SEO is an ever-changing field. As search engines modify their algorithms, your SEO strategy needs to change too. To achieve the best rankings, it’s important to keep up to date with the latest SEO innovations.Remember – rankings aren’t static. Achieving the top spot on a results page is just half the battle. To ensure you stay on top, you’ll need to up your SEO game and implement bespoke SEO...
The number of voice-activated searches is increasing all the time, and it’s expected to skyrocket in 2020. As users change the way they use search engines, it’s essential to update your optimisation techniques too.When users make an audible, or voice-activated, query, the way they search for information changes. A text search may be made up of a few keywords, for example, whereas a...
Today’s entrepreneurs have the world at their fingertips, literally. The internet has made it possible for anyone to become a successful entrepreneur, but that doesn’t mean everybody does. Despite the illusion of fast-tracked success and adoration, being a successful entrepreneur takes more than a bit of hard work.In fact, the life of an entrepreneur is less glamorous than you might imagine,...
Your click-through rate is one of the most important metrics to monitor. In fact, many people see their CTR as the most important measure of their online marketing campaigns. But what impact does your CTR have on your SEO? Conversely, how does your SEO affect your click-through rate?With so many aspects to consider, we take a look at the relationship between click-throughs and SEO success....
A functional website is essential for any business, but how do you ensure your site delivers a great customer experience? Whilst the aesthetic of your site is critical, its development is, perhaps, even more important.The setup or development of your website is, essentially, the building blocks upon which your online presence rests. A poorly developed site will inevitably result in a poor user...
Backlinks have been the mainstay of search engine optimisation for years, but in a changing digital landscape are they still relevant? With routine algorithm changes and SEO methodologies, how much should you be relying on backlinks to get you to the top of the rankings? More importantly, should you modify your backlink strategy to increase its efficacy?
What are...
Local SEO has increased in prominence recently, with ‘near me’ or ‘nearby’ searches rising almost month-on-month. For bricks and mortar businesses, this trend highlights a shift in the way people are looking for services. In response, companies must incorporate ‘near me’ searching into their SEO strategy.Users have always relied on search engines to find shops, restaurants and amenities in...
Most website owners know a little about SEO, but separating the myths from the facts can be tricky. With so much information about there, finding genuine techniques to increase your SEO rankings isn’t always easy. If you want to improve your rankings and avoid the misconceptions surrounding search engine optimisation, take a look at our top 10 SEO myths now…
1. You...
First rolled out in 2018, mobile first indexing is a new way for Google to crawl, index and rank websites. In order to provide users with relevant results, Google needs to find out more about your webpages. To do this, Googlebot ‘crawls’ through various site information, including data from past crawls, sitemaps, dead links and new content. With this information, Google can then index and rank...
Your search engine optimisation efforts can be divided into on-page SEO and off-page SEO.On-page SEO reviews what your website is all about. It deals with factors like URL structure, keywords, alt text, title tags, and meta descriptionsOff-page SEO deals with just how authoritative and popular your website is. It involves factors like social promotion, domain authority, and...
