Beginners Guide To Online Marketing
Fewer than 20 years ago, extroverts had a way better chance of becoming rich and successful. Why? It involved a ton of networking. For you to be successful, you had to hire employees and build a huge company. Even for a career in arts, music, or movies, you had to get every person in your industry to know you.
While connections are still a great deal to date, you don’t have to go looking. You can get them right from your couch, at the comfort of your home. That is online marketing. In a world where 93% of all marketing interactions start with a search engine, according to Inforza, you need to be on top of your game.
Online marketing is evolving at the speed of light. This is one huge reason why getting started in online marketing might seem like a daunting process if you are completely new. To keep up with the evolution, you need a strong foundation with the judgment to think critically, act independently, and be ferociously creative.
Not to mention the fact that it’s a huge industry with a lot of competition. But don’t worry. To get yourself started on this all-important marketing journey, there is so much that you need to know to begin online marketing, and we have you covered.
This guide starts at the beginning, to provide already-intelligent professionals with a healthy balance of a strategic and tactical online marketing process.
Determine Your Business Goals
Having a primary goal to measure your digital marketing efforts’ success might be the most critical and beneficial digital marketing step of all.
Before starting a business marketing plan, companies must determine their main achievable digital marketing objectives and have a predetermined marketing budget to go along with it. Great marketers think in terms of growth frameworks. And they take time to learn how to position their marketing strategy into a sustainable, ROI-positive revenue engine for the brand.
According to Nibusinessinfo, your customers, prospects, and partners are the lifeblood of your business when setting objectives for online marketing. You have to build your marketing strategy around them. The most important thing in marketing is understanding what your customers want, and working towards quenching their thirst, which can be challenging when you’re dealing with such a diverse audience.
Marketing is strategic. To succeed, you need highly focused goals. It is better to start a journey knowing where you are heading, that way it is easier to arrive at your destination faster.
Learn Traffic Acquisition
Even if you have the most amazing web storefront, blog, or product in the world, if you’re not getting traffic, your business’s growth strategy will fall flat.
Many brands are focusing all their efforts on getting higher conversion rates. Of course, that’s extremely important for the success of your brand. However, before people can convert, they need to find your website first. Growing a website takes time. It takes consistent sharing of great content for months and months on end.
Your growth is slow and steady just as the traffic coming to your site is slow and steady. While that strategy will work, it’s always nice to employ more effective strategies to get a huge jump in traffic every once in a while.
Improve Conversion Rates
In addition to bringing visitors to your website, you need to keep them there. Not only that, you need to transform them from interested prospects into customers. Conversion optimization is the practice of converting first-time visitors into customers and converting first-time customers into repeat buyers.
Interestingly, the outward look of your page is the first towards achieving high conversion rates. According to an analysis by Portent, the first 5 seconds of page load time have the highest impact on traffic conversion rates. So now you know that your website has to be deemed world class even at first glance.
After that, your website needs to move the relationship forward and seal the deal. Conversion rate optimization provides a significant opportunity for businesses of any size. It takes a scientific approach to optimize websites and to enable businesses to convert more visitors into subscribers or customers.
Conversion optimization isn’t rocket science. In many ways, it’s common sense. But you need to actively think about what you’re doing and know the best practices.
Routinely Create Quality Content
Are you blogging regularly? If yes, great job! Don’t have a blog yet? It’s time to share your industry knowledge with the rest of the world. Nothing makes search engines happier than websites that continuously update their content. But don’t get me wrong, it’s not just about search engines. The more you blog, the better for you.
However, it’s understandable that finding the time can be challenging. Research from Zazzle Media supports this. It reveals that 60% of marketers find it hard to produce content consistently. And even when they do produce content, they may not be happy with it. No pressure, just consider your schedule and try to remain consistent, whether that’s every day, every week, or several times a month.
Note that while creating this new content, it’s crucial to ensure it’s written for humans, not robots. Search engines have come a long way and, over the years, have gotten sophisticated enough to discern quality and spam-worthy content. To build your website’s credibility, your content should always answer the audience’s questions. Write for humans, then tweak necessarily to satisfy search engines. After all, your customers are humans, not robots.
Get Found With SEO
Search engines are a powerful channel for connecting with new audiences. Step one of a strong SEO strategy is to make sure that your website content and products are the best that they can be. The second step is to communicate that user experience information to search engines so that you rank in the right place.
Want your business to succeed in the world of SEO? It can be done, as long as you’re strategic. If you know nothing about SEO, taking up Clickslice SEO training and courses is just the best way to go about it. Investing in a long-term SEO plan for continuous organic search success is important. It can eat up a lot of your valuable time but in the long run, it is worth it.
