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If you’re running an eCommerce store, you’ll probably already know how difficult it can be to get your products and your store visible online, especially when you’re just starting out.
When you haven’t got an unlimited marketing or advertising budget, it might seem impossible to get your products or services seen – but with so many new avenues for marketing online, it’s actually easier than ever.
In this guide, we’re going to go over 7 ways you can promote your eCommerce website, including several options that cost absolutely nothing! Let’s take a look.
One of the easiest ways to promote your eCommerce website is by having a strong social media presence – and even better, it’s free! You don’t necessarily need to always cater your social media content to promote your eCommerce store – you can simply gain traction on social media by talking about global events, responding to customers, or simply sharing high-value content that your followers or readers will find useful. By increasing your following on social media with relevant posts, you’ll be able to increase your reach within your target market.
Having a strong social media presence also helps build your brand identity and brand authority, while allowing you to build a loyal customer base for free.
Aside from having a positive, active social media presence, you can also use social media to actually sell your products directly to your followers or subscribers. Instagram, Facebook, Pinterest and Tik Tok now have in-app purchase options available for business accounts, allowing customers to make a purchase directly from their news feed.
With almost every study conducted on the subject concluding that social media is one of the most powerful forms of advertising, you should incorporate this strategy into your marketing model.
If you aren’t already using SEO strategies on your website, you’re missing out on potentially thousands of site visitors and easy sales. SEO marketing (search engine optimisation marketing) refers to how well your site ranks on search engines such as Google. Having a poor ranking means that it will probably be difficult for you to get organic traffic from web searches, which can mean missing out on an easy way to gain new customers.
What’s great about SEO is that with the right strategy, you’re able to promote your business to customers searching for your exact products or services. For example, if your eCommerce store is the first Google search result when a user types in the phrase “vegan hot chocolate”, you’re exposing your business to new customers who may never have found your services otherwise.
A good SEO strategy also offers long-term benefits for your eCommerce store; unlike PPC advertising, your SEO ranking doesn’t disappear as soon as you stop paying for your advertising budget. A website that has been skillfully optimised by an eCommerce SEO agency can remain at the top of Google’s search results for years.
PPC advertising is another way you can promote and market your eCommerce store – but it is probably the most costly option on this list. PPC advertising (pay-per-click advertising) involves paying advertisers (such as Google or Twitter) to promote your products on their platform, and you pay the platform every time someone clicks on your advertisement.
While this can be a useful marketing strategy if you’re a new company looking to make quick gains, it’s a bad idea if your website isn’t yet optimised for user experience (UX). If you end up having a poor conversion rate, all that ad money will have been money down the drain. Before opting for an expensive PPC ad campaign, it might be a good idea to run an SEO audit on your site to test for any UX problems.
If you’re selling a physical or digitally-downloadable product, there’s no need to stick to one eCommerce platform. There are no rules in place to stop you from creating a multi-channel business and selling your products everywhere; from eBay to Amazon, Etsy to Instagram – and don’t forget your own eCommerce website! In fact, the more channels the better; when you have several streams of income, you’re protected in the event where one platform shuts down or goes out of business.
Companies understand the power of word-of-mouth online, and this is why so many social networks have recently been transformed into reliable advertising platforms. By partnering up with influencers, you’ll be able to target your target market more easily than a traditional campaign. You’re also more likely to build trust with new customers, as influencer features and reviews tend to fare better than traditional advertising campaigns. However, like PPC, partnering with influencers can be a costly enterprise, with some high-profile influencers demanding four to five figures for just one or two Instagram posts.
If you’re going to partner with an influencer, make sure that their current audience corresponds with your target market, and make sure that they have enough followers and online engagement to make the investment worth your time (and money!)
Building an email list is a great way to retain existing customers, and customer retention is much cheaper than searching for new leads. The main difficulty when it comes to creating an email list is actually being able to obtain your customer’s email address in the first place. Many customers are tired of unsubscribing to spammy marketing emails, and now systematically ask not to be sent promotional email marketing when they sign up for an account with an eCommerce business.
