When formulating any business plan the cost implications are one of the most important factors and this holds true for PPC marketing. It’s ok throwing money at Google Ads campaigns, but ultimately you want something to show for your investment, and you want a clear idea of how much you are going to spend per month or quarter on PPC. Having a clear PPC budget allows you to manage your finances...
Do you know what I love most about digital marketing? The jargon and acronyms. I love nothing more than trying to decipher emails, messages, and text packed full of complex words and phrases! Is my sarcasm apparent yet?Seriously though – understanding terminology can be a nightmare, but it’s also important so that you understand what people are saying and to avoid confusion. In the world...
Creating a successful PPC campaign requires a multi-leveled approach which great attention to detail and planning. It’s not something I advise jumping into quickly without any forethought.You can’t simply hop on Google Ads, create an advert in a few minutes and expect it to be amazing. Sure, the ad will be live, but I can guarantee that without this PPC optimization checklist, it isn’t getting...
As with any new business venture, it’s vital that you understand the cost implications of running a Shopify store. There are numerous Shopify fees including flat monthly service rates, transaction fees, and one-off payments for things like themes.To effectively assess the ROI of your Shopify store, control your business budget, and make sure it’s financially viable, I detail the different...
Did you know that ecommerces sales are expected to grow by 10%+ in 2023, and experts estimate total global ecommerce sales will exceed $6 trillion by the end of the year? This kind of revenue and exposure are difficult to ignore and there has never been a better time for your business to start selling online.If you are contemplating this and want to make a shift to an ecommerce business, there...
The ultimate aim of PPC advertising campaigns is to get business to your website and increase your sales. You want to drive traffic, build your customer base, and sustain your profitability. While we all understand this goal, a common stumbling block is realizing how to measure this and what benchmarks to consider to see if your PPC ads are worthwhile.This is where conversion rates are king. A...
PPC marketing is statistically one of the most effective marketing strategies for online business and it can yield excellent conversions. Platforms like Google Ads and Facebook Ads allow you to create customized campaigns using keywords to target potential or existing customers effectively while also controlling your spending.You may already be aware of the potential power paid advertising...
Your business has decided to jump into the epic world of paid advertising and has created a handful of Google Ads across several ad channels – amazing! That all sounds fantastic but after a few weeks, you quickly realize that you don’t really know if they are working or if your money has been wasted or not! This is where pay-per-click analysis comes in and puts you on track.If you feel...
Paid advertising can be incredibly lucrative and platforms like Google Ads allow you to reach your target audience in a cost-effective manner. The caveat is, is that you must take the time and effort to create streamlined ads that utilize keywords correctly while also understanding the different nuances of things like bidding, negative keywords, and ad types.Doing this requires a careful,...
