We have seen time and time again where a business creates a website and expects it to perform without any aftercare and maintenance. Sadly this doesn’t usually work and there is a lot more work to do once your carpet cleaning website is up and running.
For it to truly make an impact and attract new clients for your business you have to be proactive and monitor its performance. Luckily there is a wave of amazing tools available that allow you to do this and one of the best-known is Google Analytics.
In this article we give you an intro to Google Analytics and describe five of the most important metrics that you can monitor to boost the performance of your carpet cleaning website.
A Brief Introduction to Google Analytics
- Ok so before we jump the gun you may have never heard of Google Analytics so what is it? It’s an analytical tool for websites that allows you to view a myriad of data relating to the performance of your web content and pages.
- The great thing about it is that it is free to use and it integrates with various other Google tools. You also get the benefit that it’s linked to the most popular search engine in the world!
- Google Analytics is the first tool you should use to monitor the performance of your website as you can glean some fantastic insights from it and really see how visitors are interacting with your online content.
Five Important Metrics for Carpet Cleaning Websites in Google Analytics
We could spend hours talking about the different metrics Google Analytics has and it is one of the most in-depth tools available for carpet cleaner SEO.
To give you a head start, however, and allow you to make an immediate improvement to your carpet cleaning website we have chosen five particular metrics that we know will help the most.
1. Pages with high bounce rates
A high bounce rate is when a person visits just one page on your website and immediately leaves. You do not want this and instead, you want visitors to check out all your content and spend a decent amount of time on your site.
The longer they stay the more chance you have of getting a new client! Google Analytics provides bounce rate data so you can see which pages are performing poorly and need improvement.
2. Page loading speeds
Loading speeds can have an impact on your carpet cleaner SEO and visitor experience. Google generally factors page loading speeds when ranking websites. But you don’t want to annoy your customers by having a website that takes forever to load either!
Google Analytics has a section dedicated to loading speeds so you can see which pages and content are slowing you down.
3. Most-visited pages
One of the most basic metrics Google Analytics offers is page views and this is a great starting point. Are visitors checking out your services pages? Or are they simply looking at your homepage?
Maybe a high percentage of people are using the contact page to get in touch with you. This might seem like simple data but it helps show which pages are the most successful and you can then try to replicate what made them successful for your other content.
4. Visitor demographics
Your carpet cleaning business most likely covers a specific region within the UK such as a county or city. You, therefore, need to know if you are attracting visitors from that region or if people are coming from parts of the country that you simply wouldn’t service.
Google Analytics has a range of demographic metrics so you can see where people are accessing your website from. This is incredibly useful and can help see if your localized keywords and SEO are working.
5. Visitor acquisition
It’s also vital to know where your customers are coming from if you are running things like paid adverts and social media campaigns. Google Analytics can show this and allows you to see how many people are visiting your website from SERPs (Search Engine Results Pages), and adverts.
Improve Your Website Efficiency With Google Analytics
The more you can understand your website and visitors, the more efficient you can make it and Google Analytics is a primary way to do this. As you can see from the above it provides a wealth of useful metrics that you can use to tailor your web content and attract more customers.
Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.
He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.
His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.
