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SEO is an ever-changing field. As search engines modify their algorithms, your SEO strategy needs to change too. To achieve the best rankings, it’s important to keep up to date with the latest SEO innovations.
Remember – rankings aren’t static. Achieving the top spot on a results page is just half the battle. To ensure you stay on top, you’ll need to up your SEO game and implement bespoke SEO campaigns.
To give you a head start, we’ve put together our top five SEO trends to watch out for in 2020. If you want to dominate the results pages for your chosen keywords, take a look at the trends you need to be using…
1. Voice Searching
The way users search for content is changing. As more people embrace Alexa, Siri, Cortana and Google Assistant, voice searches are becoming increasingly popular. However, voice searching doesn’t just alter the method of looking for content.
When people search for content audibly, the terms they use differ too. This means your existing SEO strategy is unlikely to be as effective. To ensure your content ranks highly for both voice and text search, you’ll need to adapt your campaign.
As well as optimising your new content for voice searches, be sure to analyse your existing site structure and content. Tweaking your website to ensure it’s fully optimised for all types of searching will help you to obtain the best rankings.
2. Evergreen Content
A major element of successful SEO is updating your site with fresh, new content. However, topical content may not be the subject of searches for very long. To maximise your ROI, make sure evergreen content is included in your SEO campaign.
Evergreen content is designed to last the test of time – just like evergreen trees which keep their leaves all year round. With consistent search volumes, evergreen content will remain relevant in the weeks and months to come.
This means that users will continue to search for related keywords and your webpage will continue to be at the top of the rankings. With reliable traffic volumes, search engines will continue to rank your site highly. Furthermore, the use of evergreen content and the subsequent traffic you’ll receive will help to establish your authority and credibility.
3. Search Intentions
Keywords and terms have been a critical way to deliver relevant content to searchers. By optimising your content for keywords that are relevant to your brand, you can get your links in front of people who are actively looked for related content. However, search engines are becoming smarter.
In a bid to enhance user experience, Google is beginning to analyse searcher intention. Rather than taking what a user types or says at face value, search engines look behind the terminology used and analyse their search intention instead.
If you can optimise your content to reflect this, you’ll be on to something special. Fortunately, we can do just that. As intent matching becomes more prevalent throughout 2020, you’ll want to be using this cutting-edge SEO tactic to boost your rankings and generate website traffic.
4. Video Marketing
Video content is extremely popular. In fact, it’s the most popular form of content on social media. What’s more, all demographics use video to influence purchases. If you’re a retail business, don’t overlook the importance of video marketing in 2020.
Dedicated video platforms, like YouTube, receive an exceptional number of hits. Currently, over 1 billion of hours of video are watched on YouTube each day. With an additional 8 billion video views on Facebook each week, it’s easy to see just how popular video content is.
For businesses, the potential to use video marketing to increase sales is too valuable to overlook. Smart Insights report that video content offers a higher ROI on social media platforms than any other type of content. Furthermore, 72% of people maintain they would prefer to learn about a product via video, rather than text or images.
Creating video content gives you the opportunity to be an innovative as you like. When using video content for SEO purposes, however, it’s vital that it’s fully optimised. Whether you’re creating video content in-house or using a specialist production team, do make sure it will drive your rankings.
5. Topical Content
Think your topical content can’t be planned in advance? Think again. When structuring your SEO content, it’s important to incorporate topical issues and high-profile newsworthy features. While many businesses attempt to do this, the perceived unexpectedness of big news stories can make it difficult.
In many cases, however, it is possible to predict which stories will be high profile. Using a mix of planned editorial, planned reactive editorial and reactive editorial, you can ensure you’re covering topical events throughout the year.
Both planned editorial and planned reactive editorial content can be scheduled in advance, because we know these topics are going to be covered. Entertainment sites can plan coverage for the finale of major shows, for example, even though they don’t know who will be crowned the winner.
While reactive editorial can’t be planned in advance, both planned relative editorial and planned editorial content can a key part of your strategic and topical SEO.
SEO Success in 2020 with ClickSlice
As well as embracing new SEO trends in 2020, it’s important to keep up with existing ones. From keyword research and image optimisation to link building and PPC ads; there are numerous areas to cover if you want to achieve high rankings.
If you want to achieve SEO success in 2020, get in touch with ClickSlice now. Our SEO specialists are on hand to devise bespoke campaigns for your brand. Using a combination of innovative tactics and in-depth research, we’ll ensure you achieve maximum results.
To find out more now, contact ClickSlice today on 020 3287 3638.