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As a car dealership your business needs to be visible to get people in your showroom and aware of your services. Sure people may drive past your premises and word of mouth always helps, but can these really keep your dealership afloat?
To really shine and attract the maximum number of customers you need a diverse marketing strategy and this should include SEO. SEO is the process of optimizing your web content for specific keywords that customers might search for when trying to find your car dealership.
But why does this matter and what exactly do SEO services entail? Using our expert knowledge we share wit
Building on the above point the ultimate end goal is to increase your visibility, web traffic, and clicks. SEO does this simply by making your website rank higher on search engines like Google.
Just think of the millions of people in the UK who use Google daily to search for things. If your website is appearing on the first page of search results you have a much greater chance of people clicking on your site and using your dealership!
Of course one of the best aspects of SEO is the tangible increase in traffic but there is also the intangible benefit of a boost to your brand awareness.
Successful businesses and car dealers are well-known and their name is everywhere. This is not by chance – it’s because the company has worked hard to craft its online presence and increase brand awareness.
SEO helps do this as it greatly improves the visibility of your company – the more visible you are, the more you stick in people’s minds, and the more trust is gained.
It can be difficult to find new customer bases and know where the right people are who would buy vehicles from your dealership or use your services.
SEO can help with this and show you potentially untapped markets or new avenues of business. This is primarily achieved by keyword research. During the initial SEO phase you need to research keywords to then optimize your content around.
Tools like Google Keyword Planner and Moz Keyword Explorer have some incredible tools that allow you to find phrases that are not highly contested. You can also find local keywords which could enable you to target previously unknown local markets.
Yes SEO can really be that impactful so using a business like an automotive SEO agency is a great benefit especially if you are struggling to get new customers into your showroom. But what exactly can you expect from car dealer SEO services? It all sounds fantastic but how does this work in practice? Some of the main processes involved in SEO include:
– Keyword research
– Web page optimization
– Content marketing
– Site audits
Keyword research is typically the starting point as this is what search engines like Google are based on. These are words that customers will type into searches to find your business like “car dealer in XXX”, where XXX might be your region. Extensive research is done to find the best keywords for your business.
With these keywords drafted, optimization of your website and content marketing can then begin. This includes incorporating keywords into your web pages and making sure they are optimized so that Google can index and rank everything smoothly.
Things like blogs and information articles might also be written to boost keyword use and provide valuable information to your customers. This is complemented by complete site audits that show potential weaknesses like slow loading times, poor mobile optimization, or a lack of META tags.
SEO for your car dealer website is one of the best ways to increase traffic and get more people to your showroom. As more and more businesses go digital and implement online marketing strategies, it’s essential that you try and keep ahead of the curve to make sure your car dealership shines and outperforms the competition.
SEO is a huge industry and within this broad category there are sub-divisions of SEO services that cater to specific types of businesses. If you have a large company with multiple departments and want to maximize your online presence an enterprise SEO service could be the way forward.
Enterprise SEO targets the largest companies that want to compete for the top spots on SERPs for various keywords but it offers much more than that. As you will see below, an enterprise SEO service can greatly boost your brand reputation, and improve your online presence, but also give you access to key market data that can help your company grow.
If you feel that your business has the potential but isn’t quite hitting the mark, we discuss seven fantastic benefits of an enterprise SEO service below.
It’s quite easy to get caught up in ranking at the top of Google search result pages but you should also consider your brand awareness.
Every time someone sees your website on Google whether it’s the first or fifth result your brand recognition is bolstered. They will become accustomed to your brand and start to think “hmm, I keep seeing that company, they seem to have a good reputation, let’s check them out”.
By using an enterprise SEO service you can significantly raise your brand awareness across multiple channels like Google searches and social media. This will ultimately push our business forward and only add to the success of your SEO campaigns.
Have you ever looked through your website files to find random pages that seemingly have no purpose or connection with anything else? This can be a nightmare and as websites grow it’s especially easy to lose track of the content.
Having an HTML sitemap gives you a focal point where you can keep track of the overall structure of your website. If you map every page you can simply refer back to it when you need to add more content, monitor ad campaigns and look for linking opportunities.
As your company grows it can be difficult to keep consistency and cohesiveness across departments. It’s quite easy for things to become fragmented and for different teams to output different content that is at odds with your overall SEO plan and business strategy.
Enterprise SEO services typically allow communication between departments and allow you to easily send information to multiple parties. You could make sure your marketing, sales, and social media teams for example are using the same keywords in their content.
Instead of focusing on one area of your business, this type of SEO service allows you to seemingly manage everything as a whole which is far more effective.
Without the right data it can be incredibly difficult for an enterprise business to expand into new markets.
It’s simply too costly and potentially dangerous to try and tap into a new customer base without that info – imagine spending thousands on a marketing campaign and SEO strategy only to realize halfway in that your products simply won’t sell well.
With an enterprise SEO service you have access to that all-important customer data and you can easily find new potential business opportunities. This enables you to consider expansion and target untapped markets with much less risk.