Build a Robust Social Media Presence
The opportunity for direct face-to-face communication is currently limited, the more reason for growing brands to embrace social media to reach their customers.
Today, brands are riding the wave of social media marketing. According to Buffer, 73% of marketers believe that their efforts through social media marketing have been effective for their business.
Social media has become such a functional and essential aspect of many marketing strategies and across all generations. It is the simplest and least expensive way to reach a huge audience.
Optimize Your Website For Mobile
Last but not least, you should understand that mobile marketing has become more relevant than ever.
More and more consumers browsing and making purchases with their smartphones or tablets, a mobile-friendly website is vital. According to a report from Hitwise, nearly 60% of all Online Searches are now carried out on a mobile device, with some sectors, like Food and Beverage, reaching 72%.
Although investing in mobile-specific marketing can require a substantial investment, especially if you’re just starting, you can take the first step by ensuring that your business’s website is optimized for mobile.
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Why Your Website Is Not Ranking
You have a great website, you love it, and you think your potential new customers would, too, but if only they could find it. Even worse is finding a sudden drop in your SEO rankings and all your hard work is gone!
Ranking in Google’s results is easier said than done. There are millions of different websites trying to steal your rankings and, in most cases, those competitors succeed. Of course, you don’t want them to. But beating their ranking isn’t a matter of simply publishing content and hoping for the best.
Appearing on the first page of search results, among millions of websites, puts your site in a reasonable position of being visited by users. Therefore, you just can’t afford to ignore this.
There are a variety of reasons why your site can face a drop in ranking. This article has put together a list of the most common reasons why you are not ranking. Let’s check them out.
If you have recently updated content on your site and a substantial amount of content is duplicated, it can negatively affect your site rankings.
According to Google Search Central, Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.
You don’t want to create content, publish the content, and then find out that your SEO juice is getting split between the original page you created, and an unintended duplicate page. That would cause both pages to rank meagrely instead of just having only one page that is ranking exceptionally well.
If you have created a new page and it has blocks of content that are similar to other pages on your site including titles and tags, then that might also be considered as duplicate content.
Fortunately, there is a solution to this issue. Before you upload content, use a site audit tool to find pages containing any duplicate content. If any, you can use 301 redirects so that the old pages aren’t accessible by search engines or users.
Lack of Consistency
If you write and publish a blog every now and then, you better think again. If you only record and publish a video when you are in the mood, that’s just not good enough. ‘Every now and then’ and ‘when you are in the mood’ are not doing you any good in your search for high website rankings.
For the vast majority of marketers, creating consistent content is a challenge. Many argue that it takes a lot of time to write, record, and edit content. It is even harder if you don’t get the results you hoped for immediately.
For a committed content creator, there is a dire need to have, and adhere to, a strict content marketing calendar and a practical growth strategy. Add due dates to your content and this will help keep you on schedule.
Frankly speaking, the more content you create, the better you become at what you do, and the more your site will rank. So long as the content is high quality.
Not Mobile Friendly
According to a Hitwise study, nearly 60 percent of all Online Searches are now carried out on a mobile device, with some sectors, like Food and Beverage, reaching 72 percent.
Maybe you are doing everything else right, but if your site doesn’t have a layout or easy functions for use on a phone or tablet, you will not rank. This is because Search Engines are all about improving the user experience, and a responsive website is the first step in improving user experience.
Google was the first engine to move to the mobile-first index, that’s why a site that isn’t mobile-optimized will be severely penalized and will have trouble showing up in ANY search.
Google automatically suggests the changes that you need to implement on your website when you take Google’s mobile-friendly test. Afterwards, ask your developer to implement the changes or make your website completely responsive. This is necessary to ensure that it can be accessed by users irrespective of the device they are using.
Respectable websites linking to your site increases your digital profile and raises your website in the rankings. However, the wrong links do the exact opposite. Links from disreputable sites can easily earn your site a penalty and hurt your otherwise solid rankings.
The same applies to low-quality links. These are links created or purchased with the intention of manipulating the PageRank that directly impacts a site’s ranking in the search results.
To identify low-quality links, look for site messages under Search Console. If you have lots of unnatural links pointing to your site, the chances are high that Google will directly send you a message asking you to fix those links.
After identifying the list of URLs pointing to your site that are of low quality, try and remove them by sending an email to the webmaster and ask them to remove your link. It might take time, so please give the process at least 6-8 weeks to send and get responses to emails.
Increased Local Competition
A rise in local competition can negatively affect your site rankings. Local competition is often fueled by the rise of multiple websites publishing similar content in the niche that you specialize. This subsequently leads to the emergence of more competitive keywords.
