Get In Touch
The Internet has grown into a powerful marketing tool, and when it comes to your business, your site can, and should, provide much more than the bare minimum.
Research shows that 59.5% of the global population are active internet users. That’s a ton of opportunity for your brand to tap into and achieve maximum growth for your business.
Powerful content will attract and retain customers. On the other hand, content marketing enables your business to sustain brand loyalty, increase brand awareness and credibility, and build an online community of engaged and responsive customers.
Ultimately, a functional content marketing strategy is a critical component for long-term, sustainable growth. To help you create a successful one, here is a round-up of ten versatile and priceless tips to help you achieve the desired results for your business.
1. Set Measurable Goals
Every content marketing strategy must have clear, concrete, and measurable goals. Simply ‘getting views’ shouldn’t be the business goal. So before you get started, determine what you hope to accomplish with the strategy and create pieces that tie back to that.
Crafting and publishing content is never enough for a marketing strategy. Instead, you must identify your target audience and decide how your content can best serve that group. Additionally, you’ll want to use analytics to ensure your content can reach the right people with aligning search intent. While it’s crucial to write quality content to grow your audience, you must also ensure it ties back to your business.
2. Know Your Audience
Content marketing requires writing articles, blog posts, and graphics that engage and attract the right audience. To do that, you need to understand what your potential customers want. What are their interests? What do they need help with? And what words and phrases do they use to find answers online?
There are many prospective customers for your product, so you can’t go out and interview every one of them. However, you can create a buyer persona and identify what they would need from your products. Alternatively, encourage your current customers to provide feedback, so you will know what they expect from your products. Having a solid understanding of your audience means your content marketing efforts will be more successful.
3. Create for Your Audience
It is not enough to know your audience, you also need to write for them. From topic selection to your final edits, your audience should be at the center of how you present information.
When you’re creating content, you have two primary goals: to educate and help solve a problem. Right from the start, you should select topics that solve for the reader by answering their questions, offering practical resources and tips, and getting them acquainted with what you sell and how you can help. Once a reader continues to come to you as an authoritative source of information, they’ll trust you enough to make you their provider.
4. Stay Relevant
The internet is full of content, with articles, videos, webpages, and media being uploaded every second on an unimaginable scale. 4.4 million new blog posts alone get on the internet across all platforms every day. For this reason, creating evergreen content that remains relevant over extended periods is critical.
Evergreen content drives more traffic and has lower maintenance costs, as you don’t have to keep updating or replacing it. It also sustains high SEO ranks and can be shared on social media for a long time. Once you master the art of writing timeless content, you can ensure your articles, e-books, and tutorials stay relevant for years to come.
5. Narrow Your Focus
As you select the topics you want to write about, you may find yourself coming up with broad, general topics. However, unless you’re ready to spend time creating comprehensive long-form content, you should narrow down each one so that you can cover it entirely.
In addition to making content creation more manageable, this will also help you create more effective topics. It’s better to have ten pages that comprehensively answer a specific question than one page that answers multiple questions, but with minimal explanation, more so if each question deals with a different topic.
6. Understand the Buyer's Journey
A buyer’s journey is the active research process a potential buyer goes through leading up to their purchase. It follows them through the stages of becoming aware of a need, considering different solutions to fulfill that need, and then deciding between them.
As a good content marketer, you should understand that your strategy needs to engage and delight readers at any stage of the journey. While your content should initially attract new visitors to your business, it should also convince hesitant prospects to purchase and encourage customer retention and long-term brand loyalty.
7. Re-purpose Content
It takes time and talent to craft convenient, engaging content. However, you can ensure peak efficiency by recycling existing content. Additionally, repurposing content allows you to reach new audiences. For instance, let’s say your podcast team published a high-performing episode. Why not turn that episode’s topic into a blog post to get the same content to your reader audience? Alternatively, if you created a blog post that performed well, you might consider making a YouTube video on the same topic to reach an audience that prefers video over text.
Repurposing your content will ensure your audience has more than one chance to see it.
8. Research Your Competition
You’re likely not the only business in your industry attempting to attract customers with content, considering that 82% of marketers actively use content marketing. Although this means that you have a lot of competition, it also means that you have the opportunity to see what other people are creating.
Everything you need to know about your top competitors is on their websites. Look at what they are doing with their content strategies and understand their formats, topics, and how their readers are responding. Moreover, this will give you ideas and help you create unique content to better your content marketing strategy.
9. Find a Unique Angle
While your competitors can be substantial sources of topic ideas, you should avoid publishing content that’s too similar to anyone else’s. After all, the goal of content marketing is to provide your customers with personalized information that is not readily available.
Whenever you see a great idea, fight the urge to replicate it by making minor alterations. Instead, see the topic as a starting point, and look for a unique angle to create content. This will keep you from becoming part of the “echo chamber” of content online and create more personalized content for your readers.
10. Monitor Your Progress
It’s easy to merely look at the volume of pages you’ve published and feel like you’ve accomplished something. However, it’s necessary to look at whether or not those pages are actually generating results. As mentioned earlier, you need to set clear goals for your strategy, so as you utilize these content marketing tips and publish content on your site, ensure you regularly monitor your progress against your goals.
Make checking Google Analytics, or another program, part of your routine. Analytics programs carefully monitor, track, watch, and report on the numbers. If things are going well, keep doing what you’re doing, and if not, use that data to revise your strategy to be more effective.
Table of Contents
Get In Touch
A strong and easily recognizable brand is a valuable asset to every entrepreneur. With all the digital noise online, branding can make or break your business. It helps your customers recognize you and your products quickly in an online world full of similar products.
Online branding is especially crucial for service providers who don’t have a tangible product that clients can look at. Instead, customers buy the information you present about the service and the reputation that you’ve built up to support it. Apart from the product, a great brand experience gives consumers another reason to choose you over the competitors. 73% of people prefer brands that personalize the shopping experience. If your brand creates memorable experiences online and adds the value of personally connecting with the customers, they may be willing to pay more. This ultimately translates into more profit for you.
