If you’re setting up an eCommerce website, there’s a wide range of plug-ins and extensions that can optimise the selling experience for you while making your site more user-friendly for your customers.
Whether you’re setting up a traditional eCommerce store or looking into the sale of digital products, there’s a plugin for every eCommerce need – and we’re going to cover them here.
In this helpful guide, we’re going to be taking a look at some of the best plugins for your eCommerce website, how to use them, and how they can help your business grow. Let’s dive in!
A plugin is a form of software that you can install on your website, either as a way of including additional features, or to simply improve the overall functionality of the site. When it comes to creating an Commerce store, there are a number of essential plugins you’ll need to get your shop up and running.
While most website building platforms will come with some basic features for selling, SEO optimisation, and marketing, it’s a good idea to install professional plugins that are easy to use, simple to navigate, and – most importantly – help streamline the buying process for both you and the customer.
So, what are the best plugins for an ecommerce site in 2022? Here are just a few of the most popular and frequently used plugins that can help your eCommerce store get up and running:
Woocommerce is an open-source eCommerce plug-in that allows you to sell products directly from your website. Woocommerce supports the sale of both physical and digital products, so it’s ideal no matter what kind of eCommerce business you’re running.
Woocommerce is the most popular eCommerce plugin used on the net, not least for its wide variety of features: with Woocommerce, you can integrate an all-in-one SEO plan for your product pages, sell products via affiliate links, and can even help you optimise your sales funnel.
If you’re looking for a free, easy-to-use plugin that’s trusted by the biggest online retailers, woocommerce is the way to go.
If your eCommerce website is built around selling subscription services, memberpress is an essential plugin that will allow you to streamline the subscription process. With Memberpress, you’ll be able to create restricted web pages that are accessible to members only, integrate an affiliate marketing programme, and even build and sell courses. The only downside to Memberpress is that the plugin isn’t free: with no options for monthly payments, you’ll need to pay an annual membership fee upfront.
Digitally downloadable products are the latest in online commerce: with little to no upfront costs, selling digitally downloadable products offers the potential for unlimited passive earning. If you’re looking into digital eCommerce but not sure where to begin, Easy Digital Downloads is an easy-to-use plugin that can be integrated into any WordPress site.
Easy Digital Downloads allows you to sell downloadable products (such as digital planners, eBooks, and more) while offering various themes and extensions to customise the experience for the seller. The only downside to this plugin is that it doesn’t cover the sale of physical products; if you want to expand your store and offer physical goods, you’ll need to add another plugin, such as Woocommerce.
If you’re looking to scale your business, a plugin like Big Commerce is essential. Big Commerce can help you manage the logistical side of your eCommerce business, in turn enhancing your business’ scalability. The plugin allows you to manage your catalogue, handle various logistical issues, and handle all payment processing from one single plugin.
What’s great about Big Commerce is that it allows you to sell from various channels, marketplaces and eCommerce platforms while managing all your logistics in the one place. Big Commerce can also be easily integrated with WordPress, allowing you to run your business via your original site while taking advantage of a number of its useful features.
A strong SEO strategy is an absolute must-have for any eCommerce site, especially if you don’t have a large advertising budget. If you want to boost your website with SEO optimised content, plugins like Yoast can be easily integrated into your WordPress site. While an SEO plugin isn’t a fully comprehensive strategy in and of itself, these plugins can help guide you through the process of creating SEO-friendly landing pages and on-site content.
However, don’t forget that SEO is multi-faceted; not only does your onsite content need to be opitimised, but you also need to put effort into your offsite content to help build strong domain authority. Alongside using a plugin, consider using an eCommerce SEO agency to help rank your site and bring in organic traffic.
If you’re going to be starting your own ecommerce site, it’s important to use the platform that works best for your needs. Both Magento and Woocommerce offer plenty of customisable features that can help you grow your business and provide a user-friendly experience for customers using your site – but which is best?
In this guide we’re going to go over the pros and cons of both the Magento platform and Woocommerce plugin, so you can make an informed decision best suited to your needs. Let’s take a look!
The main difference between Magento and Woocommerce is that Magento is its own platform, while Woocommerce is a plug-in that you can add to any WordPress website to facilitate e-commerce. Magento accounts for around 30% of e-commerce retailers, while Woocommerce represents around 26%.
When it comes to e-commerce, there’s technically no ‘better’ option – it all comes down to what your needs are, your level of experience, and how much money you’re ready to invest into your online shop.
To help you make an informed decision, we’re going to go over a couple of important factors to consider when setting up your e-commerce website, and how both Magento and Woocommerce fare for each consideration:
Cost is naturally going to be one of the first things you consider when setting up an online store, and Magento and Woocommerce both offer two different pricing options:
While both options are free, it’s important to note that Magento is slightly more complex to use; this can mean extra costs if you need to hire developers to implement certain features or get your site up and running.