To get around this, it’s a good idea to offer something exclusive that will motivate your customers to opt-in and subscribe. In the marketing world, this is referred to as a ‘lead magnet’, and can be anything from a generous discount code to exclusive offers.
Once you’ve secured your email list, don’t overdo it and start spamming daily emails. You should only email your subscribers when you have something interesting to offer, such as a promotional sale, a new product, or an update to your services or policies.
So, you have started your carpet cleaning business and the first few clients have been a roaring success. Everything looks fantastic but you realize that you can still take more work on and have plenty of excess capacity!
What to do? You wonder how you can attract more customers and market your carpet cleaning business successfully? One of the most effective ways to do this is to use digital marketing which includes things like a website, email marketing, and social media – basically anything on the internet!
As you will see below, digital marketing opens up a whole new world of potential for your carpet cleaning business and allows you to reach customers that might otherwise have been inaccessible with traditional marketing methods. To explain further, we have listed six reasons why your carpet cleaning business can benefit from digital marketing.
One of the most important things a carpet cleaning company can benefit from is trust and positive reviews. If you can show potential clients that you do a fantastic job and can deliver on your promises then you will be able to gain new customers easily.
Digital marketing helps build that customer/business trust in various ways. You can communicate directly with people on social media for example, and ask customers to leave reviews on sites like Trust Pilot, Yelp, and Google Business Profile.
In your local area, there are probably a handful of other cleaning companies all striving for the same business. You know exactly who they are and what they do and it can be a competitive industry so anything you can do to gain an advantage is essential.
Digital marketing helps you gain this. Think of this scenario. On the one hand, we have one of your competitors who markets their business using traditional methods. They don’t have a website and they gain a steady influx of business through word of mouth and leaflets.
On the other hand, we have your business. You have just developed a professional website with great SEO that gets you ranked on the first page of Google for various carpet cleaning terms. This is on top of the word of mouth and positive reviews that you already utilize to your advantage. Who do you think is likely to get more new customers in this scenario?
It can be difficult to find new customers and potential avenues of business using offline research. With digital marketing, you have a wealth of information and analytical tools like Google Analytics at your fingertips which can be used to find new areas of business.
You could, for example, find new keywords using Google Keyword Planner and then incorporate local SEO into your web content to attract customers from towns and cities that you would not have thought of previously.
Traditional marketing methods like leaflets, word of mouth, and printed advertising has a limited scope and reach. You can only print and hand deliver so many leaflets about your cleaning business for example before the time and effort involved becomes too much.
Digital marketing methods generally do not have these drawbacks and the ratio of effort and time involved compared to potential returns and customer reach are far superior.
Just imagine how many thousands of people you could potentially reach simply by utilizing carpet cleaning SEO for your business website. Or think about how many millions of people login to their Facebook and Instagram accounts each day that could maybe see an advert for your business. The scope and ability to appeal to a wider audience is simply greater using digital marketing.
The world of business and marketing is continually changing and any company whether it is carpet cleaning or manufacturing must adapt.
Over the last decade or so we have seen a steady shift in the habits of consumers and a large percentage of people do their shopping and research online. This means that digital marketing is increasingly relevant and if you ignore it your carpet cleaning business risks being left behind or becoming outdated. This could again change in the future if some other revolutionary technology comes along, but for now, digital marketing is essential in the online world we live in.
Anything you can do to increase the visibility of your carpet cleaning business and attract new customers is a huge benefit and digital marketing is an effective way to do this.
You are appealing to a far larger potential audience due to the sheer volume of people who use Google and social media daily and making sure that your company stays relevant and adapts to changes in consumer habits.
Keywords are absolutely essential when it comes to SEO performance. Your keywords help Google and other search engines understand what your website is about, which makes it easier for your site to rank within the right niche.
Having keywords placed correctly also makes it easier for visitors and users to navigate your site, so it’s non-negotiable if you want to SEO-optimise your website.
