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5 Reasons Why Every Business Should Be Investing In SEO

From a business perspective, SEO is one of the best investments you could make. It’s something that you shouldn’t avoid. By embracing it, you’ll be broadening your horizons to experience something surreal.

Over the last couple of years, there have been many changes in the SEO world. Google has many a time revamped the search console with new crawl limits whilst ensuring that they were able to improve upon a couple of their products.

These updates to their algorithms and other ranking factors have only gone ahead to bolster the quality of their service dispensation.

In our guide today, we’ compiled a handy guide that lists out 5 key reasons why you need to put more focus on SEO going forward.

1 - Long-Lasting Results for your Business

To reap the full benefits of SEO, you need to think of it as a long-term strategy. Once you embrace this kind of thinking, you’re bound to realise considerable advancements in your business.

Many people who are new to SEO usually wonder about the length of time necessary for them to rank number one based the keywords used.

Constantly worrying about this one statistic is not the best way to go. Instead of getting exasperated about the lack of changing tides within a month or two, it’s best to be patient for soon enough, the results will speak for themselves.

When starting a new website, you need to be prepared to wait about 6-12 months before you start seeing results. While this may seem like a lifetime, when it’s done correctly, you will be able to maintain your website on SERP which may have a long-lasting impact on your success. The main reason for the duration is because you have to build backlinks to your website to help it rank higher in Google, unfortunately, you can do build 1000+ backlinks overnight. It might be done gradually over time.

If you’re currently running a business, we’re certain you’re already aware of the benefits of having a portfolio to generate conversions. With better search visibility, it becomes easier for you to market your wares to all and sundry. SEO guarantees that you have visibility in SERP, later on, you’ll reap the full monetary results.

2 - Impressive ROI

Provided you have a healthy budget and are actively engaged in marketing your products and/or services, SEO will ensure that you have a great return on investment.

That said, it’s not wise to set unrealistic goals. Instead, you need to budget for about 6-12 months of SEO, else, you might end up losing money. Since you want to benefit rather than lose investments that would have been better spent elsewhere, it’s important that you wait it out. Simply forking cash for a couple of months is not enough to realise the kind of results you want to see.

There’s good data showing that about 40% of revenue is usually sourced from organic traffic. In light of this, it’s best that you put in the work to capture these organic searches. This is quite important when you consider that a significant 18% of local smartphone searches also resulted in a purchase within the day.

3 - Organic Search is usually the Key Source of Traffic

Organic search plays a central role in generating a website’s traffic. Numerous studies conducted show that businesses need to put more emphasis on strengthening organic search. One finding revealed that about 51% of website traffic usually emanates from organic search. Interestingly, only 10% of the net traffic usually arises from paid search, 5% from social media channels and the remainder 34% typically arises from other sources.

In light of this info, it’s evident that search visibility is an integral part of the equation. Google seems to like websites that are trusted by a majority of the population. To ensure that you’re in good books with the search engine behemoth, it’s necessary to conduct frequent website optimisation operations. Doing so only serves to boost your ranking on the first page of search engine results.

4 - Compared to Paid Search, SEO Can Be Economical

When you consider the long-time investment in SEO, it’s considerably for you to promote your business using SEO than other paid search tactics.

True, you may have to pump plenty of cash in the initial stage than most paid advertising strategies. Still, the overall benefits still outweigh paid methods which usually require you to keep handing out money every other month to ensure that you keep receiving traffic on your website.

Compared to SEO, paid search marketing usually has a shorter lifespan in terms of making conversions. Results are only present for as long as you keep making payments. On the flip side, SEO is more a long-ball tactic which puts it as the safer option.

5 - SEO is Quantifiable

With SEO, you can get insights into how your business is fairing from the analytics on your website. The only challenge you’re likely to face is getting the data yourself and deciding the avenues which need improvements.

If you’re a newbie, comprehension of the data may be hard. It’s highly likely that you’ll have to invest plenty of time breaking down the data into tinier digestible pieces before taking a course of action. Experienced SEO analysts usually start things by separating the wheat from the chaff.

Notably, there exists a suite of tools in the market which can help you monitor the performance of your website. ClickSlice recommends Google Analytics as it can easily help you learn more about your audience and their preferences, your major sources of traffic, and how your content is consumed.

Article by:

Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.

He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.

His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.