So, how do you identify competition? easy. Just enter your main business keywords directly in the Google search and identify your competitors. You can also use SEMrush to find your new online competitors, discover what keywords they rank for, and also track your rankings, so you know when a competitor overtakes your rankings.
Just because you have stiff competition doesn’t mean that it’s the end of the road for your content. As long as the competition is healthy, you have nothing to worry about. Rather, it is time to monitor your competitors’ strategies using a competitive analysis tool to find what is missing in your SEO strategy.
Up your game by creating engaging content, and most of all, adhering to your SEO strategy. This way, your local competitors will have nothing on you.
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How To Create The Perfect Landing Page
A landing page is an essential part of any digital marketing campaign.
It is the place your customers are driven to allow them to purchase your product or service. Therefore, an eye-catching design, creative content, and a clear call to action are imperative to ensure this page converts viewers to customers.
What Is a Landing Page?
A landing page is a stand-alone webpage that is created specifically to advertise a product or service.
As the name suggests, it is the page that the customer ‘lands’ on when they follow a link from your social media or email marketing campaign. Landing pages will have a clear call to action, encouraging visitors to purchase a product.
The Benefits of an Effective Landing Page
Landing Pages Build Brand Identity
As mentioned, landing pages are generally developed as part of a marketing campaign. Therefore, providing that it aligns with your branding and social media marketing, an effective landing page will help improve your overall brand recognition.
It Tells the Customer Exactly What to Do
Webpages do not always contain a compelling call to action. They allow readers to make their own choices, whether they would like to browse your products, explore your content, or read about the company history.
Whereas, a landing page tells visitors exactly what to do.
Your customers know precisely why they are here. You are not giving away tips, information, or guidance as you might be in your blog articles and category pages. Here, you are instead promoting a product on the back of your hard-earned brand integrity.
Landing Pages can be Tested
A crucial element of an SEO strategy is cohesive auditing. You need to learn what is working for your business, and what isn’t.
The metrics for landing pages are very clear, and analytics will quickly show whether your landing page is a success. Where it isn’t, you can implement changes to turn this around.
Avoid Using Your Home Page
Technically, your home page is a landing page.
Many of your customers will arrive here through social media and web searches. However, a landing page is used to promote a specific offer, product, or service.
Your home page will struggle to convey this precise information.
The home page already has the job of highlighting your brand, the product or service you offer, and showing readers how to navigate the website. Adding the promotion of a specific deal to this list would be more than one page could handle. It would become cluttered and unclear, and the particular call to action required would become lost in the noise.
Tips For Creating the Perfect Landing Page
It needs to be abundantly clear to the reader exactly what this page is advertising, and therefore a minimalistic design is imperative.
Many business owners are nervous about using white space, unsure if the complete design will look somewhat ‘unfinished’. However, effectively using white space is the key to a bold and eye-catching landing page. Blank space draws attention towards your graphics and text, forcing readers to focus on what is genuinely important.
Concise headlines will also help simplify your design, allowing you to pack the most punch with the least words. Of course, your brand identity should be visible from this landing page, so ensure your company colours and typography flow naturally from your other marketing materials.
Don’t Forget Your SEO
Your landing page will look very different to the other pages on your website, but this doesn’t mean SEO isn’t necessary.
The best way to develop an authoritative page is to have traffic from every source possible. So, if your social media and email marketing have control of those angles, allow on-page and off-page SEO to drive organic search engine traffic to your page.
Once on your landing page, the options for your readers should be limited. With too much choice, it is unlikely they will complete the desired action.
Your website should contain a detailed and well-structured navigation system, allowing customers to effortlessly access every corner of your site. However, your landing page should be the opposite of this.
Remove any navigation bars and distractions, forcing your user to focus on the sole purpose of this dedicated landing page.
A Clear Call to Action
A call to action is the most crucial element of your landing page. Put simply, this is a phrase or word that encourages the reader to take the desired action. A killer call to action will be the difference between a bounce and a customer conversion.
A call to action on a landing page may be used for a multitude of reasons. First and most obviously, to secure a sale. The push button will direct the reader to a sales page to input their details to complete the transaction.
However, calls to action can be used for other things, such as to add an email to a mailing list, to access free downloadable content, to enter giveaways or contests, or to receive a free trial of your service.
A simple ‘submit’ will not be enough to entice customers to click through. The text should be bold, bright, imperative language, tempting your reader to continue.
Unsurprisingly, over 50% of online shoppers read reviews before purchasing a product online. Whilst we wouldn’t encourage filling your seamless and minimalistic design with customer reviews, your landing page can be a great place to display any excellent press coverage.
This highlights why it is crucial to ask for feedback from any long-term clients, in turn, helping you reach a whole new pool of customers.