In most cases, you’ll be able to add keywords and tags to your WordPress site with plugins, but plugins can often make your website run slower, and lengthy loading times can end up negatively impacting the user experience and tanking your ranking.
In this quick guide, we’re going to show you how you can add keywords to WordPress without using plugins, so you can optimise your website without compromising the UX experience. Let’s take a look!
As briefly mentioned above, keyword placement is absolutely non-negotiable when it comes to running a thorough and effective SEO campaign for your website. After all, keywords are going to be how visitors find your website: without them, you’re going to struggle to obtain organic, unpaid traffic. Keywords serve the following purpose:
As you may already know, Google uses bots to crawl the internet and identify new web pages to add to its index. In order for the bots – or ‘crawlers’ to understand your website, you’ll need to ensure that your on-site content makes it clear what your website is about. This means placing keywords in strategic places across your site, everywhere from the meta tags to the alt-image descriptions.
Keywords are also incredibly important when it comes to the SEO performance of your website. Companies compete to rank on Google for commonly-searched queries and keywords relating to their business niche, and being able to land that lucrative top spot means increased visitors, increased sales, and higher profits.
So, how can you add keywords to WordPress without running lots of plugins on your website? As WordPress is a fully-functional CMS platform with customisable HTML, there are plenty of ways for you to optimise your site from the basic WordPress interface:
If you’re familiar with HTML, one of the simplest ways you can add keywords to your WordPress site is by modifying your theme’s code. For example, if you wanted to edit your website’s meta description, you could go straight to Themes > Appearances > Header, and use the following formula to insert relevant keywords:
<meta name=”keywords” content=”insert keywords” />
When it comes to editing your website’s meta description, make sure to try to keep it around 150 characters so it doesn’t cut off mid-sentence. Note: if you’re not a pro at coding, we don’t recommend that you try to edit your theme’s HTML yourself. While plugins can increase your site’s loading time, you can always enlist the help of a WordPress SEO agency who will be able to run an SEO audit to improve loading times using various tried-and-tested methods.
Your HTML theme code isn’t going to be the only way you can add keywords to your WordPress site – it’s important not to forget about on-page content, such as blogs, landing pages, product pages, and more.
As explained above, Google’s crawlers are only going to be able to correctly identify your website if your on-site text is fully SEO-optimised in relation to your business niche. And don’t forget that crawlers are unable to read images – you’re relying on your text alone when it comes to identifying the right category for your business or website.
In fact, to make your website as visible as possible on the internet’s most popular search engines, it’s a good idea to build a comprehensive body of content, spanning blogs, how-to guides, product guides, and other informational content. It’s great for your ranking, and it’s also great for potential visitors. Offering high-value on-site content is one of the easiest ways to earn free high domain authority backlinks and organic traffic.
While there are thousands of WordPress plugins available to download and install on your WordPress site, it’s not the only option when it comes to inserting relevant keywords. You can easily add keywords to your pages if you’re minimally familiar with on-site SEO optimisation and HTML.
If you know anything about SEO, you’ll already know that having lots of 404 error pages on your website is a big no-no. 404 error pages negatively impact the user experience, and can even negatively impact your bounce rate. And when Google’s bots crawl your site, having an excessive number of 404 error pages can negatively impact your site’s reliability – and perhaps even your ranking.
To prevent 404 pages from building up on your website, we’ve created this quick guide to help you redirect your error pages elsewhere and save your SERP score. Let’s dive in!
Typically, a 404 error page occurs when you change a URL, or update your URL settings in one way or another, which creates a broken link.
If you’re familiar with Magento, you’ll already know that there are lots of different options when it comes to customising your URLs, so 404 errors can occur easily. You can also inadvertently create error 404 pages when you move from one platform to another, or even when moving from Magento 1 to Magento 2.
404 pages are pesky, but they’re not the end of the world – you can fix the problem by simply redirecting them elsewhere, such as to the site home page or the search page. You can also use extensions to redirect error pages to relevant on-site content.