If you’re just starting out with your e-commerce store, it’s fair to say that you want something simple and easy to use. For those starting out, Woocommerce is probably the best option, especially if you’ve already got a WordPress domain set up. This is because Magento, while offering robust and powerful customisation options, does require some expert knowledge to get running efficiently. Woocommerce, on the other hand, is slightly easier to use, and can be integrated directly into your WordPress website.
SEO is the future of e-commerce: PPC advertising is unreliable, highly competitive, and incredibly expensive. Now, many e-commerce owners are looking to drive organic traffic to their websites using SEO techniques that pay off in the long term – so it’s important that your e-commerce platform is suitable for SEO optimisation. So, what are the SEO options for both Woocommerce and Magento?
While both offer excellent SEO optimisation potential, you’ll mostly access these through the purchase or installation of extra features or extensions. As Magento is more complicated, those using the platform should look into Magento SEO consulting in order to optimise both on-site and off-site content efficiently.
Security is essential when it comes to any e-commerce website: you need to be able to guarantee that you can protect your customer’s payment details, as well as their private information. So, how do Magento and Woocommerce fare when it comes to security?
Both platforms offer various security extensions, but Magento also enhances site security by regularly releasing updated security patches for Magento websites. The downside to this is that you’ll need to hire an expert (or have the expertise yourself) to regularly install these patches.
Overall, both platforms offer a comprehensive range of e-commerce features, and both work well if you’re looking to shift from Shopify or any other e-commerce platform. The ‘better’ option all comes down to your needs, experience, and how much you expect to pay for your e-commerce store.
If you’re running a chiropractic business or offering chiropractic services, you’ll probably already know how important it is to use the internet to market your business. After all, most customers now perform obligatory Google searches when they’re searching for any medical service, and that includes those looking for chiropractors.
In this guide, we’re going to go over some of the easiest ways a chiropractic business can improve its online presence, from using social media to using SEO services. Let’s take a look!
When looking to book any kind of in-person appointment – whether it be medical or otherwise – most people are likely to browse Google for information and top recommendations beforehand. If your business doesn’t have a visible online presence, you’re losing out on thousands of potential customers every year.
Having an online presence allows you access to potential new clientele, allows you to show off your services and skills, while also enabling you to engage directly with followers and interested parties on social media.
So, how can you improve your online presence if you’re running a chiropractor business or offering chiropractic services? Here are 5 useful ways:
Having a functional website is perhaps the most important feature of any online presence. If you want to give potential customers a great first impression of your services and business, your website needs to be optimised for a positive user experience. This means a great design, effective branding, a blog, SEO-optimisation, fast loading times, and a point of contact for interested customers to get in touch. It’s hard to underestimate just how important your website is going to be in gaining new customers: it’s not an area where you want to be cutting costs.
One way to build a trusted online presence for your chiropractic business is to create a YouTube channel, where you post regular informative videos on chiropractic techniques and respond to common questions. By creating videos featuring yourself or your colleagues, you’d be establishing trust between your business and potential clients. Plus, by illustrating your industry knowledge and demonstrating expert techniques, you’d have an edge over your online competitors: potential clients might be more susceptible to opting for your business over that of a rival.
When it comes to online visibility, there’s no better tool than Google. With billions of searches performed every day using the search engine, creating a presence on Google is one of the easiest ways to drastically increase your clientele, revenue, and establish your brand identity. But what is SEO, and why is it useful?
Search engine optimisation (SEO) involves using tried-and-tested techniques to help push your website to the top of Google’s search results. This means that when users search common queries related to your business, for example “chiropractor London,” your business would ideally be near the top, or on the first page. Alongside using social media, implementing a Chiropractic SEO strategy would be our top recommendation if you’re looking to build a durable, tangible online presence.
When it comes to social media apps, it’s hard to find something as popular as Tik Tok. Tik Tok allows you to create short videos (up to 10 minutes in length) on any subject of your choice, with an audience of up to 1.5 billion total users, and 30 million active users every day. Tiktok comes with a super responsive search function, allowing interested parties and potential clients to search for chiropractic techniques or even simply get informed on chiropractic therapy. Many medical professionals use Tik Tok to condense complicated procedures into short, bite-sized videos, and you too could do the same to help establish your business online.
As with all social media sites, the best results come from actively engaging with users and viewers on the site: replying to comments, liking comments, and generating interesting discussions can help foster community, which is great for your business.
Another great way to improve your online presence is to create a regular blog. We’re not talking about a personal blog here, but a blog centred around the topic of chiropractic care. Not only would this offer a catalogue of valuable content for current clients, but you’d also be able to access new customers by creating blogs designed to target popular Google search queries.
