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As an enterprise business, you most likely have an SEO strategy in place and optimized web content. But is your strategy as successful as you would like and are you achieving your SEO goals? If not, a common issue we find when offering enterprise SEO services is a lack of proper keyword research.
This is an area enterprise businesses could often be doing more and we have listed 10 simple tips below that you can use to give your keyword research a boost.
There is absolutely no harm in scoping out the competition and seeing what keywords they are using! Everyone does it and they have probably already crawled your website! Competitor keyword usage is invaluable and you can see what is and isn’t working for them and gain insight.
As an enterprise business, your website is most likely large with multiple pages and products. This can be difficult to maintain and tough to track keywords and keep a cohesive SEO strategy.
To make things easier and more manageable as you grow, segment your content into categories. This could be categories like products, info pages, and customer pages, for example. You can then split keyword research between these different categories.
Seasonal keywords and keywords tied to specific events can be impactful and it is something your enterprise business should jump on. This could be keywords relating to specific seasons like winter and summer, or keywords for popular events like Black Friday, Mother’s Day, Christmas, and Easter.
Instead of continually pumping out new content and potentially creating a complex website hierarchy that is difficult to understand, look at your existing content and see if any of it can be improved.
You may have a range of pages and articles that are thin in terms of content – bulk these up and use them to further your keyword strategies.
Small businesses can provide valuable insight into things like localization and they should not be overlooked. Sure, they aren’t operating on the same scale as you, but they could provide useful insight for things like long-tail keywords.
Branded keywords directly use your business name or something associated with your company. It’s important to keep track of these and see how your reputation is doing. Look for negative keywords relating to your brand and see if there are any common issues you could resolve to boost your reputation.
Google SERPs are a trove of information. You can first look at the different websites that are ranking highly and the content they are using. You can also use the “People also ask” feature and look at FAQs or other search strings relating to your keywords to find other potential opportunities.
Your enterprise business most likely has a large customer base so why not tap into that and perform a little customer market research? Gaining insight from the people you are targeting is a no-brainer. They can give you exactly what you need and potentially show you what they typically search for and common issues they get irritate with when searching or using your website.
User intent relates to why the user is searching. Why has someone just searched for “garden sheds Essex”? Understanding intent can help refine your keywords but also allow you to target your content more to customer needs and desires. If you don’t know the customer’s intent, you could use keywords in the completely wrong context.
Keyword research tools are highly useful but they are not the only source of data. You must try to think outside the box and look at other platforms for inspiration. Websites like Amazon, Quora, Reddit, and Wikipedia can prove useful and provide keywords or SEO insight that you may not have thought of.
Without the right keywords, your SEO strategy for your enterprise business may fall short and this is why it’s important to make thorough research and think outside the box. Hopefully, these 10 tips have given you food for thought and will help you rank for the right keywords.
SEO is a complete, multi-faceted discipline and there are many things that you have to learn to create high-quality SEO campaigns that yield results. An underlying aspect of SEO that always remains important, however, and is worth learning at an SEO training London course is keyword research.
Keywords form the basis of your SEO strategies and are what you optimize your content around. If your business doesn’t use the right keywords, your SEO may not bring in the right customers, and get decent conversions.
The core of keyword research can be broken down into three steps – locating, analyzing, and targeting, and we explain them below.
Before you can do anything you need to have a list of keywords to work with! This is the first thing you must do and you can do the following steps:
A simple starting point is to brainstorm ideas and find keywords based on your business and what it does. What industry is your business part of? What products or services do you sell? Is your company global or does it serve a particular region? Questions like these can help generate keyword lists.
You can use this technique to build a list of seed keywords. These are starting points that you can then spawn other keywords. For example, you have a car dealership in Essex. A seed keyword could be “car dealership”. You could then spawn additional keywords from this by adding words like “car dealership in Essex”, and “car dealership in London”.
Lastly, with a basic keyword list in place, you can use keyword research tools like Google Keyword Planner to find more short-term and long tail keywords.
Now that you have a list of keywords, you have to narrow your choices and select the best options that you want to target and use as your focus keywords. Two important metrics to consider to select keywords include:
The search volume relates to how popular the word is and how many people search for it. If it has a higher search volume then it has the potential to generate more conversions.
Keyword difficulty relates to how hard it is to rank for that word or phrase. Different platforms give keyword difficulty various rank schemes like Easy to Very Hard. Basically, it denotes the competition and how likely you are to rank for it.
