Public relations is an essential part of business and it’s something you should look into as a successful PR campaign can improve your brand awareness and image, and result in increased business. Something we find many businesses do not do, however, is measure the...
Traditional PR methods involved things like press releases and reaching out to media outlets but times have progressed and we now have a much more effective PR tool – social media. Just think of how many millions of people use social media platforms like Instagram,...
PR and marketing are two key business processes and oftentimes I find people confusing the two, or misunderstanding their purpose. While these two business processes often overlap, they achieve different things and the approach to each is also different.It’s important to...
Building public relations in business is the art of creating a favorable image of your company to the general public. The aim is to boost your reputation, create a bond of trust with your customers, and improve brand awareness.But how do you do this and where do you start?...
You may think that SEO is exclusively for online retailers or digital businesses and that a comedy club couldn’t benefit from these practices. This couldn’t be further from the truth! A sound SEO strategy is incredibly beneficial for comedy clubs and other types of businesses...
If you have a WooCommerce online store on WordPress then you MUST utilize Google Analytics. Google Analytics is free to use and it is available as a downloadable plugin for your online store. With this plugin installed, you have access to a wealth of analytical data relating...
As a local business you most likely cater to customers in your immediate demographic. Competition can therefore be tough as you may have multiple companies competing for the same customers. Because of this, it’s vital to gain any advantage you can for your website, online...
If you have any experience in the business world you have probably heard the term KPI. This stands for Key Performance Indicator and it is a type of important analytical piece that businesses can use to track their progress and see if they are meeting their goals.In the world...
Content marketing continues to increase in popularity and it is fastly becoming one of the most effective marketing methods. For example, did you know that 91% of businesses use video in their marketing? Or that B2C businesses heavily rely on short articles, and blog posts...
There are many nuances to creating a Shopify store and once you have the basic store structure and product pages you can delve into these additional features. One of these that has incredible value is Shopify Schema.Shopify Schema is something to implement after you have the...