How ClickSlice Can Help
ClickSlice are SEO experts who specialise in getting your brand noticed online. We work with a vast spectrum of clients in various industries and are passionate about the power of an excellent online presence.
For a no-obligation chat about boosting your online visibility, contact our team today on 020 3287 3638 or email@example.com.
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Why You Should Hire an SEO Agency
Deciding to work with an external SEO company is a big move for any business.
It can be a struggle to place your trust in another team, with many business owners believing that keeping optimisation in-house is the best move.
Of course, an in house SEO expert is hugely beneficial, but this article will explore the many advantages of outsourcing your SEO work to an agency.
What Does An SEO Agency Do?
The purpose of SEO (Search Engine Optimisation) is to increase your brand’s online visibility.
There is no one-size-fits-all approach to SEO, and a great agency will take a rounded approach that aligns with the company’s goals.
An SEO agency will look at the technical aspects of your website, including elements such as page speed and mobile usability. They will then look at your on-page SEO, optimising and developing content that helps your website rank above your competitors.
Depending on your company’s needs, you may also choose to explore international SEO, which can hugely benefit E-commerce companies looking to break into new markets.
SEO Agencies Are Results Driven
At the outset of your relationship, you will discuss exactly what you are hoping to gain from the partnership with your chosen agency. From here, strategies can be developed, and results will be regularly provided.
Meaning, you will be able to see first-hand the immediate outcomes their techniques have created.
Of course, the goal of SEO is to drive organic traffic to your website. But, the whole purpose of this traffic spike is to increase the number of sales your company makes.
Put simply; excellent SEO implementation will improve your bottom line.
They Have The Tools
Auditing your website and the website of your competitors takes a significant number of tools and resources. Whilst some resources are free, the best are those that require annual memberships, which your chosen agency will undoubtedly have.
Alongside these tools to kickstart your SEO campaign, great agencies will have access to programmes that monitor your progress, checking you are on track to hitting those goals every step of the way.
SEO Agencies Are Cost-Effective
Working with an SEO agency is a significant investment.
SEO is a holistic service that starts with a detailed website audit, analyses your competitors, and develops on-page and off-page optimisation strategies. These are highly skilled services, and therefore, agencies charge a premium.
However, the focus should always be on providing a significant return on your investment.
Consider the impact of your organic internet traffic multiplying by 500. The whole focus of SEO is to drive your genuine target market to your website, so these additional views will be by legitimate customers ready to purchase your products. In comparison to the monthly outlay for the SEO services, this extra income will be astronomical.
To Dominate the Local Market
SEO agencies can be particularly beneficial for service-based, local companies.
Local SEO is the process of optimising your website to ensure your brand is visible to those in the vicinity. For example, if you’re a window cleaner based in Bournemouth, there is little point in a client in Newcastle discovering your services.
Local SEO is complex and requires implementation from many different angles to succeed.
Unrivalled Experience and Knowledge
SEO is a full-time job. However, taking on a staff member to cover these elements of your business might not be feasible for you at this current time.
While you may choose to invest in in-house training and courses, working with an agency will provide the rapid results that your company craves, using tried and tested methods.
To Gain a Competitive Edge
Think about your biggest competitor. And now imagine ranking above them for every search in your niche.
This is not an easy task – especially if you are a relatively new business and they are an established company. However, through innovative research and robust strategies, there is no reason customers cannot find your website above the rest.
Once on your website, your excellent content will show them exactly why they should purchase your product or service.
It Provides Accountability
Most businesses are aware of the enormous impact SEO can have.
It is often added to to-do lists and left there for months on end. Understandably, businesses have other elements to focus on, and Search Engine Optimisation falls by the wayside.
However, a dedicated agency will research, plan, and implement a strategy. Your monthly and yearly goals will be regularly revised, and analysis will be conducted periodically to check you are on track.
An Objective Perspective
Most companies believe their website and social media presence is fantastic.
However, an agency will view your work objectively, removing the emotional connection you have with your brand.
This will allow the agency to revise every element of your website. From the framework that it sits upon to the content that your customers enjoy. They will use data to focus on the strategies that attract the greatest number of customers and eliminate the techniques that are not currently working for your company.
Knowledge is Power
Outsourcing your SEO might not be the long-term plan for your company. However, working with an agency is a great way to kickstart your business growth and allows you to see the masters at work.
After witnessing the phenomenal results that excellent SEO can bring, you may decide to invest in an SEO course for your team. SEO training allows your team to replicate some techniques used by the agency and gives a solid understanding of why these strategies are so important.
