So, you have created a Google Ads account and set up your business on the platform. You’ve had a quick play with the tools and are itching to create your first ad and get it published… What now? For first-time users, Google Ads can seem a little overwhelming initially with the sheer amount of tools, options, and features available. This is where a Google Ads agency can help by sharing their...
Did you know that every Google Ad published has an associated quality score? Probably not! How about the fact that Google Ads Quality Score can directly impact the visibility of your ads and how much they cost per click? No? Don’t worry – many businesses unless they hire Google Ads agency to work with are unaware of nuances like the Google Ads Quality Score. This is where we come in and...
As a small business you probably have a website and you might even have a basic SEO strategy. These things are important and can help boost your online presence and generate more sales. But what can you do to take the next step and progress your online marketing further? A potential strategy is to use Google Ads but people often wonder do Google Ads work for small business? There is a lot of...
Keywords, keywords, keywords. If you have dabbled in SEO for your business website and used Google Ads you are most likely sick of this term! Alas, keywords are highly important and there is no escaping them! Below, we will discuss a particular type of keyword that is often overlooked when creating Google Ads – negative keywords. We explore what these are, how they can be beneficial, and...
When dealing with PPC advertisements we tend to get obsessed with keywords, copy, and the metrics surrounding the effectiveness of our campaigns. While these are incredibly important and determine the success of your ads, something we can’t lose sight of is the SIZE of the PPC ads. Platforms like Google Ads allow you to use a myriad of pre-defined sizes and layouts and which ones you choose...
As a business owner you may have heard of Google Ads but you might not know what they are, how they can be used, or why they can be incredibly beneficial for your online marketing efforts.
Well wonder no longer – to give your SEO and ecommerce store a boost we delve into Google Ads including a short introduction, and some best practices to observe when creating your...
A common mistake we see in relation to Google Ads and PPC campaigns is a lack of performance monitoring. Businesses simply expect their ad campaigns to work and yield results immediately but this isn’t always the case. You need to make continual changes, look at what is and isn’t working, and review your ads. By doing this, you can continually improve, make sure that your marketing budget is...
You’ve finished creating your first ad – it looks fantastic and you are pleased with the copy and keyword usage. It has been published and you check back in a few days time only to find out that the ad has been rejected by Google? What??? This can happen and the most common reason is because your ad has failed to meet the criteria stated in Google Ad guidelines. If you were unaware of...
