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WooCommerce has some fantastic features that allow you to create detailed product listings to improve customer experience. A simple and effective one is the custom product attribute. If you have various products with different features, understanding how to add a custom product attribute is an invaluable skill and we show you how to do this below.
This guide is based on the fact that you already know how to add a new product to your WooCommerce store or edit an existing item.
Once you are used to these processes, adding a custom product attribute is relatively easy and it opens up an entirely new world of possibilities to distinguish your products and give customers a more in-depth shopping experience.
To add a custom product attribute you first have to have a product in your online store. You can do this either by creating a new product or editing an existing one.
To add a new product to go Products > Add New or to edit an existing one simply click on the relevant item from your product list in the WooCommerce product dashboard.
Either option should show the product data toolbar where you define different parameters like shipping, inventory management, and product attributes.
The “Attributes” menu is what we want and it is typically the 5th option in the list below “Linked Products”.
Click on the “Attributes” sub-menu and you should see a drop-down list. Click on this and select “Custom product attribute” and then click “Add”. This will open a list of text boxes and options relating to the new custom attribute below.
To give an example, let’s say that you produce custom photo albums and for your standard lay-flat album you want to offer different cover types. The “name” attribute could be “Album Covers” and the “Values” could be “Matt | Glossy | Fabric | Hardback | Leather”. When a customer clicks on the lay-flat product, providing you have the “Visible on the product page” option ticked, they should see the different cover types listed too!
With everything completed hit the save button and this should automatically update the relative product page on your online store. Depending on the theme and layout of your WooCommerce online store the custom product attribute should now display on the relative product page.
Whenever you make any changes to your store we advise testing it immediately and checking that the edits display as you intended by viewing your site in a web browser.
After adding a custom product attribute once you should be able to do this easily for your other products. With this new technique you can take your product listings to the next level and give customers an in-depth shopping experience with all the choices they could ever need!
If you have ever delved into the mind-boggling world of SEO you will have undoubtedly heard the term “keywords”. But what are keywords and why does every web developer and SEO specialist seem transfixed on them? In the below article I aim to explain plain and simple what keywords are and how you can find the best ones for your business SEO strategy.
With the definition in mind you may be wondering how the hell do you know which keywords to use? This is the most important question and it’s the starting point of your SEO strategy.
There are millions of potential keywords so you have to narrow down your choices and implement your SEO strategies based only on a select list. This is achieve by various steps including understanding your customers and utilizing keyword research tools.
The first thing to do is to look at your customer base and put yourself in their shoes. What are they likely to search for on Google to find your business? Why might they need to visit your website?
Simple questions like these often give you a clear set of keywords to use. You should also consider customer demographics such as age and location as this can affect their search habits and the terms they use.
By understanding your customers you are more likely to find relevant keywords that they will actually search for.
It’s no good just creating a list of keywords and expecting them to work. You must understand what you want to achieve by using these keywords so it’s a brilliant idea to set goals for your SEO campaign.
Do you want to use keywords to increase general traffic to your website? Perhaps you want to use specific keywords to attract more business for a particular service you offer? By making things clear and focused your keyword research will be more effective.
A simple way to find potential keywords is to make a list of topics relating to your business and its products/services.
Let’s say that you own a car garage and you offer a range of services. Topics could be car servicing, vehicle MOT, new tyres, or vehicle repairs for example. These all form the basis of potential keywords and you could simply add your location onto them like car servicing Essex or vehicle MOT Essex.
Now that you have a list of topics, goals, and customer knowledge you can create a simple list of keywords based on this information.
Try to use the info you have gathered and think about what your customers are most likely to search for. Using the personal approach is a great place to start and you can then refine your list using the tools we discuss below.
Hopefully you have a decent list of keywords but we can refine these further using the plethora of advanced research tools available. Companies have realized the importance of keyword research and thus we have some epic tools at our disposal that make our job easier, notable examples include:
Some of these are free to use like Google Keyword Planner but can be limited in their features. Others require a subscription but can give you an unbelievable amount of insight into your customers and the best keywords to rank for.