If you want to be able to fix all your error 404 pages at the same time, you can go to Google Search Console > Crawl > Crawl Errors > Not Found, where you’ll be presented with a list of broken links on your website. It’s a good idea to check this every now and again to prevent broken links building up and hurting your SERP score.
If you want to redirect a 404 error page in Magento 2, you can do so manually (one by one) or redirect all pages to your search page at the same time. The option you choose depends largely on how many broken links and 404 pages you have on your site; if the figure is in the thousands, it’s not worth the time to redirect them all manually.
To redirect a 404 error page, head to Marketing > Advanced SEO Suite > Redirects, and add a redirect to any error 404 page. You can redirect visitors to your home page, or, if you’re redirecting manually, to a relevant category page.
The quickest way to fix all 404 error pages is to redirect them all automatically to the search page. This means you won’t need to constantly worry about checking and updating broken links.
Yes and no. While it is technically possible for you to change a broken link, we wouldn’t advise you to do so: you might inadvertently end up ruining your backlink SEO campaign by creating another round of broken links. Backlinks are the backbone of any effective off-site SEO campaign, and if you suddenly change several URLs, you could end up with thousands of new error 404 pages on your website.
Before changing any links, it’s a good idea to speak to Magento SEO experts, who will be able to advise you on how to better deal with accumulating 404 error pages.
Ever wondered why most companies present a humorous or whimsical error 404 page when you find yourself lost on their website? It’s simple – 404 error pages negatively impact the user experience. Who hasn’t been frustrated by finding themselves on an error 404 page after following a promising link?
It’s a good idea to customise your 404 error page with something fun or cute – by injecting some humour into the moment, you’ll hopefully counteract any negative reactions from visitors who find themselves lost on your site.
The best way to deal with broken links and error 404 pages is to redirect them elsewhere; this helps you avoid ruining your link building campaign and helps prevent your site being penalised by Google’s crawlers. And if you do create a custom 404 error page, make it something fun!
Whether you’re a seasoned pro or just getting started with your blog, one thing is for sure – you want increased traffic. While there are many ways to go about this, one of the best ways is to use blog comments. By taking the time to comment on other blogs in your industry, you can build relationships with other bloggers and attract new readers to your blog.
Commenting on popular blogs can greatly increase your visibility as a blog writer and content creator. Not only will commenting on an existing blog with high traffic put your name and your blog in the minds of the existing blog readers, but you are also likely to connect with other bloggers working in your niche. You can connect with the authors of the blogs you are commenting on.
Commenting on blogs in the right way can open the door to networking opportunities with creators, increase your blog’s readership, and drive traffic to your blog if done correctly. But how can you ensure your comments effectively drive traffic to your blog?
A great blog commenting strategy doesn’t mean posting those spammy comments on blogs we have all seen before. Forget comments such as “thanks for this article” and “great work!” – these comments will never give you the desired response. For the comments you leave on blogs to have any impact or to help you gain any traffic to your own blog, they must be insightful, knowledgeable, and sincere. Take a point in the article and expand on it, or raise a sharp further point that is relevant to the article. start a discussion, ask questions or provide links to further reading or statistics.
Putting the time and effort into leaving exceptional blog comments can help you add value to the conversations that are taking place within your niche, help you to build connections, and grow your network.
Commenting on blogs is a fantastic way to grow your network. By leaving thoughtful comments on popular blog posts, you can open the door to building relationships with other content creators and promoting your name and brand. Blog commenting allows you to build connections with other bloggers and readers, which can be invaluable in growing your online presence.
When you comment on a blog, add value to the conversation. Simply saying “great post” is not enough. Take the time to read the post and leave a detailed comment that adds to the discussion. By engaging in thoughtful conversations on other blogs, you are almost guaranteed to be noticed by the author of that blog. If your comment is well-timed, thoughtful, and adds to the conversation, the blog’s author will be more inclined to respond to you and begin a conversation.