Choosing The Right Team
When choosing an SEO agency, your goals must be clear from the outset. This way, agencies can explain the strategies they will implement to help you meet your targets.
Of course, you should choose an agency with a proven track record. They should provide clear examples of the methods they implement and how these make a difference to companies’ revenue. Testimonials are also great and give a personable insight into the effects of SEO.
At ClickSlice, we specialise in designing and implementing successful SEO campaigns, always focusing on providing a return on your investment. To find out how we can transform your business, contact us today on 020 3287 3638 or email us at firstname.lastname@example.org.
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6 Ways to Make Your Website More Accessible
The goal of Search Engine Optimisation (SEO) is to drive organic traffic to your website.
A robust SEO implementation considers both the technical aspects of the website and the content that the website produces.
However, if your website is being shown to users who cannot effortlessly access it, the whole SEO implementation is fundamentally flawed.
The content should be informative, well written, and easy to digest. In addition, the website itself should be easy to navigate and have fast load times.
What Is Website Accessibility?
An accessible website is a website that anyone can use. A vast range of disabilities should be considered throughout developing a website, and catering for those who are visually impaired is imperative.
But website accessibility goes far beyond building a website for those with sight problems. Accessibility should also consider those with physical, hearing, and cognitive disabilities.
Spans Beyond Disabilities
An accessibile website is also imperative for those who are non-disabled.
For example, an accessible website is one that transfers seamlessly between devices. Meaning, a user can access the same level of service regardless of the device they choose.
Additionally, an accessible site functions perfectly during ‘situational limitations’. These include adjusting the contrast for those in exceptionally bright environments and considering those with slow or unstable internet connections.
6 Tips for Increased Accessibility
There are an endless number of tweaks that can be applied to a website to increase its accessibility. Some are relatively quick fixes, and others require a more substantial overhaul.
Establish A Strong Header Structure
Most people who are blind or partially sighted use screen readers to enjoy the content on your website. Screen readers rely heavily on a heading structure to navigate the articles.
Headings range from H1 – H6 and should be tagged accordingly to ensure these screen readers understand them.
You mustn’t style to text to look like a heading without appropriately marking it as one. Otherwise, the reading software will not register the heading, and the content will be challenging to comprehend for those with disabilities.
Each page should only contain one H1 tag, which will typically be for the article’s title. H2 – H6 tags are then used for various subheadings throughout the piece. Usually, there will be multiple H2 headings throughout the content, separating different sections of information. Under each of them, there will be a variety of H3-H6 headings, where appropriate.
Descriptive, Effective Image Alt Text
Screen readers will use the alt text to describe your images to your reader. Without a cohesive description, your reader will have no idea what the image is.
Traditionally, website owners developed a bad habit of stuffing image tags with keywords as a sly way to incorporate them into the article. This was a nightmare for those who accessed the content through a screen reader. Search engines quickly became wise to this tactic, developing strategies to combat it.
Alt text also hugely helps with situational limitations. If a reader’s internet is running slowly and lacks the power to load the whole page, then the alt description will be displayed instead.
Videos that accompany articles and blog posts are becoming increasingly common.
Many readers prefer to consume their content visually, finding this to be a more engaging and entertaining experience. However, for those with disabilities, videos can be completely inaccessible.
Providing a transcript of your content is a relatively straightforward way to boost the accessibility of your site.
Additionally, many people simply do not have the time to watch an entire video. They would prefer to skim the transcript and jump straight to the content they are searching for.
Breadcrumbs are particularly useful for E-commerce websites, which generally have thousands of products across hundreds of different pages.
It refers to the secondary navigation scheme that shows users exactly where they are on the website. Breadcumbs may look something like this:
Home > Clothes > Men’s Clothes > Men’s Jeans
As well as accessibility, breadcrumbs are great for a well-rounded SEO strategy.
Many who are blind or partially sighted may not be able to use a mouse. Therefore, it is imperative that your website can be navigated with a keyboard alone.
Widgets, drop-down menus, and dialogue boxes should all be considered. This is a crucial element of your accessibility strategy that will help prevent segregating a large percentage of your potential audience.
The colours and contrast levels on your website will have a considerable impact on how accessible it is.
People with conditions such as glaucoma and diabetic retinopathy have a low contrast sensitivity, and therefore will struggle to read web pages where there is not enough differentiation between the colours.
For example, red text on a green background would be challenging to read. In comparison, black text on a yellow background will be much more prominent.
Accessibility and SEO
A successful SEO strategy is not one that merely ticks the boxes prescribed by search engines. Instead, it requires a holistic approach, looking at both the technical aspects of a website and the on-page content.
There is a significant overlap between optimising a website for SEO and optimising it for accessibility purposes.