I hope you can see the importance of keywords and where to start developing your business SEO strategy. The keywords are the core component that makes everything else tick so it’s vital that you take time to research them properly. Once you have your keywords you can look to develop an SEO content strategy surrounding them including blog posts, product pages, and even social media content.
SEO (Search Engine Optimization) is an especially important asset for businesses to utilize in today’s digital world. Regardless of if your company sells physical goods or services or operates online it can benefit from a sound SEO strategy.
Broadly speaking there are two main types of SEO – B2B and B2C and in this guide we dissect the former and look at why it is vital for certain businesses.
B2B = Business to Business
B2C = Business to Consumer
That’s the key difference and pretty simple to understand.
B2C SEO is the process of optimizing your web content so consumers can easier find your products and services. Common examples include online retail stores, supermarkets, and online streaming services. All of these businesses sell directly to the end customer and thus their SEO strategies revolve around that.
B2B SEO is the process of optimizing your web content so other businesses can find your products and/or services. This applies more to companies within a supply chain such as a raw material distributor who sells items to a manufacturer, not the end customer. The basic strategies and elements involved are essentially the same for B2C and B2B SEO – you are just targeting a different customer.
To create an effective B2B SEO strategy there are four key elements to consider and this is something B2B SEO agencies could help with. You start by looking at your target audience and researching relevant keywords.
With a solid keyword strategy in place you can then create optimized web content that promotes those keywords. This is complemented by a series of internal and external links to boost their effectiveness. Going forward the hard work isn’t quite done and from then on monitoring and continual adjustments are required to make improvements.
The first step is to understand your customers and research relative keywords that they may use to find your business and/or products.
Keywords form the basis of B2B SEO and these are the words or phrases that businesses type in their Google searches to find information.
ClickSlice for example provides SEO services to other companies in a variety of industries. Our customers might search for “SEO agencies London”, “SEO auditing services”, or “Shopify SEO agency” and these could be keywords that we choose to base our strategies.
This might seem like a daunting task but there are some fantastic keyword research tools like Google Keyword Planner and Ahrefs Keyword Explorer. You can also take it back to a basic level and try to put yourself in your customer’s shoes. What would you search for on Google if you wanted to find your business?
Whatever the approach you need to build a list of keywords and phrases to base your B2B SEO strategy and without the keywords you can’t optimize your web content.
You should now have a list of keywords that you want to rank for on Google – perfect. The aim is to now optimize your existing web content and any new material for those keywords. The main types of web content to optimize includes:
Blog articles have a two-fold purpose where they can give useful information to customers to enhance their understanding of your products/services. At the same time the blog content can be used to target specific keywords.
After this, the other main content to optimize is your product pages and anything related to what your business does.
SEO optimization is an entirely separate subject and beyond the scope of this article but it includes things like META tags, headings, URL slugs, content layout and more.
So you have a list of keywords and your web content is now optimized for those phrases – things are starting to come together! It’s now time to build links to your web content as a link portfolio is an important aspect of B2B SEO.
The aim is to get your content linked on high-ranking relevant websites as Google looks favorably on this. Examples of links include guest blog posts, broken links, and resource page links. It’s also a great idea to have internal links between your content.
I get that this is a lot to take in but you are nearly there with your B2B SEO strategy – just one more thing. It’s important to know that B2B SEO isn’t something you can just leave and forget about.
The online world is continually evolving and what worked today might be completely irrelevant a week later. Don’t despair – this doesn’t mean that you can’t have an effective B2B SEO strategy it just means you need to be proactive and monitor its performance.
There are some brilliant tools available like Google Search Console and a host of WordPress plugins like Rank Math and YOAST SEO that make the job easier and allow you to monitor your SEO strategies.
Once you have finished the keyword research and content implementation it could be a great idea to schedule regular meetings to analyze your B2B SEO performance and take further action if required.
Google Search Console for example has numerous reports so you can see how your content is ranking and how businesses are accessing your website. Information like this is invaluable and can help you refine your B2B SEO going forward.
Implementing a B2B SEO strategy could be the difference that takes your company to the next level and it’s something we urge you to consider.
By researching keywords and creating SEO-focused content together with a sound link strategy you can improve your rankings on Google. Companies within your industry and supply chain should then be able to find you easier and see what you have to offer.
