So, you have started your carpet cleaning business and the first few clients have been a roaring success. Everything looks fantastic but you realize that you can still take more work on and have plenty of excess capacity!
What to do? You wonder how you can attract more customers and market your carpet cleaning business successfully? One of the most effective ways to do this is to use digital marketing which includes things like a website, email marketing, and social media – basically anything on the internet!
As you will see below, digital marketing opens up a whole new world of potential for your carpet cleaning business and allows you to reach customers that might otherwise have been inaccessible with traditional marketing methods. To explain further, we have listed six reasons why your carpet cleaning business can benefit from digital marketing.
1. To Build Your Brand Presence
- In an ideal world, you want everyone in your local area to know your business and think of you when they want their carpets cleaned. Word of mouth and traditional marketing methods can help with this but digital marketing can take your brand presence to the next level.
- You can make your carpet cleaning company visible in various ways including social media, emails, your website, and business directories. Because the internet is so vast you can get your name out there much easier.
2. To Create Customer/Business Trust
One of the most important things a carpet cleaning company can benefit from is trust and positive reviews. If you can show potential clients that you do a fantastic job and can deliver on your promises then you will be able to gain new customers easily.
Digital marketing helps build that customer/business trust in various ways. You can communicate directly with people on social media for example, and ask customers to leave reviews on sites like Trust Pilot, Yelp, and Google Business Profile.
3. To Gain A Competitive Advantage
In your local area, there are probably a handful of other cleaning companies all striving for the same business. You know exactly who they are and what they do and it can be a competitive industry so anything you can do to gain an advantage is essential.
Digital marketing helps you gain this. Think of this scenario. On the one hand, we have one of your competitors who markets their business using traditional methods. They don’t have a website and they gain a steady influx of business through word of mouth and leaflets.
On the other hand, we have your business. You have just developed a professional website with great SEO that gets you ranked on the first page of Google for various carpet cleaning terms. This is on top of the word of mouth and positive reviews that you already utilize to your advantage. Who do you think is likely to get more new customers in this scenario?
4. To Tap Into New Markets
It can be difficult to find new customers and potential avenues of business using offline research. With digital marketing, you have a wealth of information and analytical tools like Google Analytics at your fingertips which can be used to find new areas of business.
You could, for example, find new keywords using Google Keyword Planner and then incorporate local SEO into your web content to attract customers from towns and cities that you would not have thought of previously.
5. To Appeal to a Wider Customer Base
Traditional marketing methods like leaflets, word of mouth, and printed advertising has a limited scope and reach. You can only print and hand deliver so many leaflets about your cleaning business for example before the time and effort involved becomes too much.
Digital marketing methods generally do not have these drawbacks and the ratio of effort and time involved compared to potential returns and customer reach are far superior.
Just imagine how many thousands of people you could potentially reach simply by utilizing carpet cleaning SEO for your business website. Or think about how many millions of people login to their Facebook and Instagram accounts each day that could maybe see an advert for your business. The scope and ability to appeal to a wider audience is simply greater using digital marketing.
6. To Keep up With Changing Business Trends
The world of business and marketing is continually changing and any company whether it is carpet cleaning or manufacturing must adapt.
Over the last decade or so we have seen a steady shift in the habits of consumers and a large percentage of people do their shopping and research online. This means that digital marketing is increasingly relevant and if you ignore it your carpet cleaning business risks being left behind or becoming outdated. This could again change in the future if some other revolutionary technology comes along, but for now, digital marketing is essential in the online world we live in.
Start Marketing Your Business Online Today and Take the Next Step
Anything you can do to increase the visibility of your carpet cleaning business and attract new customers is a huge benefit and digital marketing is an effective way to do this.
You are appealing to a far larger potential audience due to the sheer volume of people who use Google and social media daily and making sure that your company stays relevant and adapts to changes in consumer habits.