Accessibility Is The Right Thing To Do
As stated, an accessible website is likely to be one that search engines love. However, we would hope this is not your primary reason for building an accessible space.
You should be hoping to build a community with your product or service. A loyal group of customers who can enjoy your content and support your journey. Without an accessible website, you are immediately outcasting a significant percentage of the population.
Optimising a site, and its content, to make it accessible to the broadest audience can feel like a daunting task. But, it is never too late to implement an accessibility strategy.
For any queries relating to accessibility, or SEO in general, contact Click Slice on 020 3287 3638 or email us at email@example.com.
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How to Create the Perfect ‘About Us’ Page
An ‘about us’ page often ends up hidden in a website’s footer, added as a complete afterthought.
When businesses do this, they are missing a powerful marketing strategy.
If used correctly, your ‘about us’ page can become one of the most influential pieces of content across the whole site. Attracting readers and converting them into loyal customers.
What is An About Us Page?
An ‘about us’ page connects your users to your brand. It is a space for you to tell the reader your story, and solidify your brand identity.
This page is a dedicated space on your website to explain exactly what your company does, why you are unique, and why visitors should choose you.
The best ‘about us’ pages are goal orientated. They show the history of the company and the mission that you are working towards.
It is an ideal opportunity to showcase your personality. Whether this is serious, relaxed, or playful – it allows your customers a genuine insight into your business.
About Us Pages Are Notoriously Bad
Companies really struggle to write effective ‘about us’ content.
Whether brands are embarrassed to show off their expertise or simply do not understand the purpose of the page, the space often becomes a jumbled, unstructured mess.
However, without a dedicated page, you will struggle to transform viewers into buyers. Customers care about where their product or service is coming from and want to buy from brands they can relate to.
Therefore, a relatively small amount of time and effort can have a dramatic impact.
Why You Need One
The ‘about us’ page is often one of the most popular pages across many established websites.
Because humans are naturally curious.
You will struggle to create a product, service or concept that is unique. So, visitors want to know why they should choose you above your competition.
We know that no two businesses are the same, regardless of the product they are selling. But visitors want to understand what makes you different. They want a story, and to understand your beliefs and your ethos.
A great about us page solidifies your brand image. It ties together with other elements of your marketing, including your logo and packaging.
What to Include
Your visitors do not want your whole life story, but a little insight into why you formed the company and how it has reached the point it is at today can make a considerable impression.
Highlight the gap in the market you spotted or the problem you solved. Including information about where the passion stemmed from is a great way to build a genuine relationship with your readers.
Your backstory does not have to come in the form of a vast block of text. Infographics work perfectly for this kind of information. Using a timeline to show your company history is fun, easy to read, and a great way to tie your branding into this page.
Explain Your Mission
For example, you might be a clothing company looking to create a completely zero-waste product. This ties together your passion for environmentally friendly products, with a gap in the market for genuinely stylish, zero waste clothing items.
Your mission does not have to save the world. You might simply want to create the best tasting instant coffee there is.
But showing your readers how your beliefs, and your product or service tie together, is crucial.
Introduce Your Team
Some businesses choose a dedicated page for this, but it works equally as well on your ‘about us’ section. It is best to introduce your team with a photograph, their name, their role, and an interesting fact about them.
This allows your visitors to get a great insight into your company and adds a personable touch to an otherwise faceless enterprise.
A Deep Dive into The Company’s Personality
Your ‘about us’ page offers an excellent opportunity to show what is going on behind the scenes. It might be a chance for you to highlight any local initiatives you are involved with, including any charity work.
Rather than a page about your product or service, this space allows you the freedom to share your personality. These details help to build a connection with your audience and set your brand apart from the competition.
Establish Your Credibility
This page gives you the freedom to do a little bragging. Use solid facts and numbers to show exactly why you are the best.
Whether this explains the solution you have created or some facts and figures about the results you have proven – visitors will value your honesty.
You may even choose to include some client testimonials on there. Although we recommend having a separate page for those, a snippet can add credibility to the statements.
Include Contact Information
Although you will have a dedicated ‘contact us’ page, including contact details with your company overview is crucial.
For service-based companies, including a location map will instantly let viewers know if your content is relevant to them. Effectively implemented local SEO means that viewers finding this page should be local, relevant customers.
Of course, an email address and telephone number should also be included on this page, allowing readers to get in touch instantly.
Finally, be Genuine and Authentic
Readers are not searching for a sales pitch. They want something that they can relate to.
With a real-life story, some clever copy, and interesting imagery, your ‘about us’ page can perfectly complement a solid company website. It will engage your audience and rocket your sales.