So how does one develop a great online brand experience from an online business? Here are some tips to help you get started and quickly bring you up to date with best branding practices for your online business.
Find Your Voice
The impression that your brand creates is crucial, but you can’t ignore how you convey it. Your company’s “voice” is the language and personality you and your employees use to relay brand messages and reach customers. Brand voice has become more key than ever if you need to stand out from the crowd of digital chatter.
Communicating the values of your brand to all the workers is the first step to consistently presenting a brand to the public. Only 48% of employees believe their leadership team, corporate communications, and marketing departments all speak about their brand with a unique voice.
As you create an online brand, you need to ask yourself: If your brand was a person, what personality traits would they take on, and what would they actively avoid? What phrases and stylistic choices does your brand use consistently? The answers to these questions combine to create your brand voice. You can apply this personality everywhere your brand speaks, including newsletters, social media posts, and internal communications like company announcements and advertising.
Use Social Media Consistently
We all use social media in our day-to-day lives, so there’s comfort with the tools to get started using social media for your online business.
Before social media arrived on the scene, branding essentially took place via word of mouth referrals or through traditional means of advertising. However, social media is one of the most efficient online branding tools you can use these days, and rightfully so. It doesn’t cost anything to create a Facebook Page for your business, start posting on Instagram, or create a presence on Twitter.
You can use social tools for free but the time and effort involved still represent an investment in your business. Take the time to create a social media plan upfront. This ensures all your social efforts support specific business goals, and you don’t lose focus. For example, on Instagram, 7 out of 10 hashtags are branded. And this is a great tool to use to increase your brand recognition. Be attentive and consistent on social media to avoid missing these helpful details.
Using a blog for branding is hands down one of the best things you can do for your online business. Brands with blogs generate 67% more leads than those without a blog. Blogging clears the difference between branding and marketing practises to grow your business.
Blogs are easy to start, inexpensive, and only require a bit of your time. With your blog, you can easily leverage the power of social media to build brand recognition in your industry and establish an online presence.
Your blog content should be relevant and aimed at improving your business’ income. The effort to keep content and business-critical data fresh is worth it. 61% of people are more likely to buy from a brand that delivers unique content. That is where SEO comes in to help create content that attracts and converts traffic. The content needs to work together to establish a clear, seamless identity without unnecessarily duplicating the same information.
Also, stay updated on what your target audience is looking for, and adjust your approach. At clickslice, we offer SEO training that will go a long way to help you start blogging. If you can read, listen, and watch the latest news in your space, you will be able to connect to your niche and keep your blog content relevant.
Add Credibility With Testimonials
Testimonials are one of the most powerful marketing messages and brand boosters that you can have in your arsenal. Make sure to capitalise on the exceptional customer relationships you already have by gathering and sharing client testimonials and reviews on your website.
If you have received “rock star” testimonials from your customers, you can even tweet them out to your followers and publish them on your Facebook page. Testimonials are much more than an ego boost. They have tremendous power to persuade other people to seek out your business for products and services. Getting real clients to share their experiences boosts your credibility because it shows that your service has been tried and tested by the public.
Consumers naturally trust each other more than they trust just marketing collateral, so testimonials add more weight to the decision they’re trying to make. Encourage consumers who enjoy your product or service to leave a positive review or testimonial. Those initial happy consumers encourage more purchases, which creates more satisfied customers.
Pick Your Colours and Fonts
Once your business is up and running, you’ve got a name down, a consistent tone, and memorable experiences, you’ll need to think about how you’ll visually represent your brand. This is where your colours and typography come in handy.
Colours and Fonts don’t just define the look of your brand. They also convey the feeling you want to communicate and help you make it consistent across your entire brand. Customers are 80% more likely to identify you if you use the same colour patterns consistently on your branding material. You’ll want to choose colours and fonts that differentiate you from direct competitors to avoid confusing consumers.
Table of Contents
Get In Touch
The initial phase of starting your blog should be one of the most fun and exciting parts of your journey. These days, there’s plenty of amazing content to be shared online.
Ultimately, it takes more than an online presence and compelling content to be successful with blogging. You have surely come a long way, pouring all that time and effort into the process of ideation, researching your target market, and narrowing in on your niche, but this is where your efforts finally begin to pay off.
However, for your blog to be successful from the get-go, there are several things that you must do. First, you have to lay the groundwork for success by promoting your blog. That’s right, and there’s research involved in this stage, too.
If you don’t have the traffic coming in, all of your efforts would be a waste of time. You don’t want things to fall apart during execution just because you don’t have a good promoting action plan. It is something worth investing time and resources in. In a Survey conducted by Orbitmedia, all bloggers surveyed spend an average of 2 hours promoting their articles.
Let’s walk you through a simple but thorough blog promotion checklist.
Share Your Blog On Social Media
Got a really great new post you want to spread as far as possible? Sharing your content on social media is an excellent way to get more visibility, and ultimately increase traffic and shares. According to Oberlo, 97% of bloggers use social media to promote their blog posts.
However, promoting your marketing blog on social media is not just a case of posting once on Facebook and then moving on to something else. You need to have a powerful social media marketing strategy in place. A good strategy should include:
- Focusing on the most relevant social networks for your blog.
- Engaging with people on those platforms, including influencers and brands.
- Participating in social groups to grow your social media reach.
To cultivate a strong social media presence, ensure that you aren’t posting swipe-up links to your content daily. Instead, try creating a diverse social media content calendar with a variety of engaging posts, and post 3-4 a month to drive traffic to a new or relevant blog post.
No matter how good your marketing blog content is, you don’t want the people that you connect with on a professional, or personal, level to feel like you’re just using them as a tool to spread your content.
Every step you take in promoting your blog posts will be far more effective if you take the time to build better relationships through direct engagement and contributing relevantly to conversations.