You have to decide which keywords you want to try and rank for based on the data. Bear in mind that keywords with a high search volume can drive more traffic, but they are usually much harder to rank for.
In contrast, low search volume keywords may not yield as many results, but there is often less competition and you can put less effort into the optimization and still rank for the terms.
With your short-term and long-tail keywords selected, you now need to determine how you will target them in your web content. Two important factors to determine this include:
A primary keyword is typically the one that you want to rank the most for. It will be used frequently in your web content such as headings, and meta tags. Secondary keywords are also important but they are not your first target. These are used more sporadically in your content.
Before you do any optimization you must determine the primary and secondary keywords. After that, understanding the search intent of your customers is vital too. It’s no good to simply try and rank for keywords without knowing the context they are used, and why customers will search for them.
You can use common sense for this and put yourself in the shoes of your customers. There are also tools available that can help you understand the intent and use this to better target your keywords.
With targeting sorted, you are now ready to optimize your web content and start using your keywords!
Keyword research doesn’t have to be difficult but it is crucial to get it right and give enough attention to the process. By using the above three steps, you can make sure that you start your SEO campaigns correctly and have the right keywords to optimize your web content.
If you have delved into the world of SEO you have undoubtedly heard the term keywords. SEO expects simply love keywords – they make us happy and it’s what we live for! There is nothing quite like a strong keyword to start the day!
But what are they and why do they matter? Why is everyone so intent on keyword research and making content that uses keywords? We explain this SEO phenomenon below!
A keyword or keyphrase is a single word or phrase that has importance and is typed in on search engines like Google.
Let’s say that you want to find gardening supplies and plants in Essex – ideally at a garden center. Therefore, you search on Google, “Garden centers in Essex”. The keywords in this phrase are garden, centers, and Essex, with “in” being a stop word.
Google then processes this and looks for relevant websites that utilize these keywords while also using advanced AI to understand your search intent. You are then given a host of garden center websites in Essex!
In years past, keywords were even more important but the way they are used now has evolved as Google and other search engines have developed more complex indexing algorithms. Today, they are still highly important and should form the basis of your SEO strategies.
Customer insight is incredibly important in today’s world of eCommerce. The more you know about your customers, the better you can tailor your services, products, and web content to match their needs.
SEO services London and expert companies that specialize in SEO can help too with customer insight but you can also use your keywords to great effect.
There are many keyword research tools you can use and also simple things like looking at Google’s suggested searches can give fantastic insight. Keywords help show user intent and allow you to get into your customer’s mind and really understand what they want.
By looking at the words they use and what is most commonly searched for you can really target your customers and create far more effective marketing.
The main benefit of keywords still remains that they can help your web pages rank highly on Google SERPs (Search Engine Results Pages). Google analyzes web content for keywords and looks at how you use them.
When someone searches for a phrase, keywords are defined from the search string and then the most relevant results are returned that use those keywords. Without keywords, your pages and web content probably won’t rank as high.
Using keyword research tools like Google Keyword planner allows you to see potential new business opportunities. You can see lists of keywords and related phrases that you could use to reach different markets, or different demographics of customers.
This includes things like localized keywords for specific towns and regions you serve, or keywords for specific customer types.
As part of your SEO strategy you must strive to produce new content regularly. This includes things like blog articles, product information articles, new product pages, email campaigns, and social media posts.
Google looks favorably on active businesses that keep their web content up to date. This can be difficult to keep things fresh and continually think of new ideas without repeating what you have already written.
Keywords can help with this. You can look at the keywords you utilize and see which ones you have not generated content for yet. This then gives you a wealth of new content potential and the possibility to write blog articles etc. based on the other keywords.
While the way keywords are used has changed over time, their importance remains, and to create a successful SEO strategy you must do extensive keyword research and create web content that uses them effectively.
Consider using tools like Google Keyword Planner and Semrush keyword locator to better understand which keywords and phrases will work for your business, and potential areas of untapped customers that you could target.
If you have ever delved into the mind-boggling world of SEO you will have undoubtedly heard the term “keywords”. But what are keywords and why does every web developer and SEO specialist seem transfixed on them? In the below article I aim to explain plain and simple what keywords are and how you can find the best ones for your business SEO strategy.
With the definition in mind you may be wondering how the hell do you know which keywords to use? This is the most important question and it’s the starting point of your SEO strategy.
There are millions of potential keywords so you have to narrow down your choices and implement your SEO strategies based only on a select list. This is achieve by various steps including understanding your customers and utilizing keyword research tools.
