SaaS companies must take a different marketing approach than many other businesses. Most companies can benefit from physical marketing and using traditional methods like brochures, TV ads, and word of mouth.
These traditional methods aren’t necessarily applicable to SaaS companies due to the digital and online nature of what you do. You must look at alternatives therefore and to help boost your sales and visibility, we have listed 5 digital marketing strategies that SaaS companies can utilize.
Content marketing is widely used by digital companies and it can have a great impact on website traffic, user engagement, and conversion rates.
For SaaS companies, content marketing should be centered on giving useful info relating to your software. This could be in the form of guides, tutorials, video walkthroughs, blog articles, and tips on how to use the software.
Aside from giving your customers a better experience and understanding of your software, you can also utilize content marketing to boost your SEO strategies.
Pay Per Click advertising is big business and it is a relatively cost-effective method for SaaS companies to use.
Services like Google Ads operate on a PPC basis in which you only pay when you get a positive action like an impression or click. This means you can control your marketing budget while always getting the right results.
Your SaaS company could create tailored ads to target your ideal customers and use keywords that you are already using as part of your SEO strategy.
It’s a known fact that SaaS companies that offer free software trials typically perform better. I can attest to this – I love photo editing and I would never purchase photo editing software without testing the product first.
Free trials are essential so that people can get a taste of what your software is about and how it works. Of course, you must put some type of limitation on the software and protect it so that people can’t indefinitely use it for free, but still, offering free trials is an excellent incentive to buy the software.
Social media marketing can be effective, especially if your SaaS audience is a younger generation. Statistics show that a high percentage of young adults use social media for product research before making a purchase.
You can tap into this huge potential market by creating engaging content that is useful to your followers on a regular basis. The key is consistency and by creating a regular posting schedule and interacting with your followers you should be able to increase the visibility and awareness of your SaaS services.
SEO for SaaS companies is an especially effective marketing strategy and it can boost your business in numerous ways. It drives traffic to your website and software pages, improves brand awareness, and helps boost your online visibility. These are all important things if you want to stand out from the competition who are offering similar software services. SEO includes keyword research and finding words that people would search for on Google to find your software.
You then have to incorporate these keywords into your online content such as blog posts, website pages, and social media posts. The aim is to get your site ranked highly on Google.
A sound digital marketing strategy is a must-have for any SaaS business due to the nature of your service. Physical marketing can be effective, but turning to the online world and using techniques like PPC advertising, free software trials, and social media marketing will always yield better results.