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Content marketers have to put in days, even weeks, of hard work and time to prepare content. However, it can be disheartening for a content marketer if the content doesn’t rank in the search engine. If it has happened to you, you understand that it’s not a very good feeling, to say the least. Marketers create content to reach their target audiences and anyone else searching for it.
Many marketers and business owners fail to get results from their search engine optimization efforts because of falling prey to common SEO mistakes. SEO is one of those strategies that you can implement in a few weeks, but it takes time to master. The first five organic results account for 71% of all clicks on searc engines. If you want to compete for high-traffic words and phrases, there are a few mistakes that you must avoid so that you can get that first-page ranking.
Here are the most common SEO mistakes you need to avoid to keep your digital marketing strategy intact.
It is no surprise that you need clear goals to succeed with SEO. Many business owners and marketers ignore this and run SEO campaigns without goals. They believe that SEO will increase their traffic, and subsequently their sales. The problem is, things are not always quite that simple.
For your SEO efforts to pay off, you need to understand what you want to achieve. Is it better quality traffic, more organic leads, or more sales you’re trying to get? Failure to set your priorities straight from the beginning is like starting a journey without knowing your destination.
For example, you may be attracting thousands of monthly organic users to your website, but only 1% of them end up buying from you. In this case, you’re either driving the wrong traffic to your website, or your website is not effective enough in converting visitors into customers. Without clear goals, you’ll end up with a bunch of vanity metrics and not much else.
SEO isn’t only about massive amounts of free traffic. It’s also about converting the traffic. You may easily get caught up watching which phrases are sending you the most traffic, and then get bummed when you can’t rank for those super-competitive, high-traffic keywords. But traffic isn’t all that matters. Sometimes, lower-traffic phrases will convert better because they’re more specific, and getting first page rankings for several of them can drive sales remarkably.
The only way to find out if your efforts are paying off is to track it. Use an analytics package to set up conversion tracking for your keyword phrases, and then compare them against each other to see what’s producing the best results. Google Analytics is used by 56.8% of all websites to track their progress and know what is holding them back. Knowing will help you better optimize your site as a whole and know which efforts are worth focusing on and which ones you should let go of.
Selecting and using the wrong keywords is one of the most common mistakes when creating content. For example, it’s easy to fall into the trap of optimizing for global keywords when you only offer services to local customers.
As you create content, it’s best to be as specific as possible. Sometimes you’re better off going for more specific phrases, which lead to quicker rankings and more qualified traffic. Other keywords to avoid are those that only bring in visitors looking for free information, not prospective customers interested in buying something.
Beginners tend to make the mistake of using broad keywords that have lots of competition, maybe with several SEO experts working full-time to defend the first-page ranking. 71% of marketers say using strategic and specific keywords was their number one strategy for SEO. Start with keywords that would probably start producing results immediately. You could then optimize for more competitive keywords as your website grows and gains authority.
People online are searching for informative and quality content that matches their queries. But still, we come across websites that write very poorly written content for the readers. Irrelevant content with ordinary writings standards only harms your rankings.
The two most popular ways of creating a large quantity of content are hiring low paid article writers and using article spinners, software that takes one article and re-words it to make it look like several unique articles to search engines. The content might be well optimized, but you also need to consider the impression it’ll give visitors. Search engines, and more importantly, people can tell whether or not content is unique. If it’s not, you’ll lose trust, and you’ll have a much harder time regaining it.
Quality content has consistently been a factor toward gaining traffic and ranking for your site. Search engines have their users’ best interests at heart, so if your content is below standards or irrelevant, it simply won’t rank.
To get the best out of SEO, it is essential to include quality external links in the content. Always make sure your external links are from a relevant, high-ranked website with a higher Domain Authority. While there are many easy ways to get a high volume of links, you should emphasise quality.
One link from a popular blog might do more for your search engine rankings than thousands of low-quality directory links. Yes, they’re harder to get, but that’s also why search engines place such trust in them. Link building is one of the two most important signals that Google uses to rank your website for search. They are a more reliable measure of the quality of your website.
Using a call to action, like ‘click here, as your link costs you the opportunity of tailoring your anchor text. However, avoid using similar anchor texts every time you link to a page. It looks funny to visitors and can hurt your search engine rankings. Mix it up and use variations of the phrase. It will look more natural to site visitors and search engines.
At Clickslice, we offer extensive link building services to help you grow your traffic and rank higher on Search Engine Results Pages.
Many photographers simply rely on word of mouth or their website to promote their services. This can be effective and a great source of work but the best photographers know how to use digital marketing to their advantage to keep the clients flowing.
In this guide we show you six simple steps that allow you to transform your photography business and take your digital marketing to the next level.
With your target customer identified, think about how your business works. What do you do? Do you simply sell the rights to your photos? Maybe you have an online store where people can buy canvas prints and framed photos?
