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One of the first questions we are often asked about SEO (aside from how much it costs!), is how quickly we expect to see results.
Unfortunately, people outside of the SEO industry believe that the moment they optimize their web content and use keywords, that their website will immediately show up on search engines.
Sadly this isn’t the case and we dispel these misconceptions below and explain how SEO works, and when you can expect to see results.
There are many factors that affect your SEO and how quickly you can expect to see results and it’s important to understand them so you can set your expectations accordingly:
Google hates slow page loading speeds and this can have a negative impact on your SEO results. You can use various tools like PageSpeed Insights to show where you could improve loading times.
General content quality is hugely important and this relates to the accuracy of your written copy, images, and other media. Essentially your content should be readable, engaging, and relevant to your business.
Page reliability relates to your authority, trustworthiness, relevance, and the influence Google perceives that you have. The higher your reliability, the quicker you may see SEO results.
Images contribute to SEO and can be useful for adding keywords to Alt tags (this is a piece of descriptive alternative text shown if the user cannot see or display images).
Keywords are obviously incredibly important in SEO and if you only use short-term keywords that are harder to rank for it could take longer to see results as opposed to using less-competitive long-tail keywords.
If you have lots of competitors with excellent websites and optimized content it could take longer for your SEO results to show.
Older websites often get SEO results quicker as they already have an established series of backlinks and web presence that Google can utilize.
It’s no good implementing SEO and having no way to check if what you are doing is actually any good! Luckily, there is a plethora of excellent tools and plugins available that show you if you are on the right track and these include:
WordPress has some excellent plugins like YOAST SEO and Rank Math that show you if your web pages are optimized properly. Other analytical tools like Google Analytics have a broader scope and allow you to see important website metrics like traffic, bounce rates, and CTR which are all good SEO indicators.
Using keyword research tools like Google Keyword Planner also helps show if the keywords you are using in your SEO campaigns are working and how difficult they are to rank for. All of this information you gather helps paint a picture of the quality of your SEO and can help estimate how quickly you can expect to see results.
Statistics and business insight show that you can typically expect to see SEO results in 4-12 months after implementation. You have to remember that this is just an average and your business could experience something completely different. There are many factors that affect SEO so while one business could see results in as little as a month, another might not see results until 12 months due to increased competition or the fact they have a newer website.
The key is to trust your SEO expert in the UK and make a commitment for the long term. You have to be willing to make that initial investment and allow for the fact that you won’t make an immediate return.
Don’t get discouraged by the fact that it can take 4-12 months to see serious SEO results. May things in business are not instant but the investment is still worth it. SEO is one such case and once you start to see the results, you will be glad that you made the push to optimize your content and make SEO part of your marketing strategy.
If you have delved into the world of SEO you have undoubtedly heard the term keywords. SEO expects simply love keywords – they make us happy and it’s what we live for! There is nothing quite like a strong keyword to start the day!
But what are they and why do they matter? Why is everyone so intent on keyword research and making content that uses keywords? We explain this SEO phenomenon below!
A keyword or keyphrase is a single word or phrase that has importance and is typed in on search engines like Google.
Let’s say that you want to find gardening supplies and plants in Essex – ideally at a garden center. Therefore, you search on Google, “Garden centers in Essex”. The keywords in this phrase are garden, centers, and Essex, with “in” being a stop word.
Google then processes this and looks for relevant websites that utilize these keywords while also using advanced AI to understand your search intent. You are then given a host of garden center websites in Essex!
In years past, keywords were even more important but the way they are used now has evolved as Google and other search engines have developed more complex indexing algorithms. Today, they are still highly important and should form the basis of your SEO strategies.
Customer insight is incredibly important in today’s world of eCommerce. The more you know about your customers, the better you can tailor your services, products, and web content to match their needs.
SEO services London and expert companies that specialize in SEO can help too with customer insight but you can also use your keywords to great effect.
There are many keyword research tools you can use and also simple things like looking at Google’s suggested searches can give fantastic insight. Keywords help show user intent and allow you to get into your customer’s mind and really understand what they want.
By looking at the words they use and what is most commonly searched for you can really target your customers and create far more effective marketing.
The main benefit of keywords still remains that they can help your web pages rank highly on Google SERPs (Search Engine Results Pages). Google analyzes web content for keywords and looks at how you use them.