The first thing to do is to look at your customer base and put yourself in their shoes. What are they likely to search for on Google to find your business? Why might they need to visit your website?
Simple questions like these often give you a clear set of keywords to use. You should also consider customer demographics such as age and location as this can affect their search habits and the terms they use.
By understanding your customers you are more likely to find relevant keywords that they will actually search for.
It’s no good just creating a list of keywords and expecting them to work. You must understand what you want to achieve by using these keywords so it’s a brilliant idea to set goals for your SEO campaign.
Do you want to use keywords to increase general traffic to your website? Perhaps you want to use specific keywords to attract more business for a particular service you offer? By making things clear and focused your keyword research will be more effective.
A simple way to find potential keywords is to make a list of topics relating to your business and its products/services.
Let’s say that you own a car garage and you offer a range of services. Topics could be car servicing, vehicle MOT, new tyres, or vehicle repairs for example. These all form the basis of potential keywords and you could simply add your location onto them like car servicing Essex or vehicle MOT Essex.
Now that you have a list of topics, goals, and customer knowledge you can create a simple list of keywords based on this information.
Try to use the info you have gathered and think about what your customers are most likely to search for. Using the personal approach is a great place to start and you can then refine your list using the tools we discuss below.
Hopefully you have a decent list of keywords but we can refine these further using the plethora of advanced research tools available. Companies have realized the importance of keyword research and thus we have some epic tools at our disposal that make our job easier, notable examples include:
Some of these are free to use like Google Keyword Planner but can be limited in their features. Others require a subscription but can give you an unbelievable amount of insight into your customers and the best keywords to rank for.
I hope you can see the importance of keywords and where to start developing your business SEO strategy. The keywords are the core component that makes everything else tick so it’s vital that you take time to research them properly. Once you have your keywords you can look to develop an SEO content strategy surrounding them including blog posts, product pages, and even social media content.
When it comes to building a strong SEO campaign, keywords perform the role of that all-important scaffolding. Keywords are going to be your route to building organic traffic, so it’s important to optimise all aspects of your website with the right keywords and phrases.
In this quick guide, we’re going to teach you everything you need to know about adding keywords to your Shopify store: where to place them, why you should place them, and how the right keyword strategy can transform your store’s SEO performance. Let’s take a look!
Keywords refer to popular queries that customers search online when looking for products, services, or information. When it comes to running a Shopify business, keywords are going to be important terms that relate to your business niche.
For example, if you were running an online cosmetics store, popular keywords would include “best lipstick” or “waterproof mascara.” These would be considered commercial keywords, as it’s most likely that users searching these terms had the intent of making a purchase.
Keywords can also refer to phrases, also known as long-tail keywords. If we take the same example above of the online cosmetics store, a relevant long-tail keyword might be “best foundation for oily skin”.
If you want Google to direct users to your website, you’ll want to optimise relevant keywords using tried-and-tested SEO strategies. If you’re unsure what keywords to target, it can be a good idea to speak with a Shopify SEO consultant, who will be able to perform keyword research for you.
Adding keywords to your Shopify store is important for two reasons:
Google’s spidering system (the method Google uses to crawl the web for content) relies on web page metadata being clear and precise; adding important keywords to your on-site content is therefore essential if you want to be indexed correctly.
Aside from having your Shopify store indexed within its correct commercial category, keywords are also important when it comes to your long-term SEO performance. Effective keyword placement is going to help Google recommend your products or services to those looking for them, increasing your revenue
This is what’s great about SEO: you’re able to target customers who are looking for your exact products. Unlike traditional digital advertising (which can be presented to any demographic, target or otherwise) search engines are navigational tools: with an effective SEO strategy, Google can guide customers (with commercial intent) directly onto your website – again, again, and again.
So, how can you go about adding keywords to your Shopify site to improve your site’s SEO performance? Here are the main areas you to need to target:
Your page titles are incredibly important for SEO – customers or navigational users aren’t going to click on a web page that isn’t clear about its content. You can add relevant keywords to your page titles by heading to your product pages, and adding key terms to the “title” bar of the page. Don’t overdo it; keyword stuffing is harshly penalised by Google.
Your meta description is the short subtitle text that will be displayed under your page titles when your web page is shown on Google. This is another key area to optimise with keywords – it’s a good idea to include one or two keywords here, but make sure the text itself reads naturally.
