As an enterprise business, you most likely have an SEO strategy in place and optimized web content. But is your strategy as successful as you would like and are you achieving your SEO goals? If not, a common issue we find when offering enterprise SEO services is a lack of proper keyword research.
This is an area enterprise businesses could often be doing more and we have listed 10 simple tips below that you can use to give your keyword research a boost.
1. Check what your competitors are doing!
There is absolutely no harm in scoping out the competition and seeing what keywords they are using! Everyone does it and they have probably already crawled your website! Competitor keyword usage is invaluable and you can see what is and isn’t working for them and gain insight.
2. Break your web content into categories
As an enterprise business, your website is most likely large with multiple pages and products. This can be difficult to maintain and tough to track keywords and keep a cohesive SEO strategy.
To make things easier and more manageable as you grow, segment your content into categories. This could be categories like products, info pages, and customer pages, for example. You can then split keyword research between these different categories.
3. Take advantage of seasons and seasonal events
Seasonal keywords and keywords tied to specific events can be impactful and it is something your enterprise business should jump on. This could be keywords relating to specific seasons like winter and summer, or keywords for popular events like Black Friday, Mother’s Day, Christmas, and Easter.
4. Improve and bulk up existing content
Instead of continually pumping out new content and potentially creating a complex website hierarchy that is difficult to understand, look at your existing content and see if any of it can be improved.
You may have a range of pages and articles that are thin in terms of content – bulk these up and use them to further your keyword strategies.
5. Don’t discount small businesses
Small businesses can provide valuable insight into things like localization and they should not be overlooked. Sure, they aren’t operating on the same scale as you, but they could provide useful insight for things like long-tail keywords.
6. Check your branded keywords
Branded keywords directly use your business name or something associated with your company. It’s important to keep track of these and see how your reputation is doing. Look for negative keywords relating to your brand and see if there are any common issues you could resolve to boost your reputation.
7. Analyse Google SERPs for useful info
Google SERPs are a trove of information. You can first look at the different websites that are ranking highly and the content they are using. You can also use the “People also ask” feature and look at FAQs or other search strings relating to your keywords to find other potential opportunities.
8. Ask your customers!
Your enterprise business most likely has a large customer base so why not tap into that and perform a little customer market research? Gaining insight from the people you are targeting is a no-brainer. They can give you exactly what you need and potentially show you what they typically search for and common issues they get irritate with when searching or using your website.
9. Take into consideration user intent
User intent relates to why the user is searching. Why has someone just searched for “garden sheds Essex”? Understanding intent can help refine your keywords but also allow you to target your content more to customer needs and desires. If you don’t know the customer’s intent, you could use keywords in the completely wrong context.
10. Use other sources to find keyword data
Keyword research tools are highly useful but they are not the only source of data. You must try to think outside the box and look at other platforms for inspiration. Websites like Amazon, Quora, Reddit, and Wikipedia can prove useful and provide keywords or SEO insight that you may not have thought of.
Keyword Research is the Starting Point of Your Successful Enterprise SEO Strategy
Without the right keywords, your SEO strategy for your enterprise business may fall short and this is why it’s important to make thorough research and think outside the box. Hopefully, these 10 tips have given you food for thought and will help you rank for the right keywords.