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PPC in a Crisis: Adapting Strategies During Uncertain Times
Unfortunately, we live in a world that often experiences crises. Some are global catastrophes such as the COVID-19 pandemic, whilst others are national and confined
Unfortunately, we live in a world that often experiences crises. Some are global catastrophes such as the COVID-19 pandemic, whilst others are national and confined
How many ads have you read on Google or YouTube that just looked like they were written by a machine and stirred nothing inside you?
Promoting events can be tricky as you have to act fast and are often working against time constraints. A great way to combat this is
Marketing is a complex beast and there are so many different strategies you can follow. One of the most misunderstood has to be cross-channel marketing
Keyword research is a pivotal process in both SEO and PPC marketing. This is because keywords are the underlying core of how these processes work
SEO and PPC are two precious marketing tools that help boost visibility, conversions, website traffic, and ultimately, ROI. To get that ROI, however, an initial
Today’s world of business is largely globalized with the advent of the internet, multi-location companies, and the ease of international shipping. Many companies serve entire
Dynamic Keyword Insertion is a feature found in PPC ad platforms such as Google Ads that allows different keywords to be inserted into ads based
In many areas of digital marketing, we are witnessing a rise in the use of AI and automation. By automating processes that were previously performed
As the web and how we access it has changed, so have marketing, SEO, and PPC technologies. While computers and laptops once served as the
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