However, don’t try to game your network for links and shares. Real two-way relationships with other brand marketers are far more effective, require less work, and will provide better results as your blog grows.
Remember, you never have to force it. An easy way to leverage real relationships for blog promotion is to build off-site relationships with other bloggers and businesses. Remember to share other people’s content on social media, in your emails, and through links in your blog content. By building these relationships, you never know who will share your content in exchange.
Guest Post On Popular Blogs
Guest Blogging is still one of the most effective paths to follow when trying to promote your blog.
The key to making guest blogs work is writing the best content that you have on relevant blogs in your niche. Usually, guest blogs are more effective when written on relevant blogs in your niche that have a high volume of followers and subscribers.
This is an excellent way to promote your blog. In a Blogging research, Optinmonster discovered that 79% of editors find guest content too promotional.
Guest blogging gets you and your brand content exposed to the other bloggers’ loyal audiences. Do you want to establish yourself as an authority figure and connect with other thought leaders in a niche? If yes, then Guest blogging is the way to go.
When you guest blog, always include a link in your author bio to a landing page on your site where visitors can get an exclusive download or find more about your services.
It might be ageing, but email is far from obsolete. Think about it: every account you sign up for typically requires an email address.
It takes a simple process. Placing email opt-ins on your blog and on social media will help you gather email addresses. Consider providing a great freebie or regular tips exclusively for subscribers to increase conversion.
You can use the subscriber list that you obtain to let your fans know immediately you upload new content, revisit old content in relation to trending topics, and encourage them to share the content with their networks.
With a strong call to action and undivided attention, you’ll be amazed at how willing your subscribers are to promote you. In fact, email generates an astounding 4,200% ROI, according to Litmus. It remains among the most powerful and cost-effective promotion strategies despite all the latest marketing fads.
You must have heard this a lot of times already, but if you really want to rank on Google, then link-building is something you want to invest in. Once you know the ins and outs of your content, you can start to build organic links to your website.
Building links to your site is one of the best ways to ensure you’re cultivating a good, long-term SEO and promoting strategy for your blog. If you have no idea how to build backlinks, Clickslice has you covered. We offer bespoke link building services that will go a long way in promoting your blog content and creating awareness for your brand across the digital space.
Additionally, Search Engines look at how many links lead back to your site when deciding how to rank your website. Of course, there are different ways to build backlinks to your sites. Neil Patel recognizes that infographics still work today and can play a vital role in your link building strategy. In Fact, according to Hubspot, blog articles that include infographics generate an average of 178% more inbound links and 72% more views than all other posts.
These statistics make creating infographics a link building tactic that you can’t afford to ignore if you want to promote your brand’s marketing blog content.
Table of Contents
Get In Touch
When you launch a marketing campaign, you want to ensure it’s as successful as possible. Whether your goal is to increase your sales, attract new customers or build brand awareness, you need the right strategies to maximize your return on investment (ROI).
Marketing campaigns are often expensive, but they are necessary. You can’t unleash the full potential of your campaigns without a powerful marketing strategy.
Regardless of the mode of marketing, you need to determine the Return On Investment(ROI) of your marketing campaigns. The truth is, measuring return on investment is essential for every well thought out marketing strategy, although calculating it may seem unclear at first. However, there are a variety of metrics that you can track when it comes to measuring the ROI of your digital marketing campaigns. Thus, it’s also necessary to know which ones to measure and which ones to avoid.
Here are the most innovative ways to improve the return on the resources you invest in your marketing activities
Establish Campaign Goals
Every business has goals, and so does every marketing campaign. When you create business goals, you must consider multiple factors that could impact your journey to achieving your goal.
Most organizations have recently begun to embrace the use of “SMART” goals (Specific, Measurable, Achievable, Relevant and Time-bound). According to Managers.UK, SMART is a strategy that helps you plan your approach to reach the goals and also measure your progress with ease.
For starters, you need to determine what a strong ROI would be from your campaigns. Remember that your marketing ROI depends on many different factors, such as cost structure, your industry, and market demand.
Additionally, your campaign determines your ROI, too. For instance, the ROI from a digital campaign will be different from that from an e-mail marketing campaign. It’s also important to define the purpose of your marketing strategies clearly when establishing campaign goals.
Always try to set only realistic goals. Setting unrealistic expectations from your marketing team or campaigns can drastically impact your overall strategy.
Try Out Various Platforms
Sometimes you might spend a lot of time running your marketing campaigns on LinkedIn in vain, only to find out that exactly the same strategy brings positive ROI on Facebook.
A common mistake marketers do is judging the potency of a campaign based on its performance on one platform. This is very ineffective and short-sighted. Always consider running marketing campaigns on multiple platforms simultaneously. Allocating more or less the same budget and testing similar ads can tell you where your audience is most likely to respond to your proposition.
After trying, you can use the capabilities of each channel and experiment with your marketing angles. You can advertise one product using multiple content formats depending on the platform you choose to exploit. Most likely, your potential customer tends to use multiple channels daily so you also need to exploit every channel available.
Find out your brand’s area of influence by utilizing multiple channels, and it will increase your chances of success.
Create Audience-specific Content
Your brand needs to stand out if you have a chance of becoming successful in a digital space where consumers are constantly bombarded with hundreds, if not thousands of ads daily. Content is the linchpin of your marketing strategies, and you need to ace it to ensure that you stand out from the ever-growing crowd of marketers.
It is necessary to ensure that your content is personalized for your target audience. Once you figure out your target market, you can create content accordingly. It can be defined based on their interests, demographics, location, and gender.
From sharing content about your product or services to engaging with your audience regularly via emails, be sure to connect with your audience on a personal level. Also, the best way to determine what your audience really wants and expects from your brand is to ask them directly. Schedule and conduct regular surveys, polls, Q&A sessions, and webinars to communicate with your customers.
Once you gather information, analyze it, and identify common points that will help you understand the audience’s needs better. This will enable you to create better-personalized content for them, and increase your ROI.
