In business, it’s common to have different departments for different processes and look at business aspects separately. But wouldn’t it be fantastic if processes could synergize and you could kill two birds with one stone? (not that anyone wants to kill birds!)This is exactly the case with PR and SEO and as you will see below, these two important business processes have a natural synergy which...
Two especially popular marketing processes that thousands of businesses use are SEO and PPC. But is there a clear winner and how does each marketing strategy work? In this guide, I look at the SEO vs PPC argument, compare the two processes, and look at use-case scenarios where one might be better than the other.To start, it’s important to understand that SEO aims to get website traffic...
Modern business has never been as competitive – whatever business you have, there could be 10 others in your local area doing the same thing. This can make it especially difficult for startups to thrive and make a name for themselves which is where PR for startups plays an important role.A strong PR campaign for your startup business can do wonders and build your reputation in the...
WordPress is a fantastic platform for website development and creating an ecommerce store but it isn’t for everyone. Some people may start on WordPress only to find that it’s too complex or doesn’t quite have the features and utility they require. Oftentimes Shopify is the preferred alternative due to its simplicity and user-friendly nature. This begs the question, how do I switch from...
Structured data, or schema markup is an integral aspect of SEO that allows search engines to better understand and contextualize your website content. It also enhances user experience and gives customer-specific details relating to your business, products, and reputation. I find that this is an often underutilized area of SEO, and it’s surprising how many businesses miss out on this simple...
SEO is an especially crucial tool and to get ahead in the world of digital business and ecommerce, you need to have your SEO game on-lock. But how do you do this if you don’t have the know-how, technical skills, and insider knowledge of how Google and other search engines work?You do this by hiring a technical SEO consultant. As you will see below, the role of a technical SEO consultant is...
The ecommerce scene is unbelievably competitive and it probably feels like all of your competitors have amazing websites so what can you do to stand out, gain an edge, and keep customers coming back? A simple but effective method is to utilize ecommerce personalization and I discuss what this is, how it works, and why it is beneficial below.
What is E-commerce...
To make your ecommerce business shine you must create effective marketing and due to the digital nature of your company, content marketing is an excellent choice. This concentrates on content such as blogs, social media posts, videos, and other mediums to push your business, its reputation, and products.But how exactly do you do this? You can start by creating a content strategy for ecommerce....
Amazon is one of the world’s largest companies, and thousands of businesses worldwide sell their products via the Amazon marketplace. Most people know this, but did you know that Amazon also has a PPC marketing platform similar to Google Ads and Facebook Ads?In this article, I answer the question, what is Amazon PPC including looking at how it works, the types of ads you can create, and...
The social media explosion shows no signs of slowing down and I guarantee that most people you know will use at least one social media platform daily. This type of exposure, usage, and global appeal has many uses for business including SEO. In this guide, I take a look at the relationship between social media and SEO, how one can boost the other, and the top platforms your business should...