When someone searches for a phrase, keywords are defined from the search string and then the most relevant results are returned that use those keywords. Without keywords, your pages and web content probably won’t rank as high.
Using keyword research tools like Google Keyword planner allows you to see potential new business opportunities. You can see lists of keywords and related phrases that you could use to reach different markets, or different demographics of customers.
This includes things like localized keywords for specific towns and regions you serve, or keywords for specific customer types.
As part of your SEO strategy you must strive to produce new content regularly. This includes things like blog articles, product information articles, new product pages, email campaigns, and social media posts.
Google looks favorably on active businesses that keep their web content up to date. This can be difficult to keep things fresh and continually think of new ideas without repeating what you have already written.
Keywords can help with this. You can look at the keywords you utilize and see which ones you have not generated content for yet. This then gives you a wealth of new content potential and the possibility to write blog articles etc. based on the other keywords.
While the way keywords are used has changed over time, their importance remains, and to create a successful SEO strategy you must do extensive keyword research and create web content that uses them effectively.
Consider using tools like Google Keyword Planner and Semrush keyword locator to better understand which keywords and phrases will work for your business, and potential areas of untapped customers that you could target.
So, you are considering investing in SEO implementation as you feel your business website is lacking and not really doing anything. The main consideration before you can jump into this, however, is obviously the cost.
We understand that businesses don’t have unlimited funds and any new project or investment must have a clear cost so you can determine its effectiveness and see if it is worthwhile.
To help make your decision easier we provide some important SEO costing information below including expected rates and how an SEO agency Essex compares to other regions of the UK.
Before we jump into the pricing it’s important to understand why you should even bother with SEO. You’ve probably heard the term and know that it’s meant to be amazing for your business, but what does SEO actually do? We have listed some of the key benefits below:
A professional SEO agency can transform your website and online content so that Google loves it. With optimized pages and detailed keyword research your website should rank higher on Google search engine results which means more customers and traffic.
Aside from the traffic increase, SEO implementation aims to go one step further and provide tangible results. These come in the form of reduced bounce rates and improved conversions. A high bounce rate means that people are visiting one page on your site and leaving – SEO keeps people on your site longer which is always beneficial.
Improved conversions mean that customers are doing something on your website – not just browsing. Conversions could be signing up to your newsletter, buying a product, or making an enquiry, for example.
SEO pricing is typically split into three categories – hourly rates, monthly retainers, and one-off project fees. We have listed average UK price for each type below:
A monthly retainer or hourly rate is probably the best option as single-project costing can be poorly defined and you may not get great value for money as the company will want to get your SEO done as quickly as possible and move on to the next customer.
Hourly rates typically relate to freelance SEO consultants and the rate will vary depending on their services and experience.
SEO agencies usually work on a monthly retainer and the monthly cost depends on the work involved and how much time they need to spend on your SEO.
Other factors that can affect cost include your industry, and the scope of SEO you require. Regional SEO for example is typically more expensive than a localized SEO strategy as it requires more work and specialist SEO techniques to get better results.
There is of course some regional variance in SEO prices depending on the region your business is based but this is true for many services.
The costing, however, is not too different but you can expect to pay a little more per month or hour for your Essex-based company. This is mainly due to the increased cost of living in the South of England and the proximity to London.
Overall though that increased cost is offset in many ways including higher wages, a large potential customer base, and more business opportunities.
The reality is that SEO costing is usually relative. For example, SEO services in Essex might cost more than in the East Midlands, but because of the differences in the cost of living and business profitability per region, there isn’t any overall difference.
Don’t be put off by the cost of SEO in Essex – this is a long term investment and it is proven to have results and make a huge difference to your website and business.
Although SEO in Essex and the South of the UK tends to be more expensive too, remember that this is offset comparatively by higher wages, more opportunities, and better business infrastructure.
There is a high percentage chance that you have heard of the term SEO and know of it’s importance. Search Engine Optimization is an incredibly important technique used to boost the visibility of websites on Google and other search engines.
Companies hire SEO consultants and use SEO agencies to make their website stand out from the competition and ensure their websites are bursting with traffic and customers. If you want a career change, or you want to improve your own business, learning SEO could be a fantastic option and there are many SEO courses London available.
