If you have a WooCommerce online store on WordPress then you MUST utilize Google Analytics. Google Analytics is free to use and it is available as a downloadable plugin for your online store. With this plugin installed, you have access to a wealth of analytical data relating to your customers and how they interact with your site.
If this is something you aren’t currently using then look no further. Below, I explain the benefits of WooCommerce Google Analytics and provide a simple 5-step process on how to install and link the plugin.
It’s important you understand the potential WooCommerce Google Analytics provides otherwise you won’t get the most out of this free plugin. Potential benefits for your online store include:
Google Analytics allows you to optimize your online store to boost profitability, traffic, and customer retention. You can see where your customers come from, which marketing channels are working, and what products are grabbing their attention more.
This helps with SEO strategies, marketing, and budgeting and the ultimate aim is to use the data for continual online store improvement.
I like the simplicity of WooCommerce Google Analytics integration and the initial setup and installation are a breeze. Also, the Google Analytics plugin for WooCommerce is free to use which is another huge bonus. Below I outline a simple 5-step process for Google Analytics integration in your WooCommerce store.
The great thing about WooCommerce is that it has hundreds of plugins that extend the functionality of your online store. Many of these are free, including the Google Analytics for WooCommerce plugin. All you have to do is download the installation file from the above link.
With the file downloaded, must log in to your WooCommerce dashboard and click on the “Plugins” link from the left-hand menu. A pop-up box should appear – click “Add New”. You will then be given the option to upload a plugin – click this and find the location of the file you downloaded and install it.
Once the plugin is installed, simply click “activate plugin” and Google Analytics is now active on your WooCommerc store. If you are unsure about this then a company offering WooCommerce SEO services can help with the installation and setup.
The work isn’t done and we now need some way to link your Google Analytics account with your plugin and this is done using your Google Analytics tracking ID.
To get this, log on to your Google Analytics account in a new web browser tab (this is assuming you already have a Google Analytics account set up for your website). In the admin section there should be a tracking ID starting with UA – highlight this and copy it.
Next, go back to your WooCommerce browser tab and in the WP dashboard click on the settings tab of the WooCommerce sub-menu. This should open a set of info with tabs at the top – click in integration. Here you can paste the Google Analytics ID you previously copied.
Before we close our Google Analytics tab we can do some final tinkering and change some settings. First, click on the settings cog in the bottom left-hand corner of your dashboard. Next, click on ecommerce settings and turn both the “enable ecommerce” and “enhanced ecommerce reporting” to “on” using the on/off sliders. Once you have done this, make sure you click “save changes”.
You can close Google Analytics for the time being and head back to the integration settings page of your WooCommerce settings. I always like to enter the store domain name for good practice but you don’t need to do this.
Next, you should look at the various tracking options below and select the appropriate ones. I usually tick everything to be on the safe side including “enable standard tracking”, “use enhanced link attribution”, and “enable universal analytics”. Also, make sure that you scroll down and tick the “enable enhanced ecommerce” box.
The basic setup work is done now! All you have to do is do a little testing to make sure the plugin is working and the tracking is active. You can do this by browsing your store and doing some test shopping experiences like adding items to the shopping cart.
Don’t expect a comprehensive list of data immediately though! It typically takes up to 24 hours to get your first full data readout on your Google Analytics dashboard.
Setting up Google Analytics on your WooCommerce online store is just the first step. It’s a vital step and essential for the growth and refinement of your business. However, utilizing the tracking data and making improvements is the next process and this is even more important than adding Google Analytics to your store! The point is, is that you now have a basis to work from and the data can start pouring in.
You may think that SEO is exclusively for online retailers or digital businesses and that a comedy club couldn’t benefit from these practices. This couldn’t be further from the truth! A sound SEO strategy is incredibly beneficial for comedy clubs and other types of businesses that mainly operate physically as opposed to digitally and I explain how below.
SEO is the practice of optimising your online content (primarily your website) to improve your visibility on search engines like Google.
Nowadays, internet searches are one of the primary research methods people use – this can be for shopping, buying a new home, or finding weekend entertainment such as a comedy club to visit for example.
Due to the volume of search traffic and potential for business, SEO is one of the most effective marketing strategies and the aim is to increase your rankings on Google and drive traffic to your comedy club website, ultimately increasing the number of people that visit your venues.
You can see that SEO has great potential but what can it actually do for your comedy club locations? SEO works in numerous ways, and the main benefits for your physical comedy clubs can include:
One of the main benefits is your visibility on Google. Google is the main way many people search for products, ideas, and entertainment. With a targeted SEO campaign that utilizes relevant keywords, you can make sure your comedy club websites appear at the top of search results.
