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Google is undisputedly a search kingpin. The company has successfully managed to create a service that suits both users looking for items of interest and advertisers looking to sell their wares.
Through Google Ads, you can come up with online ads to reach audiences all around the world who have an interest in your product. Since the Google Ads program runs on the pay-per-click (PPC) advertising concept, you have to ensure you have funds at the ready for every time visitors click on your ad.
Because there are so many advertising channels out there, it can be a tad bit difficult to determine which one is best for your enterprise. Looking through the web may leave you confused that you ever were because bloggers and influencers are always letting you know why this-and-that are great investment options without caring to elaborate further.
You can count on Google Ads to deliver because businesses make about $2 in income for every $1 they spend in Google Ads.
1 - Instantaneous Results
Truthfully speaking, both Google Ads and SEO are integral in your marketing campaign. When done right, both these tools can help you establish a presence on Google search results. That said, if you’re looking for immediate and stronger results, Google Ads is your best option.
New websites are likely going to find it hard to stand out using only SEO. This is because SEO takes some time before the results start to trickle in. Since the waiting time can last months, you need to elevate your businesses to match up with the larger companies who have already built a name for themselves in your industry.
The best way to do this is by using Google Ads. The program excitingly allows you to get on the very first couple of pages on Google without having to strain much. Once your website is live, you can enable your ad to become visible in as little as 24 hours.
Having said this, we should point out that embracing Google Ads doesn’t necessarily mean that you need to ditch SEO completely. Instead, you need to use Google Ads to enhance your presence on Google whilst using SEO to boost your organic ranking.
With Google Ads, you can discover just how effective the keywords you’ve been using are. Once you get a good idea about which keywords work great, you can tailor your SEO campaign to make use of these keywords.
2 - Measurable
Compared to traditional advertising channels like TV and magazines, Google Ads is highly measurable.
While SEO strategies tend to have a positive impact on long-term campaigns, it’s not easy to accurately determine what actions actually positively impacted your campaign. The same applies to social media marketing efforts.
On the flip side, Google Ads provides you with accurate results on the aspects of your campaigns that made the masses embrace you. It’s relatively easy to operate from a position of strength.
The transparency of Google Ads comes with plenty of PPC metrics which allow you to zone in on all aspects of your marketing campaign, even on a granular level. You can find out the steps visitors to your website took right before they made a purchase. This approach is great if you’re quickly looking to ascertain whether your campaigns are actually worth it.
3 - Better Targeting
In your bid to find audiences interest in your products and services, you don’t want to cast your net too wide and miss out on relevant prospects.
Thankfully, Google Ads allows you to narrow down your targets. This fantastic PPC platform is robust enough for you to feed in multiple keywords and target various demographics according to gender, age, income level, location, and many others.
This kind of reach is fantastic for both small and large businesses looking to establish a foothold in their respective markets. Local companies will also want to get in the act because they can target individuals in their local without a hassle.
Compared to other marketing ventures, Google Ads stands out in the fact that their marketing approach is much more impressive. Their set up allows you to flex your muscle and retarget audiences who have shown an interest in your business. This means you can connect with visitors who checked out your website or that of your competitors. With such remarketing efforts, you can quickly help clients transition from one stage of the sales funnel to the next one.
Having highlighted this powerful feature, it’s evident that you need to incorporate Google Ads in your marketing strategy if you want to make strides forward.
4 - Flexibility
Google Ads offers great flexibility with budgets. You’re allowed to spend whatever amounts you wish to. This kind of control is great if you’re working within the confines of a budget. You can decide to start small before expanding just how much you spend on your campaign. The accelerated spending feature offered by Google also allows you to focus on burning through your budget.
Alternatively, you can make use of Google’s bidding factors to play around with your budget. What this really means is that if you’re only after the clicks, you can elect to only pay for clicks. Anything else you obtain from the campaign, like impressions and brand awareness, will be offered for free.
This kind of optimisation is fantastic because you can manoeuvre with any kind of Google Ads budget without having to worry.