If this sounds interesting, we have listed 10 reasons below why you should pick up this new skill and start your SEO training today.
There is a simple fact that SEO is a huge business and it’s not going to go away unless Google randomly decides to transform how people find things on their search engine! If you want to get in on an industry that is here to stay then there are few other options as certain as SEO.
Building on the above point, due to the necessity of SEO and its popularity, there are plenty of jobs available in the industry. If you can prove that you have the skills, knowledge, and experience then there is no reason why you shouldn’t be able to land a brilliant SEO-oriented job!
If you are looking for a new career path but don’t want to try freelancing, you could join an SEO agency. These are companies that specialize in SEO and provide SEO services to other companies. Your knowledge and skills will be vital here and if you find the right team you can be incredibly successful.
Perhaps you do want to be your own boss and want working freedom? As SEO is largely online and face to face interaction isn’t necessary, you can do this and work from anywhere you want! If you have always fancied the life of a digital nomad, then SEO offers the perfect opportunity.
SEO is not just a potential career path but learning it also gives you the chance to improve your business. If you own or run a business, what better way to push things forward than to learn SEO? If you have first-hand knowledge of SEO techniques, then you can improve your business website easily.
With your new-found SEO knowledge you can expand and grow your business like you always wanted too. You can boost marketing strategies, get more traffic in, and ultimately get more sales and profit. Learning SEO could be the start of a new stage in your business career.
If you have a business you can feel like you are fighting a losing battle and that you are always one step behind. This is because the world is continually changing, and online business is always evolving. SEO courses London help you keep on track and stick with the latest digital marketing trends which ultimately helps future proof your business.
It can be difficult to expand your business and find new markets to tap into without spending thousands on expensive market research. SEO is an alternative to this and by learning it you can find potential areas of new business. For example, keyword research and demographic data allows you to market to local customers or previous regions you thought were inaccessible.
Perhaps you have tried many different marketing strategies, but they all seem to fall short? Learning SEO will undoubtedly help your marketing and give you more control. You can make targeted marketing campaigns, tap into local markets, and use keywords to find gaps where there is little competition.
Forget about increased traffic, working freedom, and improved marketing, SEO is just cool! Who wouldn’t want to learn how Google works and be able to push websites to the top of SERPs when people search for specific terms? Who needs to be a footballer, doctor, or scientist when you can be an SEO expert!
SEO is a fantastic thing and it’s incredibly important for businesses, but do you ever feel that you don’t really understand what it does or if it’s effective? This is a common feeling and it’s usually because businesses do not actively monitor their SEO performance and look at what results they get.
To make your SEO effective and drive traffic to your website, you need to set goals and measure the success of your optimization and strategies. We take a look at some of the best parameters to measure and how these will help show if your SEO is working.
The end goal of SEO is to get more sales and profit for your business right? Because of this, conversion rates are the most important SEO performance metric.
A conversion is when a visitor makes an action like clicking on your website from a search engine and then actually does something. Their action results in a net positive for your business.
This could be buying a product, requesting details on a service, sending an email, or signing up for your newsletter for example. The first thing you should do is define your conversion goals and then monitor the rates to see if your SEO is working.
A bounce rate is the percentage of people that immediately click off your website after visiting just one page. In most instances, this is not a good thing as it means the visitor is uninterested or didn’t find what they wanted.
You want low bounce rates for your pages where visitors are staying for much longer and are viewing multiple pages. The more they see, the more they learn, and the more likely they are to use your business. You can look at pages with high bounce rates and try to improve the SEO.
While someone simply seeing your website on Google and other search engines is a plus, the real benefit is when they actually click on your link and visit your page.
This is known as the click-through rate and it shows how many people take action and visit your site. A higher click-through rate ultimately leads to more website traffic and conversions which is the end goal for your SEO strategies.
If some pages or PPC adverts have higher click-through rates than others you can look at what makes them successful and try to duplicate it.
Search Engine RankingsWhile organic traffic is incredibly important and the overall factor you want to measure, looking at search engine rankings for different keywords is vital too for your SEO performance.
In most instances, people will not go past the second page of search results when looking for products and information on Google. We are becoming a lazy society and we want results quickly so websites that appear on the first page of search results have a much higher chance of being clicked on.
