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Great content is at the heart of any successful business. Whether you’re aiming to increase your rankings, grow your enterprise or generate sales; you rely on content to make it happen. Created to inform, persuade, engage and sell; the right content turns your target market into loyal customers.
It’s no surprise, then, that great content is central to effective SEO too. If you want your website to rank highly, it’s essential to create content that Google loves. Whether you’re launching a new business or running an existing enterprise, a tailored content marketing strategy is critical to your success. By using Google’s algorithms as a guide, you can create content that engages your target market and helps you to rank highly on search engine results pages (SERPs).
With the potential to optimise your conversion rate and increase brand awareness, engaging content can transform your business. Want to learn more? Take a look at these top 5 tips and create content that will lift your rankings today…
The days of ‘keyword stuffing’ are long gone but your content should still be content rich. Of course, your keywords should appear naturally in any content you publish. Furthermore, the presence of keywords or key terms shouldn’t devalue the content.
Instead of trying to stuff keywords into a blog post, for example, evaluate why the keywords are relevant to users and create content accordingly. To ensure your content creation is keyword focused, it’s essential to undertake detailed keyword research first. Once you know what key terms you want to rank for, you will be able to take a more strategic approach to content creation.
Everything your business publishes is content; from social media posts and website images to online articles and offline adverts. Blog posts are a fantastic way to add fresh, new content to your site and engage with your target audience. However, they aren’t the only type of content you should be publishing on a regular basis.
A comprehensive content marketing strategy involves using different mediums. When you’re devising your content strategy, aim to create content in as many forms as possible, including:
Remember – Content can be shared across different platforms. Maximise its impact via multi-channel promotion. In addition to this, you can use the basis of one piece of content to create another. A video script can easily form the basis of a blog post, for example, while How-To guides can be collated into a company eBook.
Google likes websites that are regularly updated, so you’ll want to create content that’s fresh and original. However, it’s also important to publish evergreen and cornerstone content. This is content that stands the test of time and remains relevant over months or even years.
Evergreen content should be as timeless as possible. When used correctly, evergreen content will continue to attract traffic to your site, so choose topics that are always going to be relevant to your business and your target market.
In contrast, your time-sensitive content should feature promotions, events and news. These can cause significant spikes in website traffic, but they won’t necessarily generate on-going interest. Christmas-themed posts will increase traffic from October to December, for example, but will garner little interest throughout the rest of the year.
When you create content strategies that combine evergreen and time-sensitive content, you’re satisfying Google and giving users a reason to keep coming back to your site. Establishing both your expertise and your innovation, evergreen and time-sensitive content gives you a two-pronged approach to maximise success.
If you want to reap the benefits of an inspired digital marketing campaign, you’ll need to ensure your content is properly optimised. Google will rank your webpages highly if they feature great content, but it needs to know it’s there.
By optimising your content, you tell Google exactly what your webpages are about, as well as what and who they are relevant too. To do this, you’ll need to use tags, such as <title>, <h2> and <h3>. Meta descriptions, title pages and favicons are also small but essential optimisation techniques.
To really boost your rankings, take a look at your page and content layouts too. As well as increasing your webpage rankings, the layout of your content could help you to ensure it’s promoted by Google in the form of featured snippets. Lists, bullet points and how-to guides are popular types of content for featured snippets, so be sure to include these on your website.
If you want to improve your SEO rankings, you need a winning link building campaign.
Link building is a form of off-page SEO that helps to improve the credibility of your website. Getting links to your site placed on other reputable sites establishes your authenticity and boosts your rankings.
While the premise behind link building sounds simple enough, a successful campaign can be tricky to execute. If you want to get on the first page of Google, take a look at this step by step guide and start building your link building strategy today…
When you create content, focusing on your target audience is, perhaps, the most important element. Whilst there are numerous algorithms you need to bear in mind, Google’s overriding objective is to satisfy its users. To do this, it wants to offer search results that are relevant, accurate and informative.
As Google places increasing importance on search intent, you can get to page 1 of the results by publishing original, engaging and insightful content. Although you’ll need to upload or modify your content regularly to meet Google’s requirements, don’t simply post content because you feel you have to.
Instead, focus on producing high quality content that will be valued by your target market. No matter what type of content you’re publishing, it needs to engage the user, persuade, inform, entertain and, ultimately, convert them.