Enterprise companies are expected to have a certain level of authority – you’re a big company, so you should be responsible and have excellent business connections right?
In practice that can be difficult to achieve but an enterprise SEO service can bolster your authority and turn your company into something that people respect and rely on. One of the main processes is via the link-building opportunities it presets and you can easily create a high-authority link strategy that gives you influence with other respected enterprise-level companies.
Today enterprise businesses have to carefully craft their social messaging and how they present themselves to the outside world.
This can be difficult to achieve and it’s tricky to maintain consistency across departments and all online channels. Enterprise SEO provides your business with a wealth of information allowing you to look at current social trends and the sentiments of your customers.
This information can then be given to your various departments such as marketing and social media with the aim of creating a cohesive social message and online presence that reflects current trends and social moods.
As your company grows you can often get tunnel vision for national and global markets. This can come at the expense of local markets and while having a vast network of customers is beneficial, so is tailoring your content to appeal to local communities.
Oftentimes you can compete easier for localized keywords and search terms than you can more generic phrases.
An enterprise SEO service will allow you to tap into the gold mines that are local markets including making separate keyword campaigns for different regions within a country for example. You can still maintain a fantastic national presence, but start to reap the benefits of targeted strategies to appeal to lucrative local regions.
If you are a solo entrepreneur or own a small business there is no point in paying for an enterprise SEO service as many of the tools and options simply won’t be beneficial. Enterprise SEO really starts to pay dividends when you want to upscale and grow your business or already have a large customer base that you want to develop.
If you have been delving into the world of dental SEO and trying to boost the performance of your dental website you have undoubtedly heard the dreaded term keywords pop up. Keywords are what make Google happy and they are the cornerstone of SEO implementation.
These are the words and phrases that your patients will search for on Google and other engines to find dental services. For example, if I want to find a new dentist I might type on Google “Dental surgery in XXX”, where XXX is where I live (I’m not telling you that!). Google would then give me a list of websites based on which ones have the best SEO (search engine optimization) for that phrase!
The first dilemma you have however is finding the right keywords to use in the first place. We understand this can be a minefield but to help, we have listed three simple steps below that you can take to research keywords for your dental practice effectively.
SEO for dentists is no different from other companies – you just have a different set of keyword considerations to make. The best starting point is to really dissect your dental business and understand what you do, where you do it, and how you do it.
Spend time looking at the following aspects of your dental clinic and make detailed notes:
– Location
– Services provided
– Areas covered
– NHS / Private
These four things are paramount to your keyword selection and in some cases simply by listing these things, you can see some potential keywords immediately.
Let’s say that your surgery is located in Barnet for example in London. From this, you instantly have some potential keywords such as “dentist in Barnet”, “dental surgery in Barnet”, and “dental treatment in Barnet”.
With the core information and services of your dental clinic listed, you can break your keyword selection into specific themes. Using keyword themes is a brilliant way to segment your research and make the process easier to complete.
By themes, we mean an underlying aspect of your business that someone may search for. For dental clinics, the best themes include location, services, reviews, and problems.
Location
Most people do not want to travel out of the area they live to go to the dentist. They want convenience and they want a short walk or drive to have their checkups and treatment.
Keywords based on the physical location of your dental surgery and the areas you cover are therefore incredibly important.
Primarily you want to base your keywords on the town, city, or village where your practice is located. But you could also look on Google Maps and include neighboring areas where patients might still travel from.
Services
Next you should look at keywords relating to the services you provide as people will often search on Google for specific things they require.
I might need a tooth extraction for example and don’t know which dentists provide this process so I may hop on Google and type in “tooth extraction dentists in XXX”.
This won’t apply to all your services though because some are taken for granted with a dentist. You wouldn’t expect many people to search for dentists that provide checkups for example – this is a standard practice that all surgeries provide.
Reviews
Did you know that a high percentage of people actually search for terms that include some form of review phrase? We don’t just want a “dentist in Barnet”, instead we want the “best rated dentist in Barnet”.
Review-based keywords for dental practices can be incredibly popular due to the nature of the service and the fact that many people are nervous about using a dentist they don’t trust or that hasn’t been reviewed.
Problems
You now have detailed business info and a list of keyword themes and hopefully, you have already spotted some suitable options.
It’s now time to make use of some of the incredible keyword research tools available online. There are some fantastic tools that help you find the right keywords for your dental practice that you can realistically compete for, and the top services include:
– Google Keyword Planner
– Semrush
– Ahrefs Keyword Explorer
Google Keyword Planner is a great starting point as it integrates with other Google services and is free to use. Semrush and Ahrefs Keyword Explorer are also superb tools but these require a monthly subscription so might be more beneficial once you have got the basics sorted.
Keyword research tools are what bring everything together and help you refine your choices. You can use them to filter out keywords that are rarely searched for, and maybe find niche keywords that don’t have much competition.
Without the right keywords, you can’t hope to implement effective dental SEO and in today’s online-orientated world, this is something your practice really needs to have. SEO is the mortar that holds the bricks of your website together and it’s what gets you noticed on Google.
Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.
He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.
His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.
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