To optimise your meta descriptions, head to “Edit website SEO”, and create a page title. From there, fill in the below box with a short sentence or two that summarises the content of the page. Meta descriptions should be around 200-300 characters.
Alt tags are used to help Google register images on your site; as you may already know, Google’s crawler bots can’t see images, so you’ll need to optimise them with text if you want to enhance your SEO performance. To do this, head to your product page, click on any images included, and edit the ‘alt text’ box with a descriptive sentence, preferably including a relevant keyword.
Last but not least, it’s important to optimise your on-page content for SEO. This means creating unique, engaging text that helps sell your products to your customers, preferably using relevant keywords strategically within the text. To avoid creating duplicate content, you also need to make sure you’re not copying and pasting product descriptions, even if you’re describing products that are similar.
A lot of small businesses want to rank top in search engines, but don’t know how to go about it. When it comes to SEO, there are a lot of factors to consider, but the most important ones are either the targeted keywords of keywords you are targeting and how you wield the use of brand vs non-brand keywords.
In this article, we will help you solve every bugging question you seem to have about brand vs non-brand keywords. Apart from discussing how to get branded and non-branded searches, we will also teach you how to track them for a better output.
If you have been trying to rank your website for a while, you must be familiar with brand vs non-brand search.
Branded keywords are those that are specifically related to your company or product while non-branded keywords, on the other hand, are keywords that are generic and can be applied to any business in a given industry.
For example:
When it comes to SEO, you not only want to use effective strategies but also consult an SEO Agency which is the fastest way to rank top as soon as possible.
The results are so versatile that sometimes a brand becomes so known that its associated keyword gains as much popularity as the non-branded keyword.
Whereas, there are times when a non-branded keyword becomes so relevant to a particular business that it performs way better than even the brand’s associated keywords.
However, you can effectively use these simple hacks:
1. First and foremost, start by checking the SERP (Search Engine Results Page). If the brand search of a word ranks more, then the word is likely to be branded.
2. The next hack is to use a tool like Google AdWords Keyword Planner or SEMrush to study the monthly search volume of a certain keyword. If the results for a branded search seem to be more, then, people are more likely to search for a specific company or product than they are for a general term.
3. Lastly, you should utilize Google Search results to take a look at the organic search results for a given keyword. The keyword in the first 3 brand results that show up is likely to be branded.
A lot of businesses would rather focus on ranking their brand name so they can control the search engine result page (SERP). This is so they can help their potential customers enjoy a seamless experience that ultimately leads to them clicking through to their business website.
However, focusing on this strategy implies that you will have to rely on how much people are aware of your brand and how often they type it into the search bar. This can be a huge challenge, as people often use different alterations of a keyword (or even misspell it) when they are searching.
Non-brand keywords are essentially any other keywords related to your business that you want to rank for. Here, you don’t have to rely on people knowing your brand or typing it into the search bar correctly. All you need to do is to target any relevant and related keywords you want and still rank high on the search engine results pages.
Although, the major drawback here is that you are likely to have more competition so you will have to put extra effort into your research and planning to ensure the right keywords are targeted.
Most business owners are stuck between using branded keywords and non-branded keywords. Now the question becomes, “Which approach is better for SEO ranking?”
Nonetheless, the answer to this question isn’t all black and white. This is because having your business show up as a brand or non-brand search heavily depends on a variety of factors, such as the uniqueness of your industry and how competitive your targeted keywords are.
Although, most times, branded keywords are often more effective than non-branded keywords.
Branded keywords are specific to your company or product and are easier to rank because there is less competition. Here, you are targeting people who are already conversant with your brand, are more likely to be interested in what you have to offer and are more likely to convert into customers but you will have to be limited to the number of people looking for your company or specific product.
Non-branded keywords, on the other hand, are less targeted and less effective because there’s more competition, and they’re less likely to generate traffic because they’re not specific to your business. Besides, your ranking is more likely to be affected by consistent changes in search engine algorithms.
As much as you want to rank top, you must also try not to use branded words as they can be classified as spammy which will, in turn, affect your SEO ranking. Rather, try sticking to one or two brand keywords for each page and augment them with non-brand keywords.
The strategy you end up using has to be dependent on what you are trying to achieve.
– If you need to drag traffic to your website and also increase your brand awareness, then targeting brand keywords is the way to go.
– If all you need is to rank higher for specific products or services, then targeting non-brand keywords is the better strategy.
Now that you have a better idea of how branded and non-branded searches work, you don’t have to be in a rush, trying to fix things.
