When it comes to global commerce, knowledge is the currency of power, and strategic decisions must be informed, precise, and impactful. In no arena is this more true than in Pay-Per-Click (PPC) advertising, where your decisions can directly influence your brand’s...
Decoding the science of online advertising can seem like an intricate task, primarily due to the fact that Google does tend to update its policies regularly throughout the year. When it comes to PPC advertising, many businesses struggle around the question, “How many...
One of the first questions we are often asked about SEO (aside from how much it costs!), is how quickly we expect to see results. Unfortunately, people outside of the SEO industry believe that the moment they optimize their web content and use keywords, that their website...
Google Ads is proven to be one of the most effective PPC (pay-per-click) solutions and millions of businesses use this platform worldwide. It has many benefits including the fact that you only pay for results, and the vast network of websites and apps that your ads are...
One of the first things you should learn about Google Ads is the different types of ads you can create and how they work. We suggest learning about Responsive Search Ads before any others as it appears that Google is pushing the use of AI and certain ad types may eventually...
Facebook Ads and Google Ads are the two largest PPC platforms available. Google Ads uses the vast Google Display Network to show ads on YouTube, mobile apps, and more, while Facebook Ads are shown to the millions of people who use the social media platform daily. But which is...
In the ever-evolving landscape of digital advertising, keeping pace with the latest tools and techniques is not just a luxury, but a necessity. For businesses seeking a competitive edge, dynamic search ads (DSAs) are proving to be a game-changer. DSAs, particularly as offered...
Google Ads and Google Analytics are two of the most-used SEO tools but it is surprising how many businesses don’t link them together, or don’t even realize that this is possible! Yes, you can link Google Ads to Google Analytics via a simple process and the benefits that you...
Google has an array of superb tools that complement Google Ads such as Google Analytics. One that is sometimes overlooked or even unknown by businesses is Google Ads Customer Match. This is a service that allows you to use your customer data to improve your PPC campaigns and...
You’ve finished creating your first ad – it looks fantastic and you are pleased with the copy and keyword usage. It has been published and you check back in a few days time only to find out that the ad has been rejected by Google? What??? This can happen and the most...