For example, perhaps your venue is based in London, so you use keyphrases like comedy club in London. This is a phrase people are likely to search for if they want to book a night out at a comedy club and they are either visiting or living in London! By using that phrase in your SEO campaign, your site will appear on the first page when people search for that term, and thus, they are more likely to click on your site and book tickets!
This is the power of SEO for comedy clubs but it can also help improve your general venue visibility, drive traffic to your website, and improve your stance against local competition.
I know that this is probably the most important factor and it’s understandable – every comedy club has a budget and you have to be able to realistically afford SEO. The cost is typically a monthly fee, and this varies depending on the particular services you opt for. Examples include:
Because of this variance, SEO for comedy clubs can cost anywhere from £2000 to £5000 per month. Essentially, the more detailed your SEO plan, and the more work involved, the more you can expect to pay (and also the better the end results).
I get that you may be a little put off by the cost and wonder if SEO is really worth it but let me assure you that the results speak for themselves. Once the SEO campaign is up and running and implemented, you should see an increase in a variety of metrics that I discuss in greater detail below.
Ultimately, this will improve your bottom line. Your shows will be fully booked, your website will be booming, and your comedy club will be the talk of the town. A successful SEO campaign should also give you an advantage over competing comedy clubs and similar business ventures in the local area.
So, you can see the benefits of SEO for comedy clubs, but how do you know if it’s worked? This is often a grey area, but there are some key metrics that we can measure to show your SEO investment has paid off:
One of the main metrics is of course website traffic. A comedy club’s website serves as a vital chokepoint for the business – it’s where people go to find info on shows, and ticket prices, and to make bookings. SEO, therefore, aims to push traffic to the website and you should see an increase in visitors.
While generic website traffic is ideal, SEO aims to go one step further than this and deliver specific results including an increase in inquiries via email or your other contact methods, and an increase in bookings for your comedy shows.
A comedy club SEO campaign will also target specific keywords that potential customers are likely to search for on Google. This should result in improved rankings on Google SERPs (Search Engine Results Pages) for those keywords. A higher ranking theoretically results in all of the above increasing too.
As a local business you most likely cater to customers in your immediate demographic. Competition can therefore be tough as you may have multiple companies competing for the same customers.
Because of this, it’s vital to gain any advantage you can for your website, online store, and SEO strategies and a neat way to do this is by local SEO analysis. In this guide, I explain the premise of local SEO analysis, why it’s important, and five simple things you can do to see what your competitors are up to.
Consider this, if your business operates locally, and you are getting outperformed by local competitors, how can you hope to be successful or expand? You have to conquer your local market first and local SEO analysis is a great way to do this.
Local competitor SEO analysis can give you an advantage and help improve your own SEO strategies. You can see what they are doing right, and what works for them and incorporate these ideas into your business.
I’m not saying you should just copy what your competitors are doing. Instead, learn from them for your own betterment and use their strengths and weaknesses to boost your plan and dominate your local market.
A lot of this work has to be done manually but you could also get an SEO site audit service which can include competitor analysis. There is also a range of SEO tools available that include competitor analysis like SEMRush. To get you started, I have listed six effective methods below that can help with local SEO analysis:
I typically start by looking at local competitor’s websites to see how they compare. This includes a simple look at the usability, UI, and customer experience, but also an analysis of things like page loading times, image optimization, and keyword usage.
You can tell a lot from a company’s website and you could see some useful things they are doing that you could incorporate into your own site or online store. Just don’t outright plagiarize anything!
As we know keywords form the basis of SEO strategies so it stands to reason that you should look at the keywords your local competitors are using.
There are tools available that include local keyword analzyisis and you can use things like Google Analytics to dig deeper. If you see what short term and long tail keywords your competitors are trying to rank for you can use this to your advantage.
You may also spot keywords that they are not ranking for that you can jump on instead.
Google My Business is an incredibly useful tool and this is something you should have already done so your company has a proper listing on Google Maps and search results etc.
You can also look at competitor business listings to find out useful information about them and also see what customers are saying about them. Info such as negative feedback can be used to your advantage as selling points where you can offer something more than your competitors can for example.
Having an excellent backlink cataloge is vital for SEO purposes and you hopefully have a decent set of external and internal links throughout your content.
It can pay dividends to look at what backlinks your competitors are using to see if they have any additional high-quality websites that you could utilize in your link strategies.
