Online marketing has been around for, well, nearly as long as the internet. While the internet wasn’t initially intended to be used as a method of advertising, it quickly became apparent that it was the perfect tool to do just that.
The Evolution of Online Marketing
It was in the early 90’s, that business owners began using email as a way...
If you’re already familiar with search engine optimisation, you’ll know just how important it is for businesses. By increasing your rankings on search engines via SEO, you can reach a wide proportion of your target market. As your website traffic increases, you’ll have the potential to optimise your conversion rate and secure more sales.
What is Local...
If you want to improve your SEO rankings, you need a winning link building campaign.Link building is a form of off-page SEO that helps to improve the credibility of your website. Getting links to your site placed on other reputable sites establishes your authenticity and boosts your rankings.While the premise behind link building sounds simple enough, a successful campaign can be tricky to...
When it comes to SEO, there is a long, possibly endless list of things to consider. From keyword research to social shares; content strategies and backlinks; images and H tags – there’s always more you can do to boost your SEO rankings. But what about site functionality?In a race to get to the top of page 1 on Google, most business owners embark on intensive SEO campaigns. However, they tend...
Whether you’re a sole trader working alone or heading up a growing enterprise, you’ll want to make the most of the tools at your disposal. When it comes to marketing, leveraging your digital assets with the right tools offers high rewards.Using the right selection of online marketing methods enables you to maximise results while minimising costs. The potential to substantially increase your...
SaaS companies must take a different marketing approach than many other businesses. Most companies can benefit from physical marketing and using traditional methods like brochures, TV ads, and word of mouth. These traditional methods aren’t necessarily applicable to SaaS companies due to the digital and online nature of what you do. You must look at alternatives therefore and to help boost...
As millions of people acclimatise to life in lockdown, the internet is proving to be more vital than we ever could have imagined.With so many people spending time online, digital marketing offers higher returns than ever before.Facilitating remote working arrangements and keeping people connected, the internet has been central to the global response to COVID-19. Of course, the internet isn’t...
In times of economic hardship, many businesses impose cost saving measures in a bid to reduce expenditure. As companies adopt different strategies in an attempt to cope, well-honed contingency plans are being rolled out. However, the recent outbreak of coronavirus is having a greater impact than almost anything before it. As a result, even the most well-prepared companies are struggling to...
Achieving high search engine rankings is a top priority for most businesses and site owners. By ensuring your webpages rank highly for relevant keywords, you can increase brand awareness, secure a high conversion rate and boost your sales. It’s essential, therefore, that you outrank your competitors and reach your target market.However, effective SEO isn’t just about achieving high rankings....
Over 75% of users never look beyond the first page of search results.Getting your website to page 1 on Google has never been more important.With the first five search results accounting for over 67% of clicks, getting to the top of page 1 should be every businesses top priority.Of course, understanding Google’s indexing algorithms isn’t necessarily straightforward. Furthermore, you are...