Use Split Testing
Split testing, commonly referred to as A/B Testing, is a method of conducting controlled, randomized experiments to research user experience. This method implies that you experiment with new angles by introducing one or two changes in a variable at a time. In A/B testing, “A” refers to the control or original variable, whereas “B” refers to the new version of the testing variable.
Marketers should use this approach as it allows them to eliminate guesswork and make decisions based on raw data. To identify your best performing platforms you need to test them! However, it is important not to spread yourself too thinly across all platforms. Test a couple at a time and see what works.
Don’t stop with testing out your marketing channels. It is also crucial to test the content that you upload on those channels. Always remember to make only one change at a time so you can attribute the improvement or decline to that specific change.
Even the smallest change could make all the difference to your conversion rates – and therefore your ROI!
Invest In Marketing Automation
With the evolution of marketing, marketers are increasingly looking for efficient marketing automation tools to perform simple and regular tasks to reduce their expenses. This is probably one of the reasons why the market for marketing automation tools is expected to grow to $6.4 billion by 2024, according to Marketsandmarkets.
Time is just as valuable of a resource as money. Producing effective marketing content routinely, conducting a proper review, and implementing changes is a labour-intensive process. Applying marketing automation tools in your marketing strategy takes away the burden of manual and highly repetitive tasks.
Choosing the right automation tool enables you and your team to identify your target audience and automatically generate necessary actions based on acquired information. A marketing strategy that heavily relies on automation lets you save a great amount of time and resources while contributing to ROI, and the better your marketing ROI becomes, the more confident you’ll feel in investing further in the right kind of marketing.
Table of Contents
Get In Touch
Fewer than 20 years ago, extroverts had a way better chance of becoming rich and successful. Why? It involved a ton of networking. For you to be successful, you had to hire employees and build a huge company. Even for a career in arts, music, or movies, you had to get every person in your industry to know you.
While connections are still a great deal to date, you don’t have to go looking. You can get them right from your couch, at the comfort of your home. That is online marketing. In a world where 93% of all marketing interactions start with a search engine, according to Inforza, you need to be on top of your game.
Online marketing is evolving at the speed of light. This is one huge reason why getting started in online marketing might seem like a daunting process if you are completely new. To keep up with the evolution, you need a strong foundation with the judgment to think critically, act independently, and be ferociously creative.
Not to mention the fact that it’s a huge industry with a lot of competition. But don’t worry. To get yourself started on this all-important marketing journey, there is so much that you need to know to begin online marketing, and we have you covered.
This guide starts at the beginning, to provide already-intelligent professionals with a healthy balance of a strategic and tactical online marketing process.
Determine Your Business Goals
Having a primary goal to measure your digital marketing efforts’ success might be the most critical and beneficial digital marketing step of all.
Before starting a business marketing plan, companies must determine their main achievable digital marketing objectives and have a predetermined marketing budget to go along with it. Great marketers think in terms of growth frameworks. And they take time to learn how to position their marketing strategy into a sustainable, ROI-positive revenue engine for the brand.
According to Nibusinessinfo, your customers, prospects, and partners are the lifeblood of your business when setting objectives for online marketing. You have to build your marketing strategy around them. The most important thing in marketing is understanding what your customers want, and working towards quenching their thirst, which can be challenging when you’re dealing with such a diverse audience.
Marketing is strategic. To succeed, you need highly focused goals. It is better to start a journey knowing where you are heading, that way it is easier to arrive at your destination faster.
Learn Traffic Acquisition
Even if you have the most amazing web storefront, blog, or product in the world, if you’re not getting traffic, your business’s growth strategy will fall flat.
Many brands are focusing all their efforts on getting higher conversion rates. Of course, that’s extremely important for the success of your brand. However, before people can convert, they need to find your website first. Growing a website takes time. It takes consistent sharing of great content for months and months on end.
Your growth is slow and steady just as the traffic coming to your site is slow and steady. While that strategy will work, it’s always nice to employ more effective strategies to get a huge jump in traffic every once in a while.
Improve Conversion Rates
In addition to bringing visitors to your website, you need to keep them there. Not only that, you need to transform them from interested prospects into customers. Conversion optimization is the practice of converting first-time visitors into customers and converting first-time customers into repeat buyers.
Interestingly, the outward look of your page is the first towards achieving high conversion rates. According to an analysis by Portent, the first 5 seconds of page load time have the highest impact on traffic conversion rates. So now you know that your website has to be deemed world class even at first glance.
After that, your website needs to move the relationship forward and seal the deal. Conversion rate optimization provides a significant opportunity for businesses of any size. It takes a scientific approach to optimize websites and to enable businesses to convert more visitors into subscribers or customers.
Conversion optimization isn’t rocket science. In many ways, it’s common sense. But you need to actively think about what you’re doing and know the best practices.
Routinely Create Quality Content
Are you blogging regularly? If yes, great job! Don’t have a blog yet? It’s time to share your industry knowledge with the rest of the world. Nothing makes search engines happier than websites that continuously update their content. But don’t get me wrong, it’s not just about search engines. The more you blog, the better for you.
However, it’s understandable that finding the time can be challenging. Research from Zazzle Media supports this. It reveals that 60% of marketers find it hard to produce content consistently. And even when they do produce content, they may not be happy with it. No pressure, just consider your schedule and try to remain consistent, whether that’s every day, every week, or several times a month.
Note that while creating this new content, it’s crucial to ensure it’s written for humans, not robots. Search engines have come a long way and, over the years, have gotten sophisticated enough to discern quality and spam-worthy content. To build your website’s credibility, your content should always answer the audience’s questions. Write for humans, then tweak necessarily to satisfy search engines. After all, your customers are humans, not robots.
Get Found With SEO
Search engines are a powerful channel for connecting with new audiences. Step one of a strong SEO strategy is to make sure that your website content and products are the best that they can be. The second step is to communicate that user experience information to search engines so that you rank in the right place.
