If you’re running a chiropractic clinic, you might wonder why SEO services could be beneficial for your business. The truth is, all service-based businesses can benefit from incorporating a strong SEO campaign into their marketing strategy, and in this quick guide, we’re going to explain why.
What is SEO?
Search engine optimisation, known as SEO, refers to the process of increasing your organic ranking on Google, without relying on paid advertising. There are a number of ways you can increase your SEO performance, most of which will rely on the help of trained, professional SEO experts:
Onsite content. In order for both Google and visitors to understand your website and services, it’s important for you to optimise on-site content (such as blogs, landing pages, and more) with relevant keywords and written content. The more organic traffic you receive from Google, the higher your ranking is going to be.
Domain authority. If you want Google to consider your business trustworthy and reliable, you need to have a lot of backlinks that refer to your website. Without the help of professional SEO services, this can be complicated to achieve.
Positive UX. Your user experience is directly linked to both your SEO performance and your bounce rate. If you offer a poor UX experience (such as slow loading times and lots of error pages) your website’s ranking is going to suffer, and customers are going to quickly click off (aka ‘bounce’) from your site and head to a competitor.
What are SEO services?
An SEO service is a team of SEO experts who will be able to optimise your website in the following ways:
Creating high-quality on-site content This increases organic traffic and better helps Google’s ‘crawling’ system understand where to rank your website.
Improving UX issues (loading times, redirecting error 404 pages)
Building a quality link-building campaign Finding trusted, high-domain-authority websites to refer back to your site.
Steadily increasing your visibility on Google and other search engines.
Improving your SERP.
Increasing your enquiries, conversions, and sales Within 90 days, you should be able to see a tangible increase in engagement, traffic, and visibility on Google.
Why are SEO services essential for chiropractors?
So, why hire an SEO team to help you improve your ranking? Here are just a few reasons why SEO for chiropractors can help your business grow, help you build traffic, and help you establish yourself as an authority within your industry:
So, why hire an SEO team to help you improve your ranking? Here are just a few reasons why SEO for chiropractors can help your business grow, help you build traffic, and help you establish yourself as an authority within your industry:
Modernise your business
In the pre-internet past, customers looking for chiropractor services would typically use the Yellow Pages, or even take recommendations from friends to help them find the right clinic. Nowadays, Google is the most frequently used search tool for customers looking for service-based businesses: if you’re not present on Google, it’s almost as if your business is non-existent for your widest pool of potential customers.
And don’t forget that around 70-75% of Google users never click onto the second page of search results – if you’re not at least visible on the first page of Google, you could be losing out on thousands of pounds worth of revenue per year.
Offer more to your customers
Another great reason to use an SEO strategy is that it allows you to offer free, high-value content for your customers and visitors to your website.
Whether you want to create helpful blogs on new techniques for chiropractors, or even provide guides on becoming a chiropractor for those who aspire to join the industry, having a body of high-value content is a massive plus for any business. Your customers will feel as if they’re getting more from their investment, and your website will become a trustworthy source for those working in your industry.
Long-term investment
While traditional advertising methods offer quick results for a sky-high sum, SEO services help you build your website for long-term visibility. Your SEO performance isn’t something that goes away as soon as you stop paying your agency: the results you create together can last for years at a time, making it one of the most cost-effective forms of digital marketing.
Better ROI on advertising
If you’re currently using PPC ads or another form of paid digital advertising, you’ll already know how expensive it can be. PPC advertising is probably the most difficult form of advertising when it comes to getting a good ROI (return on investment.) With an SEO strategy, you’re not just paying for quick results and a quick rush of traffic, you’re paying for long-term visibility and continued, increasing traffic for years to come. Overall, SEO offers a much better ROI than paid advertising, with the bonus of creating a more comprehensive, valuable, fast and effective website.
Improve advertising campaigns
Even if you’re still set on using PPC advertising for your business, hiring SEO services can actually improve your conversion rate from any advertising platform. How? It’s simple – SEO experts will optimise every inch of your website, from on-site content to its overall speed and functionality. If users click on paid advertising and immediately click off due to slow loading times or poorly organised content, the campaign isn’t going to offer you a positive ROI, and you may even end up losing money.
On the other hand, if you combine an SEO strategy with your PPC campaign, customers are much more likely to remain on your newly-optimised, fast, and easy-to-navigate website. This means that you’re much more likely to recoup your advertising budget, and make those all-important conversions.
Reach new audiences
One of the best things about SEO is that you’re able to target customers who are looking for your exact services or business. Unlike certain forms of digital advertising – which can be unreliable and expensive – SEO optimises common search queries made by your potential customers. And if you’re able to successfully optimise your target search terms, Google will send users looking for chiropractor services directly to your website. Not only does this allow you to refine your marketing strategy by targeting only those searching for your specific service, it also allows you to reach new customer bases from all across the UK.