You can use both the branded and non-branded keywords in your SEO strategy so you don’t have to choose one to forego the other.
Just pay attention to using the right keywords in the right places. For a better understanding, use these simplified steps as a guide:
1. Using a branded keyword as an anchor text for your website links is the fastest way to improve your website’s SEO ranking for those specific keywords.
2. Utilize non-branded keywords as the focus of your content marketing strategy, if you intend to keep attracting new visitors who are searching for information on those specific keywords.
3. Use a mix of brand and non-brand keywords in your paid search campaigns. This will help you to reach more people who are interested in both types of products or services via brand and non-brand search.
The most effective way to improve your SEO ranking is to use a combination of the aforementioned brand and non-brand strategies. Now that you understand the benefits and drawbacks of these strategies better, choosing the best option for your business may be more confusing. If you’re still not sure which strategy is right for you, our team of SEO experts are ready to review, analyze your data and provide solutions to help you rank top on search engines.
Without the help of statistical representation, we are aware that the internet contains billions of information spread over one billion websites.
With this, important pieces of information are easily obtained with just a tap on a device. A Google search, for example, will expose an inexhaustible list of web pages relevant to the search query. Usually, people find their answers on the first page of the SERP.
Most web pages derive 75% of their traffic through this process. With these facts, you might want to know how to ensure that your page ends up on the highly coveted first page of the SERP to enjoy massive traffic.
The messiah to this can be summed up in 3 words— Search Engine Optimization (SEO). One of the effective SEO techniques is the use of keywords, and using an SEO expert might come in handy.
Keywords are essential in SEO because they help your page ranking and relevance, thereby increasing web traffic. It is important to know how to cluster keywords effectively while creating SEO content for your webpage.
Before discussing how to use these keywords to your advantage effectively, a definition of SEO and how it operates would give a brief insight.
Search Engine Optimization (SEO) is the technique involved in improving a web page to increase its visibility and discoverability by search engines and generate immense traffic through non-paid (organic) search engine results.
When we place a search on a search engine, we are provided with lists of websites ranked from most relevant to the least relevant, and the element that makes a web page the most relevant is nothing but an effective SEO. Although, with the right cash, you can get a high rank (through paid ads).
Google, Youtube, Yahoo, Bing, DuckDuckGo, and Yandex, to mention a few, are search engines, a group of software systems designed to scour the World Wide Web to provide us with information relevant to our search.
Considering the billions of information on the internet, how this is possible must be a wonder to us. It is easy. Search engines operate in 3 main steps: crawling, indexing, and ranking.
First, the search engines deploy bots (known as crawlers or spiders) to crawl through all websites and every link to discover different kinds of content. This is called the discovery process.
On completion, the discovered contents are indexed and stored in a massive database which they can retrieve in the future consequent to a search query. In displaying the Search Engine Result Page (SERP), the search engine ranks the results from most relevant to least relevant.
Before considering where your keywords can be used optimally, the first step of the approach should be selecting the right words.
As easy and trivial as it may sound, this is, in fact, the most important aspect of keyword usage. Using keywords unrelated to your content, irrelevant, and with zero search volume will place your work in a different race entirely instead of what you intended.
Therefore, selecting the right words gives you a fighting chance. It usually involves rigorous research, and you have to answer questions like:
– What do you want to be ranked for?
– What does your audience want?
– What do people search for?
– How many people are searching for it?
There are Keyword Research Tools that help to provide keyword analysis. Some include Google Keyword Planner, Google Trends, AnswerThePublic, etc. You have to select three categories of keywords for your content;
– Primary keyword— only one word will be required here because it is the main focus of your content. The title and content must reflect the primary keyword.
– Secondary keywords— several of these words will be required, and they will complement the primary words as words conveying the talking points and variations of the words.
When a search is carried out, the first thing that your audience gets to see is your meta description and the SEO title tag.
Whatever is contained in both of them becomes what the search engine displays on the result page. Hence, your ability to generate traffic is dependent on what your meta description and SEO title contain. The meta description summarises the page’s content, and the SEO title tag is not necessarily the title of the main article but the title that you wish to be displayed on the result page.
The SEO tag should be a 160-character-description, and the SEO tag should contain 30-60 characters which must succinctly reflect the page’s content.
Optimising your content title is essential, as it increases discoverability on the SERPs. You should include these keywords in the first 65 characters of the title to be more effective.