Want your business to succeed in the world of SEO? It can be done, as long as you’re strategic. If you know nothing about SEO, taking up Clickslice SEO training and courses is just the best way to go about it. Investing in a long-term SEO plan for continuous organic search success is important. It can eat up a lot of your valuable time but in the long run, it is worth it.
Build a Robust Social Media Presence
The opportunity for direct face-to-face communication is currently limited, the more reason for growing brands to embrace social media to reach their customers.
Today, brands are riding the wave of social media marketing. According to Buffer, 73% of marketers believe that their efforts through social media marketing have been effective for their business.
Social media has become such a functional and essential aspect of many marketing strategies and across all generations. It is the simplest and least expensive way to reach a huge audience.
Optimize Your Website For Mobile
Last but not least, you should understand that mobile marketing has become more relevant than ever.
More and more consumers browsing and making purchases with their smartphones or tablets, a mobile-friendly website is vital. According to a report from Hitwise, nearly 60% of all Online Searches are now carried out on a mobile device, with some sectors, like Food and Beverage, reaching 72%.
Although investing in mobile-specific marketing can require a substantial investment, especially if you’re just starting, you can take the first step by ensuring that your business’s website is optimized for mobile.
Table of Contents
Get In Touch
You have a great website, you love it, and you think your potential new customers would, too, but if only they could find it. Even worse is finding a sudden drop in your SEO rankings and all your hard work is gone!
Ranking in Google’s results is easier said than done. There are millions of different websites trying to steal your rankings and, in most cases, those competitors succeed. Of course, you don’t want them to. But beating their ranking isn’t a matter of simply publishing content and hoping for the best.
Appearing on the first page of search results, among millions of websites, puts your site in a reasonable position of being visited by users. Therefore, you just can’t afford to ignore this.
There are a variety of reasons why your site can face a drop in ranking. This article has put together a list of the most common reasons why you are not ranking. Let’s check them out.
If you have recently updated content on your site and a substantial amount of content is duplicated, it can negatively affect your site rankings.
According to Google Search Central, Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.
You don’t want to create content, publish the content, and then find out that your SEO juice is getting split between the original page you created, and an unintended duplicate page. That would cause both pages to rank meagrely instead of just having only one page that is ranking exceptionally well.
If you have created a new page and it has blocks of content that are similar to other pages on your site including titles and tags, then that might also be considered as duplicate content.
Fortunately, there is a solution to this issue. Before you upload content, use a site audit tool to find pages containing any duplicate content. If any, you can use 301 redirects so that the old pages aren’t accessible by search engines or users.
Lack of Consistency
If you write and publish a blog every now and then, you better think again. If you only record and publish a video when you are in the mood, that’s just not good enough. ‘Every now and then’ and ‘when you are in the mood’ are not doing you any good in your search for high website rankings.
For the vast majority of marketers, creating consistent content is a challenge. Many argue that it takes a lot of time to write, record, and edit content. It is even harder if you don’t get the results you hoped for immediately.
For a committed content creator, there is a dire need to have, and adhere to, a strict content marketing calendar and a practical growth strategy. Add due dates to your content and this will help keep you on schedule.
Frankly speaking, the more content you create, the better you become at what you do, and the more your site will rank. So long as the content is high quality.
Not Mobile Friendly
According to a Hitwise study, nearly 60 percent of all Online Searches are now carried out on a mobile device, with some sectors, like Food and Beverage, reaching 72 percent.
Maybe you are doing everything else right, but if your site doesn’t have a layout or easy functions for use on a phone or tablet, you will not rank. This is because Search Engines are all about improving the user experience, and a responsive website is the first step in improving user experience.
Google was the first engine to move to the mobile-first index, that’s why a site that isn’t mobile-optimized will be severely penalized and will have trouble showing up in ANY search.
Google automatically suggests the changes that you need to implement on your website when you take Google’s mobile-friendly test. Afterwards, ask your developer to implement the changes or make your website completely responsive. This is necessary to ensure that it can be accessed by users irrespective of the device they are using.
Respectable websites linking to your site increases your digital profile and raises your website in the rankings. However, the wrong links do the exact opposite. Links from disreputable sites can easily earn your site a penalty and hurt your otherwise solid rankings.
The same applies to low-quality links. These are links created or purchased with the intention of manipulating the PageRank that directly impacts a site’s ranking in the search results.
To identify low-quality links, look for site messages under Search Console. If you have lots of unnatural links pointing to your site, the chances are high that Google will directly send you a message asking you to fix those links.
After identifying the list of URLs pointing to your site that are of low quality, try and remove them by sending an email to the webmaster and ask them to remove your link. It might take time, so please give the process at least 6-8 weeks to send and get responses to emails.
Increased Local Competition
A rise in local competition can negatively affect your site rankings. Local competition is often fueled by the rise of multiple websites publishing similar content in the niche that you specialize. This subsequently leads to the emergence of more competitive keywords.
So, how do you identify competition? easy. Just enter your main business keywords directly in the Google search and identify your competitors. You can also use SEMrush to find your new online competitors, discover what keywords they rank for, and also track your rankings, so you know when a competitor overtakes your rankings.
Just because you have stiff competition doesn’t mean that it’s the end of the road for your content. As long as the competition is healthy, you have nothing to worry about. Rather, it is time to monitor your competitors’ strategies using a competitive analysis tool to find what is missing in your SEO strategy.
Up your game by creating engaging content, and most of all, adhering to your SEO strategy. This way, your local competitors will have nothing on you.
Table of Contents
Get In Touch
A landing page is an essential part of any digital marketing campaign.
It is the place your customers are driven to allow them to purchase your product or service. Therefore, an eye-catching design, creative content, and a clear call to action are imperative to ensure this page converts viewers to customers.
What Is a Landing Page?
A landing page is a stand-alone webpage that is created specifically to advertise a product or service.