This is technically an SEO practice, but it remains an effective one. Hiring an SEO agency to create the blog for you would be the most efficient way to reap results if you do decide to create a blog: the agency would perform strategic keyword research, and they’d even also write the posts themselves if you’re not the most willing wordsmith.
In short, it’s incredibly important for you to establish a positive online presence for your chiropractic business. From using free tools like social media, to investing in SEO services and a great website, it’s easier than ever to develop visibility on the internet.
When it comes to building a strong SEO campaign, keywords perform the role of that all-important scaffolding. Keywords are going to be your route to building organic traffic, so it’s important to optimise all aspects of your website with the right keywords and phrases.
In this quick guide, we’re going to teach you everything you need to know about adding keywords to your Shopify store: where to place them, why you should place them, and how the right keyword strategy can transform your store’s SEO performance. Let’s take a look!
Keywords refer to popular queries that customers search online when looking for products, services, or information. When it comes to running a Shopify business, keywords are going to be important terms that relate to your business niche.
For example, if you were running an online cosmetics store, popular keywords would include “best lipstick” or “waterproof mascara.” These would be considered commercial keywords, as it’s most likely that users searching these terms had the intent of making a purchase.
Keywords can also refer to phrases, also known as long-tail keywords. If we take the same example above of the online cosmetics store, a relevant long-tail keyword might be “best foundation for oily skin”.
If you want Google to direct users to your website, you’ll want to optimise relevant keywords using tried-and-tested SEO strategies. If you’re unsure what keywords to target, it can be a good idea to speak with a Shopify SEO consultant, who will be able to perform keyword research for you.
Adding keywords to your Shopify store is important for two reasons:
Google’s spidering system (the method Google uses to crawl the web for content) relies on web page metadata being clear and precise; adding important keywords to your on-site content is therefore essential if you want to be indexed correctly.
Aside from having your Shopify store indexed within its correct commercial category, keywords are also important when it comes to your long-term SEO performance. Effective keyword placement is going to help Google recommend your products or services to those looking for them, increasing your revenue
This is what’s great about SEO: you’re able to target customers who are looking for your exact products. Unlike traditional digital advertising (which can be presented to any demographic, target or otherwise) search engines are navigational tools: with an effective SEO strategy, Google can guide customers (with commercial intent) directly onto your website – again, again, and again.
So, how can you go about adding keywords to your Shopify site to improve your site’s SEO performance? Here are the main areas you to need to target:
Your page titles are incredibly important for SEO – customers or navigational users aren’t going to click on a web page that isn’t clear about its content. You can add relevant keywords to your page titles by heading to your product pages, and adding key terms to the “title” bar of the page. Don’t overdo it; keyword stuffing is harshly penalised by Google.
Your meta description is the short subtitle text that will be displayed under your page titles when your web page is shown on Google. This is another key area to optimise with keywords – it’s a good idea to include one or two keywords here, but make sure the text itself reads naturally.
To optimise your meta descriptions, head to “Edit website SEO”, and create a page title. From there, fill in the below box with a short sentence or two that summarises the content of the page. Meta descriptions should be around 200-300 characters.
Alt tags are used to help Google register images on your site; as you may already know, Google’s crawler bots can’t see images, so you’ll need to optimise them with text if you want to enhance your SEO performance. To do this, head to your product page, click on any images included, and edit the ‘alt text’ box with a descriptive sentence, preferably including a relevant keyword.
Last but not least, it’s important to optimise your on-page content for SEO. This means creating unique, engaging text that helps sell your products to your customers, preferably using relevant keywords strategically within the text. To avoid creating duplicate content, you also need to make sure you’re not copying and pasting product descriptions, even if you’re describing products that are similar.
Magento is one of the most popular platforms for eCommerce in the world, but how many Magento websites operate in the UK?
The UK actually boasts the second-highest percentage of Magento websites in the world, with over 12,500 sites using Magento 1 and over 8,500 using Magento 2. In this article, we’re going to take a look at why Magento is so popular in the UK, and why it might be a great idea to use the platform for your website or eCommerce store. Let’s take a look!
Magento is an open-source platform used for eCommerce purposes, and allows its users direct control over the design, management, and utilisation of their website.
Magento remains a popular eCommerce platform for big business due to its scalability, as well as its enhanced security in comparison to other CMS platforms. Magento also offers simple integration with third parties (such as Google analytics and assorted plug-ins), highly customisable design, comprehensive customer support, and a reputation for enhanced mobile design.
