Is Digital Marketing in High Demand in the UK?

In the last few decades, we have witnessed an evolution of society and a transition to more digitally-orientated business. Most businesses have some type of digital function whether this is payment processing, an online store, or using email. 

This also holds true for marketing. Traditional marketing methods like flyers and brochures are far less used than digital marketing methods like email newsletters, PPC campaigns, and SEO. But is this true in the UK and is there a high demand for digital marketing? We discuss this below.

Global Demand for Digital Marketing

The short answer is yes. Digital marketing and people with digital marketing skills are in the highest demand in the following countries: 

  • United Kingdom 
  • United States 
  • India 
  • Canada 
  • Australia 
  • Philippines 
  • United Arab Emirates 
  • Ireland 

We often rank in the top 10 due to various factors such as the economy, exports, and the evolving nature of business. 

The underlying factor is that virtually all industries are investing heavily in digital marketing as they realize the impact and global reach it can have. 

Consider this – what would be the cost and potential gain to design, print, and distribute 1000 product brochures as opposed to implementing website SEO to boost search engine rankings? Your brochures have a captive audience and a limited reach of 1000 people. 

In contrast, ranking highly on Google potentially gives you hundreds of thousands of views and clicks – there is simply no comparison.

Why is Digital Marketing in Such High Demand in the UK?

It makes sense that digital marketing is in global high demand, but why specifically is there a great need for it in the UK? This is a complex question with many factors and it’s more than just a case of digital marketing being incredibly effective.

Online marketing is taking over

Let’s get the simple factor out of the way – digital marketing yields fantastic results and it has a far greater potential impact and scope than physical marketing methods. 

Just think of how many millions of people in the UK use Google, Facebook, email, and YouTube daily. Our society is evolving in how we shop and research things and as people mainly use digital methods, it’s only natural that marketing methods must take advantage of this.

Many companies need help to make a digital transition

In the UK we have been quick to adopt new technologies and most people are tech-savvy. However, there are still a large number of businesses that need help from an SEO company Essex or tech companies to make a full digital transition. 

Many businesses only have a basic website and are just starting to experiment with simple digital marketing. There is a real need and as competition is so high in most sectors, businesses are turning to digital marketing to gain an edge. 

This is why we have plenty of SEO agencies and thriving digital businesses who are helping companies push forward.

The UK Economy is Largely Service-Based

The UK economy plays an important role in digital marketing too. Our economy is largely service-based with our top industries being professional services, business administration, and finance. 

Things like agriculture and utilities only occupy a small percentage of the UK job share. As a result, this means that there are many more companies operating digitally that can benefit greatly from digital marketing. 

This contrasts greatly with countries that have economies based on agriculture or raw material exports for example. In countries like these, there isn’t as much demand for digital marketing due to the nature of the predominant businesses and industries.

Digital Marketing is the Way Forward and the UK is the Place to be

The scope of digital marketing will only increase in the future and we should see a continued decline of traditional marketing methods. The fact is, is that it’s simply far more cost-effective to use digital marketing due to the reduced cost and massive potential reach. 

The UK is a prime hotspot for digital marketing due to its service-based economy and a move away from physical industries. Combine that with an excellent internet infrastructure and a wealth of businesses that need digitalizing and it’s easy to see why the UK is leading the way for all things digital.

Article by:

Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.

He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.

His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.