Therefore, if you know the rankings for different keywords you can see where you need to improve on-page SEO to get your website greater visibility.
By setting goals for your SEO campaigns and regularly monitoring the performance using things like bounce rates and organic traffic you can keep your website on track and make sure the money invested in SEO is worthwhile.
If you have ever delved into the mind-boggling world of SEO you will have undoubtedly heard the term “keywords”. But what are keywords and why does every web developer and SEO specialist seem transfixed on them? In the below article I aim to explain plain and simple what keywords are and how you can find the best ones for your business SEO strategy.
With the definition in mind you may be wondering how the hell do you know which keywords to use? This is the most important question and it’s the starting point of your SEO strategy.
There are millions of potential keywords so you have to narrow down your choices and implement your SEO strategies based only on a select list. This is achieve by various steps including understanding your customers and utilizing keyword research tools.
The first thing to do is to look at your customer base and put yourself in their shoes. What are they likely to search for on Google to find your business? Why might they need to visit your website?
Simple questions like these often give you a clear set of keywords to use. You should also consider customer demographics such as age and location as this can affect their search habits and the terms they use.
By understanding your customers you are more likely to find relevant keywords that they will actually search for.
It’s no good just creating a list of keywords and expecting them to work. You must understand what you want to achieve by using these keywords so it’s a brilliant idea to set goals for your SEO campaign.
Do you want to use keywords to increase general traffic to your website? Perhaps you want to use specific keywords to attract more business for a particular service you offer? By making things clear and focused your keyword research will be more effective.
A simple way to find potential keywords is to make a list of topics relating to your business and its products/services.
Let’s say that you own a car garage and you offer a range of services. Topics could be car servicing, vehicle MOT, new tyres, or vehicle repairs for example. These all form the basis of potential keywords and you could simply add your location onto them like car servicing Essex or vehicle MOT Essex.
Now that you have a list of topics, goals, and customer knowledge you can create a simple list of keywords based on this information.
Try to use the info you have gathered and think about what your customers are most likely to search for. Using the personal approach is a great place to start and you can then refine your list using the tools we discuss below.
Hopefully you have a decent list of keywords but we can refine these further using the plethora of advanced research tools available. Companies have realized the importance of keyword research and thus we have some epic tools at our disposal that make our job easier, notable examples include:
Some of these are free to use like Google Keyword Planner but can be limited in their features. Others require a subscription but can give you an unbelievable amount of insight into your customers and the best keywords to rank for.
I hope you can see the importance of keywords and where to start developing your business SEO strategy. The keywords are the core component that makes everything else tick so it’s vital that you take time to research them properly. Once you have your keywords you can look to develop an SEO content strategy surrounding them including blog posts, product pages, and even social media content.
Certain companies are everywhere and they stick in your mind – this is no coincidence; it’s because they have carefully crafted their online presence. A strong online presence is hugely beneficial for businesses as it cements your brand awareness, helps raise your reputation, and ultimately can boost sales and profit.
But how do you do this? Is there a magic formula to follow so your business can become part of the popular crowd? There is no foolproof plan but there are some simple things you can do to improve the online presence of your business and we discuss six of them below.
Love it or loathe it social media is an integral part of modern business and it’s one of the easiest ways to build your online presence.
Many companies have entire teams dedicated to their social media brands and it can also serve as an additional source of income from sponsorships and direct sales.
Developing your social media presence takes time though and it’s something you must be willing to stick at. You can’t simply create an Instagram account, post a couple of pictures and then forget about it – that will achieve nothing.
You have to consistently create quality and useful content that your followers can relate to and/or engage with. Don’t simply sign up to every social media platform either – look at the different options and see which services complement your business the best and concentrate on them.
Not only should you look at content on your own website and social media profiles but building a catalogue of guest posts can really help boost your online presence.
Many companies and websites accept guest blog posts and have a policy and guidelines to follow for submissions. By giving your opinion, sharing your knowledge, or promoting your business on other high-authority websites you can greatly increase your exposure.
It also works to boost your SEO as you can typically include backlinks to your website with targeted keyword anchors.
Search Engine Optimization is a huge part of building your online presence as it improves the chances that customers can find your company via search engines like Google.