You should include the keywords and variations evenly and naturally while doing this. If the content is bombarded with keywords making readability difficult for readers, the user experience will be negatively affected.
Also, this prevents bots from being able to “crawl” effectively. An effective method of correcting it is by including one primary keyword in every 100 words, which depends on the length of the content.
Relevant keywords in the “alt” attribute for images will increase the visibility of images when related search queries are sent.
You might be thinking, “would it not be smart to avoid these formalities and input as many keywords as possible?”
Well, these search engines are smarter than we think. Google, for example, is evolving every day and, as such, making improvements to its systems.
Google can see through the excessive stuffing of words, leading to an eventual penalty. In this case, your page may not be indexed nor ranked, and this is certainly something we do not want.
With the rising competition by website owners to be on the first page of SERPs, it is important to know these tips to up your SEO content game.
Keyword clustering is essential if you want to rank higher and enjoy great traffic on your webpage.
However, when you do it wrong, the results could be disastrous due to crawler bots not being able to crawl your site to rank it effectively and readers not reading because the content is not comprehensive.
With this being said, you should know and learn how to use keywords to get the best results from SEO.
Presently, search engine optimization is the most important form of digital marketing. Gaining organic traffic, reputation building and the promotion of your business are goals of website optimization.
Your company’s Website may look great, with plenty of multimedia sizzle. But if the site isn’t consistently attracting targeted visitors and converting them into customers, then it’s not doing its job, and this can negatively affect your revenue.
If you want to make your business visible on the leading search engines and grow traffic for your site, you need an expert to do the job for you. Hiring an SEO consultant is a great investment into the long-term growth of your business, provided you hire the right one. But what do you even look for in an SEO expert?
SEO results highly depend on the strategies of the specialist you hire and their campaigning style. So, while hiring an SEO professional, you need to ask the right questions and consider certain important things.
Your assessment of candidates should focus on the following factors.
Anyone can set up an SEO Agency overnight and call themselves an SEO expert, but that doesn’t mean that they know what they are doing.
There are hundreds of little things that go into the bigger picture of doing SEO and it takes many years of experience to know what works and what doesn’t.
While hiring an SEO professional, you need to make sure that you find yourself an experienced one. Communicate with them well to know their years of experience and success in the field.
The SEO market changes quickly, and an SEO professional has to stay updated with this capricious field. So, while hiring one for your website, you should ask a lot about their years of experience in the business. Their qualifications, success rate, and approach to being up to date with the changing courses of the market should also be subjects to bring up in inaugural conversations.
It’s easy to talk a good game in SEO, but it’s another thing to have happy clients.
When choosing an SEO consultant, look for a track record of producing desirable results for businesses similar to yours. This is the most effective method to check whether the SEO service provider you have contacted is the right one for your website.
If you have chosen an experienced SEO expert, they will be more than happy to share their previous work records and success to establish their competency. A proven SEO consultant should also show how multiple optimizations that they used contributed to the clients’ bottom line.
You can verify their claim by reviewing the previous jobs that they are associated with at the review sites. Check out what their previous clients are saying about them. Thus, you can pick the right SEO professional for your company.
Here at ClickSlice, you will get SEO experts with a proven record of successful SEO work for established and new websites. This is a necessary factor considering the rising number of snake-oil salesmen on the internet these days.
Search Engine Optimization consists of three tiers:
You should make sure that you can get personalized services from the expert and off-page SEO strategies to increase awareness of your content on other websites through social media posts, press releases.
Knowing this, it goes without saying that the expert you hire must be up to date on best practices and the latest trends in SEO. They should have a strong command of SEO toolsets and platforms that facilitate keyword research, competitor analysis, and backlink optimization.
Of course, you don’t want a one-dimensional SEO expert. You need someone who will approach their strategy from all three angles to maximize success.
It is better to get yourself an SEO professional who doesn’t promise overnight results. Does the expert focus on conversions – converting a visitor to your site into a customer – or are they more concerned with search engine rankings?
Ideally, Getting ranked on the first page of the search engines is not the goal. Also, high traffic is not the goal. All you need is valuable, relevant traffic that generates leads. But that is not easy.
The focus of any SEO strategy should be to accomplish a relevant goal, with a realistic strategy, like increasing conversions, and not achieving a certain rank. A top-notch SEO expert will carve out a strategy that will set you up to consistently be and remain competitive in the search channel by developing a genuine insight into the product, the users, the revenue model, and the competitive landscape.
