You may think that SEO is exclusively for online retailers or digital businesses and that a comedy club couldn’t benefit from these practices. This couldn’t be further from the truth! A sound SEO strategy is incredibly beneficial for comedy clubs and other types of businesses that mainly operate physically as opposed to digitally and I explain how below.
What is Search Engine Optimisation (SEO)?
SEO is the practice of optimising your online content (primarily your website) to improve your visibility on search engines like Google.
Nowadays, internet searches are one of the primary research methods people use – this can be for shopping, buying a new home, or finding weekend entertainment such as a comedy club to visit for example.
Due to the volume of search traffic and potential for business, SEO is one of the most effective marketing strategies and the aim is to increase your rankings on Google and drive traffic to your comedy club website, ultimately increasing the number of people that visit your venues.
How Can SEO Benefit Comedy Club Locations?
You can see that SEO has great potential but what can it actually do for your comedy club locations? SEO works in numerous ways, and the main benefits for your physical comedy clubs can include:
- – Make your comedy club appear higher on Google compared to competitors.
- – Drive more traffic to your comedy club website.
- – Increase the number of bookings you get.
- – Make your comedy club more visible on tools like Google Maps.
One of the main benefits is your visibility on Google. Google is the main way many people search for products, ideas, and entertainment. With a targeted SEO campaign that utilizes relevant keywords, you can make sure your comedy club websites appear at the top of search results.
For example, perhaps your venue is based in London, so you use keyphrases like comedy club in London. This is a phrase people are likely to search for if they want to book a night out at a comedy club and they are either visiting or living in London! By using that phrase in your SEO campaign, your site will appear on the first page when people search for that term, and thus, they are more likely to click on your site and book tickets!
This is the power of SEO for comedy clubs but it can also help improve your general venue visibility, drive traffic to your website, and improve your stance against local competition.
How Much Does SEO for Comedy Clubs Cost?
I know that this is probably the most important factor and it’s understandable – every comedy club has a budget and you have to be able to realistically afford SEO. The cost is typically a monthly fee, and this varies depending on the particular services you opt for. Examples include:
- – Website improvements
- – Content creation (blog articles)
- – Backlink improvements
- – Keyword implementation
- – Improving internal link structure
Because of this variance, SEO for comedy clubs can cost anywhere from £2000 to £5000 per month. Essentially, the more detailed your SEO plan, and the more work involved, the more you can expect to pay (and also the better the end results).
Is SEO a Worthy Investment?
I get that you may be a little put off by the cost and wonder if SEO is really worth it but let me assure you that the results speak for themselves. Once the SEO campaign is up and running and implemented, you should see an increase in a variety of metrics that I discuss in greater detail below.
Ultimately, this will improve your bottom line. Your shows will be fully booked, your website will be booming, and your comedy club will be the talk of the town. A successful SEO campaign should also give you an advantage over competing comedy clubs and similar business ventures in the local area.
How to Measure SEO Results?
So, you can see the benefits of SEO for comedy clubs, but how do you know if it’s worked? This is often a grey area, but there are some key metrics that we can measure to show your SEO investment has paid off:
- – Increase in website traffic
- – Improved brand mentions
- – Increase in bookings and ticket sales
- – Increase in enquiries
- – Improved Google SERP rankings
One of the main metrics is of course website traffic. A comedy club’s website serves as a vital chokepoint for the business – it’s where people go to find info on shows, and ticket prices, and to make bookings. SEO, therefore, aims to push traffic to the website and you should see an increase in visitors.
While generic website traffic is ideal, SEO aims to go one step further than this and deliver specific results including an increase in inquiries via email or your other contact methods, and an increase in bookings for your comedy shows.
A comedy club SEO campaign will also target specific keywords that potential customers are likely to search for on Google. This should result in improved rankings on Google SERPs (Search Engine Results Pages) for those keywords. A higher ranking theoretically results in all of the above increasing too.