As the name suggests, it is the page that the customer ‘lands’ on when they follow a link from your social media or email marketing campaign. Landing pages will have a clear call to action, encouraging visitors to purchase a product.
The Benefits of an Effective Landing Page
Landing Pages Build Brand Identity
As mentioned, landing pages are generally developed as part of a marketing campaign. Therefore, providing that it aligns with your branding and social media marketing, an effective landing page will help improve your overall brand recognition.
It Tells the Customer Exactly What to Do
Webpages do not always contain a compelling call to action. They allow readers to make their own choices, whether they would like to browse your products, explore your content, or read about the company history.
Whereas, a landing page tells visitors exactly what to do.
Your customers know precisely why they are here. You are not giving away tips, information, or guidance as you might be in your blog articles and category pages. Here, you are instead promoting a product on the back of your hard-earned brand integrity.
Landing Pages can be Tested
A crucial element of an SEO strategy is cohesive auditing. You need to learn what is working for your business, and what isn’t.
The metrics for landing pages are very clear, and analytics will quickly show whether your landing page is a success. Where it isn’t, you can implement changes to turn this around.
Avoid Using Your Home Page
Technically, your home page is a landing page.
Many of your customers will arrive here through social media and web searches. However, a landing page is used to promote a specific offer, product, or service.
Your home page will struggle to convey this precise information.
The home page already has the job of highlighting your brand, the product or service you offer, and showing readers how to navigate the website. Adding the promotion of a specific deal to this list would be more than one page could handle. It would become cluttered and unclear, and the particular call to action required would become lost in the noise.
Tips For Creating the Perfect Landing Page
It needs to be abundantly clear to the reader exactly what this page is advertising, and therefore a minimalistic design is imperative.
Many business owners are nervous about using white space, unsure if the complete design will look somewhat ‘unfinished’. However, effectively using white space is the key to a bold and eye-catching landing page. Blank space draws attention towards your graphics and text, forcing readers to focus on what is genuinely important.
Concise headlines will also help simplify your design, allowing you to pack the most punch with the least words. Of course, your brand identity should be visible from this landing page, so ensure your company colours and typography flow naturally from your other marketing materials.
Don’t Forget Your SEO
Your landing page will look very different to the other pages on your website, but this doesn’t mean SEO isn’t necessary.
The best way to develop an authoritative page is to have traffic from every source possible. So, if your social media and email marketing have control of those angles, allow on-page and off-page SEO to drive organic search engine traffic to your page.
Once on your landing page, the options for your readers should be limited. With too much choice, it is unlikely they will complete the desired action.
Your website should contain a detailed and well-structured navigation system, allowing customers to effortlessly access every corner of your site. However, your landing page should be the opposite of this.
Remove any navigation bars and distractions, forcing your user to focus on the sole purpose of this dedicated landing page.
A Clear Call to Action
A call to action is the most crucial element of your landing page. Put simply, this is a phrase or word that encourages the reader to take the desired action. A killer call to action will be the difference between a bounce and a customer conversion.
A call to action on a landing page may be used for a multitude of reasons. First and most obviously, to secure a sale. The push button will direct the reader to a sales page to input their details to complete the transaction.
However, calls to action can be used for other things, such as to add an email to a mailing list, to access free downloadable content, to enter giveaways or contests, or to receive a free trial of your service.
A simple ‘submit’ will not be enough to entice customers to click through. The text should be bold, bright, imperative language, tempting your reader to continue.
Unsurprisingly, over 50% of online shoppers read reviews before purchasing a product online. Whilst we wouldn’t encourage filling your seamless and minimalistic design with customer reviews, your landing page can be a great place to display any excellent press coverage.
This highlights why it is crucial to ask for feedback from any long-term clients, in turn, helping you reach a whole new pool of customers.
How ClickSlice Can Help
ClickSlice are SEO experts who specialise in getting your brand noticed online. We work with a vast spectrum of clients in various industries and are passionate about the power of an excellent online presence.
For a no-obligation chat about boosting your online visibility, contact our team today on 020 3287 3638 or email@example.com.
Table of Contents
Get In Touch
Deciding to work with an external SEO company is a big move for any business.
It can be a struggle to place your trust in another team, with many business owners believing that keeping optimisation in-house is the best move.
Of course, an in house SEO expert is hugely beneficial, but this article will explore the many advantages of outsourcing your SEO work to an agency.
What Does An SEO Agency Do?
The purpose of SEO (Search Engine Optimisation) is to increase your brand’s online visibility.
There is no one-size-fits-all approach to SEO, and a great agency will take a rounded approach that aligns with the company’s goals.
An SEO agency will look at the technical aspects of your website, including elements such as page speed and mobile usability. They will then look at your on-page SEO, optimising and developing content that helps your website rank above your competitors.
Depending on your company’s needs, you may also choose to explore international SEO, which can hugely benefit E-commerce companies looking to break into new markets.
SEO Agencies Are Results Driven
At the outset of your relationship, you will discuss exactly what you are hoping to gain from the partnership with your chosen agency. From here, strategies can be developed, and results will be regularly provided.
Meaning, you will be able to see first-hand the immediate outcomes their techniques have created.
Of course, the goal of SEO is to drive organic traffic to your website. But, the whole purpose of this traffic spike is to increase the number of sales your company makes.
Put simply; excellent SEO implementation will improve your bottom line.
They Have The Tools
Auditing your website and the website of your competitors takes a significant number of tools and resources. Whilst some resources are free, the best are those that require annual memberships, which your chosen agency will undoubtedly have.
Alongside these tools to kickstart your SEO campaign, great agencies will have access to programmes that monitor your progress, checking you are on track to hitting those goals every step of the way.
SEO Agencies Are Cost-Effective
Working with an SEO agency is a significant investment.
SEO is a holistic service that starts with a detailed website audit, analyses your competitors, and develops on-page and off-page optimisation strategies. These are highly skilled services, and therefore, agencies charge a premium.
