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The Role of SEO in Online Reputation Management

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Building a positive online reputation is just as important as your SEO strategies, but the great thing is, is that the two overlap and complement each other. 

An effective SEO strategy can naturally improve your brand reputation using content like whitepapers, guest posts, and video reviews and in the same instance, a boost in reputation will ultimately help your SEO. In the below guide, I take a look at SEO reputation management and how you can transform your online business image.

Why SEO Matters for Your Online Reputation

What’s one of the first things you do when considering using a company for a big purchase? You open your web browser on your smartphone or computer, load Google.com, and type in its name! This has become a standard practice and it’s a simple thing most people do for a little background research and scouting.

If the results show an active company that has guest posts, guides, video content, positive customer reviews, and whitepapers, you immediately get a positive feeling about the business. In contrast, if your Google search returns a relative black hole of nothingness, doubts start to build up and you become less certain about making a purchase with that company.

This is the power and reality of SEO reputation management. By using an array of SEO strategies, you can positively impact your online reputation and make sure that customers see your company in the right way. You can then measure PR success, make improvements, and keep building on that core reputation over time.

5 Simple Ways to Boost Your Online Reputation With SEO

SEO reputation management often happens naturally as part of your SEO campaign, however, it’s important to remain proactive and keep on top of your reputation too. An SEO company London can help with reputation management in SEO, but there are simple things you can do too. 

Control what can be controlled, and use your SEO strategies as a dual-edged sword to boost business and your reputation. Below, I have outlined 5 simple ways you can boost your SEO reputation management.

1. Published tutorials or guides

To show that your business is knowledgeable and a voice to be trusted within your industry, aim to publish a range of tutorials and guides. These can be posted on your website as blog articles or you could even create a separate section within your site for guides.

This content has the primary purpose of showing your authority and giving customers and other businesses reassurance of your industry expertise. The content generation also serves as an SEO tool as the articles improve your linking structure, can be used for internal linking, and can include keywords from your SEO strategies.

2. Business video content such as a company review

Video content is incredibly popular on platforms like YouTube and Tik Tok and it serves the dual purpose of boosting your SEO content marketing strategy and improving your brand image. 

Video content can be used in two ways – either videos created by your own business similar to the written guides and tutorials, or third-party videos from satisfied customers. Customer review videos are superb for reputation management as they give tangible evidence of your credentials from people who have worked with you.

3. Whitepapers

A white paper is an original published article that centres around a specific theme, idea, or thesis relating to your industry. This could be something like future predictions of industry trends, discussions on new technologies, or assessments of customer habits for example.

White papers primarily show your knowledge and help to raise your profile as an industry leader and someone people can go to for advice. However, they also lean into SEO content marketing strategies and serve as another outlet where keywords and backlinks can be utilized.

4. Authored articles and guest posts on high-authority sites

Posting guides and tutorials on your own website is a brilliant way to boost SEO and improve your reputation, but what if you could get your voice heard on popular high-authority sites too? 

Authored articles and guest posts on external websites are some of the best SEO reputation tools as they help secure those all-important backlinks. 

You get the benefit of voicing your opinions and knowledge on a high-authority site that people respect, but also gain high-quality backlinks and can add in some keywords and SEO content too. Over time, you can work on establishing regular guest posts on a monthly or bi-weekly basis as part of your SEO reputation management.

5. Involvement in training and industry activities

If you Google a business and see that its CEO or high-ranking management has been involved in tradeshows, industry training, or even work with governments, this immediately gives you a positive impression and raises your opinion of the individuals and company.

This SEO reputation management tip is more difficult to utilize as you have to have the business links and know how to get involved in your industry. However, if you can do things like attend tradeshows, and offer training, you can make it known and showcase your efforts as part of your SEO campaign.

Actively Manage Your Business Reputation With Sound SEO

SEO reputation management is one of the easier things to implement as much of the content you generate as part of your SEO campaigns will boost your reputation regardless. However, I advise that you always remain proactive and aim to control your reputation and how customers perceive your company via a sound online reputation management strategy.

Article by:

Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.

He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.

His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.