Since its launch in 2007 as a novelty social media site, Twitter has since grown to be one of the most influential and popular news-sharing platforms in the world. As of 2022, the app now sits as the #1 download in the ‘News’ category on the app store. Reports of Twitter’s decline in recent years has been driven primarily by the platform’s inability to capitalise on its large user base: from...
If you have your own custom website, using a URL shortener is an effective way of making the links on your page appear more clean and aesthetically pleasing. Some URL shortener services also offer you ways to track your web pages when it comes to link sharing and online traffic.
With so many different URL shortener services available on the web, it can be difficult to choose the right...
SEO is an increasingly important tool when it comes to digital marketing; many companies are now turning away from expensive PPC advertising models and turning to durable, long-term SEO strategies instead. But before you can implement an SEO strategy, you’ll need to have an SEO company perform what is known as an SEO audit on your website. An SEO audit is essentially just an inspection of your...
Crawling is incredibly important when it comes to SEO. If you’ve ever wondered how search engines find content to appear in their search results, there isn’t a human sitting behind a screen and hand-picking the best articles. In fact, most search engines use their own bots to crawl websites and index all relevant content – but what technology do search engines use to crawl websites, and...
We all know that images are important when it comes to SEO. They enhance the user experience, they help bring important context to complex topics, and they help to make your content more shareable. But what role do images play in the spidering process? Spidering – often referred to as ‘crawling’ – is how search engines find, analyse, and index web pages on the net. Crawlers will...
When it comes to a stellar SEO strategy, many businesses forget about the importance of their domain name. While Google doesn’t take your domain into account as much as it does your content, your domain name is still going to be an important factor when it comes to local ranking, customer trust, as well as your business’ branding abilities. In this guide, we’re going to go over everything you...