Google Analytics is a superb tool that can help improve your SEO and take your photography website or online store in the right direction. It gives you a wealth of information and statistical data about how your website is accessed and used.
As a photographer a website is a vital marketing tool to showcase your work and give potential customers information about your services. You can use it to create epic image galleries displaying your talents, sell your photos directly, or attract new clients.
Once you have your website created it can be difficult to know if it’s actually doing anything useful and this is where a tool like Google Analytics is hugely beneficial. Below we look at 10 specific reasons why as a photographer you should consider using it.
One of the simplest things you can do is to see which pages and content get the most traffic and engagement. You can use this data to make further improvements and optimize those pages even more. Not only that but you could look at what makes those pages successful and duplicate the processes for your content that is not getting as much traffic.
Why wouldn’t you want to take advantage of a free product from the best-known search engine in the world? Yes Google Analytics is completely free to use and all you have to do is register an account and enter your website details. Despite being a free tool, Google Analytics is incredibly detailed and rivals many of the paid analytical tools available.
As a photographer you probably target a particular region such as the city or county you live in for your photography services. With Google Analytics you can see if this targeted approach is actually working as it shows a wealth of geographical data relating to where people are accessing your website from. You can use this to see if your local keywords and SEO implementation is working for example.
Have you ever wondered what people actually do on your website? What pages do they visit and do they interact with any of the elements? This is a really important part of Google Analytics as it shows a range of activity data that you can then interpret to see what your website is doing well and which pages are underutilized.
As a photographer you most likely specialize in a particular field such as portraits, wedding photography, or travel photography. Your website should ideally reflect this and appeal to your target audience instead of being bland and generic. Google Analytics has some fantastic tools that allow you to glean more customer insight and demographics which you can put to use to create targeted content.
A high bounce rate means that a user clicks on a page and quickly clicks off and goes somewhere else. This essentially means that the page isn’t getting much traction and the content isn’t interesting or useful. Google Analytics provides reports on pages with high bounce rates so you can look at making improvements and dissect what the problems are.
You probably have social media profiles like a Facebook page for your photography business and this is a great idea. It can be difficult knowing which online avenues are performing well though and Google Analytics helps you do this. In the channels tab you can see information on things like direct website traffic, organic search traffic, and social medial performance.
A photography website can look fantastic but this doesn’t mean it has optimum performance and SEO and this is where Google Analytics helps. There is a behaviors tab and a host of useful info that shows potential site errors and areas of improvement. This includes things like page loading times which are important for SEO and your user’s experience.
There is really nothing to lose from using Google Analytics and all it takes is a little time and effort to learn. If you feel daunted or overwhelmed it could be an idea to look at local SEO services for photographers as there are professionals who know this platform inside out and how to utilize it for photography businesses.
Regardless, it is a powerful tool and one of the first ones you should use to try and improve the performance of your photography website.
So, you have your fantastic new dental website and can’t wait for the patients to start flocking in. But the weeks pass by and there doesn’t seem to be any improvement, what is happening? Surely a website should attract hundreds of new potential customers?
Indeed it should but a key aspect to make this happen is SEO – Search Engine Optimization. This is a vital process and something that all websites can benefit from including dental practices. To boost your new patient uptake and keep your website thriving we discuss SEO below and how to optimize your online dental content.
SEO is a complex process but there are some great starting points for dental SEO. These are simple steps that anyone should be able to introduce without in-depth web development knowledge.
1. Research Relevant Local Keywords
The starting point of SEO is keywords as these are the words and phrases that potential customers will search for on Google. As dental practices typically serve a local area it’s advisable to research local keywords that utilize the town or city your surgery is in. Think about what a person might search for if they need to find a dentist or dental treatment. Phrases like “dentist in XXX”, “dental surgery in XXX”, or “dental treatment in XXX” could be useful for example where XXX is your location. Draft a list of keywords that local customers could search for and use tools like Google Keyword Planner to help research the phrases in more detail.