Creating a content strategy and producing top quality content takes time. From the initial research to writing, filming or collating, you need to spend a significant amount of time creating content that works for your brand. Fortunately, you don’t have to do it alone.
At ClickSlice, we specialise in getting your website to page 1 on Google. To achieve this, we undertake comprehensive keyword research, create bespoke content for your business and publish it in all the right places. To find out how we’ll transform your business, contact ClickSlice now on 020 3287 3638.
For today’s businesses, having a website is non-negotiable. Whether you’re an online-only retailer or a bricks and mortar service provider, it’s essential to have a web presence. However, merely being visible online isn’t enough to ensure online success.
To turn your web presence into tangible results, you need to be ranking on the first page of Google’s search results.
Want proof?
Over 75% of searchers never go beyond the first page and over 67% of clicks are reserved for the first 5 organic search results.
Although reaching the second or third page of Google can be a great achievement for a new website, it isn’t going to have any noticeable impact on your business. In fact, being stuck on the second page of search results means you’re missing out on…
When your webpages are consistently featured on the first search engine results page (SERP), users become familiar with your brand. Even if they don’t click on your webpage initially, you’re putting your brand on their radar.
Most people search for similar keywords repeatedly. If your website offers tips on puppy training, for example, new dog owners will be searching for related terms for weeks, months or even years. If your webpages are on the first page for every search they undertake, your brand awareness increases exponentially.
No matter what sector you operate in, you’ll want to be known as an industry leader. Establishing your authority isn’t always easy but strategic SEO can make it happen. Users rely on Google to cherry-pick the highest quality search results for them. When your webpages are appearing on the first SERP, users automatically regard your brand as being well-respected, reliable and influential.
This perceived endorsement has a major influence on user attitudes and behaviours, which means users are more likely to interact with your brand if Google is ranking you highly.
Businesses rely on incoming leads to facilitate sales. Without incoming enquiries, you won’t increase your market share or grow your business. While some companies generate a portion of profits via outbound lead generation, it’s incoming leads and repeat business that account for the majority of your turnover.
Want to create brand awareness for your business and generate incoming leads? Find out how with our FREE 5 Step Checklist! Here, we tell you everything you need to know to get your website on page 1 of Google and achieve online success. Why wait?
Prior to making any type of online or in store purchase, 88% of consumers conduct research online. With the vast majority of your target market researching related services and products online, your content needs to be front and centre. We already know that over 75% of users don’t go further than the first page of search results, so it’s clear that this is where you need to be to generate leads.
If you’re generating some website traffic but it isn’t converting into sales, you need to find out why. Many businesses assume their SEO is working if they’re getting traffic to their site, but this isn’t necessarily the case. Effective SEO should always benefit your business. Traffic that doesn’t lead to conversions isn’t growing your business. With the right SEO, you’ll achieve an enviable ROI and online success.
It’s no secret that good SEO practices help build great websites. In fact, Google’s ranking algorithms are directly related to the structure and quality of your site content. When your webpages are ranking highly on Google and hitting the top spots, they are going to be optimising your conversion rate too. This, combined with the increased brand awareness and enhanced reputation which comes with ranking on the top SERP, means you’ll be soaring beyond your sales targets and achieving online success.
Building a user-friendly website and filling it with original, informative content is fantastic for your business but you’re missing one thing: traffic. Without consistent traffic, you aren’t going to generate sales or grow your customer base.
To generate traffic, you’re going to need to rank highly on Google for search terms that are related to your business. Google is the number one search engine and accounts for over 75% of all online search traffic. While other search engines are relevant, Google is the main player when it comes to boosting your website traffic.
Despite this, 91% of websites never get any traffic from Google. With over 1.7 billion websites registered globally, that’s over 1.5 billion that aren’t getting traffic from the world’s largest search engine. It also means there are almost 200 billion sites generating traffic that you need to compete with.
If you want to be amongst the 9% of sites that generate website traffic from Google, there’s only one way to do it: increase your rankings.
In today’s digital world, low rankings can be catastrophic for businesses. Of course, it’s hard to overcome the lack of brand awareness, reduced conversion rate and lack of inbound leads that moderate rankings offer. Fortunately, our FREE 5 Step Checklist gives you a sure-fire strategy for online success.
Despite the importance of ranking on page one of Google, very few businesses have the in-house resources to increase their SEO rankings. Currently, Google uses over 200 algorithms to rank webpages, so it takes a significant amount of expertise to secure and maintain the top spots on SERPs.