This is the process of optimizing your web content for specific keywords so that Google ranks your website higher when people search for them.
ClickSlice for example may want people to find our different SEO services and thus create content for important key phrases like “SEO courses London”, and “SEO training London”.
By creating a sound SEO strategy for important keywords you can build your online presence purely by the volume of people that use Google on a daily basis.
Email marketing is often overlooked but it can still yield results and it is another opportunity to build your online presence.
You could create an email newsletter and have a subscribe pop-up on your website or promote it via your social media profiles. Customers could then opt to receive regular updates from your company relating to new product releases and other useful info.
The key to successful email marketing is to make the content relevant, useful, and unobtrusive. How many times have you unsubscribed from an email newsletter because your getting several emails per week?
No one wants that! All you have to do is create semi-regular email content that customers will enjoy. This could be useful product tips, access to exclusive content, or even promotional material relating to new products. That steady drip-feed of content should work to build your presence and continually remind customers that you exist!
While SEO helps get your website ranked highly on Google it won’t help retain customers or get them to buy your products or services.
For that you actually need a website that is usable and this is still an area many companies fall down. Have you ever opened a website only to find that the content takes forever to load, links are broken, or the text is too small?
Every time I open a website with problems like this I die a little inside and let out an audible sigh. Ultimately I then usually close the site and look for a competitor with a better website. You can guarantee that this is what many others do if they encounter a poorly designed website that is difficult to use.
A great way to boost your online presence is to craft a user-friendly website that customers want to come back to!
Don’t be that quiet kid in the corner anymore – instead, be the loud one, the kid that oozes confidence and gets invited to all the parties! Joking aside you understand the analogy – an online presence is vital to get your business noticed and ultimately improve web traffic, reputation, and custom.
By doing simple things like email marketing, social media posting, and submitting your company to business directories you can boost your online presence and push your business in the right direction.
If you want to take your website to the next level a core component you must include is a sitemap. These simple HTML or XML files essentially map out the entire structure of your website and include a detailed layout of all the individual pages it contains.
Sitemaps are invaluable for SEO purposes but they can also make managing and structuring your web content easier – who wouldn’t want that?
In an age where online competition is high and there are hundreds of companies doing the same as you, something simple like a sitemap can give you an edge and help rank you higher on Google. If you have never heard of a sitemap or don’t see why you need one we have listed their seven key benefits below.
With those differences in mind we are concentrating on HTML sitemaps in this article as they are often overlooked and we aim to explain their benefits below.
Search engines are lazy and they expect you to do the hard work so it’s important you do whatever possible to make your web content visible (If you don’t make the effort Google certainly won’t!).
For example if you search for SEO agency London on Google you will see our site popping up on the first page! This took effort and many different techniques including an HTML sitemap.
A sitemap shows search engines all the pages they need to index and a logical structure of links they can follow. This should greatly boost your visibility and increase the chance of your site being indexed.
Have you ever looked through your website files to find random pages that seemingly have no purpose or connection with anything else? This can be a nightmare and as websites grow it’s especially easy to lose track of the content.
Having an HTML sitemap gives you a focal point where you can keep track of the overall structure of your website. If you map every page you can simply refer back to it when you need to add more content, monitor ad campaigns and look for linking opportunities.
Website navigation is incredibly important for end-user experience and you want customers to be able to access everything they need within a few clicks.
This can be difficult to monitor and control on larger websites and you can quickly have inaccessible areas of the site or even entire content that isn’t properly linked.
An HTML sitemap eliminates these problems and serves as the go-to navigation tool that you can look at to see if there are any areas for improvement.
You might notice that the contact page is only accessible via a single area for example and choose to add a link to your website footer. It’s simple navigational changes like these that can greatly boost user experience and keep your customers coming back.
Search engines like Google send “crawlers” to websites to index the pages and content and this is ultimately how your site appears on search results.
It’s in your best interest to do everything you can to make the crawler’s job easier! Think of a crawler as that manager you want to impress to gain a promotion or pay rise – keeping them sweet could be beneficial!
Having a complete and up-to-date HTML sitemap is a simple way to speed up the crawler’s job and help them index your site thoroughly.
