Since there are so many channels out there that offer amazing tips and advice on how to grow a brand using proven SEO strategies, we’ll be reviewing a couple of channels which caught our eye.
As the co-founder of two reputable companies, Crazy Egg and Neil Patel Digital, Neil Patel happens to be one of the most brilliant minds in the digital marketing scene.
With years of experience under his belt, Neil Patel has built a brand that claims to be the #1 source for all things marketing. On his website, you’ll be able to get plenty of content that offers practical solutions to common hurdles in the digital marketing scene.
Always eager to please, Neil Patel has subdivided the content on the page into two categories: beginners and expert. To ease comprehension levels, he’s further grouped them into playlists for you to choose depending on the level you’re seeking inspiration from.
On many occasions, he’s stated that he usually looks at both the qualitative and quantitative aspect of any business venture. Since the quantitative is all about numbers, he likes to review things like drop off rates in a funnel, time spent on a site and the bounce rate. On the flip side, qualitative deals with feedback from users via methods like surveying.
His unique approach to digital marketing has seen him make a name for himself whilst making bank.
Having initially began as a SaaS provider in 2004, Moz has rapidly expanded to become an authority when it comes to SEO. Despite the fact that many people still perceive the platform to be a software company, Moz does an incredible job as a specialist search marketing content hub. The editorial team at Moz now highlights various phenomena like CRO, technical SEO, blogging, and PPC. With a ready client base, Moz regularly shares information about the latest trends in the search marketing world.
Their video content is structured in such a way that it appeals to their multi-faceted demographic. By diversifying their content, they are able to keep the conversation going among their crowd-sourced international community. Their inbound marketing ideas are currently a big hit among their subscriber base.
Gary Vaynerchuk is a renown digital marketing entrepreneur. With his roles as the CEO of VaynerMedia and chairman of VaynerX, he’s positioned himself well to partner up with some top brands like Green Street and VaynerSports. So lucrative has his venture been that he’s stashed some of his investments in other brands like Uber, Twitter, Facebook, and a couple more.
On his platform, there’s plenty to learn about how to expand a brand in the online space. Be sure to check out a couple of useful playlists like the “DailyVee”, “#AskGaryVeeShow”, and “Business Meetings with GaryVee.”
Excitingly, he likes engaging with his viewers using various formats like Q&As, keynotes and discussing the noise in the digital marketing world.
As a New York Times and Wall Street Journal Best-Selling author, he likes sharing various analogies when breaking down some complex marketing concepts with his audience. By doing so, he’s able to get the message across and encourage continued engagement.
It’s not a stretch to say that HubSpot is a leader in all things digital marketing. Their YouTube channel is structured in pretty much the same manner. It acts as a fantastic resource for people to learn about luring high-quality leads via mediums like social media, blogs, and search. The insights shared are so detailed because they don’t just end with attracting leads, you’ll be able to get fantastic advice on how to nurture them further.
It’s not uncommon to spot some famous names dishing out Keynote addresses on the platform. Some mentionable names include Martha Stewart, Arianna Huffington, and Seth Godin. They successfully managed to establish a fantastic online resource for the sharing of inbound marketing knowledge.
Derek’s YouTube channel takes on a more qualitative approach when it comes to marketing. He dissects the essence of how things like psychology and human behavior affect marketing efforts. During his talks, he gets to share various pointers on business growth, marketing, and persuasion.
His delivery is quite entertaining, witty, and easy to digest. Other than sharing SEO tips, he also delves into various topics like credibility, copywriting, and colour theory.
Having analysed a couple of YouTube channels that offer great digital marketing training, we’re hoping you’ll make a point of checking them out. Whether you’re interested in Google ads or SEO, you can subscribe to a couple or all of them and get inspired as you make your next digital marketing move.