Objectively speaking, businesses are always looking to do much more than just break even. Most businesses are able to do this by creating value in the markets they operate in and then leveraging the buying power of their clientele.While this traditional approach has worked well over the years, the dawn of the internet age has forced many enterprises to rethink their strategies.Sure, value...
You’ve done it. After weeks of planning and countless discussions with your design team, you’ve finally got the green light. You’re ready to launch your beautiful brand new website to the world!But although you might be tempted to push the ‘live’ button right away, it’s really important to test a few vital elements of the site before you start showing off the fruits of your labour to your...
We all know just how important backlinks are to an SEO campaign. What remains unclear though is just how many backlinks you need to have on your website.Today, we’ll be seeking to answer the age-old question of quality vs. quantity. To some degree, both these options offer valid reasons as to why you need to back them.However, for the sake of clarity, we’ll be imploring further into the topic...
Site speed is just one of those important metrics that increasingly becoming harder to ignore. Especially in 2019.Visitors to your website probably don’t have all the time in the world to wait as your page loads. A slow website is not something you want to have, especially if you’re looking to achieve top tier status when it comes to SEO rankings.While it’s true that search engine optimisation...
It’s not uncommon to hear beginners to SEO inquiring about the essence of title tags and Meta descriptions.While we could dive straight into explaining just how important they are in modern SEO practices, a little definition of terms is necessary.When users search for content on the web, title tags and Meta descriptions are what usually load up on the search engine results. To gain more...
As the saying goes, “Content is King”.While it’s true that scintillating content is key to enhancing your website’s reception and reputation, you may find your traffic numbers suffering if there are some technical issues behind the scenes.During the early years of search, marketers and developers focused on their tasks without bothering to learn about what lay at the other end of the...
Directory listings are basically niche/general directories. Their main purpose is to function as an online phonebook for the storage of important information like NAP data (name, address, and phone number), map listing, and website address.Notably, some directory listings are customised to allow you to share photos of your business, the hours of operation, and other valid data.It’s also worth...