Social media plays an important role in customer engagement and also helps boost SEO as Google loves it if businesses are active on social media and have a decent following.
Check out your local competitors social media profiles (don’t follow or like them obviously!). Are they active? If so, which platforms? Are they using any unique post types or content that you could benefit from?
Analyzing their social media presence can help you spot gaps in your own profiles and see if you could make more of an impression on a particular platform for example.
Lastly, do they rank highly on Google? As organic search results are one of the best ways to gain traffic, it’s a great idea to see how your local competitors are ranking on Google.
You could look at SERPs of keywords that you rank for and see how you compare with your competitors. Additionally, you can see what other keywords they appear for and generally how high they are ranking. This gives you basic info and an idea of what positioning you need to strive for to beat them!
Part of creating competitive SEO listings is to utilize local SEO anylsis and see what your competitors are doing right. The wealth of information you can glean is invaluable and seeing where their SEO strategies excel can help you improve your own marketing and gain the upper hand.
Obviously this should be just part of your overal SEO strategy and you can’t overlook things like keyword research and on-page optimization. However, if you want to dominate the local market, this is certainly a great step to take.
If you have any experience in the business world you have probably heard the term KPI. This stands for Key Performance Indicator and it is a type of important analytical piece that businesses can use to track their progress and see if they are meeting their goals.
In the world of ecommerce, KPIs are incredibly useful and can make sure that you are keeping your online store on track and maximizing its potential. If you want to take the next step and grow your business, I discuss ecommerce KPIs below and give examples of 7 important metrics to track.
So, you’ve got a decent online store that gets a solid amount of traffic and sales. Wouldn’t you like to increase that? Wouldn’t you like things to run even smoother and to develop a large base of loyal customers who spend a lot? These are just some of the things you can achieve with ecommerce KPIs and they offer the following benefits:
You don’t even have to create KPIs yourself or do the monitoring – an ecommerce SEO company could help with this so that you can concentrate on other areas of your business. Regardless, KPIs essentially allow you to make your ecommerce store more efficient and profitable.
There are dozens of KPIs for ecommerce but some are better than others and I have picked 7 top options below. Just bare in mind that some KPIs may not be relevant to your business depending on what you sell or how your online store works.
Conversion rates are often lauded as one of the top ecommerce KPIs and this is because it shows how effective your marketing, Google PPC ads, and landing pages are. Is your online store and marketing strategies actually working and turning visitors into customers?
Conversion rate is the percentage of site visitors who perform an action on your site. This could be making a purchase, signing up for your newsletter, or submitting a contact form, for example. If your conversion rates are low, you know you need to make changes to make your store more effective.
The end goal of most businesses is to make a profit. No one wants to simply pay the bills and break even – where is the fun in that? As a result, for any business including ecommerce, net profit remains one of the most important KPIs.
This essentially tells you if you are making any money! The net profit helps show the health of your ecommerce store but also allows you to plan for growth and to reinvest in your business. On the flip side, a poor net profit means you are only just scraping by and need to make changes to improve your standing.
CAC is basically how much it costs you to get a new customer. For example, maybe you spent $500 on marketing and sales last month and this bought in 52 new customers. We can determine that your CAC is $9.61 ($500 / $52).
Why does this matter? It’s a direct profit indicator as if your CAC is $9.61, but your average order value is $9.00 then it’s costing you more to get new customers than what they spend at your online store!
AOV is how much each customer spends on average at your online store. This is just a great figure to know and you can pair it with other KPIs like CAC and COGS to better understand your profitability. AOV is simple to calculate – it’s your total revenue / total orders. For example, if you had $5,422 in revenue from 156 sales your AOV would be $34.75.
Have you ever visited an online store and added things to your cart only to change your mind and simply close the website? This is shopping cart abandonment and it is one of the main areas where ecommerce stores fall down. Around 70% of customers abandon their shopping carts in online stores so you could be missing out on huge profits here. This is why calculating the shopping cart abandonment rate and figuring out why this is happening is a valuable KPI.
CLV is essential for determining the importance of things like customer retention and what loyalty contributes to your business. If you can calculate the approximate lifetime value of your customers you can see if it is more profitable to spend money on retaining existing customers or acquiring new customers compared with the AOC KPI.
An ecommerce KPI that is often overlooked is COGS – cost of goods sold. This shows how much you are spending on producing your products from a pure manufacturing process (not including things like overheads and marketing).
The simplest formula for COGS is your beginning inventory value + sales – engine inventory value. With this KPI you can look at reducing your production costs to improve your margins.