Here are just a few other reasons many businesses in the UK opt for Magento:
Having a fast-loading interface is essential for any website that wants to rank well on Google and maintain a low bounce rate and a positive customer experience. Magento is renowned for offering high-speed loading, with one of Magento’s own company missions being to create the fastest loading websites in the world.
SEO is non-negotiable when it comes to eCommerce, and Magento comes with a wide range of advanced SEO options that allow you to optimise your store for search engine visibility. While on-site SEO is essential, don’t forget that you’ll also need to optimise your eCommerce store with off-site pages too – that’s where a Magento SEO agency comes in handy.
Magento regularly releases new security patches, meaning that you can be sure your site – and your customers’ private information – is better protected from hacks and leaks. One downside to this is that you’ll need to ensure to install the new security patches regularly, so you might want to have a Magento expert on hand to complete these for you.
With so many customers now making purchases from mobile, it’s essential to choose a mobile-friendly eCommerce platform for your business. While other popular platforms such as WordPress and Shopify can be modified to ensure responsive mobile use, Magento is the world-leader when it comes to creating functional, fast mobile eCommerce sites.
Whether or not you use Magento for your eCommerce business simply depends on what type of eCommerce business you’re looking to build, and how much experience you have with Content Management Systems and eCommerce plugins. Here are three points we’d recommend taking into consideration before opting for Magento:
Scalability – aka the ability to grow your business – should be a key consideration when choosing an eCommerce platform. If you’re realistically planning to scale your business within the next few years, Magento might be the right CMS choice. Used by some of the world’s largest retailers and big-name brands, Magento offers full scalability, and allows you to manage your inventory via an integrated, centralised system – even if you expand your business into a brick-and-mortar store.
Ease of use should also be a key consideration before choosing an eCommerce platform – especially if you’re a beginner. Being unable to navigate your CMS with ease could result in you having to pay hundreds – if not thousands – on a Magento technician or expert to do it for you. If you’re new to eCommerce, you might prefer to stick to something with a simpler interface, such as Shopify or WordPress.
If you already have a clear idea of how you want your website to look and work, Magento is probably the most efficient platform for your business. With full customisation options and easy integration with third parties, Magento offers the most comprehensive range of customisation options, allowing you to create a unique eCommerce site that aligns with your creative goals.
In short, Magento is an incredibly popular eCommerce platform in the UK, most notable for its efficient security system, high customisability, and enhanced mobile design.
Do you ever feel like your car dealership is running without a direction or missing out on potential business? If this sounds familiar, there are many online tools and services available that can help put you in the right direction and achieve your goals.
Google Ads is one such tool and it is a PPC system that allows you to target customers and increase the visibility of your dealership. If you need a boost and don’t know how to take your car dealer to the next level let us show you how Google Ads could potentially help.
Google Ads is a fantastic tool and it is one of the best PPC models available especially for car dealers. As you will see below it can help hit and advance various business goals such as increasing brand awareness, boosting website traffic, and improving your ROI.
1. Improved brand awareness
There is a common misconception that paid adverts are only successful if they result in direct sales and while this is a huge part of their draw, there are other aspects too. One such aspect is the boost they can give to your car dealer brand awareness. Just think – each time someone even sees a Google Ad your car dealer brand and log are imprinted in their mind. Every small interaction like this boosts your brand awareness and this is something that all good businesses need.
2. Boost website traffic
Did you know that surveys have shown that people are 4x more likely to click on Google Ads than its competitors? This is something that is difficult to ignore and one of the main benefits is the potential increase in website traffic that Google Ads can produce. It’s a similar point to brand awareness – not every action has to directly result in a sale but if some positive interaction like a clickthrough to your website happens, this is always a bonus. More traffic will eventually lead to more interest in your dealership and get more people onto your forecourt.
3. Increase return on investment
Ultimately you want to make money and profit right? This is the main aim of any business and Google Ads can give you tangible results too aside from just an increase in website traffic and brand awareness. The great thing about Google Ads is its PPC model and how your adverts are only ever shown to “qualified leads”. This means the adverts are targeted and much more likely to reach people who need your car dealer services. You only ever get charged when a customer visits your website from the advert too which means that theoretically there is no “empty money” in a Google Ads campaign.
4. Target your ideal customers
Your car dealership most likely has a target customer in mind such as someone who is loyal to a particular car brand, or perhaps you specialize in executive cars for business use for example. Google Ads allows you to target these audiences which should result in a higher conversion rate. You can customize things like location, search history, and interests and make sure that your adverts are reaching the right people who are more likely to use your dealership.
SEO for car dealers is incredibly important to build your brand and get people walking through your doors. One aspect of this is PPC advertising and Google Ads is arguably the best option available. You can use it to target customers who want to buy your vehicles, increase your dealer website visibility, and highlight your brand in a positive manner.
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