aspects of their operations while ensuring that your website enjoys perfect technical optimization, providing a positive user experience to your customers, and increasing visibility and traffic.
Common SEO issues that can affect a website’s performance in search engine results pages (SERPs) include duplicate content, missing or poorly optimized meta tags, broken links, crawl errors, poor mobile-friendliness, slow page speed, and keyword stuffing.
Another common issue is a lack of internal linking structure, which can make it difficult for search engines to crawl and index the site. Additionally, not having a secure website (HTTPS) can also impact a website’s search rankings and negatively affect user trust.
These are just a few of the many potential issues that can impact a website’s performance in search, and it’s important for businesses to regularly assess and address any technical and content-related SEO issues to ensure that their website is optimized for search engines and users.
The best way to do this is with an award-winning SEO agency such as ClickSlice.
Book a discovery call with our team now. Let us show you how we can optimise your online presence to deliver increased traffic and incredible sales results.
Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.
He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.