I get that it’s tempting to simply sit back and watch orders for your online store trickle in, but you could be doing so much more! With analysis of the above top ecommerce KPIs, you can turn that slow trickle into a floodgate of orders and grow your business indefinitely through continual improvement and development.
Content marketing continues to increase in popularity and it is fastly becoming one of the most effective marketing methods. For example, did you know that 91% of businesses use video in their marketing? Or that B2C businesses heavily rely on short articles, and blog posts for their promotions?
We can see the importance, but it’s not easy as a business to churn out wave after wave of high-quality, engaging content. This is where pillar content helps. In this article, I explain the concept of pillar content, how it is used in content marketing, and why it is beneficial for your business.
Pillar content is the starting point for your content marketing. It is a piece of long-form content relating to a specific theme or topic. This could be a report, a long-form web article, or an eBook, for example. It’s essentially a big chunk of content on one subject that you can utilize to create cluster content from.
The main point of pillar content is that you can create cluster content from it. Cluster content is the smaller pieces of short-form content that you can use to target keywords and boost SEO. Examples of cluster content include:
You’re essentially turning one large piece of content into a wealth of smaller snippets and forms that can be redistributed as unique content as part of your content marketing strategy.
Let’s look at theoretical content pillars examples so you can gain a clever picture. Take our client – 1st Choice Leisure Buildings, for example. This is a company that specializes in garden buildings like summer houses, log cabins, and garden offices.
They could create a content pillar for garden rooms as this is one of their top-selling products. The content pillar could be a long-form article explaining garden rooms, their uses, and their pros and cons. From this, a heap of cluster content could be linked and created.
How about a series of shorter blog articles and guides on how to use garden rooms? Maybe a set of social media posts could be created giving people ideas on what to use their garden rooms for. This could be complemented with some instructional videos on insulating garden rooms or applying external stain. Perhaps you could create a series of guest blog posts on online gardening magazines too.
Can you see the potential? That one piece of long-form pillar content can spawn potentially hundreds of cluster content all of which can have SEO and target your priority keywords. From this, you can also create a fantastic backlink and internal link catalog.
You should now have a clear understanding of what pillar content is, but you may still not see the potential benefits. The main point of pillar content is to allow for easy content marketing generation but this is just one of the benefits:
Any SEO consultant knows that part of a successful content marketing campaign is quantity as well as quality. The content you generate must be carefully crafted and engaging, but it must also be regular and consistent. The more you can churn out high-quality content, the better your SEO, website traffic, and conversions will ultimately be.
Using pillar content makes content generation easy. In the above example, we can see how just one content pillar relating to a specific product category can spawn potentially hundreds of pieces of content. With multiple content pillars, you have a virtually limitless amount of content for your long-term business development.
Pillar content is also fantastic for SEO. Google looks kindly at active businesses that generate quality content that their customers can benefit from.
Not only that but each piece of cluster content can be linked back to the content pillar and you can interlink the clusters too. This allows you to easily create a substantial backlink profile which is a huge plus for SEO.
Lastly, within the cluster content and the initial content pillar you can interweave your primary keywords. This can greatly boost your SEO and also things like Google PPC ads when you create landing pages from your content pillars.
Pillar content essentially goes hand in hand with SEO and the two work fantastically together.
With content marketing and SEO, it’s often difficult to plan ahead and look to the future however, pillar content allows you to do this. By creating one piece of pillar content, you can plan and schedule a heap of additional content for weeks or even months to come.
This keeps your team focused and it ensures that everything runs smoothly. Your content marketing will become far more effective and this should then allow you to concentrate on other areas of your business knowing that you have a backlog of cluster content for months to work on.
If you want to keep ahead of your content marketing game then you need to utilize pillar content. Having a broad topic relating to your business so that you can create multiple pieces of cluster content ensures that you have a constant stream of content available. This, in turn, helps boost SEO, website traffic, your backlink profile, and keyword usage.
There are many nuances to creating a Shopify store and once you have the basic store structure and product pages you can delve into these additional features. One of these that has incredible value is Shopify Schema.
Shopify Schema is something to implement after you have the basics in place and it is a range of markup language used to make your site more readable by search engines, and to give search engines more data and info to work with. This ultimately helps your SEO strategies. Below, we look at Shopify Schema, why it’s beneficial, and the main types you can include in your online store.
Shopify Schema is a type of structured data that is typically added to the HTML code of your web pages. The aim of Shopify Schema is to further define the different content and data on your pages so that search engines like Google and Bing can better understand it and make more use of it.