After a few of these interactions, it will become easier for you to reach out to other creators via email. They will know your name, remember your interactions, and be far more likely to respond than they would to a cold email.
You may not gain a tremendous amount of traffic immediately from commenting on other blogs. Yet it is likely that if you are commenting effectively, you will gain enough traffic to make commenting on other blogs worthwhile.
Having said this, by commenting early on a blog post from a famous creator, your comment will get a good amount of views. Many famous blog writers have an extensive list of subscribers, many of whom will receive an email as soon as a new post is published. Leave a thoughtful, insightful comment that expands upon the post’s content and includes a link to your blog in the comment. The blog’s author, some of their keenest readers, and other bloggers will click on the link to check your content out. This may only happen sometimes you leave a comment, but by commenting frequently and building a consistent strategy, your traffic will likely increase.
There are multiple factors to consider when thinking about how to comment on blog posts effectively and gain traffic to your site. There are a few key points you should address to ensure that your comment is the best it can be. Assuming you have the basics set up — your profile and some existing content to promote — you are ready to start commenting.
When writing a blog post, keep the following pointers in mind:
The Right Blog: Commenting on high-quality sites with good traffic gives your comment the best chance of generating traffic and attention.
– The Right Time: Commenting early — as soon as possible after the blog was originally posted — will increase your chances of being seen and heard. This will put your comment at the top of the comment chain, allowing audiences to discover you.
– The Right Length: You will attract more positive attention by commenting longer, well-thought-through and relevant comments. A simple sentence is unlikely to engage any people and may suggest insincerity.
– The Right Questions: Continuing the discussion through well-thought-out follow-up questions will increase engagement with your comment. Don’t be afraid to respond to other comments, too, or tag other readers. They will return to read your comment, driving engagement.
When writing blog comments that get reciprocal views, there’s a lot to think about. It can be a little confusing when you begin to ensure that your comments include the right things! If you are looking for a foolproof way of ensuring that you are commenting in the best possible way, try following this handy structure for forming your comments to ensure length, ask questions and create a great discussion:
The Greeting
Your goal with your comment is to introduce yourself and set yourself up as an expert on the topic you are discussing. Begin your comment with a proper greeting: introduce yourself confidently and address the blog author by their first name. You should also think of a funny opening or an interesting fact about yourself to ensure that your audience keeps reading your comment!
The Compliment
Let the blogger know that you enjoyed their content, and tell them what you found informative and what you learned from them. It doesn’t have to be anything complicated. Something as simple as “I really enjoyed reading about your views on this topic” is enough.
Add Value
Your goal with any comment should always be to add value. This can be simple enough. You should always strive for your comment to be informative, entertaining and showcase your knowledge or opinion on the topic. Try asking some meaningful questions to get the author to expand on their point, share your insights and elaborate on areas the author has discussed. You could even add to the discussion if there is something the author has skipped or glossed over.
Before you click ‘post’ on your blog comment, as yourself, does this comment bring anything new to the discussion? If it does, you’re good to go! If not, go back and revise.
The Sign-Off
After showcasing your knowledge, reinforce that you enjoyed the author’s content. This is a great time to let the author know that you will be linking to their work in your own blog posts.
Follow up on any promises you make to link to the author’s content — breaking a promise is never cool and will likely hinder your blog comment strategy. Resist the temptation to link directly to your work here in the comments unless you have written specific information about the topic that the author or their readers may find helpful or interesting.
Blog commenting is a long-term strategy. While it is proven to help you succeed, you need to make it a regular part of your promotional activities to see the benefits. A commenting strategy might not be the only way to build an audience. Well-known blog writers also use SEO and social media tools to grow their blogs.
To take advantage of SEO and capitalise on an audience, it may be wise to invest in a WordPress SEO Agency. A specialist in SEO can help you create a long-term keyword strategy and introduce you to more complex blogging SEO tasks such as link building and website optimisation.