One sign of a blue-chip SEO expert? They will always start by asking you lots of questions around the business to inform their thinking on building your online visibility.
When looking for an SEO consultant, you want to hire someone who can come up with ideas, implement them, and measure their impact.
An SEO needs to be comfortable doing relatively geeky analytical and technical stuff day in, day out. The expert will have to crunch through a lot of data and spend time to come up with new ideas and strategies, so they should have a certain sharpness and ability to draw insights.
As Rand Fishkin cites, Finding an SEO who can recite the IP addresses for all of Google’s crawlers is great, but finding one who’s deeply curious and constantly investigating how that crawler works is even better. Ever-growing knowledge is a craveable trait in an SEO Expert you’d want to hire.
There are a lot of self-proclaimed SEO specialists out there, but true experts are few and far between. When hiring an SEO Expert, separating the wheat from the chaff takes time and effort, but finding the right expert to help you grow is well worth the investment.
Thanks to the mentioned factors, you are now aware of hiring methods, skillset, and things to remember about hiring SEO professionals. Give a boost to your business with effective SEO services and drive, not just traffic, valuable traffic from search engines.
You’ve launched your new website, ready to welcome crowds of new customers. But, if no one finds your new website, how will they see what you have to offer? It will take time for your website to become established on the internet and start attracting visitors.
Search engine optimisation has been such an essential topic for site owners for over 20 years. A lot has changed in the world of Search Engine Optimization and there’s currently a lot of SEO tips out there.
Organic traffic is the lifeblood of many websites. To help your site get better search engine rankings and more traffic much sooner, here are some SEO tips, pointedly chosen with new websites in mind.
When you first launch your site, it will have little authority on Google. For high competition keywords, it will rank lower than well-established competitors. Whilst there is nothing to stop you from targeting competitive keywords, it is best to designate less competitive ones. This is the quickest way to generate new traffic for your site.
You can use Google’s Keyword Planner to check how competitive a keyword you would like to use is. This tool will show the competition for the term as high, medium or low. Finding less competitive keywords gives you a higher chance of ranking for them and getting traffic to flow in your site when you are just starting.
Lately, more and more bloggers and content creators are going back to the old method of SEO. This method saw the use of keywords meant to drive search results surpass the absolute qualities of engaging, valuable and user-gratifying content.
Many new websites tend to hold keywords in such high regard that they forget the prime purpose of writing. Search spiders are just scripts. They don’t buy products, they don’t engage with you on social media, and they won’t become a loyal customer.
Don’t prioritize search engines over the actual humans reading your work. Instead, write content for the user, people who have eyes to read and credit cards to purchase your product.
This is another valuable SEO tactic. Try to look at what your competitors are ranking for. Go to one of the tools you use to check out your rankings, but key in a competitor domain. You’ll quickly see what terms are generating traffic for their sites. From there, you can take the best for yourself.
If you don’t know who your competition is, search for some of your most important keyword targets. Take a look at the sites that consistently rank well. Again, don’t try to target a keyword just because a competitor is ranking well for it. Make sure that the keyword is highly relevant to your site and audience.
If well utilised, this is a quick and effective way to use your competitors’ work to uncover audience interests.
Search engines use title tags to determine the subject matter of each page or post on your website. Also, the title tag is one of the first things users see on your site.
The title tag is displayed as the blue link in search results. It is also the main heading when a page is shared on social media. You can make your title tags better by:
Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting and suitable as possible? If not, you need to change your approach towards title tags as this will increase your traffic.
When creating new pages, making your URLs short, readable and keyword-rich is a simple way to make the most of them. If users can’t read or understand your URL, then search engines may be confused as well.
Granted, the URL may be long, but as long as it’s easy to understand for both users and search engines, you are good to go. There are a few guiding principles, such as using hyphens instead of underscores and adding your primary keyword especially in the first few words. If possible, keeping them short and simple while reflecting site hierarchy is best.
One common mistake is using auto-generated URLs. These will work perfectly fine technically, but considering your audience, you should go for something more descriptive. Just as is the case with title tags, the reader wants to have an idea of what’s on the page just by reading the URL.
Look at the content you have for your page. Does it fully cover the topic in question? Does it address all the relevant keyword variations you can find? Does it address common audience questions? Is it engaging?
Search engines love quality content, so you need to make your page as good as possible each time. Look at who is ranking well for your target keywords. How can you create a resource that is much better?
Search engines promote websites that are updated regularly with new or refreshed content. If you’ve got a new website, you won’t have anything that needs updating straight away but it can be a big help, SEO-wise, to add new content regularly.
