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If you have a WooCommerce online store on WordPress then you MUST utilize Google Analytics. Google Analytics is free to use and it is available as a downloadable plugin for your online store. With this plugin installed, you have access to a wealth of analytical data relating to your customers and how they interact with your site.
If this is something you aren’t currently using then look no further. Below, I explain the benefits of WooCommerce Google Analytics and provide a simple 5-step process on how to install and link the plugin.
It’s important you understand the potential WooCommerce Google Analytics provides otherwise you won’t get the most out of this free plugin. Potential benefits for your online store include:
Google Analytics allows you to optimize your online store to boost profitability, traffic, and customer retention. You can see where your customers come from, which marketing channels are working, and what products are grabbing their attention more.
This helps with SEO strategies, marketing, and budgeting and the ultimate aim is to use the data for continual online store improvement.
I like the simplicity of WooCommerce Google Analytics integration and the initial setup and installation are a breeze. Also, the Google Analytics plugin for WooCommerce is free to use which is another huge bonus. Below I outline a simple 5-step process for Google Analytics integration in your WooCommerce store.
The great thing about WooCommerce is that it has hundreds of plugins that extend the functionality of your online store. Many of these are free, including the Google Analytics for WooCommerce plugin. All you have to do is download the installation file from the above link.
With the file downloaded, must log in to your WooCommerce dashboard and click on the “Plugins” link from the left-hand menu. A pop-up box should appear – click “Add New”. You will then be given the option to upload a plugin – click this and find the location of the file you downloaded and install it.
Once the plugin is installed, simply click “activate plugin” and Google Analytics is now active on your WooCommerc store. If you are unsure about this then a company offering WooCommerce SEO services can help with the installation and setup.
The work isn’t done and we now need some way to link your Google Analytics account with your plugin and this is done using your Google Analytics tracking ID.
To get this, log on to your Google Analytics account in a new web browser tab (this is assuming you already have a Google Analytics account set up for your website). In the admin section there should be a tracking ID starting with UA – highlight this and copy it.
Next, go back to your WooCommerce browser tab and in the WP dashboard click on the settings tab of the WooCommerce sub-menu. This should open a set of info with tabs at the top – click in integration. Here you can paste the Google Analytics ID you previously copied.
Before we close our Google Analytics tab we can do some final tinkering and change some settings. First, click on the settings cog in the bottom left-hand corner of your dashboard. Next, click on ecommerce settings and turn both the “enable ecommerce” and “enhanced ecommerce reporting” to “on” using the on/off sliders. Once you have done this, make sure you click “save changes”.
You can close Google Analytics for the time being and head back to the integration settings page of your WooCommerce settings. I always like to enter the store domain name for good practice but you don’t need to do this.
Next, you should look at the various tracking options below and select the appropriate ones. I usually tick everything to be on the safe side including “enable standard tracking”, “use enhanced link attribution”, and “enable universal analytics”. Also, make sure that you scroll down and tick the “enable enhanced ecommerce” box.
The basic setup work is done now! All you have to do is do a little testing to make sure the plugin is working and the tracking is active. You can do this by browsing your store and doing some test shopping experiences like adding items to the shopping cart.
Don’t expect a comprehensive list of data immediately though! It typically takes up to 24 hours to get your first full data readout on your Google Analytics dashboard.
Setting up Google Analytics on your WooCommerce online store is just the first step. It’s a vital step and essential for the growth and refinement of your business. However, utilizing the tracking data and making improvements is the next process and this is even more important than adding Google Analytics to your store! The point is, is that you now have a basis to work from and the data can start pouring in.
You may think that SEO is exclusively for online retailers or digital businesses and that a comedy club couldn’t benefit from these practices. This couldn’t be further from the truth! A sound SEO strategy is incredibly beneficial for comedy clubs and other types of businesses that mainly operate physically as opposed to digitally and I explain how below.
SEO is the practice of optimising your online content (primarily your website) to improve your visibility on search engines like Google.
Nowadays, internet searches are one of the primary research methods people use – this can be for shopping, buying a new home, or finding weekend entertainment such as a comedy club to visit for example.
Due to the volume of search traffic and potential for business, SEO is one of the most effective marketing strategies and the aim is to increase your rankings on Google and drive traffic to your comedy club website, ultimately increasing the number of people that visit your venues.
You can see that SEO has great potential but what can it actually do for your comedy club locations? SEO works in numerous ways, and the main benefits for your physical comedy clubs can include:
One of the main benefits is your visibility on Google. Google is the main way many people search for products, ideas, and entertainment. With a targeted SEO campaign that utilizes relevant keywords, you can make sure your comedy club websites appear at the top of search results.
For example, perhaps your venue is based in London, so you use keyphrases like comedy club in London. This is a phrase people are likely to search for if they want to book a night out at a comedy club and they are either visiting or living in London! By using that phrase in your SEO campaign, your site will appear on the first page when people search for that term, and thus, they are more likely to click on your site and book tickets!
This is the power of SEO for comedy clubs but it can also help improve your general venue visibility, drive traffic to your website, and improve your stance against local competition.
I know that this is probably the most important factor and it’s understandable – every comedy club has a budget and you have to be able to realistically afford SEO. The cost is typically a monthly fee, and this varies depending on the particular services you opt for. Examples include:
Because of this variance, SEO for comedy clubs can cost anywhere from £2000 to £5000 per month. Essentially, the more detailed your SEO plan, and the more work involved, the more you can expect to pay (and also the better the end results).
I get that you may be a little put off by the cost and wonder if SEO is really worth it but let me assure you that the results speak for themselves. Once the SEO campaign is up and running and implemented, you should see an increase in a variety of metrics that I discuss in greater detail below.
Ultimately, this will improve your bottom line. Your shows will be fully booked, your website will be booming, and your comedy club will be the talk of the town. A successful SEO campaign should also give you an advantage over competing comedy clubs and similar business ventures in the local area.
So, you can see the benefits of SEO for comedy clubs, but how do you know if it’s worked? This is often a grey area, but there are some key metrics that we can measure to show your SEO investment has paid off:
One of the main metrics is of course website traffic. A comedy club’s website serves as a vital chokepoint for the business – it’s where people go to find info on shows, and ticket prices, and to make bookings. SEO, therefore, aims to push traffic to the website and you should see an increase in visitors.
While generic website traffic is ideal, SEO aims to go one step further than this and deliver specific results including an increase in inquiries via email or your other contact methods, and an increase in bookings for your comedy shows.
A comedy club SEO campaign will also target specific keywords that potential customers are likely to search for on Google. This should result in improved rankings on Google SERPs (Search Engine Results Pages) for those keywords. A higher ranking theoretically results in all of the above increasing too.
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