In addition, you should begin a social media strategy and encourage your content to be shared on social media and blogs. The average American spends 90 minutes daily on apps owned by Meta and is much more likely to engage with content from users they have found on social media. An excellent blog strategy will also incorporate this.
Using blog comments to increase traffic is almost as old as the internet. Take the time and effort to comment on different, high-profile blogs in your niche regularly. You can quickly grow your network, build new relationships, find new opportunities, and drive more traffic to your blogs.
However, commenting on blogs may only be part of your strategy to build an audience. The best bloggers also use SEO, including social media and sharing buttons, and write regularly. Blog writers should employ all these ideas to build an online presence and a large audience in today’s world.
Offline marketing methods like business directory listings and word of mouth play an important role in the success of dental clinics. Many people will simply choose a dentist surgery because their family uses it, or because they found it in the yellow pages and it’s nearby.
That only accounts for a percentage of your potential customer base though and if you want a steady influx of new patients it’s important to boost your online presence. This is because many people today do their research online – they search yell.com, check out recommendations on Facebook, and trust Google to find a suitable clinic for them.
The way we find businesses are changing and companies like dental clinics need to realize this shift in searching habits to remain competitive. Below we take you through five simple things you can do to boost the online presence of your dental clinic and make sure you are visible to those who search for your services on the web.
Google Business Profile is a brilliant starting point and this will improve your online visibility and also make your dental clinic look more professional.
A Google Business Profile is free to create and it gives your dental surgery a swanky business box when people search for you on Google or find your location on Google Maps. You know the one – on Google search pages it typically shows on the right-hand side and you can usually see a small map, photos of the business, and other important info like reviews and services provided.
Create a free Google Business Profile and make it as detailed as possible and this should do wonders for your online presence.
Physical business directories are becoming a thing of the past unfortunately but there are many online business directories you should use instead.
Popular examples that you need to list your business on include yell.com, LinkedIn Company Directory, Apple Maps, Bing, Super Pagers, and YellowBook.com.
It is also a great idea to do some research and see if there are any local online business directories. These are often created by the community and boost your online presence specifically for the area your clinic is located in.
Search Engine Optimization is a key practice that helps your website get ranked higher on search engines like Google and Bing.
You are essentially improving your website content and optimizing it for keywords that relate to your business. These are keywords that you expect people to search for when trying to find your dental surgery or the services you provide.
The keywords are incorporated into your web content and then you make other improvements like page loading speeds, optimized images, and creating a link portfolio. All of these steps basically allow search engine crawlers to find and index your website easier which then helps with ranking higher for search terms that your patients may use.
Dentist SEO marketing is incredibly important and if you can rank high on Google for a range of search terms you should be able to increase your website traffic which in turn boosts your online presence.
Today it’s not enough to merely optimize your website and have impeccable SEO – you must also try to provide useful information and content that your patients can benefit from.
The simplest way to do this is via regular blog posts and if you check out other businesses’ websites you will see that most of them have a blog.
This is now common practice but where the blogs used to be for stuffing keywords, they are now genuinely helpful. You could create blog posts on dental hygiene, guides on how to maintain your toothbrush, or even articles for children explaining how dentists work and why they shouldn’t be afraid of them.
Content like this helps SEO but it also builds a bond of trust with your patients and can do wonders for your online presence and brand recognition.
Social media is generally not as powerful for dental clinics but you could certainly look to create a Facebook page and perhaps even an Instagram page. Platforms like Twitter and Pinterest are not as useful and don’t really fit the dental industry.
A Facebook page could really help tap into another area of patients and boost your online presence further. The key is to post regular content that has real meaning and value to your customers. This could be dental advice and info posts similar to the blogs for your website.
These are all things that anyone can implement without SEO or web development knowledge and the results can be fantastic. We get that it’s tempting to rely on traditional offline marketing methods like word of mouth and business directories but dentist surgeries really can benefit from boosting their online presence and increasing traffic to their website too.
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