2. Create a Business Listing on Google My Business
Have you ever “Googled” a business and noticed that they have a proper profile complete with a map and customer reviews? Or maybe you’ve opened Google Maps and found a business in your hometown? These listings are possible by creating a Google Business Profile and this is a completely free service. Every dental practice should have a Google Business Profile and it should be as detailed as possible. You should include photos of your surgery and dentists, a link to your website, a business description that uses keywords, and important customer info like opening times and services provided. This is brilliant for SEO but it’s also a fantastic tool for potential customers too.
3. Optimize Your Website Content
Once you have created a list of relevant local keywords that you feel will attract new patients you must optimize your website for these phrases. If you optimize your content for those keywords, when people search for them on Google, you will have a better chance of ranking higher and thus getting new customers. Website optimization is an entirely separate subject and this could be where you need the help of professionals. You can do simple things to start like including keywords in the META title and description, including keywords in headings, and using keywords multiple times in any written content.
4. Create Useful Content for Your Patients
Your dental website will most likely have a set of generic pages like “About”, “Contact”, and “Services” and these are needed to give patients important information about your business. It’s also a great idea to provide other info that your patients can utilize too. The best way to do this is via a blog and you could have regular articles relating to dental hygiene, using mouthwash, and how to floss properly for example. This gives real value to patients and shows that you care but you can also use these blogs to add keywords and boost your SEO.
5. Encourage Patients to Leave Business Reviews
Google looks kindly on business reviews as it shows that your dental practice is active, has a customer base, and has a great reputation (hopefully!). It’s advisable to encourage patients to leave reviews on platforms like Google Business Profile, Trust Pilot, and any social media platforms you have. Always make sure that you reply to reviews thanking the customer, or addressing their concerns if this is possible too.
This is a fantastic starting point and by implementing these five things you should start to notice a difference in search engine results and website traffic. By optimizing your dental website you can stay ahead of the competition and make sure you are visible to potential local patients.
Social media is a great way to engage with clients, share your work, and promote your brand as a photographer to the world. We get that it’s difficult to know where to start and what to do and we see many photographers simply posting photos and expecting great results.
This isn’t the best way to build your social media following and it takes more effort and a detailed approach using various techniques. To give you a head start we have listed eight social media tips for photographers below – enjoy!
Isn’t it frustrating when you take the time and effort to like a post or leave a comment on a photo only to have it ignored?
This is a big no-no for photographers and you must be willing to engage with your followers and show that you value their time and effort. Reply to comments, like things – just interact with people so that they know their voice is heard!
This might seem like stating the obvious but make sure you show your incredible photography skills and post high-quality images for your followers to see!
This is highly important because photography is a visual business – if people can’t easily see the standard of your photos they may start to mistrust your skills.
To create popular social media platforms you need engagement and things that people can do. If you just post amazing photos you may get a few likes and shares but not much else.
Add text and features that people can interact with in your posts. This could be opinion polls or even simple questions in the photo captions. You could ask people to guess where the photo was taken or to critique your work.
We all love getting a discount or something for free so why not do this for your photography posts? The key with social media contests and giveaways is that they should ask for something in return. You could set up a contest where the first X people who like and share your photo wins a prize for example.
They get a nice prize and you get improved engagement and potentially some new followers – fantastic!
How many times have you checked a business’s social media pages only to find that the last time they posted anything was in 2018?
This doesn’t fill you with confidence and it shows a lack of care and interest on the photographer’s part. Irregular posting can also damage SEO and your online presence.
To get the most out of your social media channels you need to create a posting schedule and stick to it. This could be three times a week on Mondays, Wednesdays, and Saturdays for example – whatever it is, keep it going and be consistent.
As a photographer it’s easy to get stuck behind the lens and only ever promote the work you do. This is fine but it doesn’t really convey your personality or help customers get to know you.
It’s a great idea to include personal images and show photos of you at work or in the studio for example. When people can put a face to a name they are much more likely to trust you and learn more about what you have to offer.
We’ve seen photographers make the mistake of instantly creating profiles on EVERY social media channel.
This can be exhausting and it isn’t always productive. You will be far more effective if you only concentrate on platforms that are relevant to your niche. A wedding photographer might benefit more from Facebook as opposed to Twitter for example.
