When it comes to creating an online presence for your chiropractic business, there’s no better method than an effective SEO strategy. SEO (search engine optimisation) allows you to invest in long-term online visibility of your business, and is the most sought-after digital marketing method in 2022 and beyond.
In this guide, we’re going to give you 10 free examples of SEO strategies that can help you find patients and clients, and how to implement them to see results. Let’s take a look!
What is SEO for chiropractors?
Before taking a look at our list, we’re going to give a brief overview of the importance of SEO, and why it can be useful for those running chiropractic businesses or offering chiropractic services.
In short, SEO refers to a digital marketing strategy designed to help your website rank high on popular search engines, such as Google. SEO services help you build an online presence with an optimised website, complete with valuable on-site content. You’ll also work to develop your domain authority off-site, with a link building campaign.
10 SEO techniques to help you find patients
So, how can you get the most out of your SEO campaign and find new patients? Here are our top ten tips:
Have an effective website
The most essential and basic requirement for an SEO campaign is to have a website. It doesn’t need to be the most expensively-designed website in the world, but it does need to be functional, fast, and easy to navigate. You should also work on building a comprehensive body of content that covers all the services you offer, an ‘about’ page, and location pages for each of your services. Your web pages should be optimised with keywords that relate to chiropractic services (but we’ll talk more about keywords further on.)
SEO audit
Once you have a website up and running, we’d recommend hiring an SEO agency so that they can perform an audit on your site. An audit will allow you to see what areas of your website need work, while also checking that the user experience (UX) is up to standard when it comes to functionality, including loading times, error pages, on-site content, and navigation.
Getting ahead of any of these problems will ensure that you don’t end up wasting money on fruitless PPC advertising; if people are clicking on your site only to immediately click off due to functionality errors, you’re throwing money away.
Start with local outreach
At the beginning of an SEO journey, it’s a good idea to try to target keyStart with local outreach At the beginning of an SEO journey, it’s a good idea to try to target keywords associated with your local area, rather than general keywords that will be highly competitive. Not only will you have less competition to contend with, but you’ll also be much more likely to land a client or patient in your own postcode or city.
Many Google users will add phrases such as “near me” or “location” onto the end of a search for chiropractic services, so it’s a good idea to optimise these services for your city and nearby surrounding towns.words associated with your local area, rather than general keywords that will be highly competitive. Not only will you have less competition to contend with, but you’ll also be much more likely to land a client or patient in your own postcode or city. Many Google users will add phrases such as “near me” or “location” onto the end of a search for chiropractic services, so it’s a good idea to optimise these services for your city and nearby surrounding towns.
Create a Google business profile
If you don’t already have a Google business profile, now’s the time to get one! Having a Google business profile will help add that all-important legitimacy to your business; potential patients will always want to consult reviews first, and aside from establishing your Google business profile will allow current and former clients and patients to leave reviews.
Optimise your metadata
Metadata is incredibly important when it comes to optimising your website for Google and other search engines. Your metadata consists of – amongst other things – title tags and meta descriptions, and this metadata helps search engines index your content correctly.
Ensuring that your metadata is optimised is another reason to conduct an SEO audit: if you have duplicate title tags or meta descriptions, it can impact the ranking of your website.
Perform keyword research
As we already mentioned, you need to place your keywords correctly and strategically within your website if you want to rank on Google and other search engines. But just as important, you need to know what keywords to be targeting.
This is why it’s a great idea to conduct keyword research before you begin building your website content; an SEO agency could conduct the research for you, or you could carry out the research yourself with various free (or paid) online tools.
Track KPIs with analytics
Once your site is running and welcoming visitors every month, you’re going to want to start tracking visitor activity. Having access to data such as bounce rate, session duration, and page views can help you improve areas of your website with poor engagement, and double down on those most popular.
Use social media
While not directly an SEO technique, it’s still a good idea to have a social media presence online, choosing at least one social media platform. Chiropractors can generate a lot of engagement and views on video-based networks such as Tik Tok, Instagram, and YouTube.
Make your website mobile-friendly
Don’t forget that many patients will want to make appointments and conduct searches while on-the-go, so don’t forget to take steps to make your website mobile friendly.
Build a blog of content
When it comes to your website content, you need to add more than simply service pages and landing pages. When it comes to chiropractor SEO optimisation, we’d recommend building an informative blog with high-value posts covering all subjects related to the practice of chiropractic care. Not only will this make it easier to build backlinks, but it’ll bring traffic to your website and offer your patients free reading resources to accompany their treatment.