If you have just set up a new website, hopefully, the tips given in this post will have shown you some of the ways to get your site a perfect start in search engines. Your website should start ranking in search engine results and above all, get clicked by searchers.
While Google keeps us on our toes with all the algorithm updates they keep rolling out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search, and that is Keyword strategy.
While the need to develop a keyword strategy has stayed the same, how you do it hasn’t. Finding and analyzing search terms that people enter into search engines intending to use that data for a specific purpose, often for search engine optimization, is all that keyword strategies entail.
A modern SEO keyword strategy must focus on intent and how valuable they are to your business. Here are some tips to help you devise and execute a functional keyword strategy that helps you get found for the search terms you care about.
To kick off this process, think about the topics you want to rank for in terms of generic buckets. You can come up with about 5-10 topic buckets you think are important and admissible to your content.
If you’re a regular blogger, these are probably the topics you blog about most frequently. Or perhaps they’re the topics that come up the most in sales conversations. Put yourself in the shoes of your buyer personas. What types of topics would your target audience search for? Those are the topics that you’d want your business to get found for.
Using the topics noted in the first step, you will need to get keywords. This requires a little research. You need to step inside the shoes of the potential customer of your product or service. How would you find solutions to your problem? What would you search for in your search engine?
One of the best ways to find fitting keywords is by using Google Suggest. To do this just start typing a keyword into Google’s search field, and it will populate a list of suggestions. These usually make great keywords for SEO because they come straight from Google.
This means you know for sure that people are searching for them. Plus, longer keywords, known as long-tail keywords, tend to be less competitive than “short tail” terms.
For example:
– SEO – is a single word search phrase.
– Ecommerce SEO Services is 2-3 word search phrase.
– SEO Services Company in London is a long-tail keyword.
Type in different keywords until you have an extensive list of other keywords. If you want to check out the search volume and competition levels for those terms, you can use a keyword tool such as Ubersuggest.
You cannot just choose keywords and expect your content to rank for them, you must curate keywords for:
Google ranks content for relevance. This is where the concept of search intent comes in. Your content will only rank for a keyword if it meets the readers’ needs. In addition, your content must be the best resource out there for the query. After all, why would Google rank your content higher if it provides less value than other content that exists on the web?
Google will provide more weight to sources it deems authoritative. That means you must do all you can in terms of keywords to become an authoritative source by enriching your site with helpful, informative content and promoting that content to earn social signals and backlinks.
You may end up ranking on the first page for a specific keyword, but if no one ever searches for it, it will not result in traffic to your site. Kind of like setting up shop in a ghost town.
So you have already found a handful of keywords. Now it’s time to see who already ranks for those keywords. To do that, just type one of the words that you found into Google.
Scan the top ten results and jot down any patterns that you notice. For example, you may notice that the first page results are predominantly frequented by list posts. If you wanted to cover that topic on your site, you’d probably want to publish a list post.
This is a creative step you may have already thought of when doing keyword research. If not, it’s a great way to fill out those keyword lists.
If you’re struggling to think of more keywords people might be searching about a specific topic, take a look at the related search terms that appear when you plug in a keyword into Google. When you type in your phrase and scroll to the bottom of Google’s results, you’ll notice some suggestions for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration.
Keyword research and SEO tools such as SEMrush, and Ubersuggest can help you put forward more keyword ideas based on exact match keywords and phrase match keywords based on the ideas you’ve generated up to this point. This exercise might give you alternatives that you might not have considered.
SEO tools also work to your advantage if you’d like to find how competitive your keywords are.
You already have your keywords. Now it’s time to create some super high-quality content. Sometimes you want to forge something bigger and better than what’s out there but other times it’s better to create something different from what’s there. The key here is to use your marketing spidey sense and create engaging content that is valuable to your target market.
Valuable content includes content that answers the questions that your buyers have, provides them with insights they can use and educates them so they can be better at what they do. The right keyword strategy helps your content stand out. Your aim should always be to create something that’s simply better than what’s already ranking on the first page of Google?
Bonus Tip: Be sure you don’t overlook your pages’ URLs because they’re important for your SEO. This is where your keyword research comes in handy. Using the most common and most searched appropriate keywords in your URL is a sure way of generating traffic for your site. If you are not conversant with keyword strategies, you can seek SEO training and courses created and delivered by Clickslice. These will come in handy in handling all your SEO problems.
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