SEO for SaaS Companies Generate More Sign-Ups and Sales

The overall process of doing SEO for a SaaS business isn’t much different compared to that of a traditional online business such as an e-Commerce store. With that said, the whole scope and the SEO strategy behind the campaign are different in several ways, some of which include:

1. Keyword focus: An SEO campaign for a traditional business will focus on more broad and generic keywords compared to that of a SaaS. Let’s take a traditional online e-Commerce store that is selling socks as an example. The targeted keywords for such a business would be something along the lines of “winter socks”, “ankle socks”, and so on.

   For a SaaS, the keyword strategy would be targetting long-tail keywords and phrases related to specific features/benefits that solve the user’s problem. For example “time tracker for freelancers” or “best project management software for small businesses”.

2. Content strategy: For the typical SEO campaign, we would write general blog content that targets high-volume, low-competition keywords. For SaaS clients, our content marketing strategy is different. Our content strategists will be focused on writing content that educates the user and makes you come across as an expert in the field.

   Over time, high-quality educational content will make users more inclined to trust you, which will make turning them into paying customers much easier. Not to mention that quality content will become a great source for organic link-building from relevant sites.

3. Technical optimisation: SaaS websites typically require more advanced technical optimisation to ensure they are properly optimised for search engines and can provide users with a positive experience.

   Some of the technical optimisation that would need to be done on a SaaS website is in regards to API integrations, schema markup, site architecture, site speed, mobile optimisation, and more.

When it comes to SEO, it’s difficult to predict exactly how long it would take to start seeing results from your campaign. As a general rule of thumb, we always advise our SaaS clients to be patient and wait at least 6 months.

There are many different ranking factors that can determine how long it would take for your campaign to start bringing in results. Some of the main factors include:

How competitive your niche is and your target keywords

The backlink profile of your website

How trustworthy and authoritative your site is in the SaaS industry

The quality and overall relevancy of the content on your site

The overall structure of your site and more

Depending on the above, when your SEO for SaaS is done right, you might start seeing results as quickly as within the first few months. In other cases, it may take around 9-12 months (or more if your SaaS is competing against major players in the field).

Your ideal customers aren’t browsing the weekly newspaper for the solution your SaaS is offering. They are out there using the internet right this moment. And if you’re not showing up at the top of the search engine results pages, someone is. And rather than having all that traffic come to your SaaS, it’s going to your direct competitors because they’ve invested in SEO.

At ClickSlice, we’ll do the necessary work to help your SaaS not only begin to outrank the competition for relevant keywords paying customers are using but will also help you solidify the top spots for the years to come.

Once we’ve done the work and the site of your SaaS company is ranking high in the most popular search engines such as Google, we will be able to generate traffic (paying customers) to your site on autopilot without spending a penny.

As a result, your CAC (customer acquisition cost) will drop significantly while your profits will increase. Not to mention that your SaaS will become leaner and better protected in times of economic crisis when ad budgets are lower and paid advertising is more expensive.

The best time to invest in SEO for your SaaS was yesterday. The second best time is today. Unlike paid advertising, SEO wouldn’t bring you success overnight. So the sooner you start, the sooner you’ll start to reap the benefits of ranking higher and higher on the SERP (search engine results page).

• With that said, investing in SEO is a specially good idea if your SaaS company is:
• Heavily reliant on paid advertising for generating clients
• Your competitors are dominating the SERP but you aren’t
• You want to diversify your revenue streams and more predictably get paying customers
• Want to lower your CAC (customer acquisition costs)

SEO for SaaS wouldn’t be more expensive than regular SEO just because it’s tailored toward a SaaS business. What will determine the price of your SEO with ClickSlice is the complexity and the overall scope of the campaign.

For instance, if your SaaS product provides a simple solution to one target audience and only needs to rank one web page, your SEO campaign won’t cost as much as an SEO campaign for a larger SaaS with a varied target audience and more web pages.

Generally speaking, the more work is involved to make your campaign a successful one, the more you’ll have to invest in SEO. With that said, costlier SaaS SEO campaigns often bring in a whole lot more revenue, so when SEO is done right, the ROI is always there.