Have you ever wondered why the PR campaigns of many businesses fall flat or have limited success? A key factor is the lack of emotion and a failure to humanize the brand. Instead of tugging on your heartstrings and stirring some deep emotional connections, the PR content...
Today, businesses can spread their PR message far and wide and easily appeal to the public on a national or global scale. But what about local PR? In the age of digitisation, the internet, and social media, the local market is often overlooked but it shouldn’t be as it can...
PR and content marketing are two especially important processes that a business can undertake to boost sales, improve brand awareness, and increase profit. A mistake we see time and time again, however, is companies failing to see the link between these two things.Although...
If you look at the beginnings of PR in the early 1900s to what it is today there is a huge difference. Techniques and strategies have evolved and technology has radically changed how businesses approach public relations.This PR evolution is happening now in 2023 too though,...
PR strategies are hugely important and can run alongside marketing strategies for mutual gains. There are many elements to a PR strategy including social media, video content, blogs, guest posts, and web content. However, a tried and tested method that is sometimes overlooked...
There are many different devices you can utilize in your public relations strategy to enhance your message and reach customers on a different level. One such device that is often overlooked is storytelling.As you will see below, storytelling makes your public relations more...
Large-scale crises have the potential to derail a company’s PR campaign and undo all the hard work, money, and effort that has been put in. This potential for disaster is only heightened in today’s social-media-driven world where information travels fast and a...
Public relations is hugely important for a business as it helps you build your reputation, raise brand awareness, and paint your company in a positive light. Your engagement increases, and ultimately it can translate to more sales and profit.An aspect of PR that I find is...
Public relations is an especially important process that applies to all business models including B2C and B2B companies. B2B PR is often an afterthought and many companies don’t practice it at all in favor of marketing but that shouldn’t be the case.By crafting a B2B PR...
If you want to build your brand reputation and create a positive image for your business then you must engage in public relations. This tried and tested process continues to be incredibly important but the process itself has also evolved dramatically in the last 100 years.The...