Throughout all of this you need to promote your channels so that people have a way of hiring you or buying your photos!
Make sure that things like your social media profiles have links to your website or online store. You can also post occasional links in your posts but they must be relevant to the content. This helps SEO for wedding photographers and other businesses and can build your backlink profile.
With these tips and some incredible photos to showcase your work your social media following and engagement should flourish in no time! Don’t worry if this seems like a lot to take in – take it one step at a time and work down this list of tips to gradually improve your social media content.
Certain companies are everywhere and they stick in your mind – this is no coincidence; it’s because they have carefully crafted their online presence. A strong online presence is hugely beneficial for businesses as it cements your brand awareness, helps raise your reputation, and ultimately can boost sales and profit.
But how do you do this? Is there a magic formula to follow so your business can become part of the popular crowd? There is no foolproof plan but there are some simple things you can do to improve the online presence of your business and we discuss six of them below.
Love it or loathe it social media is an integral part of modern business and it’s one of the easiest ways to build your online presence.
Many companies have entire teams dedicated to their social media brands and it can also serve as an additional source of income from sponsorships and direct sales.
Developing your social media presence takes time though and it’s something you must be willing to stick at. You can’t simply create an Instagram account, post a couple of pictures and then forget about it – that will achieve nothing.
You have to consistently create quality and useful content that your followers can relate to and/or engage with. Don’t simply sign up to every social media platform either – look at the different options and see which services complement your business the best and concentrate on them.
Not only should you look at content on your own website and social media profiles but building a catalogue of guest posts can really help boost your online presence.
Many companies and websites accept guest blog posts and have a policy and guidelines to follow for submissions. By giving your opinion, sharing your knowledge, or promoting your business on other high-authority websites you can greatly increase your exposure.
It also works to boost your SEO as you can typically include backlinks to your website with targeted keyword anchors.
Search Engine Optimization is a huge part of building your online presence as it improves the chances that customers can find your company via search engines like Google.
This is the process of optimizing your web content for specific keywords so that Google ranks your website higher when people search for them.
ClickSlice for example may want people to find our different SEO services and thus create content for important key phrases like “SEO courses London”, and “SEO training London”.
By creating a sound SEO strategy for important keywords you can build your online presence purely by the volume of people that use Google on a daily basis.
Email marketing is often overlooked but it can still yield results and it is another opportunity to build your online presence.
You could create an email newsletter and have a subscribe pop-up on your website or promote it via your social media profiles. Customers could then opt to receive regular updates from your company relating to new product releases and other useful info.
The key to successful email marketing is to make the content relevant, useful, and unobtrusive. How many times have you unsubscribed from an email newsletter because your getting several emails per week?
No one wants that! All you have to do is create semi-regular email content that customers will enjoy. This could be useful product tips, access to exclusive content, or even promotional material relating to new products. That steady drip-feed of content should work to build your presence and continually remind customers that you exist!
While SEO helps get your website ranked highly on Google it won’t help retain customers or get them to buy your products or services.
For that you actually need a website that is usable and this is still an area many companies fall down. Have you ever opened a website only to find that the content takes forever to load, links are broken, or the text is too small?
Every time I open a website with problems like this I die a little inside and let out an audible sigh. Ultimately I then usually close the site and look for a competitor with a better website. You can guarantee that this is what many others do if they encounter a poorly designed website that is difficult to use.
A great way to boost your online presence is to craft a user-friendly website that customers want to come back to!
Don’t be that quiet kid in the corner anymore – instead, be the loud one, the kid that oozes confidence and gets invited to all the parties! Joking aside you understand the analogy – an online presence is vital to get your business noticed and ultimately improve web traffic, reputation, and custom.
By doing simple things like email marketing, social media posting, and submitting your company to business directories you can boost your online presence and push your business in the right direction.
Magento is a superb eCommerce development platform owned by Adobe that allows you to create advanced online stores with amazing features.
Due to the complexity of the sites you can produce, page loading times can suffer so it’s important to know how to optimize your content to give end users the best possible experience. Below we use our Magento SEO consulting knowledge to show you seven simple optimization tricks that you can implement in less than an hour!
