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Which Tool do we Use for Website Analysis?

website analysis

Due to the immense competition in the online world it’s no longer viable to simply create a website and forget about it. Those wanting success must be proactive and be willing to make continual adjustments and changes with things like SEO and site content. 

Luckily this job is made easier due to the amazing range of analytical tools you have at your disposal. You can use these tools to look at website activity, search engine rankings, customer data and more. With this wealth of information you can then make improvements and ensure your website is operating at its fullest potential. 

But which tools are worthwhile you might ask? Surely you can’t install every analytical tool and make them work? Of course not – instead we have made the decision easier for you and listed six fantastic website analysis tools below.

1. Google Search Console

  • Google has a variety of free tools available for webmasters that interlink nicely with its other services and one of the first ones to try is Google Search Console. 
  • This is an essential tool that allows you to see how your website is performing on the Google search engine. You can use it to target specific pages and sitemaps that you want Google to crawl but also find potential site errors. To make sure that you can stay up to date with any issues there is the option to set email notifications too so you can keep your site running optimally. 
  • While Google Analytics concentrates more on customer insight, Google Search Console is more beneficial to see problems with your SEO and how to improve page rankings.

2. Google PageSpeed Insights

Page loading times serve two major purposes for a website in usability and SEO. If your website has slow page loading speeds your customers will get frustrated and this will reduce their user experience. This can lead to a loss of custom as what’s stopping someone from just opening Google and finding a competitor with a better website? 

Loading times are also beneficial for SEO as these are one of the things Google factors in when ranking pages. If Google crawls your website and sees that loading times are slow or there are multiple errors it could negatively impact your rankings. 

Because Google is such a helpful company they have a dedicated PageSpeed Insights service. It’s incredibly simple to just and all you have to do is open the website, enter your URL and click “Analyze”. You then get a detailed report showing the performance of your pages together with diagnostics and areas of improvement.

3. Google Analytics

Yes we know – another Google product! This is the last one we promise and it is one of the most useful website analysis tools. Google Analytics has both free and paid versions and gives website owners a wealth of analytical data they can use to better understand their site SEO and customers. 

Examples of data it provides include session duration, the number of pages a person visited, bounce rate, and traffic statistics. The dashboard is user-friendly and is a great way to identify areas of your website that need improvement such as pages that get little traffic.

4. Bing Webmaster Tools

Next to Google, Bing is the second most popular search engine. We can’t deny that Google is the preferred option but it can be beneficial to utilize the Bing Webmaster Tools to improve your standing on this search engine. 

As it is often overlooked there is the potential to compete for keywords that you might not be able to on Google. You could consider looking for different niches and untapped markets on Bing instead of picking up the scraps from Google. 

The Bing Webmaster tools are free to use and have some great features like keyword research, detailed SEO reports and a complete site scan tool. The dashboard is quite easy to understand and this could be a great starting point for those with minimum SEO experience.

5. Ahrefs Site Audit

Auditing your website at set intervals is a brilliant want to assess its effectiveness and to see if things like SEO campaigns and marketing strategies are working. 

Ahrefs is one of the best-known SEO companies and provides a wealth of tools including its site audit system. 

All you need to do to use the SEO auditing services is verify that you are the owner of the website. With that step completed the audit analyses your website and provides data relating to 100+ potential SEO issues. These include things like page loading times, missing tags, duplicate content, and broken links.

Gain Insight Into the Effectiveness of Your Website With These Tools

These are just some of the analysis tools at your disposal but we advise keeping it simple to start with and only using a few. It can soon become overwhelming trying to use multiple analytical tools simultaneously. 

You could start by learning the simpler free tools like Google PageSpeed Insights and Google Search Console. Once you are accustomed to these and use them effectively, consider adding more in-depth options like Ahrefs Site Audit to your arsenal.

Article by:

Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.

He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.

His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.