When your website is first developed it will likely have only a handful of pages and a simple structure. Customers shouldn’t have any difficulty navigating this and finding the information they need as the pages are likely accessible via the primary site navigation.
But what happens when your business grows and you have to flesh out your website? Over time you could add an online store, a customer zone, a forum, and even an entire customer support help center for example.
Things can soon get out of control and you may have customers clicking aimlessly on pages without any clear direction. This is where an HTML sitemap helps as if done properly it will organize your web pages so users know exactly where to go and how to get the information they need.
On most websites some pages are not directly linked via the primary navigation, header, or footer. This is fine but those pages must still be accessible somehow and an HTML sitemap makes sure this happens.
It acts as a safeguard in case for whatever reason a customer cannot access the page they want. Instead of simply closing your website and finding a competitor they could use the HTML sitemap to find the required link.
Creating an extensive internal linking scheme is a key component of SEO but it can be especially difficult to try and find natural internal links that fit properly with page content.
I get that it’s tempting to just stick any old link in even if it has no relevance to the written content but this can be detrimental! Instead, use your HTML sitemap to easily find high-quality internal links! All you have to do is open the doc and you can see every web page in seconds!
If you haven’t already opened WordPress or your web development platform, what are you waiting for? You can create an HTML sitemap in minutes and as you can see from the above the potential benefits are too great to ignore.
Once you have created your sitemap it’s important to update it regularly as you add more content and pages to your website. If you simply make it and forget, it won’t be nearly as effective.
Whether you’re a seasoned pro or just getting started with your blog, one thing is for sure – you want increased traffic. While there are many ways to go about this, one of the best ways is to use blog comments. By taking the time to comment on other blogs in your industry, you can build relationships with other bloggers and attract new readers to your blog.
Commenting on popular blogs can greatly increase your visibility as a blog writer and content creator. Not only will commenting on an existing blog with high traffic put your name and your blog in the minds of the existing blog readers, but you are also likely to connect with other bloggers working in your niche. You can connect with the authors of the blogs you are commenting on.
Commenting on blogs in the right way can open the door to networking opportunities with creators, increase your blog’s readership, and drive traffic to your blog if done correctly. But how can you ensure your comments effectively drive traffic to your blog?
A great blog commenting strategy doesn’t mean posting those spammy comments on blogs we have all seen before. Forget comments such as “thanks for this article” and “great work!” – these comments will never give you the desired response. For the comments you leave on blogs to have any impact or to help you gain any traffic to your own blog, they must be insightful, knowledgeable, and sincere. Take a point in the article and expand on it, or raise a sharp further point that is relevant to the article. start a discussion, ask questions or provide links to further reading or statistics.
Putting the time and effort into leaving exceptional blog comments can help you add value to the conversations that are taking place within your niche, help you to build connections, and grow your network.
Commenting on blogs is a fantastic way to grow your network. By leaving thoughtful comments on popular blog posts, you can open the door to building relationships with other content creators and promoting your name and brand. Blog commenting allows you to build connections with other bloggers and readers, which can be invaluable in growing your online presence.
When you comment on a blog, add value to the conversation. Simply saying “great post” is not enough. Take the time to read the post and leave a detailed comment that adds to the discussion. By engaging in thoughtful conversations on other blogs, you are almost guaranteed to be noticed by the author of that blog. If your comment is well-timed, thoughtful, and adds to the conversation, the blog’s author will be more inclined to respond to you and begin a conversation.
After a few of these interactions, it will become easier for you to reach out to other creators via email. They will know your name, remember your interactions, and be far more likely to respond than they would to a cold email.
You may not gain a tremendous amount of traffic immediately from commenting on other blogs. Yet it is likely that if you are commenting effectively, you will gain enough traffic to make commenting on other blogs worthwhile.
Having said this, by commenting early on a blog post from a famous creator, your comment will get a good amount of views. Many famous blog writers have an extensive list of subscribers, many of whom will receive an email as soon as a new post is published. Leave a thoughtful, insightful comment that expands upon the post’s content and includes a link to your blog in the comment. The blog’s author, some of their keenest readers, and other bloggers will click on the link to check your content out. This may only happen sometimes you leave a comment, but by commenting frequently and building a consistent strategy, your traffic will likely increase.