A potential drawback to Magento is that it stores a wealth of data including frequently read pages and best-selling websites. While this can be beneficial and help you follow current trends, as the data is stored for 180 days it inadvertently slows the performance of your databases and server.
Luckily there is a simple option you can find in Stores > Configuration > Advanced > System > Log. Once you have navigated to this just click the “Log Cleaning” option and save and this will periodically clear the Magento logs.
Over time your Magento website may gather a collection of extensions and not all of them are used. Even if they are not used directly, the server will still have to load the extension and its relevant HTML and CSS code which can put an unnecessary strain on performance.
Every so often we advise auditing your extensions and removing any unused ones. You can disable an extension by clicking on Stores > Configurations > Advanced. Here you should see a list of the different extensions or modules and you can tick the disable option next to each one and then click save config.
A website without images can look pretty bland and they are important for aesthetics and user experience. If not optimized however, images cause huge issues with site loading times and negatively impact the performance of your Magento store.
There are several different ways to optimize images for web use and a simple one is the website Tinypng. This site uses a type of smart compression to reduce image file sizes without a huge deterioration in quality.
If your website uses both CSS and JavaScript whenever someone has to load these snippets two requests have to be made to the server and this can slow page loading speeds.
To combat this Magento allows you to merge CSS and JavaScript into one file which means there is only one server request.
To do this go to Systems > Advanced > Developer. There should be two options “CSS Settings” and “JavaScript Settings” just change the “Merge XXX files” option for both to “yes” and save.
If you don’t have the knowledge or time to create a Magento site from scratch there are hundreds of paid and free themes you can use instead. These provide fully-fledged site templates and layouts and make your job much easier as all you have to do is create the pages and enter content!
Some themes are not optimized however and can cause your site loading times to suffer. Before purchasing a theme it’s a great idea to test it using Google PageSpeed Insights.
This is a simple tool where you enter a website URL and it analyses loading times and outlines any errors. You can then see how the theme performs and if you think it offers fast enough speeds.
If you want to take your website to the next level a core component you must include is a sitemap. These simple HTML or XML files essentially map out the entire structure of your website and include a detailed layout of all the individual pages it contains.
Sitemaps are invaluable for SEO purposes but they can also make managing and structuring your web content easier – who wouldn’t want that?
In an age where online competition is high and there are hundreds of companies doing the same as you, something simple like a sitemap can give you an edge and help rank you higher on Google. If you have never heard of a sitemap or don’t see why you need one we have listed their seven key benefits below.
With those differences in mind we are concentrating on HTML sitemaps in this article as they are often overlooked and we aim to explain their benefits below.
Search engines are lazy and they expect you to do the hard work so it’s important you do whatever possible to make your web content visible (If you don’t make the effort Google certainly won’t!).
For example if you search for SEO agency London on Google you will see our site popping up on the first page! This took effort and many different techniques including an HTML sitemap.
A sitemap shows search engines all the pages they need to index and a logical structure of links they can follow. This should greatly boost your visibility and increase the chance of your site being indexed.
Have you ever looked through your website files to find random pages that seemingly have no purpose or connection with anything else? This can be a nightmare and as websites grow it’s especially easy to lose track of the content.
Having an HTML sitemap gives you a focal point where you can keep track of the overall structure of your website. If you map every page you can simply refer back to it when you need to add more content, monitor ad campaigns and look for linking opportunities.
Website navigation is incredibly important for end-user experience and you want customers to be able to access everything they need within a few clicks.
This can be difficult to monitor and control on larger websites and you can quickly have inaccessible areas of the site or even entire content that isn’t properly linked.
An HTML sitemap eliminates these problems and serves as the go-to navigation tool that you can look at to see if there are any areas for improvement.
You might notice that the contact page is only accessible via a single area for example and choose to add a link to your website footer. It’s simple navigational changes like these that can greatly boost user experience and keep your customers coming back.
Search engines like Google send “crawlers” to websites to index the pages and content and this is ultimately how your site appears on search results.
It’s in your best interest to do everything you can to make the crawler’s job easier! Think of a crawler as that manager you want to impress to gain a promotion or pay rise – keeping them sweet could be beneficial!
