In the world of PPC marketing, time is money, and smaller businesses or solo entrepreneurs may not have the resources and effort to learn how Google Ads works and how to create streamlined ads. This is where the best Google Ads agencies come in and lend a helping hand.
In this article, I take a look at six of the best Google Ads agencies that can get your PPC marketing up and running and give fantastic results from their years of experience and insider industry knowledge.
Criteria for Evaluation
So, how do we select the best Google Ads agencies? There are hundreds of businesses that fall into this category and I did find it difficult to create a shortlist. However, I looked at a range of factors including:
- Must offer dedicated Google Ads services.
- A body of work that can be analyzed.
- Positive reviews and testimonials from clients.
- Reputable owners and business ethics.
Having a solid Google Ads offering formed the core of my choices and I have only selected companies that specialized in this area of digital marketing.
I then looked at testimonials and checked the clients they worked with to make sure satisfaction was high and the skills were real. Lastly, I looked into the background of the companies and their owners to make sure they operated ethically.
Top Google Ads Agencies Review
In the below section, I have hand-picked five fantastic Google Ads agencies that have a proven track record and are known to excel at Google Ads marketing.
ClickSlice is a bespoke SEO agency based in London that offers a comprehensive selection of web development and marketing services based on both organic and paid searches. They make the client the heart of their services and make sure that customers understand important PPC factors such as the Google Ads policy.
This Google Ads agency has worked with companies in numerous sectors and previous clients include Apex Bird Control, Humax, Udemy, Project Solar UK, and Forbes.
Google Ads is just a small part of what Jellyfish offers and they also do video production and email marketing for example. This is a brand that is better suited for larger enterprises and the company has a history of working with prestigious companies like Disney, Samsung, Uber, and eBay.
MuteSix specializes in DTC digital marketing (direct-to-consumer) so if your business falls into this category you could benefit from their Google Ads services. They delve deep into the different types of ads Google offers including display ads, discovery ads, and Google search ads. Examples of customers they have worked with include the Ministry of Supply, Butter Cloth, and GreenPan.
Although Spinx Digital specializes in web design and development, they offer marketing services including PPC on platforms like Google Ads. The company is based in LA and caters to a range of industries such as automotive, beauty and skincare, law, and travel and hospitality.
HawkSEM has worked with a range of high-profile clients such as Verizon and Honda so have a great reputation.
This Google Ads agency is ideal for larger companies and enterprises and they use a range of in-house tools and platforms to scale your campaigns and optimize ads. The company is based in Los Angeles but has a diverse team and caters to clients on a global scale.
Disruptive Advertising actually specializes in Facebook ads but they also have a stellar offering for Google Ads. They are a Google Ads Premier Agency Partner so you know they can be trusted and understand the nuances of the platform inside out. They are also able to utilize trending and upcoming marketing methods such as influencer market and AI-enhanced marketing.
Sociallyin is based in Atlanta, USA, and caters to businesses of all sizes. They are primarily a social media agency and have great expertise in boosting your business’s social media presence, but they also offer exceptional Google Ads services. Data analytics is at the core of their strategies to make sure that ads are optimized and your budget is used in the best way possible.
Client Decision-Making Considerations
When choosing from the best Google Ads agencies there are many considerations including:
- Business size.
- Business type and industry.
- Aims from PPC marketing.
- Product and/or service type.
Budget is obviously a major factor and most Google Ads agencies charge a monthly fee. You then have to look at your business size and see if their services match your scope and scale as some agencies may only work with larger companies for example.
I also advise having a clear understanding of your Google Ads goals so that you can see if the services they offer can help you achieve them.
Boost Your SEO and Marketing Efforts With a Top Google Ads Agency
PPC marketing is a proven strategy and it serves as a cost-effective tool that can boost your SEO, website traffic, conversions, and ultimately ROI. You benefit from great budget management, and the ability to target specific demographics while also driving potential customers to your website.
This can feel like an overwhelming process and this is why working with the top Google ads marketing agency helps greatly. Agencies like ClickSlice have expert knowledge and understand how to craft Ad campaigns tailored to your business that will yield success.
Instead of spending time learning the platform and how to create ads without anything to show, you could use a Google Ads agency and make an immediate impact with your PPC.