Fortunately, you don’t need your own SEO department to get the results you need to grow your business. At ClickSlice, we know what it takes to get your website to the top. From in-depth keyword research and content optimisation to online outreach and reputation management; we’ve got the experience and expertise to get your webpages on page 1 of Google.
If you want to increase brand awareness, generate traffic, optimise your conversion rate, enhance your reputation and improve inbound leads, contact us today.
Call ClickSlice now on 020 3287 3638 or email us at hello@clickslice.co.uk to find out more.
If you haven’t optimised your content to ensure you’re appearing in featured snippets, it’s time to get started. When your content is presented to users in the form of a featured snippet, it boosts the authority and reputation of your site by a significant amount.
In addition to this, it ensures your webpages are facilitating new types of searching, such as voice-activated searches. As more people embrace smart technology, you’ll find that snippets become even more important to your search engine optimisation.
Before you can begin to optimise your site, however, it’s essential to know what featured snippets are and why they matter so much…
Featured snippets are portions of a webpage which are shown directly on Google’s search engine results pages (SERPs). When users input a search term, Google aims to give them an answer right away by providing the content they are looking for straight away.
To achieve accurate results and useful answers, Google uses snippets in response to queries which can be answered in a fairly straightforward way. If you search for ‘temperature in London’, for example, Google returns with a snippet telling you the current temperature and the predicted temperature over the next few hours.
Crucially, featured snippets appear above organic search results on SERPs. Sitting directly below AdWords ads and above organic search results, they get prime placement on SERPs.
Featured snippets come in various forms but the most common are:
These are fairly self-explanatory, but they give you an idea of how information is presented as a snippet. Below the snippet, is a link to the webpage the content comes from. With a good SEO strategy and flawless execution, it’s yours link that will be appearing as featured snippets in the near future!
When users search for information, they click a link and visit a webpage with the information they want. By optimising your webpages for relevant search terms, or keywords, you could increase the number of users clicking your links and visiting your site.
Now that snippets give users this info on SERPs, however, there is less incentive for users to click on any links at all. While in-depth searches still require users to visit external webpages, simple searches don’t. Instead, Google is satisfying user’s queries by giving the information straight to them on their first results page.
When the information sought by the user is given to them on Google’s search results pages, they have no reason to visit any other webpages. This is why queries which can be satisfied via snippets are often called, ‘no click searches’.
For businesses and site owners who are eager to get users on to their webpages, this change in search behaviour is clearly going to have an impact. The number of users who will be clicking through to websites from SERPs will drop as the accuracy and number of snippets increases.
The users who do click on a search result will be most likely to click on the featured snippet itself. This is why you want your content to appear as the featured snippet.
Furthermore, it is snippet content which is commonly given to users who are searching by voice, rather than text. The number of voice-activated searches is already increasing, and it is expected to rise even more. By optimising your content for snippets and voice searches now, you can get ahead of the trend and establish your site’s authenticity, accuracy and dominance now.
For any search query, Google only shows one featured snippet. Of course, Google wants to ensure the user’s question is fully satisfied via the featured snippet, so it selects the content which it rates very highly. Essentially, you need to ensure that your content is valued most highly by Google.
This is no easy feat. With only one featured snippet being shown per search, there is a lot of competition to contend with. However, there are steps you can take to increase the likelihood of Google selecting your webpages for its featured snippets…
The vast majority of snippets come from webpages that are already in the top 10 of organic search results. By improving your organic rankings, you can greatly improve your chances of being selected to be a snippet. To do this, you’ll need strategic SEO campaigns and consistent SEO activity.
Featured snippets don’t appear on every search. To date, the most common terms to prompt a snippet to appear are; recipe, best, vs, make, definition, windows, can, get, number, cost, meaning, price and chicken. Not all of these will be relevant to your business, but you can certainly modify your content to include some of them.
We already know what formats featured snippets take, so ensure your content layout fits the relevant structures. By answering common search queries via an easy-to-read paragraph or list, you increase the likelihood of it being displayed as a featured snippet.
The fastest and most effective way of improving your rankings and securing featured snippets is to seek expert help. You will need a strategic SEO campaign if you want to beat the competition. Fortunately, our experienced team have the skills it takes to get your site to the top.
If you want to find out more about securing featured snippets, contact ClickSlice now on 020 3287 3638.
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