As you are probably aware, Shopify has a huge app store with thousands of free and paid apps that extend the functionality of your store. I get that for new Shopify users this can seem daunting due to the different categories and wide range of choices – it can be...
One of the fantastic aspects of using Shopify as your eCommerce platform is the statistical data and reports you gain access to. This is so much more than just an online store builder and there is a host of Shopify Analytics you can delve into to continually improve your...
When formulating any business plan the cost implications are one of the most important factors and this holds true for PPC marketing. It’s ok throwing money at Google Ads campaigns, but ultimately you want something to show for your investment, and you want a clear idea of...
Shopify is my top recommended ecommerce platform and one of its standout features is the themes. There is a superb range of both paid and premium themes that you can use to customize the appearance of your online store and turn your ecommerce dreams into a reality.Sadly, not...
Do you know what I love most about digital marketing? The jargon and acronyms. I love nothing more than trying to decipher emails, messages, and text packed full of complex words and phrases! Is my sarcasm apparent yet?Seriously though – understanding terminology can be...
Creating a successful PPC campaign requires a multi-leveled approach which great attention to detail and planning. It’s not something I advise jumping into quickly without any forethought.You can’t simply hop on Google Ads, create an advert in a few minutes and expect it to...
What if I told you that you could install a range of plugins for your Shopify store to improve its functionality and boost customer engagement? Yes – Shopify has its own app store much like WordPress plugins.The store contains thousands of third-party plugins that fit...
If you want to sell your products or services online then you need a quality online store and Shopify is one of the best platforms available. It has a ton of features, and great store functionality, and allows you to showcase your business creatively and with great SEO...
As with any new business venture, it’s vital that you understand the cost implications of running a Shopify store. There are numerous Shopify fees including flat monthly service rates, transaction fees, and one-off payments for things like themes.To effectively assess the ROI...
Did you know that ecommerces sales are expected to grow by 10%+ in 2023, and experts estimate total global ecommerce sales will exceed $6 trillion by the end of the year? This kind of revenue and exposure are difficult to ignore and there has never been a better time for your...