A simple example is that it can be used to define additional product data like the name, description, variant, price, and SKU. While this info may already be included in the product listing, schema makes it more readable for search engines.
As you can see, Shopify product schema and other types are invaluable for SEO as they are creating rich snippets of data for search engines to digest. You are telling them more about your business such as what you do, where you are based, and the different products you provide.
Aside from the search engine benefits, Shopify schema can also enhance customer experience and give them more info about your business.
There are three main types of Shopify Schema – JSON-LD, Microdata, and RDFa. I give an overview of each type below, but this doesn’t include lessons on how to write the language as this is beyond the scope of this article. Businesses offering SEO services for Shopify can help with this and can get you on track with implementing Shopify schema.
JSON-LD is a great starting point as it’s the easiest form of Shopify schema to learn and read due to the code syntax. Implementing JSON-LD schema into your Shopify store is relatively straightforward too as all you have to paste the markup into the HTML code of your pages.
JSON-LD is used for annotating on-page elements and giving structure to your data, together with giving organization to otherwise messy webpage info. It’s not really a visual schema but it’s beneficial from an SEO perspective as it allows Google to better understand the elements of your online store and organize your content.
Compared to Microdata and RDFa schema, JSON-LD isn’t used inline which gives it more flexibility – instead, you encase the markup within standard <script> tags so it can be inserted anywhere in the HTML code. Examples of the most common JSON-LD Shopify schema used include:
Microdata is used to mark up ecommerce pages and it utilizes inline markup added to different HTML elements. It’s incredibly useful for nesting metadata in your Shopify content but also allows you to give more detailed and specific information about your products to search engines.
Examples of Microdata tags include itemscope, itemtype, and itemprops. These define the referenced item, the type of product, and the product properties respectively. For example, you could define different itemprop tags such as color, size, weight, and dimensions for a product.
Implementing Microdata does require an underlying coding knowledge but once you have the basics it becomes easier to write and insert into your Shopify store.
Resource Description Framework is another type of in-line markup language used to add markup metadata to your Shopify pages. Various web services and search engines like Google utilize RDFa to produce more detailed listings so this is a really important one.
The language is based on HTML5, but it works with a variety of other languages too including XHTML1, XML, and SVG docs.
If you want to boost your Shopify SEO and make sure your online store is optimized then implementing the Shopify scheme in one of the above three forms is essential. JSON-LD, Microdata, and RFDa all help the readability and visibility of your online store so that search engines like Google can better understand the content and improve your listings.
As you are probably aware, Shopify has a huge app store with thousands of free and paid apps that extend the functionality of your store. I get that for new Shopify users this can seem daunting due to the different categories and wide range of choices – it can be difficult to know which apps are useful.
To help, I want to explain one of the best app types on Shopify – customer reviews. Adding reviews to Shopify is a great starting point and there is even a free app available – Shopify Product Reviews. This allows you to get validation for your products and build a bond of trust with new potential customers.
It may seem obvious that adding customer reviews to your Shopify store is a wise idea, but why exactly is it? What’s the point and what benefits can this bring?
The main benefit is social proof. This is based on the premise that people are far more likely to make a purchase if they can see a positive review from a real person who has bought the product. I know this works as any time I buy something from Amazon I always check the reviews!
Aside from social proof, reviews are a way to gauge your product’s effectiveness too. You can look at what customers love about your product and build on this success. But you can also look at any negative reviews or suggestions to make improvements.
Shopify SEO consultants can also utilize customer data like this to further improve your SEO marketing strategies.
Adding reviews to Shopify can vary depending on the app you use but for this example, I am using the free Shopify Product Reviews app. This is available to everyone and it’s a good starting point to add social proof to your store.
First, you must find the customer review app in the Shopify App Store. Once you have found the page there should be an “add app” button.
Click this and it should take you to the Shopify login page to log on to your online store. You can also access the app store directly on your dashboard by clicking on “apps” on the left-hand menu. Either way, follow the installation instructions – the Product Reviews app should then display on your Shopify dashboard.
You now have to add a review section to your products – to do this we have to edit the underlying theme of your Shopify store. Click on: Online Store > Themes > Customize, and select your main store theme to edit.
Within the theme settings there should be a sub-menu for products – click on this and it should show a list of options on the left-hand side including the current sections you have. Click on “add section” and select either the “reviews” or “star rating” option depending on which type of customer review you want and click save.
Step 2 has added a review block to your product pages but you can now go one step further and customize how the reviews appear.