Having a complete and up-to-date HTML sitemap is a simple way to speed up the crawler’s job and help them index your site thoroughly.
When your website is first developed it will likely have only a handful of pages and a simple structure. Customers shouldn’t have any difficulty navigating this and finding the information they need as the pages are likely accessible via the primary site navigation.
But what happens when your business grows and you have to flesh out your website? Over time you could add an online store, a customer zone, a forum, and even an entire customer support help center for example.
Things can soon get out of control and you may have customers clicking aimlessly on pages without any clear direction. This is where an HTML sitemap helps as if done properly it will organize your web pages so users know exactly where to go and how to get the information they need.
On most websites some pages are not directly linked via the primary navigation, header, or footer. This is fine but those pages must still be accessible somehow and an HTML sitemap makes sure this happens.
It acts as a safeguard in case for whatever reason a customer cannot access the page they want. Instead of simply closing your website and finding a competitor they could use the HTML sitemap to find the required link.
Creating an extensive internal linking scheme is a key component of SEO but it can be especially difficult to try and find natural internal links that fit properly with page content.
I get that it’s tempting to just stick any old link in even if it has no relevance to the written content but this can be detrimental! Instead, use your HTML sitemap to easily find high-quality internal links! All you have to do is open the doc and you can see every web page in seconds!
If you haven’t already opened WordPress or your web development platform, what are you waiting for? You can create an HTML sitemap in minutes and as you can see from the above the potential benefits are too great to ignore.
Once you have created your sitemap it’s important to update it regularly as you add more content and pages to your website. If you simply make it and forget, it won’t be nearly as effective.
SaaS companies have to take a different approach to marketing compared to other online businesses due to how they operate and the services they provide.
If you are finding your current marketing strategies ineffective you may simply need to take a new approach and use from fresh ideas and this is exactly what we provide below. Using our expert knowledge as a SaaS SEO agency we have listed five marketing strategies that you could start using today.
While SEO can bring great results PPC advertising can help make up for any shortfalls or any areas where you simply aren’t ranking highly for keywords. There are many Pay Per Click advertising platforms so it can be tricky knowing which ones to use.
Start with a simple and well-known one like Google as this is easier to learn and you can find keywords that aren’t as competitive which could give you niche business.
Once you have created a successful PPC campaign on Google take a look at your business and consider if any other platforms could be useful. Social media sites like Facebook and LinkedIn for example have PPC models but they may not be suitable for your customer base.
Affiliate marketing works brilliantly because someone else is basically doing the work for you! Who wouldn’t want to take advantage of that?
Many SaaS companies have affiliate schemes where they pay people to promote their products/services. The process is simple – you give Person A a unique affiliate link. They promote it and if someone buys your product using the affiliate link Person A gets a commission.
Everyone here is a winner – the affiliate marketer earns money and promotes your company and you get a product sale – easy! This could be something to consider but you just need to work out the financials of the affiliate scheme as it has to be attractive for the promoter but also profitable for you.
Content marketing is incredibly big for SaaS companies as it helps improve your online presence but can also boost SEO.
This is a broad term that can apply to multiple types of online content like email marketing, social media posts, blogs, podcasts, and videos. The aim is to provide customers with useful information that complements your SaaS products/services.
Referrals are similar to affiliate marketing but work on a personal level. A referral scheme can be lucrative when done right and it is usually inexpensive to create as the promoting and finding new customers is done by the person giving out referrals!
With a referral scheme there typically has to be a mutual benefit for the referer and the referee. You may give them both a 10% discount on your software for example or a reduced price on the monthly subscription.
As with affiliate marketing you must make sure that the referral scheme is profitable and that you are still making money even after any discount.
Don’t feel overwhelmed as no one is expecting you to immediately implement all of these marketing strategies. You may find that some of them aren’t relevant to your business or industry. The first step is to do some customer research and gather data to see which (if any) of these strategies are applicable.
With this data ready you can then take a one-by-one approach. Start with SEO implementation and when you are ranking highly on Google, perhaps then consider diversifying and building your SaaS marketing strategies further.
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