ClickSlice - A Leading London SEO Agency
ClickSlice are experts in Search Engine Optimisation, focusing on providing every client with a strong return on their investment.
To learn more, contact ClickSlice today on 020 3287 3638 or firstname.lastname@example.org.
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5 Things Every Successful Entrepreneur Needs
Today’s entrepreneurs have the world at their fingertips, literally. The internet has made it possible for anyone to become a successful entrepreneur, but that doesn’t mean everybody does. Despite the illusion of fast-tracked success and adoration, being a successful entrepreneur takes more than a bit of hard work.
In fact, the life of an entrepreneur is less glamorous than you might imagine, particularly when you’re starting out. Of course, if you’re willing to put the effort in, you the rewards are spectacular. Want to be your own boss and make it on your own terms? Take a look at the five must-have things every successful entrepreneur needs…
Contrary to popular belief, success doesn’t happen overnight. If you’re looking for a fast-tracked way to make it to the top, entrepreneurship probably isn’t for you. Every ‘overnight success’ you encounter has spent years toiling away behind the scenes to get to where they are now. Furthermore, the path to success is rarely easy.
Whether you’re inventing a new product, launching a new business or creating an innovative social enterprise, you’ll hit stumbling blocks along the way. To be successful, however, you’ll need to find a way to get around them, through them or over them.
2. Attention to Detail
When you start out as an entrepreneur, chances are you’ll be working on your own a lot of the time. Budding entrepreneurs rarely have the budget for staff, fancy offices or vast amounts of equipment. In fact, a coffee machine is probably pushing it. Instead, you’ll be flitting from one job to another as you try to get your organisation off the ground.
Fortunately, the staff, equipment and fancy offices for come along, providing you stick at it long enough to be successful. Entrepreneurs are known for their precision and attention to detail, so if you’re detailed-oriented and organised, you’re already on the right track.
Every element of your product, service or brand is going to be scrutinised. Investors, competitors, customers and clients will be queuing up to assess what you’ve got to offer, so it’s essential that every detail is covered. If you’ve got the tenacity to cover the seemingly minor details, as well as the major ones, it will stand you in good stead for life as an entrepreneur.
3. Work/Life Balance
Entrepreneurs are known for their hard work and you will certainly need to put the hours in if you want to be successful. However, working 24 hours a day, 7 days a week isn’t sustainable in the long term. Many entrepreneurs who devote too much time to their work end up burning out before they can enjoy their success.
If you want to build an entrepreneurial career, you need to find a way to balance your long hours with some form of relaxation. Whether that’s time with family, socialising with friends, hitting the gym or practising a hobby is up to you.
Of course, being an entrepreneur isn’t the right choice for someone who wants to clock out everyday at 5pm or enjoys working part-time. Being your own boss may sound attractive but, in reality, it’s a hard slog with limited downtime.
The trick to building a sustainable career is an entrepreneur is factoring in that downtime and making it a priority. If you can do this, you’ll be able to build long-lasting success in your industry, rather than fleeting fame.
As entrepreneurs tend to work alone when they’re starting out, it can be hard to let go. When things start moving forward, however, it becomes impossible to undertake every task without assistance. Entrepreneurs have a tendency to micro-manage, which is frustrating for everyone involved.
The best entrepreneurs are self-aware enough to recognise their own strengths and weaknesses. What’s more – the know when to call in help. If you’re launching a social enterprise and you’re not a tech wizard, for example, there’s no point spending hours trying to troubleshoot your network when issues arise.
By hiring staff and outsourcing to companies, subcontractors and freelancers, you can build a reliable professional network. This will give you the resources you need, whenever you need them. Furthermore, outsourcing your needs to specialists means you can access their expertise in the most cost-effective way. By doing so, you’re freeing up more of your time, which you can dedicate to your core business activities.
If you’re going to be a successful entrepreneur, you’ll need some form of publicity. Whether you want to be a recognisable face, or you want your brand to become a household name, marketing and promotion is critically important.
In today’s digital landscape, the internet is the most effective way to build a profile and establish a new product or service. No matter what sector you operate in, it’s vital to have a positive online web presence.
Anyone can setup a website, but this doesn’t mean that people will automatically know where to find you. Instead, you’ll need to invest time in promoting your brand online and attracting clients to your content.
Search engine optimisation, content marketing and PPC are all effective ways of doing this. As well as providing long-term results, you’ll find that building an online profile brings immediate rewards too. With the right expertise, you can promote your online profile and see your traffic spike within hours.
There’s a lot that goes into making a product, service or brand successful but publicity is always a key factor. However good your USP is, it won’t sell if people don’t know about. To generate interest, you’ll need the right tools build your profile and engage your target audience.
