Once you have established a base of core clients for your carpet cleaning business it can often be difficult to expand and get new customers consistently. Typical methods like word of mouth and customer referrals are brilliant but to really get ahead you need to tap into the online world and use the wealth of available marketing tools.
If you are ready to grow your business and take on more work, we use our experience and knowledge to list five simple ways you can attract more customers below.
1. Get Customer Reviews on Sites Like Trust Pilot
When I’m looking for a service or business to use, I ALWAYS take into consideration reviews. Knowing that there are other real people that have used the company and are satisfied with the end results is incredibly important. It’s a great idea, therefore, to sign up to review sites and ask that your customers leave reviews once they have used your carpet cleaning service. Notable examples include Trust Pilot, Yelp, and Google Customer Reviews.
Once the reviews start flooding in, make sure that you take the time to reply to them and thank people, but also address any concerns or areas for improvement that may be mentioned. If people see you are active and read the reviews they can see that you genuinely care and want to strive for perfection.
2. Create Business Profiles on Directories
Following on from the above you should also list your carpet cleaning company on online business directories. Many people use these to search for services in their local area instead of using Google Search.
Yell.com is a primary example but we also advise checking if there are any local business directories in your area. Google Business Profile is also a must and this will give your carpet cleaning business a nice pop-up page when people find your company on Google searches.
With all directories make sure that you make the profiles as detailed as possible and include links to your website and social media profiles if possible. Also include the industries you cover, and the type of carpet cleaning you provide.
3. Consider Focusing on a Cleaning Niche
Oftentimes carpet cleaning businesses can try and appeal to a too broader audience with their marketing strategies. While this can work and attract new customers, it could also be beneficial to look at carpet cleaning niches for specific industries.
For example, you may want to try and market your business for commercial cleaning, or for residential properties. By using niche marketing you can tap into those customers who are searching directly for a specific service.
4. Stay Active on Social Media
Social media is a great way to increase your online presence and spread the word about the carpet cleaning services you offer. Just think of the millions of people who scroll endlessly through their social media feeds daily!
Platforms like Facebook and Instagram are also free to use so the only commodity needed for this marketing strategy is your time! You could even create social media posts when you are on the toilet! If you do decide to go down the social media route just make sure that your content is consistent, engaging, and useful to your customers.
5. Make Sure Your Website Has Excellent SEO
Your website is a prime marketing tool and using SEO for carpet cleaning will greatly boost website traffic, exposure, and hopefully click-through rates.
Search engine optimization is an entire process in its own right and this is one of the things that you may need professional help with. You can do some basic stuff though like researching keywords, and using site auditing tools like ahrefs site audit to see potential SEO problems with your carpet cleaning website.
Branch Out and Diversify Your Online Marketing to Reach New Customers
Online marketing can be incredibly effective for carpet cleaning businesses and the effort involved is half as much compared to using traditional offline methods. You don’t even need to have any web development or marketing experience to do most of these processes so why not give them a try and bring in new customers for your carpet cleaning business?
Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.
He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.