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All About Marketing Automation

Marketing automation

Marketing is one broad industry that has seen a massive increase with the advancement of technology. As marketing becomes wider and grows more complex, the need for simplicity and ease increases— this is where automation comes in.

As the name implies, marketing automation uses technology to make marketing campaigns easier to run and track their progress. It has become important for marketing to be automated, seeing as there are many things to keep up with concerning marketing.

Having your marketing automated helps you stay on top of your marketing campaigns, giving your customers the best value and helping you know what to change/correct in your existing business model/marketing campaigns, using accurate data tracking and recording to make informed and accurate decisions. 

Alternatively, you can check out SEO courses on Clickslice to have a better understanding of how this works.

Marketing automation won’t be complete without certain tools (software) that make it possible. These tools help marketers navigate the best on how to market to their audience, give them insight, track/store data, manage their marketing campaigns automatically and respond to certain queries automatically. This gives business owners/marketers the time to implement more and grow their businesses.

Knowing the right marketing automation tools to use is important to get the best results. These tools make marketing easier and double as CRM tools that give you the best value, improve customer service, and do more for your business to help it scale.

We have created a list of marketing automation tools reviewed highly by successful marketers to help you drive the best results for your business.

Effective Tools For Marketing Automation


Hubspot takes the top spot here because it has been praised by highly successful digital marketers to be a very effective tool both in marketing automation and CRM.

They have a fully-equipped suite for marketers that includes sales software, support software and marketing software— all of which are integrated with their CRM software. This combination makes it possible for companies to have insane marketing productivity and a data catalogue that would not be possible if the marketing operations were done separately.

Once you get the hang of it, the possibilities are endless, which means that using it to automate many tasks helps you save time.


Omnisend is a marketing automation platform created for e-commerce businesses.

This software tool offers automation workflows that integrate email, SMS, Facebook Messenger, etc. Omnisend also offers an easy UX that makes it possible to create workflows and do different tasks. Businesses also get to enjoy great channel management features, depending on the size of the business.


Having a beautiful UI gives a pleasant experience when using Autopilot. Their marketing platform is mainly for messaging, and they pride themselves on being the easiest marketing automation platform to use.

They do email, messaging and other automation, but you can also create/send autoresponders.


Moosend caters to majorly e-commerce and SaaS companies.

They offer a high tech software automation tool that enables you to track your website, get customers’ preferences, and create and send the right emails to the customers based on their preferences.

Having this data handy makes it possible to carry out decisions backed by data, thus making better decisions and giving customers better product recommendations. Another commendable thing about Moosend is that they offer free subscription packages for up to 1000 subscribers.


EngageBay offers a marketing automation tool that integrates email marketing, social media marketing, website chat, etc., for a comprehensive marketing campaign.

They also offer autoresponder services, SMS, abandoned cart reminders, etc., which gives SMEs more value and helps them serve their customers better.


Pardot is one of the software in the Salesforce suite that offers you a wide range of automation services, ranging from automated communication, CRM, email marketing, lead nurturing, etc. One of their unique features is that they offer ROI reporting to make sure that your campaign is on track and enable you to make changes if it is not. They also offer website tracking to get more data for you, which improves your marketing results and reduces time and effort.


GetResponse offers you automation services for email marketing, landing pages, CRM, and other features. It is typically easy to use, though unlocking some features like complicated conditional logic and marketing automation might make it more complex.


ActiveCampaign offers email marketing, marketing automation and CRM services.

While the software might be a bit technical to use, especially for those with low technical capabilities, it offers massive results when you get the hang of it. They have a very dynamic marketing automation technology, and their deliverability is top-notch.

InfusionSoft (Keap)

This is one of the oldest marketing automation software with top-notch services. Their tools give marketers the best results and help them keep track of important customer data to help them make better decisions and create better campaigns.


Drip offers a flexible marketing automation software that, according to them, “helps you put pretty much any marketing strategy in motion”. They target mainly e-commerce companies, and while their forte is email marketing, they also offer multi-channel marketing and other automation workflows.

Drip helps you keep track of customer data and personalisation, making it an ideal marketing automation tool for most e-commerce businesses.


The marketing industry has grown massively, and as such, marketing automation has become essential.

There is an increasing demand for tools for marketing automation to help marketers and business owners drive the highly coveted results they need for their marketing.

These marketing automation tools listed not only execute flawlessly but have also been praised by top marketers and used by many companies globally.

It is essential to learn the technicalities of using them to make your marketing campaigns easier and provide you with more data to help improve your campaigns too.

While some may be initially difficult to use, they provide high value and results for the money and effort put into them. So, if you want your business to scale, you might be better off employing the services of a marketing automation tool to help you drive the results you need.

Article by:

Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.

He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.

His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.