Launching Your Career as an Entrepreneur
If you’ve got what it takes to become the next successful entrepreneur, ClickSlice can help. Our SEO services are guaranteed to increase your search engine rankings and generate increased website traffic. Want to build your profile and gain maximum publicity? Contact ClickSlice now on 020 3287 3638.
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Powerful Internal Linking Strategies – Case Study (Live Example And Results)
Internal linking is one of the most effective ways to increase your rankings without spending a dime.
It’s an incredibly simple but effective way to utilise all the power from an existing backlink profile and direct it to the page(s) you want to rank.
When done correctly, you can see massive gains without investing in any additional backlinks.
Do you see why I’m such a big fan?
What is an internal link?
An Internal link connects one page on your website to another hence the name “Internal”. Here’s an example of an internal link to our homepage.
Internal linking helps spread the authority and power from one page on your site to another, they can also help improve the indexation rate of your new inner pages.
Check out the diagram for an over-simplistic explanation of how you can optimise internal links to help push link juice to the pages you want to rank.
The Client Site In Question
We always carry out internal linking in the first month of taking on a new client, this ensures we are effectively utilising all the power the site already possess. To be precise, its something we actually implement on the third day of every campaign we start and is built into our agency SOPs.
We took on MadeSimpleMedia as a client back in Feb earlier this year. MadeSimpleMedia is a web design company based in Horsham, as a result, the main keyword we targeted was “web design Horsham”. For the data-driven readers, I’ll save you the time.. this keyword has a monthly search volume of 200 and has a respective KD of 34 putting it in Ahrefs “hard” category.
As always, we carried out our internal link process on the third day into the campaign.
We typically have 2 processes we follow for internal linking, each with a slightly different goal.
The main goal for our first method is to find existing internal link opportunities whilst the second is to find the most linked to pages on a site and then create an internal link opportunity.
We recommend using a mix of both to get the best results.
The Process – Method One
Step 1 – Enter the clients site into google using the below string:
site:clientsite.com + “main keyword”.
For MadeSimpleMedia it was site:madesimplemedia.co.uk “web design Horsham”.
Once entered, you’ll now see all the pages Google deems to be relevant to the keyword or specific phrase.
Step 2 – Use Ahrefs toolbar and download all the results (make sure you have your google settings to show 100 listings per page to get all the results).
Step 3 – Once downloaded, open the spreadsheet and sort the data by URL rating.
Note: URL is the best option to use as it only takes into consideration do-follow backlinks.
You now have a list of pages on the clients site (in order of power) which you can log into and add an internal link.
4 – Once you made all the changes, resubmit the sitemap to Google.
ProTip: Repeat Step 1 but use an LSI keyword instead. Make sure you also repeat using single phrases of the keyword too like “web design” and “Horsham” etc.
The Process – Method Two (My Fav)
Whilst the above process is good, it doesn’t allow you to make the most effective use of the existing backlink profile. For example, a client may have the majority of their backlinks pointing to a page on their site that doesn’t include any elements of the main keyword.. this is where method 2 comes into play.
Goal: Find the most linked to pages on the clients site and update the content to create an internal link opportunity.
Step 1 – Enter the clients site into Ahrefs and click “Best by links” under pages. This will show you the most linked to pages on the site.
Step 2 – Filter the list by UR rating.
It’s unlikely that a lot of these pages will have an existing internal link opportunity already on the page. That’s not to say we can’t use them, we can easily go into the page and edit the content naturally to create one.
Example: https://www.madesimplemedia.co.uk/web-design was the 3rd highest linked to page on the site. As a result, we logged into that specific page and updated the first paragraph to include a link to the page we’re trying to rank, which in this case was the homepage.
You can see the link we added below.
In total, we added 4 internal links from 4 different pages. There is no need to go overboard with this, like anything in SEO, you’ll see better results by focusing on quality and not quantity.
Step 3 – Resubmit the sitemap to Google once you’ve made all the changes.
2 weeks into the campaign and MadeSimpleMedia was up 61 positions across the board.
Not bad if I say so myself.
What’s better is that the client messaged me 2 weeks into the campaign to let me know that he has already received an inbound enquiry from a company based in Horsham.
Fast forward to June and we’ve carried out a custom link building plan and we’re now in position 1 for the Horsham based keywords. We’ve recently allocated our resources to the West Sussex page so watch this space.
I hope this highlights how powerful internal linking can be and gives you a reason to include it in your SOPs. If you ever want to view a website that has perfect internal links then check out the business blog website by Business Cobra, they’re onpage SEO is literally perfect. However, if you’re a local business owner and would like help optimising your internal links, feel free to get in touch with us today and we’ll be more than happy to help.