However, the focus should always be on providing a significant return on your investment.
Consider the impact of your organic internet traffic multiplying by 500. The whole focus of SEO is to drive your genuine target market to your website, so these additional views will be by legitimate customers ready to purchase your products. In comparison to the monthly outlay for the SEO services, this extra income will be astronomical.
To Dominate the Local Market
SEO agencies can be particularly beneficial for service-based, local companies.
Local SEO is the process of optimising your website to ensure your brand is visible to those in the vicinity. For example, if you’re a window cleaner based in Bournemouth, there is little point in a client in Newcastle discovering your services.
Local SEO is complex and requires implementation from many different angles to succeed.
Unrivalled Experience and Knowledge
SEO is a full-time job. However, taking on a staff member to cover these elements of your business might not be feasible for you at this current time.
While you may choose to invest in in-house training and courses, working with an agency will provide the rapid results that your company craves, using tried and tested methods.
To Gain a Competitive Edge
Think about your biggest competitor. And now imagine ranking above them for every search in your niche.
This is not an easy task – especially if you are a relatively new business and they are an established company. However, through innovative research and robust strategies, there is no reason customers cannot find your website above the rest.
Once on your website, your excellent content will show them exactly why they should purchase your product or service.
It Provides Accountability
Most businesses are aware of the enormous impact SEO can have.
It is often added to to-do lists and left there for months on end. Understandably, businesses have other elements to focus on, and Search Engine Optimisation falls by the wayside.
However, a dedicated agency will research, plan, and implement a strategy. Your monthly and yearly goals will be regularly revised, and analysis will be conducted periodically to check you are on track.
An Objective Perspective
Most companies believe their website and social media presence is fantastic.
However, an agency will view your work objectively, removing the emotional connection you have with your brand.
This will allow the agency to revise every element of your website. From the framework that it sits upon to the content that your customers enjoy. They will use data to focus on the strategies that attract the greatest number of customers and eliminate the techniques that are not currently working for your company.
Knowledge is Power
Outsourcing your SEO might not be the long-term plan for your company. However, working with an agency is a great way to kickstart your business growth and allows you to see the masters at work.
After witnessing the phenomenal results that excellent SEO can bring, you may decide to invest in an SEO course for your team. SEO training allows your team to replicate some techniques used by the agency and gives a solid understanding of why these strategies are so important.
Choosing The Right Team
When choosing an SEO agency, your goals must be clear from the outset. This way, agencies can explain the strategies they will implement to help you meet your targets.
Of course, you should choose an agency with a proven track record. They should provide clear examples of the methods they implement and how these make a difference to companies’ revenue. Testimonials are also great and give a personable insight into the effects of SEO.
At ClickSlice, we specialise in designing and implementing successful SEO campaigns, always focusing on providing a return on your investment. To find out how we can transform your business, contact us today on 020 3287 3638 or email us at firstname.lastname@example.org.
Table of Contents
Get In Touch
The goal of Search Engine Optimisation (SEO) is to drive organic traffic to your website.
A robust SEO implementation considers both the technical aspects of the website and the content that the website produces.
However, if your website is being shown to users who cannot effortlessly access it, the whole SEO implementation is fundamentally flawed.
The content should be informative, well written, and easy to digest. In addition, the website itself should be easy to navigate and have fast load times.
What Is Website Accessibility?
An accessible website is a website that anyone can use. A vast range of disabilities should be considered throughout developing a website, and catering for those who are visually impaired is imperative.
But website accessibility goes far beyond building a website for those with sight problems. Accessibility should also consider those with physical, hearing, and cognitive disabilities.
Spans Beyond Disabilities
An accessibile website is also imperative for those who are non-disabled.
For example, an accessible website is one that transfers seamlessly between devices. Meaning, a user can access the same level of service regardless of the device they choose.
Additionally, an accessible site functions perfectly during ‘situational limitations’. These include adjusting the contrast for those in exceptionally bright environments and considering those with slow or unstable internet connections.
6 Tips for Increased Accessibility
There are an endless number of tweaks that can be applied to a website to increase its accessibility. Some are relatively quick fixes, and others require a more substantial overhaul.
Establish A Strong Header Structure
Most people who are blind or partially sighted use screen readers to enjoy the content on your website. Screen readers rely heavily on a heading structure to navigate the articles.
Headings range from H1 – H6 and should be tagged accordingly to ensure these screen readers understand them.
You mustn’t style to text to look like a heading without appropriately marking it as one. Otherwise, the reading software will not register the heading, and the content will be challenging to comprehend for those with disabilities.
Each page should only contain one H1 tag, which will typically be for the article’s title. H2 – H6 tags are then used for various subheadings throughout the piece. Usually, there will be multiple H2 headings throughout the content, separating different sections of information. Under each of them, there will be a variety of H3-H6 headings, where appropriate.
Descriptive, Effective Image Alt Text
Screen readers will use the alt text to describe your images to your reader. Without a cohesive description, your reader will have no idea what the image is.
Traditionally, website owners developed a bad habit of stuffing image tags with keywords as a sly way to incorporate them into the article. This was a nightmare for those who accessed the content through a screen reader. Search engines quickly became wise to this tactic, developing strategies to combat it.
Alt text also hugely helps with situational limitations. If a reader’s internet is running slowly and lacks the power to load the whole page, then the alt description will be displayed instead.
Videos that accompany articles and blog posts are becoming increasingly common.
Many readers prefer to consume their content visually, finding this to be a more engaging and entertaining experience. However, for those with disabilities, videos can be completely inaccessible.
Providing a transcript of your content is a relatively straightforward way to boost the accessibility of your site.
Additionally, many people simply do not have the time to watch an entire video. They would prefer to skim the transcript and jump straight to the content they are searching for.
Breadcrumbs are particularly useful for E-commerce websites, which generally have thousands of products across hundreds of different pages.
