Many business owners still treat SEO as something they can come back to later. They focus on paid ads, social media, email, or sales outreach first, then see search as a nice extra. That usually works for a while. But over time, the gap starts to show.
When people need a product, service, or answer, they often start with Google. If your business is not showing up when that search happens, you...
If you own a webpage, nothing can be more depressing than the knowledge that a platform you spent eons developing has crumbled right before you thanks to the efforts of a hacker.To avoid becoming a casualty of this, it’s a good practice to ensure that you take time to shield your website using our 5 point action plan. As we delve into the various ways to protect the data on your website, we’ll...
On-page SEO is of the essence because it plays a major role in how search engines like Google comprehend the content on your webpage.In light of this, it’s is your job to ensure that all the content on your webpage is optimised from a subset of chosen keywords. Once this is enforced, you will find it easy to rank higher in SERP.When you don’t have good onpage SEO, it becomes harder for you to...
Anchor text refers to the visible, clickable part of the text in a webpage. In many situations, anchor text appears in a different colour from the rest of the text on the page.A well-crafted anchor text is one that communicates with readers what to expect once they click upon the link. As such, you need to invest some time in getting your anchor texts just right. By doing so, you’ll be...
If you’ve dabbled in the world of Search Engine Optimisation, there’s a fairly good chance that you’ve encountered the term “backlink” at least once.For those new to the SEO scene, it’s important for us to demystify what backlinks are and just essential they are.In the current setup of SEO, backlinks play a pivotal role. With that in mind, we’ll invest some time trying to fully elaborate just...
Back in March, the SEO community was shaken by a particularly influential core Google algorithm update.On the 12th of the month, Google confirmed they had yet again introduced substantial changes to the code that’s responsible for indexing and listing billions of web pages in the world’s most popular search engine....