I advise doing this so that the reviews fit nicely with the schema, style, and layout of your Shopify store and don’t just look tacked on.
To edit the customer review style simply click on it from the product menu of your theme editor and this should show the different things you can change. You can edit parameters like the review alignment, text size, and star color for example.
Whenever you add a new feature or app to your store it’s important to preview the changes before publishing! This can save time and effort in making corrections or realizing days later that you have done something wrong.
Once you are happy with the layout and style of the review block, finalize and save the changes, and you are good to go!
The Shopify Product Reviews app is a brilliant starting point for new stores as it is free, easy to use, and has a decent level of customization. However, it does have its limitations and there is certainly a range of better product review apps available too including:
These apps all have an excellent customer rating of 4.5 or greater out of 5 and have been used by thousands of Shopify users.
Loox Product Reviews & Photos, for example, is an incredibly popular option and allows you to go far beyond simple text reviews by adding social proof like video and photo reviews. You can also send out review request emails and integrate them with Google Shopping and other tools.
Once you have set up your basic store, customized your theme, and added your products, adding reviews to Shopify is one of the next logical steps. If people visiting your store can read glowing customer reviews they are far more likely to buy your products and be assured of the quality.
Customer feedback is also vital for growth as you can see what aspects of your products people like, and where you could make improvements.
One of the fantastic aspects of using Shopify as your eCommerce platform is the statistical data and reports you gain access to. This is so much more than just an online store builder and there is a host of Shopify Analytics you can delve into to continually improve your store and boost sales.
If you are just starting your online store, it’s important to understand these analytical tools, and to give you a boost I explain them below.
Before we delve into the analytics, you need to understand why they are necessary. Surely you just create an online store, upload products, and wait for the sales to start pumping in right? Wrong!
Of course, you can get success without analytics, but you are missing out on so many opportunities and are not optimizing your store. Using Shopify reports and analytics offers the following benefits:
Essentially, you can take your store which is simply ticking over and generating minimum sales, to the next level and grow your business in the direction you want.
Simply put, analytics gets results. It’s a tried and tested method that allows you to really understand how people are using your online store and the areas you can improve your Shopify SEO and usability. Below, I break down the different reports Shopify provides, together with important metrics within those reports.
The finances report is all about money and it shows important metrics like sales, pending payments, Shopify fees, and payments made. This is the main report that shows profitability and exactly what you are making from Shopify and how much you are spending – simple.
Having as much info on your customers is vital as it means you can tailor your online store and offer a better experience. This is where the customer report can help. It shows various details such as individual customer details and their purchase history. You can also see useful metrics like average order value so you can see on average how much people are spending on your store.
The sales report is another financial set of reports but it deals specifically with the orders placed via your store. You can filter this report in numerous ways such as sales channel, location, month, and net sales. This is another vital set of metrics as it allows you to look at the profitability and volume of your sales and see if there are any discrepancies or big winners for example.
Within the sales reports, you can also see referrals and where your sales were obtained from. For example, maybe you run an email newsletter and want to see how many sales that generated. All this info helps see if your marketing strategies are working too or if they need tweaking.
Looking at where and how you get new customers and store visitors is incredibly important and this can be a factor to consider for your Shopify SEO too. As a result, the Shopify acquisition reports have a wealth of info and show things like where customers visited from and things like referrals. This can be useful for localized SEO and better targeting specific demographics through things like Google PPC ads.
Lastly, behavior reports give you more insight into customer actions and what they actually did while visiting your online store. You can see things like which pages were visited, what they searched for, and what products they viewed the most.
This can be done on an individual level, but you can also generate Shopify reports to give you an overview of metrics. For example, you can look at which were the top products people searched for, or products that had no search results.
While Shopify Analytics are in-depth, they are not the only analytical tools you should be using. Shopify analytics is primarily concerned with sales, finances, and customers – Google Analytics does this but also gives you a wealth of data relating to SEO and customer habits.
You can use Google Analytics to drive your SEO campaigns and make sure that your Shopify store is optimized to appear on search engines for your researched keywords. Many people think that you should use one or the other – the reality is that both are incredibly useful in their own right and you should aim to incorporate Shopify Analytics and Google Analytics into your growth strategies.
As you can see, Shopify has much to offer in terms of analytics and when you combine it with Google Analytics you have a wealth of data that can transform your online store.
It’s important to take this seriously and to dedicate sufficient time to analytics as by using the data you can improve your SEO, boost customer engagement, give them a better experience when using your store, and ultimately bring in more sales and revenue.
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