It refers to the secondary navigation scheme that shows users exactly where they are on the website. Breadcumbs may look something like this:
Home > Clothes > Men’s Clothes > Men’s Jeans
As well as accessibility, breadcrumbs are great for a well-rounded SEO strategy.
Many who are blind or partially sighted may not be able to use a mouse. Therefore, it is imperative that your website can be navigated with a keyboard alone.
Widgets, drop-down menus, and dialogue boxes should all be considered. This is a crucial element of your accessibility strategy that will help prevent segregating a large percentage of your potential audience.
The colours and contrast levels on your website will have a considerable impact on how accessible it is.
People with conditions such as glaucoma and diabetic retinopathy have a low contrast sensitivity, and therefore will struggle to read web pages where there is not enough differentiation between the colours.
For example, red text on a green background would be challenging to read. In comparison, black text on a yellow background will be much more prominent.
Accessibility and SEO
A successful SEO strategy is not one that merely ticks the boxes prescribed by search engines. Instead, it requires a holistic approach, looking at both the technical aspects of a website and the on-page content.
There is a significant overlap between optimising a website for SEO and optimising it for accessibility purposes.
Accessibility Is The Right Thing To Do
As stated, an accessible website is likely to be one that search engines love. However, we would hope this is not your primary reason for building an accessible space.
You should be hoping to build a community with your product or service. A loyal group of customers who can enjoy your content and support your journey. Without an accessible website, you are immediately outcasting a significant percentage of the population.
Optimising a site, and its content, to make it accessible to the broadest audience can feel like a daunting task. But, it is never too late to implement an accessibility strategy.
For any queries relating to accessibility, or SEO in general, contact Click Slice on 020 3287 3638 or email us at email@example.com.
Table of Contents
Get In Touch
An ‘about us’ page often ends up hidden in a website’s footer, added as a complete afterthought.
When businesses do this, they are missing a powerful marketing strategy.
If used correctly, your ‘about us’ page can become one of the most influential pieces of content across the whole site. Attracting readers and converting them into loyal customers.
What is An About Us Page?
An ‘about us’ page connects your users to your brand. It is a space for you to tell the reader your story, and solidify your brand identity.
This page is a dedicated space on your website to explain exactly what your company does, why you are unique, and why visitors should choose you.
The best ‘about us’ pages are goal orientated. They show the history of the company and the mission that you are working towards.
It is an ideal opportunity to showcase your personality. Whether this is serious, relaxed, or playful – it allows your customers a genuine insight into your business.
About Us Pages Are Notoriously Bad
Companies really struggle to write effective ‘about us’ content.
Whether brands are embarrassed to show off their expertise or simply do not understand the purpose of the page, the space often becomes a jumbled, unstructured mess.
However, without a dedicated page, you will struggle to transform viewers into buyers. Customers care about where their product or service is coming from and want to buy from brands they can relate to.
Therefore, a relatively small amount of time and effort can have a dramatic impact.
Why You Need One
The ‘about us’ page is often one of the most popular pages across many established websites.
Because humans are naturally curious.
You will struggle to create a product, service or concept that is unique. So, visitors want to know why they should choose you above your competition.
We know that no two businesses are the same, regardless of the product they are selling. But visitors want to understand what makes you different. They want a story, and to understand your beliefs and your ethos.
A great about us page solidifies your brand image. It ties together with other elements of your marketing, including your logo and packaging.
What to Include
Your visitors do not want your whole life story, but a little insight into why you formed the company and how it has reached the point it is at today can make a considerable impression.
Highlight the gap in the market you spotted or the problem you solved. Including information about where the passion stemmed from is a great way to build a genuine relationship with your readers.
Your backstory does not have to come in the form of a vast block of text. Infographics work perfectly for this kind of information. Using a timeline to show your company history is fun, easy to read, and a great way to tie your branding into this page.
Explain Your Mission
For example, you might be a clothing company looking to create a completely zero-waste product. This ties together your passion for environmentally friendly products, with a gap in the market for genuinely stylish, zero waste clothing items.
Your mission does not have to save the world. You might simply want to create the best tasting instant coffee there is.
But showing your readers how your beliefs, and your product or service tie together, is crucial.
Introduce Your Team
Some businesses choose a dedicated page for this, but it works equally as well on your ‘about us’ section. It is best to introduce your team with a photograph, their name, their role, and an interesting fact about them.
This allows your visitors to get a great insight into your company and adds a personable touch to an otherwise faceless enterprise.
A Deep Dive into The Company’s Personality
Your ‘about us’ page offers an excellent opportunity to show what is going on behind the scenes. It might be a chance for you to highlight any local initiatives you are involved with, including any charity work.
Rather than a page about your product or service, this space allows you the freedom to share your personality. These details help to build a connection with your audience and set your brand apart from the competition.
Establish Your Credibility
This page gives you the freedom to do a little bragging. Use solid facts and numbers to show exactly why you are the best.
Whether this explains the solution you have created or some facts and figures about the results you have proven – visitors will value your honesty.
You may even choose to include some client testimonials on there. Although we recommend having a separate page for those, a snippet can add credibility to the statements.
Include Contact Information
Although you will have a dedicated ‘contact us’ page, including contact details with your company overview is crucial.
For service-based companies, including a location map will instantly let viewers know if your content is relevant to them. Effectively implemented local SEO means that viewers finding this page should be local, relevant customers.
Of course, an email address and telephone number should also be included on this page, allowing readers to get in touch instantly.
Finally, be Genuine and Authentic
Readers are not searching for a sales pitch. They want something that they can relate to.
With a real-life story, some clever copy, and interesting imagery, your ‘about us’ page can perfectly complement a solid company website. It will engage your audience and rocket your sales.
ClickSlice - A Leading London SEO Agency
ClickSlice are experts in Search Engine Optimisation, focusing on providing every client with a strong return on their investment.
To learn more, contact ClickSlice today on 020 3287 3638 or firstname.lastname@example.org.