SEO is an especially crucial tool and to get ahead in the world of digital business and ecommerce, you need to have your SEO game on-lock. But how do you do this if you don’t have the know-how, technical skills, and insider knowledge of how Google and other search engines work?
You do this by hiring a technical SEO consultant. As you will see below, the role of a technical SEO consultant is specialized and can boost your online marketing infinitely by optimizing your website and back end so that search engines can easily access and rank your pages.
What is a Technical SEO Consultant?
A technical SEO consultant differs from something like an SEO copywriter. Where an SEO copywriter concentrates on front-end elements like product pages and blog content to boost keyword usage, a technical SEO consultant looks more at the backend and the technical aspects of your website including:
- Improve page loading times.
- Optimize website content for crawlers.
- Improve on-page SEO with relevant keywords.
- Look at backend features like your site theme and databases.
- Create sitemaps and files like robots.txt.
- Optimize your website to improve user experience.
They have more technical knowledge and understand what Google and other search engines require to easily access and index your website. Technical SEO is just as important as front-end processes because ultimately if crawlers can’t access and index your website easily, no matter how good your on-page SEO optimization is, your strategies will fail.
Why Do You Need to Hire a Technical SEO Consultant?
Let’s look at an example. Perhaps you are a small business owner and you’ve created an online store in Shopify. The site looks great and you know a few basic SEO tips like including keywords and adding internal and external links to your content.
What you don’t know is that your Shopify store could be poorly optimized and have a heap of problems that counteract the basic SEO optimization you have done. For example, images could be huge and slow to load, and you may not have an optimized sitemap.
These are things that a technical SEO consultant can address. They take care of the lesser-known things that are often overlooked in favor of creating excellent on-page content. Depending on their skillset, they can usually take care of on-page optimization too, and essentially control your entire SEO strategy.
In terms of when you should hire a technical SEO expert, there is no set time or starting point. Any business can benefit from these services whether you are a solo entrepreneur or a large enterprise business.
The Benefits of Hiring a Technical SEO Consultant
As you can see, an SEO technical consultant is a specialized role that may not be beneficial for every business – it depends on your size, plans for growth, and emphasis on SEO in terms of your overall marketing strategy. Regardless, I have listed the main benefits this role can provide below:
Improved employee efficiency and focus
An intangible benefit that is often overlooked is the impact of hiring a technical SEO expert has on your team. The expert will take care of virtually everything SEO-related, except perhaps content creation (blogs, web content, etc.).
This means that your other team members can forgo this and concentrate fully on their roles. For example, maybe you had an SEO copywriter who was also trying their best to optimize your website – they can forget about this aspect now and concentrate fully on what they excel at.
Better website accessibility from a UI perspective
The impact of technical SEO spans far beyond the back end side too and it should have a positive effect on user experience for your customers which is always a great thing – happy customers = more engagement, website traffic, and conversions.
A technical SEO consultant can help improve website loading speeds, optimize images, and make sure that your site works flawlessly.
Optimized web content
If you look at most business websites that don’t utilize a top-rated SEO consultant you will see that perhaps only a few pages are optimized. This is because the business simply doesn’t have the time, resources, or knowledge to optimize everything which means that their SEO campaigns can fall short.
An SEO expert can take care of everything including sitemaps, and your website architecture, and nothing is left un-optimized.
Faster website loading times
Google and other search engines like to work fast and they want their crawlers to index sites in the quickest way. This is hampered by websites with slow loading times and a technical SEO consultant can fix this.
They will optimize your pages by removing unnecessary code, optimizing media like images and video, and looking at your underlying website theme to make sure everything loads like lightning and that crawlers can access your site easily.
Get Your Website Optimized With the Services of a Technical SEO Consultant
If you feel like you are treading water with your SEO, hiring a technical SEO consultant could be the right move. These specialists have a thorough understanding of what makes Google tick, and how to optimize your website and online content to yield the best results.
Aside from the positive impact on your SEO, this will also allow your employees to concentrate fully on their respective roles as opposed to splitting their time between SEO and other tasks.