There are multiple factors to consider when thinking about how to comment on blog posts effectively and gain traffic to your site. There are a few key points you should address to ensure that your comment is the best it can be. Assuming you have the basics set up — your profile and some existing content to promote — you are ready to start commenting.
When writing a blog post, keep the following pointers in mind:
The Right Blog: Commenting on high-quality sites with good traffic gives your comment the best chance of generating traffic and attention.
– The Right Time: Commenting early — as soon as possible after the blog was originally posted — will increase your chances of being seen and heard. This will put your comment at the top of the comment chain, allowing audiences to discover you.
– The Right Length: You will attract more positive attention by commenting longer, well-thought-through and relevant comments. A simple sentence is unlikely to engage any people and may suggest insincerity.
– The Right Questions: Continuing the discussion through well-thought-out follow-up questions will increase engagement with your comment. Don’t be afraid to respond to other comments, too, or tag other readers. They will return to read your comment, driving engagement.
When writing blog comments that get reciprocal views, there’s a lot to think about. It can be a little confusing when you begin to ensure that your comments include the right things! If you are looking for a foolproof way of ensuring that you are commenting in the best possible way, try following this handy structure for forming your comments to ensure length, ask questions and create a great discussion:
The Greeting
Your goal with your comment is to introduce yourself and set yourself up as an expert on the topic you are discussing. Begin your comment with a proper greeting: introduce yourself confidently and address the blog author by their first name. You should also think of a funny opening or an interesting fact about yourself to ensure that your audience keeps reading your comment!
The Compliment
Let the blogger know that you enjoyed their content, and tell them what you found informative and what you learned from them. It doesn’t have to be anything complicated. Something as simple as “I really enjoyed reading about your views on this topic” is enough.
Add Value
Your goal with any comment should always be to add value. This can be simple enough. You should always strive for your comment to be informative, entertaining and showcase your knowledge or opinion on the topic. Try asking some meaningful questions to get the author to expand on their point, share your insights and elaborate on areas the author has discussed. You could even add to the discussion if there is something the author has skipped or glossed over.
Before you click ‘post’ on your blog comment, as yourself, does this comment bring anything new to the discussion? If it does, you’re good to go! If not, go back and revise.
The Sign-Off
After showcasing your knowledge, reinforce that you enjoyed the author’s content. This is a great time to let the author know that you will be linking to their work in your own blog posts.
Follow up on any promises you make to link to the author’s content — breaking a promise is never cool and will likely hinder your blog comment strategy. Resist the temptation to link directly to your work here in the comments unless you have written specific information about the topic that the author or their readers may find helpful or interesting.
Blog commenting is a long-term strategy. While it is proven to help you succeed, you need to make it a regular part of your promotional activities to see the benefits. A commenting strategy might not be the only way to build an audience. Well-known blog writers also use SEO and social media tools to grow their blogs.
To take advantage of SEO and capitalise on an audience, it may be wise to invest in a WordPress SEO Agency. A specialist in SEO can help you create a long-term keyword strategy and introduce you to more complex blogging SEO tasks such as link building and website optimisation.
In addition, you should begin a social media strategy and encourage your content to be shared on social media and blogs. The average American spends 90 minutes daily on apps owned by Meta and is much more likely to engage with content from users they have found on social media. An excellent blog strategy will also incorporate this.
Using blog comments to increase traffic is almost as old as the internet. Take the time and effort to comment on different, high-profile blogs in your niche regularly. You can quickly grow your network, build new relationships, find new opportunities, and drive more traffic to your blogs.
However, commenting on blogs may only be part of your strategy to build an audience. The best bloggers also use SEO, including social media and sharing buttons, and write regularly. Blog writers should employ all these ideas to build an online presence and a large audience in today’s world.
When you’re the owner of a chiropractic business, the internet is your greatest ally when it comes to finding new patients and clients. If you’re looking to increase traffic on your chiropractic website, this guide is going to cover absolutely everything you need to know.
Let’s take a look!
Website traffic refers to the number of users that visit your site during any given period. There are two types of traffic:
We’re going to go over several different ways you can increase website traffic, both paid and organic.