Knowing how your business works and how customers interact with you is vital so that you can promote things like online stores or contact methods effectively.
You now know who your customers are and you understand what they give you money for – perfect. It’s time to choose your initial digital marketing strategies and potential examples include:
– Social media marketing
– Email marketing
– SEO
– Content marketing
You should be able to choose easily as you now have an in-depth understanding of your customers. If you specialize in wedding photography for example in a particular location you may want to concentrate on SEO and ranking for local keywords.
Start with one or two marketing strategies so as to not overwhelm yourself and you can always develop more in the future.
Regardless of which strategies you use, your business can benefit from keyword research and this is a key aspect of SEO for photographers.
Let’s say that you are a family portrait photographer in London for example. You could use keyword research tools to find suitable phrases like “family photographer London”, or “portrait photography London”.
There are many tools available like Google Keyword Planner that make this task easier and help you identify keywords that aren’t as competitive or that suit your photography niche.
You have a better understanding of your business combined with a list of keywords and a handful of marketing strategies ready.
It’s now time to produce content and start the marketing conveyor belt running. Regardless of the medium or method, the content must be unique, interesting, and useful to your target audience.
Make your awe-inspiring photography the focal point of your marketing so that your skills are immediately apparent. Create content regularly and make sure it promotes your business but at the same time gives people a reason to digest it.
Throughout all of this, you must make sure that the message, tone, and quality of your digital marketing are consistent.
The aim is to build your online presence and boost your brand reputation so that people can see you as a trusted photographer. Use consistent brand messaging including fonts, colour schemes, and imagery. Also try to use a similar tone across all platforms like social media, blog posts, and email newsletters.
If your tone and content is fractured, your digital marketing will ultimately be less effective and your brand image diluted and this could give your competitors the edge – regardless of how incredible your photography is.
Digital marketing for photographers can be difficult but the important thing is to really sell yourself and show why a potential client should choose you over one of the hundreds of other local wannabees.
Let your epic photography show your skill, but also utilize SEO, keyword research and digital marketing to build your online presence and get consistent work.
Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.
He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.
His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.
Once you have established a base of core clients for your carpet cleaning business it can often be difficult to expand and get new customers consistently. Typical methods like word of mouth and customer referrals are brilliant but to really get ahead you need to tap into the online world and use the wealth of available marketing tools.
If you are ready to grow your business and take on more work, we use our experience and knowledge to list five simple ways you can attract more customers below.
When I’m looking for a service or business to use, I ALWAYS take into consideration reviews. Knowing that there are other real people that have used the company and are satisfied with the end results is incredibly important. It’s a great idea, therefore, to sign up to review sites and ask that your customers leave reviews once they have used your carpet cleaning service. Notable examples include Trust Pilot, Yelp, and Google Customer Reviews.
Once the reviews start flooding in, make sure that you take the time to reply to them and thank people, but also address any concerns or areas for improvement that may be mentioned. If people see you are active and read the reviews they can see that you genuinely care and want to strive for perfection.
Following on from the above you should also list your carpet cleaning company on online business directories. Many people use these to search for services in their local area instead of using Google Search.
Yell.com is a primary example but we also advise checking if there are any local business directories in your area. Google Business Profile is also a must and this will give your carpet cleaning business a nice pop-up page when people find your company on Google searches.
With all directories make sure that you make the profiles as detailed as possible and include links to your website and social media profiles if possible. Also include the industries you cover, and the type of carpet cleaning you provide.
Oftentimes carpet cleaning businesses can try and appeal to a too broader audience with their marketing strategies. While this can work and attract new customers, it could also be beneficial to look at carpet cleaning niches for specific industries.
For example, you may want to try and market your business for commercial cleaning, or for residential properties. By using niche marketing you can tap into those customers who are searching directly for a specific service.
Social media is a great way to increase your online presence and spread the word about the carpet cleaning services you offer. Just think of the millions of people who scroll endlessly through their social media feeds daily!
Platforms like Facebook and Instagram are also free to use so the only commodity needed for this marketing strategy is your time! You could even create social media posts when you are on the toilet! If you do decide to go down the social media route just make sure that your content is consistent, engaging, and useful to your customers.
Your website is a prime marketing tool and using SEO for carpet cleaning will greatly boost website traffic, exposure, and hopefully click-through rates.
Search engine optimization is an entire process in its own right and this is one of the things that you may need professional help with. You can do some basic stuff though like researching keywords, and using site auditing tools like ahrefs site audit to see potential SEO problems with your carpet cleaning website.
Online marketing can be incredibly effective for carpet cleaning businesses and the effort involved is half as much compared to using traditional offline methods. You don’t even need to have any web development or marketing experience to do most of these processes so why not give them a try and bring in new customers for your carpet cleaning business?
Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.
He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.
His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.
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