From setting up ad campaigns to creating high value content, here are 8 ways you can increase traffic to your chiropractic website:
One of the most comprehensive and easiest methods for increasing traffic to your chiropractor website is through a comprehensive SEO campaign. SEO for chiropractors (SEO = search engine optimisation) allows you to boost your content via the strategic use of keywords and on-site content, and helps you build a reliable reputation (in the eyes of Google) by building links through other websites.
An SEO campaign is a long-term investment in both your traffic and your site’s visibility online, and our number one recommendation if you’re looking to gain traffic without opting for the traditional PPC model.
If you do want to opt for traditional digital advertising, Google ads is probably the best route to take. Google ads operates a PPC (pay-per-click) model, where you’ll agree to a bid and pay Google every time a visitor clicks on your ad (even if they don’t make a transaction, or click off right away.)
While Google ads can be expensive, they can help you make quick traffic gains if your chiropractic practice is new and you’re looking to establish your brand online. But do note that PPC isn’t the most sustainable model if you want to keep your monthly ad budget to a minimum.
Another way you can increase traffic to your website is by being present on social media websites. From Twitter to Facebook, Instagram to Tik Tok, there are a wide range of varying platforms where you can post informational content, infographics, and other engaging information for your followers. If your followers enjoy your content, they’re likely to click through to your website and explore your services.
You can also look into social media advertising if you have an active audience on social media; Instagram, Facebook, and Tik Tok now even offer in-app purchases for commercial accounts, although these might not be entirely useful for a service-based business like a chiropractor.
While creating a blog is technically an SEO technique, it can also be useful even if you don’t yet have the budget to run a full-blown SEO campaign with a professional agency. A blog serves to both offer high-value informational content for your readers and clients, while also helping Google better understand what your website is about.
You could create a blog full of how-tos on chiropractic techniques, information on working in the chiropractic industry, and overall turn your blog into a one-stop-shop for all things related to your line of work. This will bring in organic traffic, while also boosting your SEO performance.
If your chiropractic business is going to be present on various social media websites, it’s a good idea for your account to actually be active and engaged. In fact, it’s better to have no social media than to have a social media account with just one or two posts a year – those who come across your profiles might get the impression that your business is closed, unpopular, or simply old-fashioned.
By responding to comments, liking posts, and posting regularly (even if you do set up a posting schedule in advance) you will draw an audience to your content and naturally increase web traffic by grabbing the attention of interested followers.
One of the fastest ways to make quick traffic gains on your website is to create location-based on-site content. You can create and upload service pages based on locations, create location landing pages, and post varied content that targets potential patients in your area by using the tags “near me” and “in my area” within your target keywords.
Not only does location-based content typically rank quicker than more competitive keywords, but you’ll also increase your likelihood of obtaining a new patient by targeting those within commuting distance to your practice.
Another way to increase traffic to your chiropractor website is to monitor your metrics using a tool like Google analytics. With Google analytics, you’ll be able to track your traffic sources, aka where on the web your visitors come from. Having access to this information makes it easier for you to optimise and double down on certain advertising or marketing strategies; you’ll be able to see which platforms or advertisements provoke a positive reaction (aka a click) and those which don’t.
You can also use Google analytics to track other KPIs, such as page views, session durations, exit pages, bounce rate, and more. Tracking these KPIs will be able to help you identify problem areas on your website, so you can modify and optimise pages with weaker performances and high exit rates.
While this tip doesn’t necessarily increase traffic directly, it does prevent you from discouraging existing visitors from returning due to a negative user experience. Functionality errors such as slow-loading pages, images not rendering, or a homepage that is difficult to navigate will all make a poor first impression on visitors.
If you want to maximise your chances that one-time visitors return to your website, you need to ensure that all UX aspects are taken into consideration and optimised accordingly. One key aspect to focus on is speed: if your site is too slow, it will be penalised by both visitors and Google.
With so many different ways to increase traffic to your website, there’s no need to settle on just one method.
In fact, combining an SEO strategy, Google ads, and regular social media activity can be a great way to target different demographics and locations, and create a comprehensive digital marketing strategy that will help amplify your chiropractor brand and provide a positive ROI.
Whatever method you use, the eternal Bill Gates quote applies: content is king. Without high-quality content to inform and engage your audience, it can be difficult to build consistent and reliable web traffic. Focus on offering something of value to your average reader or follower, and the engagement will surely follow.
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